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X-file of Woot !
Woot! 是一家美国网 零售商, 部 在卡 尔 的克 斯州 拉络 总 设 罗 顿 萨 达
斯郊区,由 子批 商电 发 Matt Rutledge 建立并在 2004 年 7 月 12 日
上 。线
Woot! 主站每天只提供一 打折商品,供网友 。无 商品是否种 抢购 论
售罄,都会在当天晚上 23 : 59 将其撤下,并在第二天 00 : 00 推
出一款新的折扣商品。若在 23 : 59 之前商品已 完,仍需等到第卖
二天 00 : 00 才会更 商品。 些 惠商品通常是 算机硬件或换 这 优 计 电
子元件。
2010 年 6 月 30 日, Woot !宣布被 Amazon.com 收 ,购
但仍会保持独立 。运营
How Hot is Woot !
2008 年 2 月 11 日,美国 布的“发 2007 年度英 ”,高票位列语单词
榜首的是 w00t 一 。词 w00t 就是 woot 的 身。变
ALEXA 全球排名 748 ALEXA 全美排名 175
08 年全球 危机的大背景下,经济 Woot !年 售 超销 总额 一 美元亿
,并成功上市。
Audience of Woot !
Audience of Woot !
依 网 的 物赖 络 购 习惯
喜 参与网 社区欢 络
追求酷 西、酷 格东 风
于打破乐 传统
容易成 口碑 的 起者和受为 营销 发 众
Idea of Woot !
日更新每
 先到先得
 到点就 , 了 村就没 店换 过 这 这
便宜 酷买 货
 酷 :符合主要受 的口味货 众
 便宜
Idea of Woot !
SNS 保持用 黏性户
 放的用 之 交流平台开 户 间
 松独特的氛轻 围
吸引人气噱头
 不 告,保持神秘感预
 反 :无 、无 明、无客服、无退 、无 充、无等待…传统 选择 说 货 补
… 而言之, 客不是上帝总 顾
Foundation of Woot !
足 便宜的 源够 进货
格化风
充分利用用 源户资
保持沟通: Twitter 上长期排在前 100 名的官方账号
口碑 、 品 准 、留言板管理和营销 产 标 检查 边栏 widget 告报
Advantages of Woot !
一单 选择
 集中用 注意力户
 不会 来“ 障碍症”的独特体带 选择 验
 降低成本
成本低
 工作人 、后勤 需求少员 设备
 物流成本
 降低成本
Drawbacks of Woot !
容易被模仿
品 型 一产 类 单
无“三包”下的客 心理安户 抚
Evidence of Mischievousness
Random Crap 2007.07.12
1. WHEN YOU ORDER THIS ITEM, YOU’RE ORDERING ONE (1) BAG
WITH up to THREE (3) PIECES OF CRAP IN IT.
2. YOU ARE RESPONSIBLE FOR SELECTING THE QUANTITY: THREE
WHEN YOU ORDER.
3. YOU WILL WASTE FREIGHT IF YOU ORDER FEWER THAN THREE.
And you’ll get less crap. Wait, why is that bad again? Do you
people really need more crap?
Copies in China
人人 忠 翻版,包括自我介购 实 绍
网站估价 : ¥ 167,541   日广告收入 : ¥ 230
Alexa 全球排名 : 72,210 (三个月平均)
美 网 国内改良版团
网站估价 : ¥ 107,018,364   日广告收入 : ¥ 146,600  
Alexa 全球排名 : 2,551 (三个月平均)
座、拉手网 以及 很多很多 一直在模仿 知道有没有超越…满 谁
座网站估价满 : $24,821,741   日广告收入 : $34,002
座满 Alexa 全球排名 : 3.044 (三个月平均)
拉手网站估价 : ¥ 87,941,414   日广告收入 : ¥ 120,468 
拉手 Alexa 全球排名 : 3.044 (三个月平均)
Comparison in Audience
woot.com 美团 拉手 座满 糯米

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Woot

  • 1.
  • 2. X-file of Woot ! Woot! 是一家美国网 零售商, 部 在卡 尔 的克 斯州 拉络 总 设 罗 顿 萨 达 斯郊区,由 子批 商电 发 Matt Rutledge 建立并在 2004 年 7 月 12 日 上 。线 Woot! 主站每天只提供一 打折商品,供网友 。无 商品是否种 抢购 论 售罄,都会在当天晚上 23 : 59 将其撤下,并在第二天 00 : 00 推 出一款新的折扣商品。若在 23 : 59 之前商品已 完,仍需等到第卖 二天 00 : 00 才会更 商品。 些 惠商品通常是 算机硬件或换 这 优 计 电 子元件。 2010 年 6 月 30 日, Woot !宣布被 Amazon.com 收 ,购 但仍会保持独立 。运营
  • 3. How Hot is Woot ! 2008 年 2 月 11 日,美国 布的“发 2007 年度英 ”,高票位列语单词 榜首的是 w00t 一 。词 w00t 就是 woot 的 身。变 ALEXA 全球排名 748 ALEXA 全美排名 175 08 年全球 危机的大背景下,经济 Woot !年 售 超销 总额 一 美元亿 ,并成功上市。
  • 5. Audience of Woot ! 依 网 的 物赖 络 购 习惯 喜 参与网 社区欢 络 追求酷 西、酷 格东 风 于打破乐 传统 容易成 口碑 的 起者和受为 营销 发 众
  • 6. Idea of Woot ! 日更新每  先到先得  到点就 , 了 村就没 店换 过 这 这 便宜 酷买 货  酷 :符合主要受 的口味货 众  便宜
  • 7. Idea of Woot ! SNS 保持用 黏性户  放的用 之 交流平台开 户 间  松独特的氛轻 围 吸引人气噱头  不 告,保持神秘感预  反 :无 、无 明、无客服、无退 、无 充、无等待…传统 选择 说 货 补 … 而言之, 客不是上帝总 顾
  • 8. Foundation of Woot ! 足 便宜的 源够 进货 格化风 充分利用用 源户资 保持沟通: Twitter 上长期排在前 100 名的官方账号 口碑 、 品 准 、留言板管理和营销 产 标 检查 边栏 widget 告报
  • 9. Advantages of Woot ! 一单 选择  集中用 注意力户  不会 来“ 障碍症”的独特体带 选择 验  降低成本 成本低  工作人 、后勤 需求少员 设备  物流成本  降低成本
  • 10. Drawbacks of Woot ! 容易被模仿 品 型 一产 类 单 无“三包”下的客 心理安户 抚
  • 11. Evidence of Mischievousness Random Crap 2007.07.12 1. WHEN YOU ORDER THIS ITEM, YOU’RE ORDERING ONE (1) BAG WITH up to THREE (3) PIECES OF CRAP IN IT. 2. YOU ARE RESPONSIBLE FOR SELECTING THE QUANTITY: THREE WHEN YOU ORDER. 3. YOU WILL WASTE FREIGHT IF YOU ORDER FEWER THAN THREE. And you’ll get less crap. Wait, why is that bad again? Do you people really need more crap?
  • 12. Copies in China 人人 忠 翻版,包括自我介购 实 绍 网站估价 : ¥ 167,541   日广告收入 : ¥ 230 Alexa 全球排名 : 72,210 (三个月平均) 美 网 国内改良版团 网站估价 : ¥ 107,018,364   日广告收入 : ¥ 146,600   Alexa 全球排名 : 2,551 (三个月平均) 座、拉手网 以及 很多很多 一直在模仿 知道有没有超越…满 谁 座网站估价满 : $24,821,741   日广告收入 : $34,002 座满 Alexa 全球排名 : 3.044 (三个月平均) 拉手网站估价 : ¥ 87,941,414   日广告收入 : ¥ 120,468  拉手 Alexa 全球排名 : 3.044 (三个月平均)
  • 13. Comparison in Audience woot.com 美团 拉手 座满 糯米

Editor's Notes

  1. 男性略高于女性 覆盖所有年龄段 教育程度偏高 学生
  2. 不少用户每天守候,甚至安装igoogle工具来每天关注。大家只要抢到就很高兴了。 WootTracking可以追踪Woot上面目前卖的商品包括Wine和Shirt都有,这个网站提供定时自动更新商品的情况, WootAgent是一个桌面软体,安装在电脑彦可以设定闹钟提醒你买东西,或是当有商品是超低价时提醒你,也有商品的详细资讯和追踪商品的功能。
  3. 人人购网创办人赵子龙介绍,人人购2008年3月正式上线,2009年2月实现盈利,每月保持约20%增长率,09年估计09年底注册用户达到10万,销售额做到500万元。