Women's magazines
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The document compares two women's magazines, Mariclair and Good Housekeeping. Mariclair targets young women and focuses on beauty and celebrity like Beyonce. Good Housekeeping aims at older audiences and emphasizes home life, featuring an older woman in an unattractive pose and focusing on health updates. Both use large fonts, center images of women, and text on the left describing contents, but differ in target age, masthead placement, poses, and celebrity age.
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Review
This document provides a review and summary of a new short film by director Beth Izatt that tackles issues of mental health and wellbeing. The film follows a female protagonist named Val in her mission to get a job within a limited time period due to her health issues. It uses techniques of social realism like untrained actors and real locations to generate a naturalistic atmosphere. The review praises the film for successfully incorporating issues of mental health from the start and highlighting the stresses faced by young women. It commends Izatt for her complex weaving of macro themes through her micro filmmaking tools and sees promising opportunities for her as an upcoming director.
AS Media Lesson 2 - gender and stereotypes
This document discusses gender stereotypes and how they are represented in media. It explores how stereotypical gender roles are often reinforced through toys, magazines, and other media aimed at children and adults. For example, girls' toys often focus on domestic skills while boys' toys emphasize independence. Men's and women's magazines also portray different interests and qualities as important for each gender. While representation of gender roles has broadened over time, traditional stereotypes still influence media portrayal of masculinity and femininity. The document examines how patriarchal societal norms have historically shaped these stereotypes.
Women’s representation in media
Women are often portrayed unrealistically in media. They are shown as young, white, slim, and conforming to narrow beauty standards. Additionally, the "male gaze" structures much media around the perspective of heterosexual men, reducing women to sex objects. However, some argue that expressing beauty can be empowering. Facial expressions in media also differ by gender, with women often shown using expressions like "chocolate box", "invitational", and "super smile" while men are depicted as "carefree", "practical", or "seductive". In summary, media representation of women is frequently criticized for being unrealistic and objectifying but some believe emphasizing beauty can be empowering.
Theory and Theorist For Media Studies A2
This is the theory revision I created for my A2 Media group a couple of years ago. There is some general narrative theory, Media theory Laura Mulvey etc and Racial Representation theory, Stuart Hall, Paul Gilroy, bell hooks etc. This was based on Media and Collective Identity focusing on the representation of black culture in British Film and American Music Videos.
Representation of women in magazine
This document discusses the representation of women in magazines. It explores how the "ideal" stereotypical woman is created through editing software. Theories argue that magazines uphold cultural norms by providing socially constructed ways of seeing women as sexual objects. Women are fragmented into body parts and depicted from the male gaze without agency. This objectification can lead women to feel pressure to conform to unrealistic standards and has been linked to increased rates of eating disorders. The document presents examples of edited celebrity photos that distort reality. It aims to challenge common representations of women through a series of the author's own photography illustrating how women are exploited and the pressure they face from unrealistic media portrayals.
Genre research
Rock originated in the late 1940s and was influenced by blues, jazz and classical music but featured electric guitars and faster drum beats. Elvis Presley emerged in the 1950s and energized the genre with a danceable style mixing different cultural influences. The Beatles became popular in the 1960s with a variety of styles ranging from pop ballads to heavy rock. Since then, numerous rock sub-genres have emerged including punk rock, glam rock, progressive rock, and heavy metal. Alternative rock bands like Linkin Park produce music that experiments and combines different elements.
Equipment
The document outlines the equipment that will be used to shoot a music video, including a Canon EOS 700D for the majority of footage shot in 1080p at 25fps, a tripod for steady shots such as greenscreen scenes and slow motion footage, a Panasonic DMC-TZ71 to capture slow motion scenes at 1080p 50fps, a greenscreen for VFX shots, a shoulder rig/mount for opening shots of abandoned streets and graffiti, and Adobe Premiere Pro and After Effects software to edit the video and add effects.
Music video production schedule
The production schedule outlines the dates, scenes, equipment, actors, props, and locations needed to film a music video over 5 days from January 17th-23rd. On the 17th and 18th, scenes of abandoned streets and a Molotov throw will be filmed in Ringwood using DSLR cameras mounted on a shoulder rig and tripod. On the 21st, the band will play in a school hall. Greenscreen footage of the band playing will be captured on the 22nd. From the 23rd-25th, the footage will be edited using Adobe software to composite scenes and add effects.
Recommended
Review
This document provides a review and summary of a new short film by director Beth Izatt that tackles issues of mental health and wellbeing. The film follows a female protagonist named Val in her mission to get a job within a limited time period due to her health issues. It uses techniques of social realism like untrained actors and real locations to generate a naturalistic atmosphere. The review praises the film for successfully incorporating issues of mental health from the start and highlighting the stresses faced by young women. It commends Izatt for her complex weaving of macro themes through her micro filmmaking tools and sees promising opportunities for her as an upcoming director.
AS Media Lesson 2 - gender and stereotypes
This document discusses gender stereotypes and how they are represented in media. It explores how stereotypical gender roles are often reinforced through toys, magazines, and other media aimed at children and adults. For example, girls' toys often focus on domestic skills while boys' toys emphasize independence. Men's and women's magazines also portray different interests and qualities as important for each gender. While representation of gender roles has broadened over time, traditional stereotypes still influence media portrayal of masculinity and femininity. The document examines how patriarchal societal norms have historically shaped these stereotypes.
Women’s representation in media
Women are often portrayed unrealistically in media. They are shown as young, white, slim, and conforming to narrow beauty standards. Additionally, the "male gaze" structures much media around the perspective of heterosexual men, reducing women to sex objects. However, some argue that expressing beauty can be empowering. Facial expressions in media also differ by gender, with women often shown using expressions like "chocolate box", "invitational", and "super smile" while men are depicted as "carefree", "practical", or "seductive". In summary, media representation of women is frequently criticized for being unrealistic and objectifying but some believe emphasizing beauty can be empowering.
Theory and Theorist For Media Studies A2
This is the theory revision I created for my A2 Media group a couple of years ago. There is some general narrative theory, Media theory Laura Mulvey etc and Racial Representation theory, Stuart Hall, Paul Gilroy, bell hooks etc. This was based on Media and Collective Identity focusing on the representation of black culture in British Film and American Music Videos.
Representation of women in magazine
This document discusses the representation of women in magazines. It explores how the "ideal" stereotypical woman is created through editing software. Theories argue that magazines uphold cultural norms by providing socially constructed ways of seeing women as sexual objects. Women are fragmented into body parts and depicted from the male gaze without agency. This objectification can lead women to feel pressure to conform to unrealistic standards and has been linked to increased rates of eating disorders. The document presents examples of edited celebrity photos that distort reality. It aims to challenge common representations of women through a series of the author's own photography illustrating how women are exploited and the pressure they face from unrealistic media portrayals.
Genre research
Rock originated in the late 1940s and was influenced by blues, jazz and classical music but featured electric guitars and faster drum beats. Elvis Presley emerged in the 1950s and energized the genre with a danceable style mixing different cultural influences. The Beatles became popular in the 1960s with a variety of styles ranging from pop ballads to heavy rock. Since then, numerous rock sub-genres have emerged including punk rock, glam rock, progressive rock, and heavy metal. Alternative rock bands like Linkin Park produce music that experiments and combines different elements.
Equipment
The document outlines the equipment that will be used to shoot a music video, including a Canon EOS 700D for the majority of footage shot in 1080p at 25fps, a tripod for steady shots such as greenscreen scenes and slow motion footage, a Panasonic DMC-TZ71 to capture slow motion scenes at 1080p 50fps, a greenscreen for VFX shots, a shoulder rig/mount for opening shots of abandoned streets and graffiti, and Adobe Premiere Pro and After Effects software to edit the video and add effects.
Music video production schedule
The production schedule outlines the dates, scenes, equipment, actors, props, and locations needed to film a music video over 5 days from January 17th-23rd. On the 17th and 18th, scenes of abandoned streets and a Molotov throw will be filmed in Ringwood using DSLR cameras mounted on a shoulder rig and tripod. On the 21st, the band will play in a school hall. Greenscreen footage of the band playing will be captured on the 22nd. From the 23rd-25th, the footage will be edited using Adobe software to composite scenes and add effects.
New divide analysis
Linkin Park's music video for "New Divide" from the Transformers: Revenge of the Fallen soundtrack features footage from the film intercut with shots of the band performing. Directed by Linkin Park DJ Joe Hahn, the video uses techniques like quick cuts, shaky camera work, and close ups to synchronize the visuals with the song's beats and lyrics. It depicts the lead singer trying to reach a female character from the film, leaving their relationship intentionally ambiguous. The video promotes both the band and the Transformers franchise while showcasing Linkin Park's signature energetic rock style.
Music video costumes actors and props
The document discusses the roles, actors, costumes, and props needed for a music video. Tom Smit will play the lead singer due to his experience with acting and singing. Josh Smith and Dan Ingram will play the drummer as they are both skilled drummers. Peter Fleetwood will play the guitarist for his experience. Callum Salisbury will play the bass guitarist for his musical experience. Gideon Lax will play the leader due to his acting ability to portray an intimidating character. Michael Wells will play the officer due to his experience assisting the police department. The costumes and props discussed would help portray the characters and enhance the music video.
No more sorrow floor plan
This floor plan document only includes one location as the other locations were single shots or greenscreen shots, so they were deemed unnecessary. Many of the shots in the included location are also repeated, so they are only numbered in the order they first appear to help with filming.
Music video production schedule
The production schedule outlines the dates, scenes, equipment, actors, props, and locations needed to film a music video over 4 days in October and November. On October 1st and 11th, scenes of abandoned streets and people being beaten will be filmed in Ringwood using DSLR cameras mounted on a shoulder rig. On January 14th, the band will perform in a school hall filmed with DSLRs on tripods. On January 15th, the band will perform on a greenscreen filmed with DSLRs on a tripod to allow for virtual backgrounds in post-production.
No more sorrow recce photos
The document discusses potential locations for filming a riot scene and a band performance. For the riot scene, an abandoned brick location in Ringwood covered in moss and grass was selected to create the right atmosphere. For the band performance, a school hall with a large dark stage, accessible props like drums and speakers, good lighting, and space for green screen equipment was chosen as it suits the band's style. Signs will be posted at the public riot filming location to inform people.
Music video shot list table
This shot list describes scenes for a music video featuring a band playing and a rebel character. It includes various shots of band members playing their instruments, close-ups of the singer singing and screaming, and shots of the rebel walking down an empty street and throwing a Molotov cocktail. It also includes shots of people being beaten and starving on the streets as well as shots of the band playing with special effects particles flying forward and the leader flying back and disintegrating at the end.
Music video annotated lyrics
The song lyrics describe feelings of betrayal and deception by someone in power who abuses power with greed. The writer plans to create a violent music video to match the aggressive lyrics, using fast cuts, shaky camera, and CGI effects to depict destruction and chaos. The video will be both a performance and narrative of a revolution where the singer/artists fight against the higher power described in the song.
Genre research
Rock originated in the late 1940s influenced by blues, jazz and classical music but with faster tempos and electric guitars. It grew in popularity in the 1960s led by bands like The Beatles and continued with artists such as Pink Floyd, The Rolling Stones, and Led Zeppelin. In the 1970s, heavier rock bands like AC/DC emerged and numerous other subgenres have developed since including punk rock, glam rock, progressive rock, heavy metal, and alternative rock. Alternative rock differentiates itself from mainstream rock and Linkin Park specifically uses elements of rap and varies their musical style across albums with messages in their lyrics. Rock styles vary widely by band but commonly include dark clothing, hair, tattoos
Target audience
The target audience for the music video is male teenagers aged 12 to 18, as the band Linkin Park is popular with this demographic. While the video may include some violent or aggressive content fitting the song, it will avoid being age-restricted to reach the intended audience. Although both genders listen to rock music, the genre and this band in particular tend to attract more male fans, who will likely make up most of the viewership for the video.
Andrew Goodwin
This document summarizes key features of music videos according to Andrew Goodwin's book "Dancing in the Distraction Factory" from 1992. It outlines 6 features of music videos including demonstrating genre characteristics, relating lyrics and visuals, and relating music and visuals. It also notes demands of record labels and references to looking and the female body. The document then lists 5 ways to analyze a music video such as through the structure and voice of the artist in the song, the narrative and performance, the star image, the relationship between visuals and lyrics, and technical aspects.
Music Video Theory
There are three main types of music videos: performance videos which simply show the artist performing the song, often in an interesting location using various shots; narrative videos which tell a story related to the song's lyrics, sometimes linked to a film but often cheesy; and conceptual videos which have a random idea or concept unrelated to the song or artist, commonly using special effects to make the video and song memorable.
AS pre production tasks feedback sheet jenner
This document provides feedback on a student's pre-production tasks for a film project. It reviews each task, noting what elements were included and areas that need more detail. Key areas identified as needing improvement include providing more analysis of genres, target audiences, locations, costumes, props, and actors. The production schedule was also identified as needing more details. Overall the teacher found some tasks like the storyboard and equipment breakdown to be good but most needed more information and details. A final mark of 11 out of 20 was given with expectations to address the gaps identified.
AS cw overall marksheet jenner
This document provides Harry Jenner's marks and feedback for an AS coursework assignment. For the planning stage, Harry received a mark of 14/20. For the main construction task, Harry received positive feedback on the footage, editing, and sound, and an overall mark of 54/60. For the evaluation questions, Harry showed some understanding of genre conventions and audience expectations and received marks ranging from 16-20/20. Overall, the assessor noted Harry has a good understanding of genre and audience and provided analysis and reflection with good detail. Harry's total marks were 84/100, earning a grade of A.
Question 6
The document discusses technologies used during the pre-production, production, and post-production stages of creating a film. During pre-production, the author used Microsoft Office, Blogger, Prezi, and SlideShare to write scripts, create presentations, and share work online. A camera and memory stick were used during production to film footage. Adobe Premiere Pro and After Effects were used for basic and complex editing during post-production. The author provides detailed examples of using After Effects to create special flying and slow-motion bullet effects for the film. Overall, the author learnt how to use various software programs and technologies throughout the different stages of filmmaking.
Question 4 & 5
The target audience for the media product is teenagers aged 12 to 18. To attract this audience, the document discusses including intense visual effects, action sequences, and tension expected in superhero films. Relatable characters the same age as the target audience were also included to give viewers a sense of belonging. A dramatic ending with a tense soundtrack and zoom into a character's face was used to excite and leave the audience with a positive feeling. Feedback from colleagues the same age as the target audience was overwhelmingly positive, showing these methods were effective at attracting the intended demographic.
2 Minute Film Intro Superhero Genre
Superhero films originated from American comic books and have become very popular worldwide. They typically involve superheroes using their powers to defeat supervillains. While most superhero films depict a clear difference between good and bad, some like "Chronicle" take a different approach by showing the villain's perspective and allowing the audience to relate more to and choose sides with either character. The classic narrative of superhero films involves a hero battling a villain trying to ruin the world, until one defeats the other. Some key directors and actors who helped popularize the genre include Christopher Reeve, Chris Evans, Michael Keaton, and Christopher Nolan.
2 Minute Film Intro Schedule
The document outlines a film shooting schedule that will take place over multiple weekends in January 2015. It details the dates and locations for filming scenes, which actors and crew are needed, and what props, costumes, and equipment will be required. Green screen footage and editing will occur later in January at the school with an editor.
2 Minute Film Intro Actors and Location Update
Tom replaced Michael in the lead role of the film. Gideon, who has more acting experience and is older, replaced Tom's character as the leader of the group. The film will now be shot on a private field near the director's house, providing an open space to film without interference from the public and allowing the use of props like guns without signage.
2 Minute Film Intro actors and location update
Tom replaced Michael in the lead role of the film. Gideon then replaced Tom as the leader of the group due to being older and more experienced. The film will now be shot on a private field near the director's house, providing an open space away from the public where props like guns can be used without warnings.
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New divide analysis
Linkin Park's music video for "New Divide" from the Transformers: Revenge of the Fallen soundtrack features footage from the film intercut with shots of the band performing. Directed by Linkin Park DJ Joe Hahn, the video uses techniques like quick cuts, shaky camera work, and close ups to synchronize the visuals with the song's beats and lyrics. It depicts the lead singer trying to reach a female character from the film, leaving their relationship intentionally ambiguous. The video promotes both the band and the Transformers franchise while showcasing Linkin Park's signature energetic rock style.
Music video costumes actors and props
The document discusses the roles, actors, costumes, and props needed for a music video. Tom Smit will play the lead singer due to his experience with acting and singing. Josh Smith and Dan Ingram will play the drummer as they are both skilled drummers. Peter Fleetwood will play the guitarist for his experience. Callum Salisbury will play the bass guitarist for his musical experience. Gideon Lax will play the leader due to his acting ability to portray an intimidating character. Michael Wells will play the officer due to his experience assisting the police department. The costumes and props discussed would help portray the characters and enhance the music video.
No more sorrow floor plan
This floor plan document only includes one location as the other locations were single shots or greenscreen shots, so they were deemed unnecessary. Many of the shots in the included location are also repeated, so they are only numbered in the order they first appear to help with filming.
Music video production schedule
The production schedule outlines the dates, scenes, equipment, actors, props, and locations needed to film a music video over 4 days in October and November. On October 1st and 11th, scenes of abandoned streets and people being beaten will be filmed in Ringwood using DSLR cameras mounted on a shoulder rig. On January 14th, the band will perform in a school hall filmed with DSLRs on tripods. On January 15th, the band will perform on a greenscreen filmed with DSLRs on a tripod to allow for virtual backgrounds in post-production.
No more sorrow recce photos
The document discusses potential locations for filming a riot scene and a band performance. For the riot scene, an abandoned brick location in Ringwood covered in moss and grass was selected to create the right atmosphere. For the band performance, a school hall with a large dark stage, accessible props like drums and speakers, good lighting, and space for green screen equipment was chosen as it suits the band's style. Signs will be posted at the public riot filming location to inform people.
Music video shot list table
This shot list describes scenes for a music video featuring a band playing and a rebel character. It includes various shots of band members playing their instruments, close-ups of the singer singing and screaming, and shots of the rebel walking down an empty street and throwing a Molotov cocktail. It also includes shots of people being beaten and starving on the streets as well as shots of the band playing with special effects particles flying forward and the leader flying back and disintegrating at the end.
Music video annotated lyrics
The song lyrics describe feelings of betrayal and deception by someone in power who abuses power with greed. The writer plans to create a violent music video to match the aggressive lyrics, using fast cuts, shaky camera, and CGI effects to depict destruction and chaos. The video will be both a performance and narrative of a revolution where the singer/artists fight against the higher power described in the song.
Genre research
Rock originated in the late 1940s influenced by blues, jazz and classical music but with faster tempos and electric guitars. It grew in popularity in the 1960s led by bands like The Beatles and continued with artists such as Pink Floyd, The Rolling Stones, and Led Zeppelin. In the 1970s, heavier rock bands like AC/DC emerged and numerous other subgenres have developed since including punk rock, glam rock, progressive rock, heavy metal, and alternative rock. Alternative rock differentiates itself from mainstream rock and Linkin Park specifically uses elements of rap and varies their musical style across albums with messages in their lyrics. Rock styles vary widely by band but commonly include dark clothing, hair, tattoos
Target audience
The target audience for the music video is male teenagers aged 12 to 18, as the band Linkin Park is popular with this demographic. While the video may include some violent or aggressive content fitting the song, it will avoid being age-restricted to reach the intended audience. Although both genders listen to rock music, the genre and this band in particular tend to attract more male fans, who will likely make up most of the viewership for the video.
Andrew Goodwin
This document summarizes key features of music videos according to Andrew Goodwin's book "Dancing in the Distraction Factory" from 1992. It outlines 6 features of music videos including demonstrating genre characteristics, relating lyrics and visuals, and relating music and visuals. It also notes demands of record labels and references to looking and the female body. The document then lists 5 ways to analyze a music video such as through the structure and voice of the artist in the song, the narrative and performance, the star image, the relationship between visuals and lyrics, and technical aspects.
Music Video Theory
There are three main types of music videos: performance videos which simply show the artist performing the song, often in an interesting location using various shots; narrative videos which tell a story related to the song's lyrics, sometimes linked to a film but often cheesy; and conceptual videos which have a random idea or concept unrelated to the song or artist, commonly using special effects to make the video and song memorable.
AS pre production tasks feedback sheet jenner
This document provides feedback on a student's pre-production tasks for a film project. It reviews each task, noting what elements were included and areas that need more detail. Key areas identified as needing improvement include providing more analysis of genres, target audiences, locations, costumes, props, and actors. The production schedule was also identified as needing more details. Overall the teacher found some tasks like the storyboard and equipment breakdown to be good but most needed more information and details. A final mark of 11 out of 20 was given with expectations to address the gaps identified.
AS cw overall marksheet jenner
This document provides Harry Jenner's marks and feedback for an AS coursework assignment. For the planning stage, Harry received a mark of 14/20. For the main construction task, Harry received positive feedback on the footage, editing, and sound, and an overall mark of 54/60. For the evaluation questions, Harry showed some understanding of genre conventions and audience expectations and received marks ranging from 16-20/20. Overall, the assessor noted Harry has a good understanding of genre and audience and provided analysis and reflection with good detail. Harry's total marks were 84/100, earning a grade of A.
Question 6
The document discusses technologies used during the pre-production, production, and post-production stages of creating a film. During pre-production, the author used Microsoft Office, Blogger, Prezi, and SlideShare to write scripts, create presentations, and share work online. A camera and memory stick were used during production to film footage. Adobe Premiere Pro and After Effects were used for basic and complex editing during post-production. The author provides detailed examples of using After Effects to create special flying and slow-motion bullet effects for the film. Overall, the author learnt how to use various software programs and technologies throughout the different stages of filmmaking.
Question 4 & 5
The target audience for the media product is teenagers aged 12 to 18. To attract this audience, the document discusses including intense visual effects, action sequences, and tension expected in superhero films. Relatable characters the same age as the target audience were also included to give viewers a sense of belonging. A dramatic ending with a tense soundtrack and zoom into a character's face was used to excite and leave the audience with a positive feeling. Feedback from colleagues the same age as the target audience was overwhelmingly positive, showing these methods were effective at attracting the intended demographic.
2 Minute Film Intro Superhero Genre
Superhero films originated from American comic books and have become very popular worldwide. They typically involve superheroes using their powers to defeat supervillains. While most superhero films depict a clear difference between good and bad, some like "Chronicle" take a different approach by showing the villain's perspective and allowing the audience to relate more to and choose sides with either character. The classic narrative of superhero films involves a hero battling a villain trying to ruin the world, until one defeats the other. Some key directors and actors who helped popularize the genre include Christopher Reeve, Chris Evans, Michael Keaton, and Christopher Nolan.
2 Minute Film Intro Schedule
The document outlines a film shooting schedule that will take place over multiple weekends in January 2015. It details the dates and locations for filming scenes, which actors and crew are needed, and what props, costumes, and equipment will be required. Green screen footage and editing will occur later in January at the school with an editor.
2 Minute Film Intro Actors and Location Update
Tom replaced Michael in the lead role of the film. Gideon, who has more acting experience and is older, replaced Tom's character as the leader of the group. The film will now be shot on a private field near the director's house, providing an open space to film without interference from the public and allowing the use of props like guns without signage.
2 Minute Film Intro actors and location update
Tom replaced Michael in the lead role of the film. Gideon then replaced Tom as the leader of the group due to being older and more experienced. The film will now be shot on a private field near the director's house, providing an open space away from the public where props like guns can be used without warnings.
More from kannkarry (20)
Women's magazines
- 1. Task 1: Women’s Magazines These two magazines are both aimed at women but at different age groups. The Mariclaire magazine is aimed at young women who want the perfect body and want “tips” on how look like Beyonce. I can see this from the large text saying “Look Fabulous” and the centred picture of Beyonce in an attractive pose. However the Good Housekeeping magazine is aimed at older wives who perhaps spend most of their time at home. The picture in the centre is of an older woman who is sitting in an unattractive pose smiling. It also emphasizes “Lifesaving Updates”, exaggeration used to grab people’s attention. Similarities Differences Large font Masthead in the background overlapping Centre women (older people might find it confusing) On the left there is a short text telling Sexy pose you what is in it. Age of celebrity Plugs Colours pink, red, white