Women who Wow
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Veneeta Eason is a senior director of demand generation and brand marketing at ZEISS who has overseen significant growth and innovation at multiple technology companies. She joined ZEISS to lead their demand generation, brand, and communications programs, bringing new ideas to help them better communicate with customers. Under her leadership, ZEISS has launched breakthrough products like their ZEISS DriveSafe and Blue Protect AR coating. Eason defines success as having a satisfied customer through focusing on them, having a strong team and strategy, and delivering on the brand promise.
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Women who Wow
- 1. CHOSEN BECAUSE… “Since coming on board, Veneeta has created an atmosphere of innovation and technology leadership that the entire company has followed. She has brought many new ideas to a company that needed to take a new approach in communicating to customers and consumers.” Veneeta Eason is a global marketing expert who has been connecting people and products through technology for more than a decade. Working across B2B and B2C channels, she has built a reputation for developing and implementing innovative marketing and business strategies that generated double-digit growth for companies like Hewlett Packard and Eastman Kodak. In 2012, she joined ZEISS to lead the company’s demand generation, brand and communications programs. Armed with a bachelor’s degree in engineering and an MBA from the University of Michigan, Eason always dreamed of working for a high tech company. “When I discovered that ZEISS, the leading company in precision optics, was right in my backyard, I saw an opportunity to devote my marketing passion and skills to empower ECPs to deliver comprehensive vision innovation for the best patient care possible.” Today, Eason oversees planning and marketing for the company, including branding and new product launches, public relations and trade shows. “I’ve led the go-to-market of numerous new product lines, including our breakthrough ZEISS DriveSafe, ZEISS Blue Protect AR coating and our ZEISS Precision line of progressives that help address digital eye strain,” she said. SHE SAYS… “When you put the customer front and center, you will deliver on your brand promise. That is how I define winning—it starts with a great team and a strong strategy, and ends with a satisfied customer and patient.” WOMEN WHO ARE ‘UP-AND-COMERS’ IN THEIR CAREERS AND COMPANIES JULY 1 8, 2016 VISIONMONDAY.COM Facebook.com/VisionMonday @VisionMonday Veneeta Eason SENIOR DIRECTOR, DEMAND GENERATION AND BRAND MARKETING ZEISS San Diego, California