Women are shaking up the real estate game
around the world! And in order for you to be
at your best professionally, it's a good idea to
learn from the best.
2. Selfish
Urban Legends
In this Issue:
September 2020
Tiny Homes, Big Vision 3
4
4
5
6
8
10
11
11
12
13
13
17
20
Why Real Estate Is The Best Gift To Give A
Person You Love
The Recent Shifts in Standards and Power
The Female Advantage?
The Scope of Professional Opportunities
Is a Career in Real Estate a Piece of Cake for
Women?
The Lack of Women in Leadership Roles
Going Tiny, One City Planner at a Time
Go Big or Go Tiny Home
Tiny Homes, Big Balance
Big Opportunities for Women
Career
Wellness
History
Meditate On The Dirt:
Guided Meditation For Building A Real Estate
Investor Business
The Dirt Is Essential
Women Are Changing the Face of Real Estate by
Doing Things Men Do
3. Travel
Investing
Politics
Fashion
3 Reasons Real Estate is the
Perfect Career for Women who Travel
CelebrityCelebrity Homes
3 Reasons Why Celebrities Buy From Each Other
How To Become A
Real Estate Investor in 2020
Dirt On The Ballot!
Real Estate Also Equals
High Fashion
22
24
27
29
31
Gravel GirlsGravel Girls 34
4. Urban
Legends
Elizabeth
Singleton
Elizabeth
Singleton
Urban
Legends
Urban
LegendsWomen are shaking up the real estate game
around the world! And in order for you to be
at your best professionally, it's a good idea to
learn from the best. We've talked to some of
the brightest real estate minds out there and
brought their stories into one place for you to
Elizabeth
Singleton
ElizabethElizabeth
SingletonSingleton
absorb. Check out some of our
best conversations with these
urban legends and learn some-
thing new that could help you
in your own ventures!
2
5. h
n
h
n
Tiny Homes, Big VisionTiny Homes, Big Vision
Elizabeth Singleton is so passionate about making a big impact with tiny homes, she
sometimes forgets to pause and reflect on how far she has come in five short years.
Singleton, a mom of three with a daughter at home, a son in the military, and another
in college, is the first female tiny home developer to have her own factory.
The 35,000 square foot facility gives her two tiny home brands the advantage of
complete vertical integration and allows her to be one of the only women in the coun-
try offering full-service tiny home development.
Forget pushing dirtâSingleton moves whole mountains.
Make no mistake, mountains still stand in the way of widespread acceptance of tiny
homesâand not because people donât want them.
âTiny houses arenât new,â Singleton pointed out. âWe all started out here in America
with the wagons, to the small homes, to what we have now.â
In fact, business is better than ever for the Phoenix-based Tiny House entrepreneur.
âEven since COVID-19, we have seen an increase in people looking for tiny houses,
or guest houses, to move family closer,â Singleton said.
3
6. Going Tiny,
One City Planner at
Going Tiny,
One City Planner at a Time
What really stands in the way of Singletonâs
vision of affordable, attractive housing is
regulation. Tiny houses are the most regulated
homes in the industry. Building three homes
on a lot could cost Singleton only $90,000,
but the regulations could balloon the price tag
up to three or four hundred thousand dollars,
seriously undermining the viability of tiny
homes as an affordable housing option.
Interestingly, itâs not just a matter of changing
laws as it is of changing hearts and mindsâ
specifically the hearts and minds of city
planning officials, who lag behind consumers
in their acceptance for the beauty, efficiency,
and simplicity of living tiny.
âA lot of city planners have policies that a
house is no less than one thousand square
feet,â Singleton pointed out, compared to the
90-400 square feet of a tiny home on wheels,
or 100-600 square feet of a tiny home built on
a foundation.
The hurdle about that is just people experi-
encing change, and getting away from the
concept of planners thinking that anything
under 500 sq ft is a shed.
Singleton has her work cut out for her. Her Ari-
zona factory serves two separate development
brandsâTiny House Development, a for-profit
development enterprise; and Build Us H.O.P.E.
(Housing Opportunities Provided for Every-
one), a nonprofit that builds tiny homes and
container apartments for veterans, disabled
persons, and the chronically homeless.
âThe business plan I originally started out with
was to save the world and heal the nation with
affordable housing,â Singleton said. âIâve had
to make quite a bit of adjustments in realizing
that maybe I had to focus on changing some
of the policies and requirements, some of the
regulations.â
Sheâs not afraid to go right to the top, either.
Singletonâs organizations work directly with
Federal bureaus like the Department of
Housing and Urban Development (HUD), the
Fair Housing Administration (FHA), even the
White House to remove the red tape from tiny
home development. âIâm not looking to open
the door just to myself,â Singleton said, âbut to
leave it open for those who come behind me.â
Go Big, or
Go Tiny Home
Big, or
Tiny Home
Singleton has built extensively in outlying or
unincorporated municipalities with fewer zoning
or occupancy regulations, but she is currently
embroiled in her most ambitious project yetâthe
4
7. a Time
first tiny home development proj-
ect in downtown Phoenix, within
city ordinances. Itâs a massive
regulatory challenge, requiring
that she do a lot of hand-holding
and educating in partnership with
the zoning commission to ensure
them that she is not building a
slum.
âA majority of people that live in a tin house, their
income range is $60,000 to $100,000,â Singleton said.
âItâs a vast variety of people. You have to move away from the
stereotype that youâre creating a poverty-type environment,
when youâre not. Youâre creating a home environment,
youâre creating a lifestyle environment.â
City planners arenât the only potential partners in her sights. Singleton also
educates realtors and lenders, many of who want to participate in the tiny house market
but donât know where to start, due to the dearth of training available for this market segment.
Singleton has a message for realtors contemplating upping their tiny house gameâ âThis is a
good market for you to invest your time in, because this market is exploding.â
Tiny Homes,
Big Balance
Tiny Homes,
Big Balance
With so much on her plate, itâs
no wonder that balance is important for her. Back in 2015, in the heady early days of her tiny
house adventure, she discovered the entrepreneurial paradox that sometimes, the more you
work, the less you get done.
âI was working so much, I wasnât getting anything accomplished,â Singleton recalls. âIf Iâm not
functional for the next day to be able to participate with a healthy mind, it hurts my business.
You have to set aside self-care time. That self care is very important for the long-term.â
5
8. Big Opportunities
for Women
Singleton rises at 4am, takes a walk for exercise at 5am, meditates, then makes time for her
daughter. She has a hard cutoff where she is done working, and Sundays are strictly reserved for
family time, no work. âYouâre going to have to learn to say no,â Singleton stressed. âI have to put
my family first. That time is very important.â
Big Opportunities
for Women
Despite the challenges of finding balance, Singleton finds deep satisfaction in both her
for-profit and non-profit work, creating beautiful houses for as little as half the cost of a
traditional house. And she looks forward to seeing more women entrepreneurs following
in her footsteps.
âTiny houses, as far as developers and especially women developers, is a successful
business,â she said. âIf you know what you want to accomplish, set those goals, be
positive, donât give up, donât take no for an answer.â
Singleton walks the walk, as demonstrated by the way she had to be nimble in
her reaction to the COVID-19 pandemic. Her offices and factory shut down
for two and a half months, and like many businesses she applied for PPP
loans to keep her doors open.
âItâs almost like starting a business over again,â she recalls. âThe best
thing I had was that I did have a business plan, I did have some
focused goals, and I had to focus on what I knew whas bringing
the income in. I had to refocus on what we could do better,
what would bring more income in, and what would make us
successful as a company.â
No enterprise goes according to plan, but Singleton
weathered to storm to find burgeoning demand for
her productâand she was ready for it.
Her encouragement extends to women
fearful of taking the plunge due to the
uncertainty inherent in being the
boss. âIf this is your destiny,
youâre going to be suc-
cessful in it by staying
and sticking to it.
Urban
Legends6
9. Selfish
Selfish
Itâs time for you to create your own freedom
Learn everything you need to know to become
a formidable real estate professional in 2020!
From testimonies from other women in real es-
tate to tips and tricks on increasing the worth
of your investments, we have all the resources
and information you need to level up your real
estate business. Here are some of our latest
articles!
IF YOU LOVE HER
GIVE HER
DIRT
7
10. Why Real Estate IsWhy Real Estate Is
The Best Gift To GiveThe Best Gift To Give
A Person You LoveA Person You Love
When it comes to gifting a loved one, there are so many different ideas about what to
get. These ideas range from surprise dinners to expensive vacations. Irrespective of
how we go about giving that loved one a gift, ultimately, we want them to be happy. So,
our choice of a gift should be based on several defining factors.
Two huge defining factors are:
⢠It should create an impact that comes close to matching our love for that person.
⢠It should evoke good memories now and in the future.
Now that we have these factors in mind,
you may wonder what gift will do? The
answer is real estate. With a series of well
structured arguments, I will help you see
the beauty of this gift and why it will be
best for a person you love. Fasten your
seat belt as I take you on this ride.
Firstly, real estate creates an impact that
comes close to matching our love for that
person. Love is timeless. In effect, when
giving out a gift, it should reflect our time-
less love. While a surprise dinner may be
fun but short-lived, real estate is a breath-
taking investment and is definitely not
short-lived. Thus when someone receives
real estate as a gift, they stop to reflect on
the procedures you had to go through to
acquire it in their name. This will definitely
warm their heart. They will even be much
more delighted when they think about the
security both financially and psycholog-
ically that owning a real estate property
accords them. Needless to say, they will
love their gift tremendously and obviously
love you more. This gift clearly indicates
that you love them very much and care
about their well-being. Who can argue
with that?
Also, giving your loved one real estate as
a gift evokes in their life good memories
now and in the future. Since they are
aware of the giftâs value, the incidents
and feelings associated with how they
received the gift from you will continue to
bring them joy for years after that fateful
day. Also, owning a home in which they
can build their lives and celebrate their
major wins will definitely be a source of
constant joy to them over time.
In addition real estate is as symbolic as
fine wine. The older it gets, the greater
its value. Wouldnât it be phenomenal to
express your love in such a manner?
Quickly contrast a gift such as phone
with real estate property. The phone gets
older and its features diminishes. Whereas
statistically, real estate sells off higher
in subsequent years than when it was
originally bought. This is an excellent way
to tell someone that you love them even
more with every passing day.
Honestly, this is barely scratching the
surface on why real estate is the best gift
for someone you love. As you can already
discern it is an amazing choice. So If you
are making gift plans for your loved one,
get them real estate and thank me later
for the astonishing results you will get.
IF YOU LOVE HER
GIVE HER
DIRT
8
11. Careers
Careers
Want to start a career in real estate?
Youâve come to the right place!
Learn the best strategies for starting and
improving your career with
Women Pushing Dirt.
9
12. Women Are Changing theWomen Are Changing the
Face of Real Estate by DoingFace of Real Estate by Doing
Things Men DoThings Men Do
Women Are Changing theWomen Are Changing the
Face of Real Estate by DoingFace of Real Estate by Doing
Things Men DoThings Men Do
The rising economic bang of women is perhaps one of the most significant shifts in recent
decades. Not only are women generating and managing increasing amounts of wealth, they are
also directing the economy itself, heading up major corporations and being pivotal economic
players like the International Monetary Fund and until recently, the U.S. Federal Reserve.
2020 is the year of women where the matrons are breaking all bounds and leaps in every
sector. The Real Estate industry is also one such. Women have not only become stead-fast as a
consumer group but they are also aiming towards active and passive investment choices. They
are taking hold of their financial future in a better way. Today, more and more women are taking
up positions as real estate agents, brokers, architects, appraisers, builders, etc., previously per-
ceived to be âthe menâs thingâ. In fact, women are now basically pushing dirt for real!
It has been noted that women are more vigilant when it comes to investing. They incline more
towards research by taking advice from professionals and opt for those properties that have
lesser risks, yet with nominal returns. They aim at long-term investments rather than short-term
because they focus on life-priorities rather than getting better out of the market for only today.
For decades, real estate was considered to be a manâs world. Breaking into the industry was dif-
ficult for women, so much so that up until the 1980s they could not even buy real estate property
without a male co-signer. Even though historically, there have been women in real estate almost
since the industryâs establishment as a legitimate line of business in the 1840s. The first female
agent joined the National Association of Realtors (NAR) in 1910 as women have had to struggle
for nearly five decades to be able to serve on real estate boards. However, with the sector
getting more organised, competitive and accepting, there has been an increased penetration of
women in the industry.
According to industry data, there are more female real estate agents in all states across the US,
outnumbering male agents by approximately 50%, putting the female to male ratio at 2:1, bring-
ing an entirely new dimension to the traditionally male-dominated sector. Aspiring female realtors
have had to work really hard to prove themselves like in every other male-dominated profession,
but gradually they have been able to turn the table, and we are witnessing the emergence of
more and more women in all real estate related works.
10
13. gg
The Recent Shifts in
Standards and Power
Being one of the most recognized sec-
tors in the U.S, and the second largest
employer after agriculture, the real estate
has typically been a masculine landscape
where women have largely remained un-
derrepresented. However, in the past few
decades, we have witnessed a significant
pattern shift all across the ecosystem,
including the real estate industry which
has led to the expansion of firms and the
inclusion of female talent from agents,
brokers, architects, appraisers, builders
etc. Real estate is no longer a manâs affair;
as per industry sources, over 30% women
now lead property-related decisions in their
families and approximately 50% women
are the joint decision makers with other
family members.
Meanwhile the gender role reversal has
definitely been a game-changer, the
industry itself has undergone a transfor-
mation, evolving into a field with a higher
degree of professionalism thatâs well suited
to women. Firms now offer an inclusive
workplace culture that values diversity,
thus encouraging more women to take up
the profession irrespective of the role.
Based on the report of NARâs 2017
research, women make up for 56 per cent
of licensed brokers, 63 per cent of full-time
sales agents and 69 per cent of part-
time sales agents of the entire real estate
workforce. Many large developer groups,
real estate-focused lending institutions and
even private equity firms now recognize
the extra measure of multi-tasking, empa-
thy, insight and assertiveness that a female
brings to the table, and boast of multiple
women holding senior executive roles. A
broader market vision, nurturing outlook
and corporate goodwill enable women to
balance out and offer the essential syn-
ergies required to run the business, while
their inherent multi-tasking abilities help
them cope in todayâs competitive world.
The Female Advantage?
There is an increasing number of women who have learnt the complexity of the business
and are now taking up real estate as a profession and working independently as agents,
brokers, and builders alike. The line of work not only offers personal and professional
growth prospects but also allows women the flexibility to choose their own working hours
from the comfort of their homes.
There are instances where partners have quit corporate jobs to join their wifeâs part-time
real estate initiatives, turning it into a full-fledged business. Kim Howard, a well-known
name in the US real estate, quit her corporate job when she recognized her passion for
sales and entrepreneurship, and ended up founding her own real estate firm Howard
Homes Chicago. It wasnât long before she recruited another player into her business -
her husband of course!
Some elementary competencies required for both men and women to be good and
productive in the real estate agent business are active network connections, familiarity
with local areas, real determination to breach boundaries, and firm negotiation skills.
Since these attributes come naturally to most women, they are becoming quite success-
Careers
11
14. ful at their demanding real estate jobs, gradually redefining the industry altogether. Women are
generally known to display a greater level of empathy, and persistence. They also tend to be
more sensitive and patient towards the clientâs need leading to higher client satisfaction ratio.
Impressive indeed!
Generally good at balancing family with work, women are better at multi-tasking, and which is
a critical aspect of real estate. While many careers demand them to choose between fixed long
hours and working in a caring capacity as a home-maker, real estate enables them to fulfill both
goals while working with a nominal initial investment. All one needs is a phone and a laptop to
get started.
The Scope of
Professional Opportunities
Majority of firms today recognize the benefits of diversity under the current âshe-economy.â Fe-
male buyers now control 70-80% of all purchases, and companies are slowly moving the needle
by embracing the rise of female talent into executive roles creating opportunities where they will
lead the industry and break traditional barriers.
The current real estate market not only provides ample opportunities to engage with a wide array
of people- right from owners, developers, customers which is a great confidence booster but
also brings exciting daily challenges that accelerate the learning curve for the beginners. Most
women today begin by featuring at the entry-level and administrative positions in the real estate
industry and climb up the corporate ladder swiftly with hard work and talent. Imagine starting
as a real estate investor today, an agent, broker, builder, appraiser or architect tomorrow, and
an eventual successful CEO the day after! On the brighter side, some women move on to form
bigger trailblazer construction teams in association with other small entities, while some even end
up hiring their own team and setting up their own real estate firms.
In a survey in the US, it was discovered that 68 per cent of persons either aspired to hold execu-
tive positions in their real estate companies or own their own businesses.
Apart from paying well, a career in real estate also presents diverse possibilities for womenâs
professional flowchart. While a month can bring up to $5-10, enabling them to significantly con-
tribute to the household income or their own savings, it also acts as a stepping stone towards
future ventures. With some substantial experience on hand, women could also take up training
and mentoring of new property advisors at various institutes that offer certification and degree
courses in the field.
There are many instances where women have set up their own one-stop-solution destinations for
all services required by a real estate seeker/potential buyer such as vendors, loan assistance and
architectural and interior designing help etc.
The Scope ofThe Scope of
Professional OpportunitiesProfessional Opportunities
Careers12
15. LeadershipLeadership
WomenWomenIs A Career in Real Estate
A Piece of Cake for Women?
Unfortunately, even though women have now proven their worth in the business at virtually all
levels, it has not exactly been easy. Like every other male-dominated industry, women have
faced their fair share of gender discrimination, but there are more equal work possibilities in the
real estate business for both the sexes today. Unlike earlier, todayâs challenging real estate busi-
ness presents competitive and suitable chances for women to market themselves to key actors
since there is genuine comprehension of the strength, intelligence and an increased corporate
goodwill they bring.
It is absolutely pointless to say pursuing a career in real estate is both challenging and rewarding.
Looking at the contemporary world today, it seems women in real estate are gradually reach-
ing the tip of the iceberg. Firms are now placing women in top leadership positions due to the
distinctive skill sets they bring to the table, outlook and life experiences that not only expands the
firmâs vision but also yields on-ground results. The future of women in real estate is exceedingly
bright and transformational, and the world is just getting glimpses.
Today, a staggering majority of 63 percent Realtors are women, according to the NAR 2017
Member Profile. The typical real estate agent is a 53-year-old white woman who attended college
and is a homeowner, according to the National Association of Realtorâs 2017 overview of the real
estate market. Women are taking the real estate business by storm. Both the young and ageing.
It is common to see a woman taking agent roles, architects, appraisers, builders etc. The below
chart shows the percentage comparisons of women and men in the real estate business.
The Lack of Women in
Leadership Roles
Nowadays, women are taking over the baton as they dominate the real estate industry in gener-
al, except in the lucrative commercial real estate market where men still have an edge. Moreover,
women still donât occupy as many executive-level positions as men, according to the Urban
Land Instituteâs 2015 survey of women in leadership.
For instance, women make up 25% of the membership of the real estate and land use organi-
zation. But they only account for 14% of its CEOs, the survey found. âWomen are much more
likely to be at the helm of smaller organizations.â Some start their own businesses to create a
workplace that reflects their values. Others find it easier to advance in smaller firms than larger
ones, according to the study by the Urban Land Instituteâs Womenâs Leadership Initiative.
Only 12% of those surveyed are in president, CEO, executive director, or similar roles. And of
the female CEOs, only 7 percent lead companies with more than 100 employees. Well, being a
woman does not mean staying behind and playing the second role, while leaving men to take
all the credits. Times are most definitely changing, with more women bracing themselves and
RolesRoles
13
16. standing out to do those things originally perceived to be reserved for men only. Howev-
er, women make better choices in all aspects of life. This is simply because:
1. They are conventional
Being conventional has its pros because women, as a conservative investor will stick to
the traditional assets that give minimum ROI (return on investment) where this process
can strengthen her investment. Women will not be inclined towards new investment
trends like Bitcoins, and if this process is properly structured, the conventional invest-
ment strategy can definitely work in her favor.
2. They are better at building relations
Women are more likely to build better trustworthy relations with their advisors, employ-
ers, employees, and coworkers alike. Hence, they will not tend to seek help from those
who tend to flash out new investment trends. They stick to places that will help them
make better investment decisions
3. They focus on the bigger picture
Men often dive into real estate investments with a single
goal of increasing their monetary gains, whereas wom-
en aim to be more rational when it comes to their
intentions of investing. Women think of future
goals when they want a return on invest-
ment and it is for this reason that their
assets are more structured. Since
women are more calculative with
their investments, they invest
by focusing on the bigger
picture.
1.
2 .
3 .
Careers
14
17. 4. They are better researchers
Men often get pulled into new investment schemes without doing their research whereas
women rarely tend to focus on the new arena when it comes to investing. Women tend
to do a lot of research before getting their hands on something which further saves them
from failed investments. They are more perceptive and tend to draw better conclusions
when it comes to dealing with a new investment.
5. They always seek assistance
Since women are better at doing their research, they seek guidance from the experts
which can be beneficial in the long run. It is better to ask for advice than making rash
and regretful decisions.
Apart from investment, when it comes to the real estate work-force, a lot of women are
stepping up into the world of business and are taking up real estate as their full-time
profession where they are changing the world of real estate industry by working inde-
pendently across all related functions.
The Bottom Line
All-in-all, womenâs role in real estate is mushrooming vehemently since the sector is
becoming diversed with leadership roles and in turn, this movement is motivating the
younger and ambitious women. Gone are the days when men had the absolute control
over the business. Women are now getting involved and pushing dirt harder than ever
before. The future will reveal countless success stories. Every ambitious woman should
wake up from sleep and actively join the real estate business today.
Cheers to womanhood!
4 .
5 .
Women
Leadership
15
18. WellnessWellness
Staying happy and healthy is a huge part of
being successful not only as a real estate in-
vestor, but also in your day-to-day life with your
family. We bring you the best information from
wellness experts on being the best version of
you.
16
19. Meditate On The DirtMeditate On The Dirt
Meditate
Guided Meditation ForGuided Meditation For
Building A Real EstateBuilding A Real Estate
Investor BusinessInvestor Business
Find a comfortable position, such as sitting in a firm chair, or cross legged on the floor.
Take a moment to notice how your body feels. Observe, without trying to change any-
thing. Holding your hands in basic Gyan Mudra, lightly touch the tip of the thumb with
the tip of the index finger, keeping the other fingers straight but relaxed. This is good
for meditation and the mind going inwards, brings wisdom and insight. I will ask you
lightly to close your eyes, so that what I tell you next will be without interference, without
distraction, listened to by your wisdom. Let's work our way to build an estate investor
business.
Pause 30 seconds
Each of us naturally want to grow financially, becoming abundant. So it is instinctive for
you to strive to be financially independent and satisfied with your ability to make great
income. Humans love to strive to become successful.
Pause 10 seconds
Real estate investors must approach their real estate activities as a business in order to
establish and achieve short- and long-term goals, this is the first rule to become suc-
cessful. A business plan also allows investors to visualize the big picture, which helps
maintain focus on the goals, and is good because you know when and what you need
to do. Real estate investing can be complicated and demanding, and a solid plan can
keep investors organized and on task.
Pause 10 seconds
Keeping abreast of current trends, including any changes in consumer spending habits,
mortgage rates, and the unemployment rate, to name a few, lets real estate investors
acknowledge current conditions and plan for the future. This enables them to predic
when trends may change, creating potential opportunities for the prepared investor.
Pause 10 seconds
17
20. It is important for investors to develop a focus in order to gain the depth of knowledge
essential to becoming successful. Taking the time to build this level of understanding of
a specific area is integral to long-term success. Once a particular market is mastered,
the investor can move on to additional areas using the same in-depth approach.
Pause 10 seconds
Effective real estate investors pay attention to detail, listen and respond to complaints
and concerns, and represent their business in a positive and professional manner. This
builds the kind of reputation that makes others interested in working with those inves-
tors. You need to work with people and respect them, if you want to be respected and
successful.
Pause 10 seconds
Stay educated and adapt to any regulatory changes or economic trends. Prudent real
estate investors understand the risks, not only in terms of real estate deals but also the
legal implications involved, and adjust their businesses to reduce those risks. Learn ev-
eryday something, do not think that you know everything; you need to evolve everyday,
to become better and stronger.
Pause 10 seconds
Take these last precious moments to acknowledge your commitment to this practice, to
bring that light, that magic and abundance with you in your daily life.
When you are ready, put your hands down and gently open your eyes.
I hope that my advice helps you become your best version!
Namaste
Namaste18
21. History
History
One of the most important parts about real
estate is being able to understand the history
of properties and the area around them, as
well as the history of the real estate profes-
sion. Here is our selection of some important
historic moments and information.
19
22. The Dirt Is Essential
History is made every minute of the day. This year is no different. While we were trying to
figure out 2020, things were changing at warp speed! Real estate and the professionals
that play a significant role became essential workers, allowing these individuals to come
and go during the COVID-19 crisis while other professionals were made to follow stay at
home orders. Not only did their level of importance change, it was ordered!
Christopher Krebs, director of the Department of Homeland Securityâs Cybersecurity
and Infrastructure Security Agency (CISA), released these guidelines:
Here are the real estate professionals and activities CISA considers essential:
- Residential and commercial real estate services, including settlement services.
- Staff at government offices who perform title search, notary, and recording services in
support of mortgage and real estate services and transactions.
- Workers responsible for the leasing of residential properties to provide individuals and
families with ready access to available housing.
- Workers responsible for handling property management, maintenance, and related
service calls who can coordinate the response to emergency âat-homeâ situations
requiring immediate attention, as well as facilitate the reception of deliveries, mail, and
other necessary services.
- Workers performing housing construction related activities to ensure additional units
can be made available to combat the nationâs existing housing supply shortage.
- Workers supporting the construction of housing, including those supporting govern-
ment functions related to the building and development process, such as inspections,
permitting and plan review services that can be modified to protect the public health,
but fundamentally should continue and serve the construction of housing (e.g., allow
qualified private third-party inspections in case of government shutdown).
We are looking forward to all the history that will be made this year in real estate, and
hope you will be apart of it as well!
The Dirt is
Essential
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23. Travel
TravelTravelThe real estate market
is different everywhere.
No matter where you go,
you will have to adapt.
Learn about how travel
affects your career in real
estate, and where to find
real opportunity using it.
21
24. 3 Reasons Real Estate is the3 Reasons Real Estate is the
Perfect Career for WomenPerfect Career for Women
who Travelwho Travel
Is there anything better than travel? The romance ⌠the adventure ⌠the opportunities
to learn and meet fascinating people ⌠âSee the worldâ is on nearly every womanâs list
of life goals.
Many ladies donât realize it, but pushing dirt is one of the best careers for women who
love to travel. Here are three reasons why real estate is perfect for women with wander-
lust:
Real Estate is Everywhere
Dirt is everywhere, and everyone needs someplace to live and work. Maybe there is a
deal to be done on a vacation flat in Venice, or vineyard land in Argentina. The possibili-
ties are endless!
Every Trip Can Become a Business Trip
Wouldnât it be great if you could write off the expenses of your trip to Java or Paris as a
tax deduction? Fortunately, when your business is pushing dirt, thereâs always business
to be done! Wherever you touch down, find real estate or investor meetups; set coffee
and dinner dates with local real estate professionals or capitalists.
Whether you do a deal or not, youâve made a contact, and transformed your vacation
into a legitimate business trip. Bonus points if your new contact treats you to a night at
the opera or wine cruise on the Seine!
Itâs Easy to Work on the Road
While you might not expect it, much real estate business can be done remotely. Real es-
tate is a team sport. You can underwrite deals, deploy contractors and inspectors, liaise
with property managers and lenders, source listings and wholesale deals, and execute
contracts ⌠all from your laptop on the terrace of your over-water villa in the Maldives!
22
25. Investing
Investing
Real estate investing can be very lucrative, as
long as you are able to understand the tricks
of the trade and how to maximize your invest-
ments. Weâre here to help with our best infor-
mation on investing in real estate.
23
26. HOW
TO GUIDE
Investing
How To Become A RealHow To Become A Real
Estate Investor in 2020Estate Investor in 2020
If youâre a woman looking for a new source of income or a smart investment, you should
invest in real estate. Real estate is generally a low-risk, high-return investment, and there
are many options to suit different budgets and lifestyles. Taking the leap and becoming
a real estate investor in 2020 will be challenging, but if youâre committed, it can be a
lucrative opportunity. Hereâs what you need to know before you get started!
Decide Active vs. Passive
Real Estate Investment Strategy
There are two main types of ways you can make money off of real estate investments:
passive, or active. With passive, you purchase the real estate and hire a property
manager to do most of the work for you. Theyâll deal with the tenants and maintenance
needs, while you profit off rent income. You can also invest in real estate crowdfunding
or buy shares of a REIT. This doesnât mean youâll be able to invest without doing any
work, but you wonât be taking an active role in the investment.
On the other hand, if you take an active approach to real estate investing, youâll have to
do more hands-on work. One way you could do this is by managing the property you
own yourself. Another common real estate investment strategy is to fix and flip. This
involves buying a home or other propertyâusually, a property thatâs of low valueâand
making extensive repairs and remodels then re-selling for a profit.
Stay Informed on
Real Estate Rules and
Regulations in Your Area
The real estate industry is heavily regulated, and every state and city come with their
own rules and regulations. Itâs vital that you have a thorough understanding of these reg-
ulations and that you stay up-to-date as they are constantly changing. Some of the rules
youâll definitely want to understand include those related eviction practices, security
deposits, and insurance coverage.
STRATEGYINFORMED
24
27. Be Strategic
When Choosing Location
Location isnât just important to consider when it comes to rules and regulations. Itâs
also key when it comes to thinking about how much money youâre going to make. Your
first instinct might be to buy property thatâs close to you, but that wonât always be in
your best interest. The price of property alone doesnât determine if a location is the best
investment. There are other factors to think about such as the marketâs history of real
estate appreciation, the price to rent ratio, and the current real estate trends.
Build a Real Estate Network
You canât build a successful real estate business on your own. It will take a village to
make it happen! Youâre going to need an accountant to handle your real estate taxes, a
home inspector, a real estate agent you trust, and a lawyer to help you stay updated on
local real estate regulations. Each of these people will play a vital role in the success of
your real estate investment.
Use Women Pushing Dirt as a Resource
Investing in real estate empowers so many women. Let this year be the one that you
finally take that leap and become a real estate investor!
For more information on how you can work in real estate, keep following Women Push-
ing Dirt. Our digital magazine inspires women to chase their dreams and equips them
with the tools they need to achieve their goals. We are the next step to your future!
LOCATIONRESOURCE
NETWORK
25
28. Politics
PoliticsPolitics affect the real estate market in a va-
riety of ways. Stay up to date with the latest
information and get our interpretation on how
what happens in the political world can benefit
you as a real estate professional.
26
29. Dirt on BallotDirt On The Ballot!Dirt On The Ballot!
Whether or not the average homeowner realizes it, politics is the most critical factor
influencing the price of real estate, affecting the state of the economy, the level of
interest rates, the nature of demographics, and a host of other variables that ultimately
determine a property's value. Politics is inextricably linked with all these issues, impact-
ing employment, the cost of borrowing, the direction of immigration, and the degree of
consumer confidence.
Given the partisan nature of the U.S. political system, and the need to produce an eco-
nomic recovery since 2009, the policies that have been adopted by the Congress since
then have been mainly oriented toward maintaining a balance between limited resources
and a rising tide of needs. For instance, America's crumbling infrastructure requires that
difficult choices be made concerning whether a bridge gets fixed at the expense of, say,
additional funds for the National Flood Insurance Program - which impacts owning real
estate.
American's property leaders keep on having confidence in real estate as an alluring and
demand investment class, regardless of substantial political and monetary headwinds,
as indicated by the most recent 2020 politics of real estate without picking aside.
With interest rates set to stay lower for longer and bond yields in many American nations
in negative territory, real estate income retains its broad appeal to investors, especially
compared to other asset classes. Equity and debt are expected to remain plentiful for
most real estate sectors. With continuous political strains because of which financial
development is deteriorating, there is little proof of lack of concern given the inalienable
dangers in a late-cycle market where values are above historic levels, with market partic-
ipants careful how they deploy capital a focus on cities that offer liquidity and stability.
The best thing to do right now if you want to provide financial freedom for you and your
family is to position yourself to buy The Dirt!
27
30. FashionFashion
One huge part of being a great real
estate professional is looking the part.
Weâve got you on all the latest trends
to keep you looking fresh while still
standing out.
28
31. Real Estate Also EqualsReal Estate Also Equals
High FashionHigh Fashion
You typically see men and women dressed in business suits while at work and maybe
jeans for the weekend but not always. Iâm excited to tell you about a vintage line by
Moschino from the spring of 2016. Itâs their still hot and still sexy Construction Theme
Fashion Line!
Women Pushing Dirt is about Living your dream and fashion plays a large part in mani-
festing our dreams, so why not Breathe It! Wear It and Be A Badass in your industry.
Be that professional that flaunts her style for the position that she plays in the real estate
world.
You donât have to be like everyone else, go bold into your next pitch meeting! While
others are looking to play down their wardrobe with dull colors and less style. Let your
outfit speak for you and say you are committed to The Dirt!
Real Estate
High Fashion
=
Fashion 29
32. Celebrity
Celebrity
Believe it or not who owns a property can
add value to real estate. We like to call this
section Dirt on the Stars! Celebrities in-
crease the value buy selling mostly to other
celebrities and people love the history of
a Starâs property. Letâs take a peek at The
Star Dust!!
30
33. Celebrity HomesCelebrity Homes
3 Reasons Why Celebrities3 Reasons Why Celebrities
Buy From Each OtherBuy From Each Other
As it is evident in most TV shows, many people love celebrities. As a result, they want
to know exactly what their favorite TV personalities are doing. Where they live, what
they wear, drive, eat, and who they date or marry. Trying to understand how celebrities
live their life when off the screen can be disheartening but it can as well be fun and
profitable.
For the real estate vultures, celebrities almost always get into the business of selling and
buying their homes. For whatever reason for selling their homes or buying a new home,
their properties will stay on the auction list for a very long time before they can get a
suitable somebody with a good taste for luxury to get it off the market. However, many
will prefer not to list their homes but rather sell directly to interested individuals or other
celebrities.
3 Reasons
Why Celebrities Are Always Buying
Each Other's Homes
There are so many reasons why celebrities end up buying houses from other rich and
influential personalities but, weâll focus on 3 important aspects: The Location, Features,
and Inimitability.
CELEBRITY
HOMES
Celebrity
31
34. Location
Most at times, the rich
and famous go through
the dilemma of buying a
house. They often wonder
if the house they are going
for suits and protect their
identity. We all know how
important it is for celebri-
ties to keep their life away
from the public. Instead of
looking at listed homes,
they prefer acquiring a
new home from those
within their circle. They do
this to stay away from the
limelight and to avoid their
fans and others to know
Where they live.
Celebrities love security
and theyâll feel more at
ease knowing that where
they are relocating to was
owned by another celebrity
and that means maximum
security.
Features
Stars and other influential
personalities have special
needs that regular people
donât. Celebritiesâ houses
have certain unique ameni-
ties and features that only
a fellow celebrity would
love.
Inimitability
Usually, when somebody
sells a house, their realtor
put the property up for
sale on the local Multiple
Listing service. They set a
price and people visit the
property and negotiate.
Celebrities, however, are
never drawn to homes
that are listed on the MLS.
They often want something
unique, something that
will differential them from
regular people and identify
who they are. So, they go
for properties that no one
else but another celebrity
has seen or owned.
Privacy is also an import-
ant factor even though
not listed amongst the
aforementioned points.
Celebrities want many of
the real estate transactions
done in secret. That is in
a way that regular folks
would never know. They
want to avoid the media
and audience from asking
questions like whatâs the
reason behind their deci-
sion? Are they undergoing
a financial crisis? Are
they in some trouble or
something? Or are they
changing their lifestyle?
Celebrities do want to
show the world any side of
their private life or financial
situation.
3 Reasons
32
35. Gravel Girls
Gravel GirlsGravel Girls
WPD is looking for young people who
are interested in starting a career in
construction or real estate, our ambas-
sador program is taking applications at
WPD-gravelgirls@mail.com
33
36. Gravel GirlsGravel Girls
Women Pushing Dirt has an amazing opportunity for
young women in the real estate and construction indus-
try. The ambassador program is called Gravel Girls. We
are looking for young ladies who currently or thinking of
working in the industry or want to buy real estate, the
dirt! These beautiful and diverse women are currently
active on at least 2 social media platforms. Has suc-
cessfully completed high school. Has a desire to learn
more about the industry all while inspiring their crew that
The Dirt has Swag!
We offer
⢠Feature Spread in Women Pushing Dirt Digital
Magazine and Podcast
⢠Photo Shoot
⢠Gravel Girls Gear
⢠A Social Media Marketing Budget
⢠Free training and mentoring
⢠Public and Virtual Events
⢠Wellness Training
⢠Cash Prizes
⢠And A Chance to own stock in WPD!
34
37. Women Pushing Dirt is proud to partner with these
fantastic companies to provide women around the
world with the best experience possible. If you would
like to be a partner, send us an email at:
womenpushingdirt@mail.com.
Partners
www.BreatheCapitalGroup.com
www.TheBreatheHouse.com
www.Arizontinyhouse.com
www.Thedwellspa.com
35
38. Meet The Founder
Thunder Walker is the CEO of Breathe Capital Group Corporation
and The Breathe House. BCGC was the brainchild of her late
father James Jones. As a wellness/lifestyle real estate devel-
oper, she builds properties that serve to provide better choices
for where you live and work. Under Thunderâs direction the
BCGC team builds homes that provide disadvantaged neigh-
borhoods with raised gardens, air and water purifiers, energy
efficient appliances, and built-in learning centers. Thunder is
most excited about her latest project, Women Pushing Dirt. It
is a digital magazine and podcast that spotlights empowered
women in the real estate industry from all across the U.S. and
Canada. She has talked to everyone from women who run
construction sites for large companies, to women who devel-
op tiny homes!
Travel with her on the road to
opportunity with Women Pushing
Dirt!
CEO
&
Thunder Walker
Breathe Capital Group Corporation
The Breathe House.
6867 Gaston Ave, Dallas, TX 75214, USA
womenpushingdirt@mail.com
(972) 877-1443
https://www.womenpushingdirt.com