a case study on challenges while designing women entrepreneurship development program in India

1. Jagruti- Case Study
Presented by – Jammers (IIM Jammu)
Akash Ojha (pgpj02003@iiml.ac.in)
Arpit Sharma (pgpj02010@iiml.ac.in)
Utkarsh Shivam (pgpj02059@iiml.ac.in)

2. Target Segment Calculation
 Varanasi
 Area- 1535 sq km
 Total population- 3676841
 Total target audience- 112454
 Proportion of self-employed- 82.2%
 Noida
 Total Population- 642381
 Total female population- 289804
 Comprises of 81 villages out of which 64 are developed
 Total target audience- 73890
 Rewari
 Total population- 900332
 Total Area- 1594 sq km
 Total female employed- 101318
 Target audience-60790
Source- Census Data 2011
Total Population
Total Female
Population
Literate and
Empolyed female
Self-employed
(assume 50%)
Income less than
15000 (assume 60%)

3. Solution to Challenge 1
Work Force Required for Selection-
 Varanasi and Rewari
 Radius covered – 15 km from training center
 Team of 2 people per km comprising of male and female
 Total workforce= 30
 Noida
 Radius covered- 30 km from training center
 Work force/3km = 3. total workforce= 15
 Total population covered= 36945
 Based on availability and working hours, suitable batches will be allocated
 Bus transport facility to-and-fro for selected candidates
 Customised design of soft-skills training material center wise.
 Technical skills by industrial experts by use of internet and visual materials
 Whole soft skills in 3 categories
 Operation
 Marketing
 Finance
Technical
Skills
Soft skills
Training
Module

4. Solution continues....
 Improved Checklist for selection
1. Age- 18-40 years
2. Family income- less than 15000/month
3. Education- if education less than 10th standard, experience more than 5 years required,
otherwise, education greater than 10th standard
4. Occupation- business women/self-employed/employed but not housewives
5. Skill set rating calculation-
computer skills- yes(1point)/ No(0 point)
math skills- yes(2 point)/ intermediate(1 point)/ no(0 point)
communication skill- good(2 point)/ average(1 point)
Marketing skill- good(1 point)/ excellent(2 point)
Team spirit- yes(1 point)/ no(0 point)
Goal oriented- yes(1 point)/ no (0 point)
Human relation skills- yes(1 point)/ no(0 point)
Independent and self-confident- yes(1 point)/ no(0 point)
o Net skill set rating is calculated and best candidates are selected on merit.

5. Solution to Challenge 2
 Various financial schemes/programs for women to raise capital
Scheme Loan Amount Collateral Required Interest rate
Stree Shakti Package For Women Entrepreneurs
Rs. 50000 to Rs.2 Lakhs No 9%
> 2 Lakhs No 8.50%
Cent Kalyani Scheme 10 Lakhs No MCLR + 0.25% = 9.25%(approx.)
Mahila Udyam Nidhi Scheme
Upto 2.5 lakhs No No interest
> 2.5 Lakhs No 9%
Dena Shakti Upto 20 Lakhs No 8.75
Bharatiya Mahila Bank Business Loan Upto 20 Lakhs No 10.15%
Mahila Udyam Nidhi Scheme Upto 10 Lakhs No Market Rates
Standup India
Upto 20 Lakh No 3% + MCLR
20 Lakh to 1 Cr. Yes 3% + MCLR

6. Solution Continues...
Scheme Interest rate Loan taken EMI(7years) Total Loan Payment
Stree Shakti Package For Women Entrepreneurs
9% 350000 5631 473018
8.50% 350000 5542 465592
Cent Kalyani Scheme
MCLR + 0.25% =
9.25%(approx.)
350000
5675 476757
Mahila Udyam Nidhi Scheme
No interest NA NA NA
9% 350000 5631 473018
Dena Shakti 8.75 350000 5586 469297
Bharatiya Mahila Bank Business Loan 10.15% 350000 5837 490356
Mahila Udyam Nidhi Scheme Market Rates(9.25) 350000 5675 476757
Standup India
3% + MCLR 350000 6178 518990
3% + MCLR 350000 6178 518990
 Conclusion- As per the calculations, Shree Shakti Package with 8.50% interest is the best suited
financial scheme as it has lowest EMI and loan repayment.

7. Additional WED Support Scheme
 If EMI to be paid exceeds the sales for first few months- WED may contribute by
paying 50% of interest till first 3 months.
 Post that candidate in return will provide intellectual/monetary rants/amenities to
WED which amounts to its contribution within 9 months.
Calculation- Total EMI= 5542
Candidate’s contribution= 2771
WED’s contribution= 2771
Total WED Contribution= 2771*3= 8313

8. Solution to Challenge 3
 Success of Women Entrepreneurship Development Program depends on 3 factors
1. Completion of objective
2. Reduction in challeges
3. Number of successful entrepreneur produced during the period
Process of Evaluation
Reaction- It is process of determining the reaction of candidate
towards the whole development program on monthly and
final basis by feedback and other tools.
Learning- A process of evaluation of performance of
candidates by theoretical and practical test on
on monthly and final basis.
Source- Kirkpatrick model
Results
Behaviour
Learning
Reaction

9. Solution Continues...
 Individual Evaluation Chart
 Pass- 1 point earned, Fail- O point earned
Note- Passing marks is 20 out of 50
 Yes- 1 point earned, NO- 0 Point earned
 Seed Funding- 2 point earned, Loan- 1 point earned
 Sales*operational time (x)-
less than 5000= 1 point, 5000<x<20000= 2 point, 20000<x<40000=3 point
40000<x<60000= 4 point, more than 60000= 5 point
Assessment-
Technical (Pass
or Fail) (A)
Assessment-
Soft skills (Pass
or Fail)
Operational
(yes/no)
Operational
Time (months)
Funds Received
Loan Repayment
(yes/no)
Sales
Sales *
Operational
Time (x)
Break Even
(B) (C) (seed/ loan) (E) (Yes/NO)
(D) (F)
1 1 1 6 1 1 7000 42000 1
1 1 1 5 0 1 8000 40000 1
1 1 1 7 0 1 9000 63000 1
1 1 1 9 0 1 10000 90000 1

10. Solution Continues...
 Net Result= A+B+C+D+E+F+(point earned from X
IF Net Result>8, then the individual succeeded
Otherwise, Fail or Redo training module.
 CENTER WORKING EVALUATION SHEET
REGISTERED
CANDIDATES
NET RESULT>8 PERCENTAGE OF
SUCCESS (%)
NOIDA 40 26 65
REWARI 40 18 45
VARANASI 40 24 60
 These will be the certain tools and metrics to measure the success of Women
Entrepreneurship Program.