1. SSTTOONNYY BBRROOOOKK UUNNIIVVEERRSSIITTYY
WWOOLLFFIIEE’’SS AANNNNUUAALL BBIIRRTTHHDDAAYY CCEELLEEBBRRAATTIIOONN
22001144 SSUUNNYYCCUUAADD AAWWAARRDDSS FFOORR EEXXCCEELLLLEENNCCEE
SSPPEECCIIAALL EEVVEENNTTSS –– CCAATTEEGGOORRYY 1155
IINNDDIIVVIIDDUUAALL EEVVEENNTT ((AA))
Prepared By:
Andrea Lebedinski
Coordinator of Annual Giving and Branding
Stony Brook University Athletics

2. STONY BROOK UNIVERSITY - SUNYCUAD AWARDS FOR EXCELLENCE 2013
SPECIAL EVENTS – CATEGORY 15
INDIVIDUAL EVENT (A)
__________________________________________________________________________________________
Stony Brook University Page 2 2014
I. Event Goals and Objectives
 Maintaining brand integrity.
 Creating positive experiences and enhancing relationships.
 Generating a greater presence for Wolfie, Stony Brook University and Stony Brook
Athletics through a festive annual “Birthday Celebration.”
 To create spirit, pride, and awareness within the campus community.
II. Birthday Celebration Themes and Promotions (2011, 2012, 2013, 2014)
2011
 Wolfie's Super Swaggerin' 16th Birthday Bash – February 12, 2011
 Wolfie celebrated his 16th birthday in style at the Stony Brook Arena. Many of
his close mascot friends from Long Island and New York were in attendance.
 Stony Brook Weekend Life sponsored 1,000 cupcakes after the men's game to fans
in attendance.
 Student Tailgate
 Free breakfast, sponsored by Stony Brook Weekend Life.
 Free Unity in Diversity t-shirts, sponsored by Undergraduate Student
Government.
 Live bands and DJ.
 Free giveaways from Stony Brook Athletics corporate partners – Best Buy, and
Sprint.
2012
 Wolfie’s 17th Birthday Celebration – February 8 & 9, 2012
 For Wolfie's 17th birthday, Stony Brook Athletics hosted a birthday bash during
two home basketball games! Fans who attended each game enjoyed free cupcakes
and other tasty treats at halftime.
 On-Campus Promotions
 Stony Brook University Bookstore
o 20% off all Stony Brook logo merchandise February 8-9.
 Seawolves MarketPlace
o Get a FREE mini cupcake with the purchase of any coffee.
2013
 Wolfie’s 18th Birthday Celebration – February 15, 2013
 For Wolfie's 18th birthday, Stony Brook Athletics hosted a birthday bash the
home men’s basketball game vs. Vermont!
 In-Game Promotions
o TVs for TV: An LCD TV was given away every 4 minutes during the
Stony Brook men’s basketball game.

3. STONY BROOK UNIVERSITY - SUNYCUAD AWARDS FOR EXCELLENCE 2013
SPECIAL EVENTS – CATEGORY 15
INDIVIDUAL EVENT (A)
__________________________________________________________________________________________
Stony Brook University Page 3 2014
o Wolfie's Birthday: All fans in attendance received FREE cupcakes at
halftime. Sponsored by Stony Brook Chillfest and the Stony Brook
Faculty-Student Association (FSA).
o Chevy Car Contest: All fans in attendance had the chance to sign up for a
half-court shot to win a brand new 2013 Chevy Cruze, Courtesy of NY
Chevrolet.
 On-Campus Promotions
 Stony Brook University Bookstore
o Feb 11th- Feb 16th, buy one get one 50% off on all champion gear.
o 20% off all Stony Brook Logo items (excluding clothing).
 Seawolves MarketPlace
o Get a FREE mini cupcake with the purchase of any coffee.
 Stony Brook University Student Activities Center – Campus Dining Hall
o Wolfie's Birthday Special was offered at Omelet Pan from 12PM-8PM.
o The campus dining staff and students sang “Happy Birthday” to Wolfie
and presented him with a special birthday treat.
2014
 Wolfie’s 19th Birthday Celebration – February 8, 2014
 For Wolfie's 19th birthday, Stony Brook Athletics hosted a birthday bash the
home men’s basketball game vs. UNH!
 In-Game Promotions
o Wolfie's Birthday: All fans in attendance received FREE cupcakes at
halftime. Sponsored by Stony Brook Chillfest, the Stony Brook Faculty-
Student Association (FSA), and Stony Brook Office of Resident Life.
 On-Campus Promotions
 Seawolves MarketPlace
o Get a FREE mini cupcake with the purchase of any coffee.
 Stony Brook University Student Activities Center – Campus Dining Hall
o Wolfie's Birthday Special was offered at Omelet Pan from 2PM-4PM.
 Big Red Howl 2014 – Wolfie’s Birthday Party
o RHA hosted a birthday party themed roller rink to celebrate Wolfie's 19th
birthday! There was a roller rink in SAC Ballroom A, cupcakes, balloon
animal making relay, and other activities.
III. Resources
 Stony Brook Athletics Staff
 Stony Brook University Departmental Support
 Stony Brook University Marketing and Communications Department
 Stony Brook Student-Faculty-Staff Association
 Stony Brook University Division of Student Life
 Stony Brook Campus Dining Services – Lackmann Culinary Services

4. STONY BROOK UNIVERSITY - SUNYCUAD AWARDS FOR EXCELLENCE 2013
SPECIAL EVENTS – CATEGORY 15
INDIVIDUAL EVENT (A)
__________________________________________________________________________________________
Stony Brook University Page 4 2014
 Internet Marketing & Social Media Advertising
 Stony Brook Athletics Official Website - www.GoSeawolves.org
 Facebook
o Wolfie
1. Fan Page: www.Facebook.com/WolfieSeawolf
2. Twitter: www.Twitter.com/WolfieSeawolf
3. Instagram: www.instagram.com/WolfieSeawolf
o Stony Brook Athletics
1. Fan Page: www.Facebook.com/StonyBrookAthletics
2. Twitter: www.Twitter.com/SBAthletics
3. Instagram: www.instagram.com/SBAthletics
IV. Budget
 In Game Promotions:
2011
 Mercedes-Benz "WIN A FREE CAR CONTEST" Contest Insurance: $560
 Stony Brook Campus Dining Student Half-Court Shot for $20K Contest
Insurance: $1,100
 Birthday Cupcakes: $600
 Student Tailgate Breakfast: $2,000
 Unity in Diversity t-shirts: $5,720
 Giveaways sponsored by Best Buy
 Giveaways sponsored by Sprint
2012
 Birthday Cupcakes: $1,000 Sponsored by Stony Brook Chillfest grant
2013
 Birthday Cupcakes: $750 Sponsored by Stony Brook Chillfest grant and Stony
Brook FSA
 LCD TVs Sponsored by America East Conference grant
2014
 Birthday Cupcakes: $700 Sponsored by Stony Brook Chillfest grant, Stony Brook
FSA and Stony Brook Office of Resident Life

5. STONY BROOK UNIVERSITY - SUNYCUAD AWARDS FOR EXCELLENCE 2013
SPECIAL EVENTS – CATEGORY 15
INDIVIDUAL EVENT (A)
__________________________________________________________________________________________
Stony Brook University Page 5 2014
V. Results
 Gameday Atmosphere and Attendance:
 2011: Sell-out crowd of 4,423 at Stony Brook Arena.
 2012: Sell-out crowd of 1,420 at Stony Brook’s Pritchard Gymnasium
 2013: Sell-out crowd of 1,420 at Stony Brook’s Pritchard Gymnasium
 2014: Sell-out crowd of 1,420 at Stony Brook’s Pritchard Gymnasium
 Advertising Ability
 Create media exposure and excitement.
 Students, alumni and fans develop a strong identification with the brand.
 Promotes on-campus events and activities.
 Generates goodwill for the brand.
 Media Outreach/Video Clips:
 Games were nationally televised on ESPNU
 Please visit Official Stony Brook Athletics YouTube Channel:
o www.YouTube.com/StonyBrookAthletics
 Please Visit Official Wolfie YouTube Channel:
o www.YouTube.com/WolfieSeawolf
 Target Market/Purpose - Student Population & Campus Community:
 Heighten student awareness, pride, and interaction.
 Students can comment on Wolfie’s Wall, “tag” Wolfie in their own personal
pictures with Wolfie, etc.
 Facebook Newsfeed gives continuous updates within the Stony Brook University
network.
 Gives students a “personal” relationship with Wolfie.
 Local Community Outreach
 Wolfie named finalist in the top 3 for Best Mascot on Long Island in 2011, 2012,
2013, and 2014 Best of Long Island Competition (Run annually by the Long Island
Press).
 Participated in ABC’s Extreme Makeover Home Edition Episode Taping on Long
Island (June 2010)
 Photo Albums & Video Clips-Fairs, festivals, charity walks, local school visits, etc.
 Wolfie has become an icon for Stony Brook University within the local community,
further developing a stronger town-gown relationship. He serves as the true “face” of
the University.
VI. Photo Highlights - Marketing Collateral
 Please see attached.