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wizerunek
pośrednika
zdefiniuj, stwórz, pokaż
znane marki w branży nieruchomości
37%marki osobiste
63%
marki firmowe
Remax Freedom
Gratka Home Broker Nieruchomości Rej DOSPON Metrohouse 

Dom Development WGN Północ Otodom Maxon Castle Nordhaus
Hoog Rynekpierwotny Trójmiasto.pl Extra Invest Robin
Development Revelio Starbroker Morizon Domiporta Olx 

RS Real Estate Emmerson Recamp JLL Metropolis Opal Jotbe
Ataner Asari Express House Home Empire Poznań Robyg Ronson
Budimex E-baza Delta Grygier Perado Nieruchomości M 

Van Hausen Welcome Jartom Nieruchomosci TM Home Studio 

Home Expert Azymut Inventum Pietras Nieruchomości Van der Haus
talarczyk-scheller Adam Polanowski
Łukasz Kruszewski
Marcin Jańczuk Agnieszka Szałęga-Gazda Lebiedź zbigniew Kubiński
Krzysztoń Agnieszka Grotkowska Magdalena Wysok
Ewa Brzezińska Krzysztof Witold Pindara Brzeziński Marek Wielgo
Basia Chalińska Marzena Kuczek Tyszkiewicz Anna Domagała
Mikulski Frederik Eklund Grzegorz Dobrowolski Sędek
Dobrowolski leszek Hardek Lisiecki Bułaj Czapla Kisiel Hopfer
AnNa Rosa Michalak Jarosława EjsymonT Grzegorz Gardyjas
Kramm Walicki Kosmaczewska Pernak Piotr Mościcki Sobański
Bajon Ewelina Ejsmont
2 historie, 2 lekcje
brand: KREATYWNOŚĆ, PROFESJONALNIZM
“budowa silnego brandu zawsze procentuje”
rookie: networking, wizytówki
rookie: networking, wizytówki
pro: magazyny, gazety, artykuły
rookie: networking, wizytówki
pro: magazyny, gazety, artykuły
expert: social media, kreatywność, tv, keynotes
rodzina, relacje, zaufanie
“Jeśli mieszkanie nie jest idealne,
będziemy szukać, aż nie znajdziemy takiego,

które Ci pasuje, nieważne ile to zajmie czasu
zdefiniuj swoją markę
zdefiniuj swoją markę
zrozum swojego klienta
zdefiniuj swoją markę
zrozum swojego klienta
dowiedz się kim jest Twoja konkurencja
zdefiniuj swoją markę
zrozum swojego klienta
dowiedz się kim jest Twoja konkurencja
nadaj życie swojej marce
zdefiniuj swoją markę
zrozum swojego klienta
dowiedz się kim jest Twoja konkurencja
nadaj życie swojej marce
twórz i rozwijaj odpowiedni kontent
Tak naprawdę chodzi o relacje
zdefiniuj swoją markę
zrozum swojego klienta
dowiedz się kim jest Twoja konkurencja
nadaj życie swojej marce
twórz i rozwijaj odpowiedni kontent
co buduje pozytywny wizerunek pośrednika ?
PROFESJONALIZM i jakość obsługi
wiedza i doświadczenie
budowanie relacji
uczciwość, lojalność, wiarygodność
content marketing, artykuły w mediach
kompleksowość usług
profesjonalne przygotowanie ogłoszenia
praca zgodna ze standardami
buzz, social marketing
współpraca
zaangażowanie pośrednika
budowanie własnej marki
skuteczność
wygląd, zachowanie
słuchanie klienta
referencje
znajomość rynku
rozpoznawalne logo, strona www
dobra promocja
potencjał rynku
partnerzy
dzielenie się wiedzą
homestageing
dyspozycyjność
przynależność do stowarzyszeń, licencje
wizerunek pośrednika w polsce
1 2 3 4 5
zły świetnyn=77, śr=2,2
PRZYKŁADY
blog
podcast
media
facebook
wideo
outdoor
identyfikacja
blog
blog
podcast
media
media
FACEBOOK
sipo
wideo
outdoor
identyfikacja
jak was widzą
buduj swój własny brand osobisty
bądź profesjonalny
korzystaj z mediów
korzystaj z social mediów
współpracuj
buduj relacje
doszkalaj się
ceń się
KRZYSIEK KOWALKOWSKI
krzysztof.kowalkowski@gratka.pl
krzysiek@recamp.pl
fb.com/krzysiek.kowalkowski

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Wizerunek pośrednika - Recamp Trójmiasto