1. Bud Gayhart, Director
Center for Innovation & Business Development
University of Wisconsin-Whitewater
(262) 472-1365 http://wisc.uww.edu
UW-Whitewater Wisconsin Innovation Service Center
http://wisc.uww.edu
2. Grow your business faster with
WISC market research.
Identify potential customers.
Invest in markets that offer the
greatest potential.
Diversify based on your
capabilities and resources.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
3. Business outreach center of UW-Whitewater College
of Business & Economics
Market research specialists with a network of
product experts in industries ranging from biotech
to bowling
One of three specialty centers in the UW-Extension
Small Business Development Center Network
Funded in part through a cooperative agreement
with the U.S. Small Business Administration
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
4. More than 9,000 market research projects
delivered to clients worldwide since 1980.
Client approval is over 90%.
75% of new clients are referred by former
clients and professionals.
Manufacturing and B2B companies use WISC
research to increase sales.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
6. Companies with diverse customers
perform better in a tough economy.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
7. Custom prospective customer list with
contact details
Insights into key drivers of purchase and
supplier decisions
Summary of industry trends and market
segments that indicate strong growth
Unmet needs in segments that match
your company’s capabilities
Certifications and qualifications required
by target markets
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
8. Industry snapshot
Current conditions
Urgency required
Things change quickly
Trend assessment
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
9. Primary – interviews with
industry representatives
such as general managers
and purchasing agents
Secondary – gleaned from
limited-access
databases, associations and
industry reports
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
10. B2B
20+ employees
Second stage business
Committed to acting on
the research results
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
11. You contact WISC by phone, email, mail
or online form.
WISC gets to know your company through
your request for research.
A proposal is developed and submitted
for your consideration.
Conversations with you and the research
manager clear up questions.
Changes to the proposal are made as
needed.
Once the proposal is accepted and
payment is received, research begins.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
12. Action Plan
◦ Phase 1
◦ Phase 2
◦ Phase 3
Follow up with list of prospects
◦ Interview list
◦ 150-200 additional contacts
◦ Be proactive
Contact your local Small Business
Development Center for help developing an
action plan, and WISC managers will consult
with the SBDC advisers.
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
13. More than 125 assessments
Sustainability
Growth
Transformational
Culture change
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
14. Phone: (262) 472-1365
Email: innovate@uww.edu
UW-Whitewater
Wisconsin Innovation Service Center
http://wisc.uww.edu
