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FOR IMMEDIATE RELEASE Contact: Frank Scotti
AND FEATURE CONSIDERATION (805) 594-1880
January 28, 2014 frank@solarponics.com
Will Solar Power Kill The Utility Companies?
Improvements in solar technology, along with rate hikes that make energy more expensive and tax
incentives that encourage consumers to make their homes more energy efficient, will soon upset the
delicate monopoly that utility companies have maintained for a century. In addition, the industry is also
witnessing a rapid drop in the cost of solar energy hardware. Between 2008 and 2012, the price of
photovoltaic panels fell from $3.80/watt to $0.86/watt – and all indicators say we’re heading still lower
and more efficient. So, will privately owned solar power kill the utility companies?
Kristian Emrich. “Never. Utility companies broker power. More than that. They control power. They
will figure out a way to control the power, regardless of where it is generated.”
Ron Spann • “I hope so, but highly unlikely. Utility companies are lobbying for the survival and
necessity of their legacy infrastructure and distribution model.”
No doubt the utility company’s business model will change, and has changed in recent years. You can
bet your right arm that utility companies have also had this discussion, and long before we have.
Without the support of our massive and all powerful utility companies, we would not be able to install
solar energy systems for our own financial gain at all.
Improvements in energy storage technology will also have a major effect on our adoption of solar
energy. Every week, it seems like someone or other develops a new battery that can hold more power
and do so longer than those on the market today. Pair those batteries with a solar setup, and you give
customers something terrifying: access to 24-hour power.
Analysts at EEI worry that all these factors may encourage more customers to switch to solar. As they
do, they'll begin using the grid as mere backup, in much the same way that cell phone owners hold onto
their old VCR’s -- as a just-in-case backup, but really, just for nostalgia's sake.
That, in turn, will lead to a drop in profit at utility companies, which will reduce the dollars they spend
maintaining the grid. That will cause the grid to become even less reliable than it is today, forcing even
more customers into the bright, shiny embrace of solar energy. In common parlance, that's called a
vicious circle, but the technical term is "We've reached the tipping point."
At the moment, solar makes up less than 2% of the U.S. energy mix, but the article cites Bloomberg
Energy Finance, which predicts 22% annual growth in photovoltaic sales for the coming years. By 2020,
such expansion could begin the demise of smaller, weaker, less profitable utility companies. And you
can bet your bottom dollar that investors are closely watching the profitability of utility providers. Follow
the dollar.
So what are the utilities to do? Judging by the wrap-up on page 19 of the EEI report, it appears as if
they're going to do what they've always done: charge customers more in fees, taxes and PUC regulated
line item charges, while begging states and municipalities for more breaks so they can remain
profitable. They sure as heck won’t lay all their cards on the table.
Edison Electric Institute, Disruptive Challenges, can be downloaded at:
http://www.eei.org/ourissues/finance/Documents/disruptivechallenges.pdf
###
Solarponics is the Central Coast’s premiere solar energy installer, helping businesses and homeowners save
money and achieve energy independence. The longest continuously owned and operated solar company in
California; Solarponics is privately owned and locally operated. For more information, visit solarponics.com,
or like them on Facebook.

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Will Solar Power Kill Utilities_

  • 1. FOR IMMEDIATE RELEASE Contact: Frank Scotti AND FEATURE CONSIDERATION (805) 594-1880 January 28, 2014 frank@solarponics.com Will Solar Power Kill The Utility Companies? Improvements in solar technology, along with rate hikes that make energy more expensive and tax incentives that encourage consumers to make their homes more energy efficient, will soon upset the delicate monopoly that utility companies have maintained for a century. In addition, the industry is also witnessing a rapid drop in the cost of solar energy hardware. Between 2008 and 2012, the price of photovoltaic panels fell from $3.80/watt to $0.86/watt – and all indicators say we’re heading still lower and more efficient. So, will privately owned solar power kill the utility companies? Kristian Emrich. “Never. Utility companies broker power. More than that. They control power. They will figure out a way to control the power, regardless of where it is generated.” Ron Spann • “I hope so, but highly unlikely. Utility companies are lobbying for the survival and necessity of their legacy infrastructure and distribution model.” No doubt the utility company’s business model will change, and has changed in recent years. You can bet your right arm that utility companies have also had this discussion, and long before we have. Without the support of our massive and all powerful utility companies, we would not be able to install solar energy systems for our own financial gain at all. Improvements in energy storage technology will also have a major effect on our adoption of solar energy. Every week, it seems like someone or other develops a new battery that can hold more power and do so longer than those on the market today. Pair those batteries with a solar setup, and you give customers something terrifying: access to 24-hour power. Analysts at EEI worry that all these factors may encourage more customers to switch to solar. As they do, they'll begin using the grid as mere backup, in much the same way that cell phone owners hold onto their old VCR’s -- as a just-in-case backup, but really, just for nostalgia's sake. That, in turn, will lead to a drop in profit at utility companies, which will reduce the dollars they spend maintaining the grid. That will cause the grid to become even less reliable than it is today, forcing even more customers into the bright, shiny embrace of solar energy. In common parlance, that's called a vicious circle, but the technical term is "We've reached the tipping point." At the moment, solar makes up less than 2% of the U.S. energy mix, but the article cites Bloomberg
  • 2. Energy Finance, which predicts 22% annual growth in photovoltaic sales for the coming years. By 2020, such expansion could begin the demise of smaller, weaker, less profitable utility companies. And you can bet your bottom dollar that investors are closely watching the profitability of utility providers. Follow the dollar. So what are the utilities to do? Judging by the wrap-up on page 19 of the EEI report, it appears as if they're going to do what they've always done: charge customers more in fees, taxes and PUC regulated line item charges, while begging states and municipalities for more breaks so they can remain profitable. They sure as heck won’t lay all their cards on the table. Edison Electric Institute, Disruptive Challenges, can be downloaded at: http://www.eei.org/ourissues/finance/Documents/disruptivechallenges.pdf ### Solarponics is the Central Coast’s premiere solar energy installer, helping businesses and homeowners save money and achieve energy independence. The longest continuously owned and operated solar company in California; Solarponics is privately owned and locally operated. For more information, visit solarponics.com, or like them on Facebook.