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Fractional ResalesJason TremblayFounder & CEO, Vacation HotDeal Companies, Inc. © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
We are seeing growing demand for fractional properties in the secondary market. Fractional buyers tend to be very savvy and use the internet to do their research prior to making a purchase.   Many buyers look for resales as an opportunity to save on a purchase they have already decided to make. We are selling more and more fractionals “accidentally.” We have made a decision to enter the space more formally. We want to be part of your resale solution. What’s a timeshare resale guy doing here? 2 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
Fear of “retail cannibalization” led to most developers actively suppressing the resale market for decades. Lack of liquidity in resale market created estimated $30B overhang in resale supply. Over-supply created environment ripe for fraud. This compounded by huge price disparity driven by timeshare’s bloated marketing costs now exceeding 50%. The more the resale market is weakened, the more resale values and product price integrity erode. Internet bringing increasing access to the secondary market, further disrupting the primary market. The resale problem is approaching crisis level in the timeshare industry... It isn’t too late for fractionals. Resales – A Timeshare Case Study 3 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
Create internal resale program Allows you to control the process Can provide access to needed low-cost inventory if in active sales  Partner with a local broker Can create owner referral program with a local broker Key to train broker on product and establish formal relationship (may already be doing this in primary sales) Advantage is local resale presence gives retail buyer peace of mind Possible disadvantage is resale inventory may compete with retail sales Partner with an “online” timeshare/fractional resale broker Creating resale referral program with online broker will reach into demand outside local market Advantage is online resale broker already experienced in selling vacation ownership and fractional real estate  Ways to Address Resales 4 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
All the above! What should YOU do? 5 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
Online Fractional Interest Stabilizing 6 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
Still Abundant Online Interest and Traffic 7 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
Clear Behavioral Intent Converts Higher  8
Internet Exposure is Key 9 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
www.luxuryfractionalguide.com Excellent website with strong internet exposure A leading directory of fractional ownership properties Advertising opportunities available Limited resale listings www.fractionalindex.com Newer and fast growing directory of fractional properties Section dedicated to resale listings Advertising opportunities available www.sellmytimesharenow.com Very strong website dedicated to vacation ownership resales Growing fractional resale demand and inventory Brokers can list fractional resales at no upfront cost Dedicated fractional resale website launching in January Fractional Resale Websites 10 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
11 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION. Don’t be this guy Don’t put your head in the sand – have a plan for resales
Vacation Hotdeal Companies, Inc. 12 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION. Jason Tremblay Founder & CEO Vacation HotDeal Companies, Inc. Mobile: 603.553.2592 jasontremblay@sellmytimesharenow.com

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Why the Fractional Industry Needs a Plan, from Jason Tremblay, Sell My Timeshare NOW, FractionalSummit USA 2011

  • 1. Fractional ResalesJason TremblayFounder & CEO, Vacation HotDeal Companies, Inc. © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 2. We are seeing growing demand for fractional properties in the secondary market. Fractional buyers tend to be very savvy and use the internet to do their research prior to making a purchase. Many buyers look for resales as an opportunity to save on a purchase they have already decided to make. We are selling more and more fractionals “accidentally.” We have made a decision to enter the space more formally. We want to be part of your resale solution. What’s a timeshare resale guy doing here? 2 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 3. Fear of “retail cannibalization” led to most developers actively suppressing the resale market for decades. Lack of liquidity in resale market created estimated $30B overhang in resale supply. Over-supply created environment ripe for fraud. This compounded by huge price disparity driven by timeshare’s bloated marketing costs now exceeding 50%. The more the resale market is weakened, the more resale values and product price integrity erode. Internet bringing increasing access to the secondary market, further disrupting the primary market. The resale problem is approaching crisis level in the timeshare industry... It isn’t too late for fractionals. Resales – A Timeshare Case Study 3 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 4. Create internal resale program Allows you to control the process Can provide access to needed low-cost inventory if in active sales Partner with a local broker Can create owner referral program with a local broker Key to train broker on product and establish formal relationship (may already be doing this in primary sales) Advantage is local resale presence gives retail buyer peace of mind Possible disadvantage is resale inventory may compete with retail sales Partner with an “online” timeshare/fractional resale broker Creating resale referral program with online broker will reach into demand outside local market Advantage is online resale broker already experienced in selling vacation ownership and fractional real estate Ways to Address Resales 4 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 5. All the above! What should YOU do? 5 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 6. Online Fractional Interest Stabilizing 6 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 7. Still Abundant Online Interest and Traffic 7 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 8. Clear Behavioral Intent Converts Higher 8
  • 9. Internet Exposure is Key 9 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 10. www.luxuryfractionalguide.com Excellent website with strong internet exposure A leading directory of fractional ownership properties Advertising opportunities available Limited resale listings www.fractionalindex.com Newer and fast growing directory of fractional properties Section dedicated to resale listings Advertising opportunities available www.sellmytimesharenow.com Very strong website dedicated to vacation ownership resales Growing fractional resale demand and inventory Brokers can list fractional resales at no upfront cost Dedicated fractional resale website launching in January Fractional Resale Websites 10 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION.
  • 11. 11 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION. Don’t be this guy Don’t put your head in the sand – have a plan for resales
  • 12. Vacation Hotdeal Companies, Inc. 12 © 2009 VACATION HOTDEAL COMPANIES, INC. ALL RIGHTS RESERVED. FOR INTERNAL USE ONLY. THIS DOCUMENT IS CONFIDENTIAL AND PROPRIETARY PROPERTY. DISTRIBUTION REQUIRES PERMISSION. Jason Tremblay Founder & CEO Vacation HotDeal Companies, Inc. Mobile: 603.553.2592 jasontremblay@sellmytimesharenow.com