Red is associated with meanings of love, passion, desire, and sexuality. It represents power and is used for important events like red carpets. Studies show that women find men more attractive when wearing red, likely due to stereotypes associating red with love and sex. Red also represents power and prestige, as seen in uses like power ties, red sports cars, and software company Red Hat. It is a highly visible color that commands attention, which is why emergency vehicles are often red.