Why Mobile? Infographic for National Brands
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Mobile is becoming a typical consumer's primary digital engagement channel. The following infographic illustrates why mobile marketing tactics are so important for national brands.
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Sanoma mobile infographic 2011
This document does not contain any meaningful information to summarize in 3 sentences or less. It only repeats the date "Wednesday, January 18, 12" multiple times without providing any additional context or details.
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Sanoma mobile infographic 2011
This document does not contain any meaningful information to summarize in 3 sentences or less. It only repeats the date "Wednesday, January 18, 12" multiple times without providing any additional context or details.
Sanoma digital masterclass
This document discusses the growth of mobile usage and digital marketing. It covers topics like the rise of mobile pageviews over time, the importance of developing for mobile first, how companies like Instagram innovated while others failed to adapt, research on mobile reading habits, and predictions that people will increasingly use multiple screens together. The key message is that the mobile landscape is rapidly evolving and companies must adapt and innovate to keep up with these changes.
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The document discusses optimizing traffic flow at the UKM intersection in Bangi, Malaysia using the SIDRA Intersection software. It involves collecting input data on traffic volumes, developing a base model of the existing intersection, and then performing four modifications in simulations to analyze impacts on delays, costs, fuel consumption and CO2 emissions: 1) Optimizing the cycle time from 164 to 150 seconds, 2) Changing from a four phase to two phase signal, 3) Adding slip lanes to all approaches, and 4) Adding an additional lane to each approach and exit. The results show reductions in delays, costs, fuel use and CO2 emissions from the base case with each subsequent modification.
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National brands leverage display advertising to effectively push highly visual and engaging messages to 90% of the internet users worldwide. Adding micro relevance and localization takes it to the next level for impactful ROI.
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· How Hilton Worldwide is leveraging geography for paid search gains
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Infographic survey of brands how search marketers leverage local (3)
Balihoo recently spearheaded a groundbreaking survey of digital marketers across a wide variety of industries, including manufacturing, financial services, and retail, to find out what motivates them to choose local paid search as a digital strategy. Our distinctive survey targeted decision makers—68 percent were at the director level or above—and the respondents were a nearly equal mix of marketers using software to manage paid search and those executing manually. The majority of respondents worked in large companies; in fact, 69 percent of them worked at companies with five hundred or more employees.
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According to Gleanster Research, Top Performers who localize marketing communications report
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performance gains can largely be credited to growth in adoption of marketing automation. A whopping
86% of top performers ranked personalized customer engagement as one of the top three imperatives for
revenue growth in 2014.
Local Marketing Self-Assessment for National Brands
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- Personalized emails have 26% higher open rates, localized emails have 15% higher open rates, and triggered emails are estimated to generate over 20% of email marketing revenue.
- Local marketing automation can optimize campaigns by connecting consumers with local providers through localized websites, search, email, social media, and listings informed by analytics.
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Optimize Your Non-Branded Search Campaigns in Six Steps
Non-branded search marketing, by comparison, can be tough. It’s more expensive and typically has lower conversion rates. So why do it at all? Well, because your competitors are. And, unless you’re a brand like Pepsi or McDonald’s, there’s a portion of your ideal audience who is preparing to buy, but doesn’t know your brand—those are the consumers you want to reach.
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Balihoo Display Advertising Product Sheet
No other digital marketing platform can transform your unique location data into a virtually unlimited number of individual, micro-relevant display ads.
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Consider this: Cost per click (CPC) increases a
whopping 400% when your AdWords Quality
Score is “Poor,” and that’s only in comparison to
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Quality Scores has driven search marketing
professionals away from standard
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This product sheet describes Balihoo Paid Search’s ability to transform your AdWords campaigns into ROI heroes, using your own data. At it’s core, Balihoo applies contextual and geographical relevance, on the micro level, across hundreds or thousands of unique campaigns. Learn how brands are taking advantage of technology to dramatically improve paid search KPI’s.
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How the Balihoo Paid Search platform activates your data to create thousands of campaigns
Why local campaigns underperform in enterprise bid management platforms
How to reduce manual tasks associated with paid search by 90%
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Balihoo's software solutions increase the ROI of digital advertising for national brands and their agencies. By dramatically improving the relevance of paid search and display ads over other campaign management solutions, Balihoo has proven their ability to increase click-through-rates and decrease average cost-per-click while simultaneously saving you manual tasks and setup time. The result is the most efficient and effective way to deploy your digital campaigns.
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A review of cutting edge strategies to consider when building paidsearch campaigns for multi-location brands. Topics will include hyper-local geotargeting, weather-triggered campaign planning, and event-related bidding strategies. Real-life campaigns launched by a national brand will be reviewed along with resulting KPIs. In this session, you'll learn:
· Best practices to ensure a truly localized strategy, and the mistakes that lead to under-optimization
· How Hilton Worldwide is leveraging geography for paid search gains
· How the recent SERP change has effected local paid search results across industries (Includes data points)
Infographic survey of brands how search marketers leverage local (3)
Balihoo recently spearheaded a groundbreaking survey of digital marketers across a wide variety of industries, including manufacturing, financial services, and retail, to find out what motivates them to choose local paid search as a digital strategy. Our distinctive survey targeted decision makers—68 percent were at the director level or above—and the respondents were a nearly equal mix of marketers using software to manage paid search and those executing manually. The majority of respondents worked in large companies; in fact, 69 percent of them worked at companies with five hundred or more employees.
We’ve compiled the most interesting findings from the survey.
National Insurance Brand Case Study
This document discusses an insurance brand that wanted to improve performance of local paid search campaigns without increasing costs. They worked with an agency using Balihoo software to automate campaign management and create micro-campaigns for each local agent. This resulted in a 27% decrease in cost-per-click, 60% decrease in cost-per-lead, 83% increase in conversion rate, and 144% increase in total conversions while reducing management tasks by 90%. The brand is now experiencing unprecedented local results with dramatically reduced program costs.
Predicting your Local Paid Search Success - A Tarot Set
Produced for Hero Conf 2016, our set of nine tarot cards have been so popular that we’ve created a digital version for those not able to attend the conference! When it comes to local, are the cards in your favor? Learn how to be the Ace of Accounts, the Czar of Zones, the Data Diviner and six other key fortunes critical to local paid search.
The Problem with Local Paid Search [Marketing Infographic]
Local Paid Search is the art of building pay per click (PPC) campaigns focused on local conversion through retail stores, agents, or distributors, and is a popular strategy among top brands that rely on local foot and phone traffic. However, as a national brand, building and optimizing PPC campaigns for each of your individual locations as if it were your ONLY location is often unattainable in practice, stretching your marketing team to overload, or requiring an abundant amount of paid agency time.
So what are national brands to do?
Smart brands are increasingly turning to automation technology.
And here's why...
Balihoo Report How Leading Manufacturing Brands are Using Local-Digital to P...
Manufacturing brands that rely on a network of distributors and dealers to sell their products can struggle with digital marketing. Often, they find themselves questioning their level of involvement in marketing to the end consumer, wrestling with the outcomes of co-op programs, and encountering conflict when examining the strategies and brand representation employed by their dealers.
What You'll Learn from this Research
Why consumer behavior remains locally bound, even for manufacturing brands
What digital mediums provide the best opportunity for shared success
How two leading companies used local-digital to boost lead generation for their dealer networks
How Local is Your Search Strategy: A Planning Guide for Paid Search Managers
While many brands and agencies believe they’re executing local paid search and display campaigns, most of them simply aren’t – and by failing to do so they’re inadvertently wasting marketing dollars. Many of these “semi-local” campaigns fail because they: rely on shared budgets, ignore the simple fact that locations span various time zones, and/or don’t employ location-specific creative and landing pages. These mistakes lead to under-optimized campaigns that fail to demonstrate performance at the local level.
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- What Adwords structure increases overall effectiveness
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The document provides insights from industry leaders on developing an effective local marketing strategy. It discusses four key insights: 1) Maximizing local search visibility at scale, focusing on connecting a brand's website, locations, and brand identity. This includes optimizing store locator pages and managing location data. 2) Driving local sales with video marketing, noting that video can increase purchase intent and that brands should track engagement and integrate calls-to-action. 3) Three secrets to converting visitors - identifying targets, understanding intent, and intelligently engaging consumers. 4) The new search behavior and importance of the "Zero Moment of Truth" as most purchase decisions are made online before entering a store. Brands must optimize their digital presence and win consumers
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Worksheet: Building a Business Case for Local Marketing
According to Gleanster Research, Top Performers who localize marketing communications report
an 18% higher response rate over generic corporate communications. Their research shows that these
performance gains can largely be credited to growth in adoption of marketing automation. A whopping
86% of top performers ranked personalized customer engagement as one of the top three imperatives for
revenue growth in 2014.
Local Marketing Self-Assessment for National Brands
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- Customization targets specific consumer segments with relevant messages, personalization uses individual consumer data to empower messages, and localization utilizes real-time market data to trigger personalized messages at the right time and place.
- Personalized emails have 26% higher open rates, localized emails have 15% higher open rates, and triggered emails are estimated to generate over 20% of email marketing revenue.
- Local marketing automation can optimize campaigns by connecting consumers with local providers through localized websites, search, email, social media, and listings informed by analytics.
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Why National Brands are Shifting Dollars to Local Marketing
Why National Brands are Shifting Dollars to Local Marketing
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No Conversion Left Behind: Why National Brands are Shifting Dollars to Local
Optimize Your Non-Branded Search Campaigns in Six Steps
Optimize Your Non-Branded Search Campaigns in Six Steps
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The Problem with Local Paid Search [Marketing Infographic]
The Problem with Local Paid Search [Marketing Infographic]
Balihoo Report How Leading Manufacturing Brands are Using Local-Digital to P...
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How Local is Your Search Strategy: A Planning Guide for Paid Search Managers
How Local is Your Search Strategy: A Planning Guide for Paid Search Managers
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...
Balihoo Guide - Local Marketing Insights from Industry Leaders on Developing ...
Discoverability: The National Marketer's Guide to Getting Found Locally
Discoverability: The National Marketer's Guide to Getting Found Locally
Worksheet: Building a Business Case for Local Marketing
Worksheet: Building a Business Case for Local Marketing
Local Marketing Self-Assessment for National Brands
Local Marketing Self-Assessment for National Brands
Customization, Personalization, and Localization in Email: What's the Differe...
Customization, Personalization, and Localization in Email: What's the Differe...