SlideShare a Scribd company logo
1981. Trained as an architect what I mainly do today is building 
relational processes with communities, online/offline. I work with 
public sector, companies, spontaneous communities. 
I founded snark - space making and I’ve been part of many major recent 
public and cultural processes. Co/auletta, #nevicata14, Ginestra 
Fabbrica-della-conoscenza among others. 
I’m also designing learning environments for higher educational 
institutions like www.whoami.it, Politecnico di Milano and others. 
www.facebook.com/mlampu 
instagram: @mlampu 
tiwitter: @mlampu 
mail: mlampu@gmail.com 
Among my interests is the relationship between design and 
entrepreneurship which I investigates both desk and hands on as a 
startupper with cyrcolo (P2P cycling community) and as mentor. 
Google me! 
WHOAMI?
Why designers should write?
Language is a universal code, we are not able to exist out of it. 
However most proper language for design is considered the visual one.
Now we go beyond disciplines, so visual language becomes less 
efficient as it’s less readable for the third parties.
We have made things and suddenly just felt a need to explore the 
written implication of some concepts we understood by doing.
We developed and want to discuss our understanding of what does 
it mean to be a designer nowadays and number of other topics: 
• new role of a designer in society; 
• relationship between design and entrepreneurship; 
• role of craftsmanship and artisans in new ventures; 
• how can these new activities be related; 
• new ecosystems, market or production chains that they produce; 
• how can these affect local development policies; 
• inside of this new framework how can be design disciplines and 
tools fine-tuned in order to better fulfill our goals?
It wasn’t also about putting me to 
write. 
It soon mainly became about having 
me finishing what I started. 
Plus we believed just one or two 
authors would have been not plural 
enough.
So we made few 
experiments with 
@the_nomad 
in August by 
sharing with 
her some really 
drafts texts and 
co-writing. 
Results have 
been exciting!
- is strongly related 
to twitter 
- allows co-writing 
- is based on long-read 
format 
- is community of 
really inspiring people
@coonsfromspace or Interstellar Raccoons
Why the need for a 
collective fictional 
identity? 
To be free, 
from ourselves.
Here we collect writings about general concepts we are interested in
Here we explore the opportunity to use @medium as a medium to explain 
design results (coming soon)
Here we share our experiences, thoughts tools about learning 
environments (coming soon)
Sunday, Nov 30, 13:00, Soapbox
Sunday, Nov 30, 16:30-18:30 
Survive Style 4, Crowd-collaboration
Sunday, Nov 30, 19:00 
MENAGE À TROIS 
Learning From Marvel Continuum
Other articles: 
- What Does a Designer Do? 
- Participation - when people 
make things together 
- Learning From Marvel Continuum 
- Learning Environments intro 
- #nevicata14 into 
- #nevicata14 outro 
- #nevicata14 story 
- Future Design Patterns 
- Pretotypes 
- From User Experience to Rituals 
- On Food 
- Trash Is Good
thanks thanks <3 
medium.com/@coonsfromspace 
twitter.com/@coonsfromspace 
coonsfromspace@gmail.com 
Marco Lampugnani 
facebook.com/mlampu 
twitter.com/mlampu 
instagram.com/mlampu 
Yulya Besplemennova 
facebook.com/yulya. 
besplemennova 
twitter.com/hihickster 
instagram.com/hihickster

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Why Designers Should Write

  • 1. 1981. Trained as an architect what I mainly do today is building relational processes with communities, online/offline. I work with public sector, companies, spontaneous communities. I founded snark - space making and I’ve been part of many major recent public and cultural processes. Co/auletta, #nevicata14, Ginestra Fabbrica-della-conoscenza among others. I’m also designing learning environments for higher educational institutions like www.whoami.it, Politecnico di Milano and others. www.facebook.com/mlampu instagram: @mlampu tiwitter: @mlampu mail: mlampu@gmail.com Among my interests is the relationship between design and entrepreneurship which I investigates both desk and hands on as a startupper with cyrcolo (P2P cycling community) and as mentor. Google me! WHOAMI?
  • 2.
  • 4. Language is a universal code, we are not able to exist out of it. However most proper language for design is considered the visual one.
  • 5. Now we go beyond disciplines, so visual language becomes less efficient as it’s less readable for the third parties.
  • 6. We have made things and suddenly just felt a need to explore the written implication of some concepts we understood by doing.
  • 7. We developed and want to discuss our understanding of what does it mean to be a designer nowadays and number of other topics: • new role of a designer in society; • relationship between design and entrepreneurship; • role of craftsmanship and artisans in new ventures; • how can these new activities be related; • new ecosystems, market or production chains that they produce; • how can these affect local development policies; • inside of this new framework how can be design disciplines and tools fine-tuned in order to better fulfill our goals?
  • 8. It wasn’t also about putting me to write. It soon mainly became about having me finishing what I started. Plus we believed just one or two authors would have been not plural enough.
  • 9. So we made few experiments with @the_nomad in August by sharing with her some really drafts texts and co-writing. Results have been exciting!
  • 10. - is strongly related to twitter - allows co-writing - is based on long-read format - is community of really inspiring people
  • 12. Why the need for a collective fictional identity? To be free, from ourselves.
  • 13. Here we collect writings about general concepts we are interested in
  • 14. Here we explore the opportunity to use @medium as a medium to explain design results (coming soon)
  • 15. Here we share our experiences, thoughts tools about learning environments (coming soon)
  • 16. Sunday, Nov 30, 13:00, Soapbox
  • 17. Sunday, Nov 30, 16:30-18:30 Survive Style 4, Crowd-collaboration
  • 18. Sunday, Nov 30, 19:00 MENAGE À TROIS Learning From Marvel Continuum
  • 19. Other articles: - What Does a Designer Do? - Participation - when people make things together - Learning From Marvel Continuum - Learning Environments intro - #nevicata14 into - #nevicata14 outro - #nevicata14 story - Future Design Patterns - Pretotypes - From User Experience to Rituals - On Food - Trash Is Good
  • 20. thanks thanks <3 medium.com/@coonsfromspace twitter.com/@coonsfromspace coonsfromspace@gmail.com Marco Lampugnani facebook.com/mlampu twitter.com/mlampu instagram.com/mlampu Yulya Besplemennova facebook.com/yulya. besplemennova twitter.com/hihickster instagram.com/hihickster