The document discusses the role of big data as a foundation for digital transformation, emphasizing that digital transformation involves the widespread application of digital technology across society. It highlights the characteristics of big data, including its volume, velocity, and variety, while noting the exponential increase in data generation, particularly from new sources like IoT and social media. Ultimately, it concludes that big data will continue to drive innovation and productivity as digital transformation progresses.

1. +
Why Big Data is the foundation for Digital Transformation?
Koray Sonmezsoy

2. +
What is Digital Transformation ?
Digital transformation refers to the changes associated with the application
of digital technology in all aspects of human society
-Wikipedia

3. +
Digital is everywhere already
• Business
Intelligence
• Content
• IaaS
• PaaS
• SaaS
• Social
• Enterprise
• Mobile
Devices
• Wearables
• IOT
Devices
Channels/
Platforms
DataCloud

4. +What is Big Data ?
 Big Data is a trend not a single technology.
 Big Data has three key common identifiers: Volume,Velocity
and Variety.

5. +
Where does big data come from?
Source: IBM Big Data And Analytics Hub

6. +
Global Media Use
Source: “Digital, Social and Mobile in 2015 report”, We Are Social. Net

7. +
Social Media Use
Source: “Digital, Social and Mobile in 2015 report”, We Are Social. Net

8. +
Bigger and Bigger Data
 90% of data in the world today has been created in the past
two years
(Source: IBM)
 Even more and increasing number of new sources of data with
variety, velocity and volume are on the horizon
 IOT, Wearables,Smarthomes,Health,M2M, AI and more
 40% projected growth in global data generated per year (Source:
McKinsey)

9. +
Conclusions
 We are all part of digital transformation
 We will keep growing with digital world as well as the volume of
Big Data
 Big Data will continue to be a key driver for innovation,
productivity and competition

10. +
Bonus materials
Koray Sonmezsoy

11. +
How much data is generated in social
media in 1 second ?
Source: “digitalinformationworld.com – Social Media in Real-Time