This document outlines the business plan for White Tiger Kenpo Jujits martial arts school. It identifies problems in traditional martial arts training like group pacing and additional fees. The school proposes to address these by offering private lessons at group rates for adults 12+, with all fees included. The target market is adults aged 18-30 seeking self-defense training. Competition is limited as no other local schools specialize in private adult lessons.

1. White Tiger Kenpo Jujits

2. White Tiger Kenpo LeAnn Rathbone 4th DANBlack Belt The Peace of the Open Palm Balanced by a Well Formed Fist

4. Feeling embarrassed and stress

5. Not taught at the students pace but at the groups pace

6. There schedule, not yours

7. Mostly Kids being taught and even doing the teaching

8. Having kids mixed in with adults

9. Having kids teach class or adult

10. Additional fees above the monthly membership fee

11. Association fees

12. Belt and Test fees $35.00 – $150.00 depending on the level

13. Uniform $50.00 and up

14. Equipment hundreds of dollarsThe Peace of the Open Palm Balanced by a Well Formed Fist

16. One fee covers everything

17. One Private a week plus group classes

18. Learn at your own pace

19. Study at a time that is covenant for you

20. No stress No embarrassment

21. Must be 12 or older to take lessons – NO KIDS

22. Taught by a certified White Tiger Kenpo instructor

23. No test fees, No belt fees, Do not have to buy a uniform and Noequipment is required. The Peace of the Open Palm Balanced by a Well Formed Fist

25. Professionals who want to learn a martial art but do not have the schedule to attend group classes

26. People who are interested in a true self defense not sport karate.The Peace of the Open Palm Balanced by a Well Formed Fist

27. S.W.O.T S = We teach a combination of private lesson and group class at group ratesW = Premium price for a premium product attracts to a smaller marketO = Teaching adults as well as teaching private lessons. No other school is doing thisT = Adults seeking personalize private instruction in self defense. The Peace of the Open Palm Balanced by a Well Formed Fist

29. Ingram's Karate center,

30. Suncoast Tang Soo Do Karate The Peace of the Open Palm Balanced by a Well Formed Fist