This document provides tips for optimizing apps for the iOS App Store. It notes that search remains the same between iOS 6 and 7. Key factors for success include having a high-quality first screenshot that explains the app, more than 5 reviews, and appearing in the top 10 search results. The document recommends using AppCod.es services to help with app store optimization goals like keyword research and tracking competitors.

1. Hello iOS 6 (&7)!
how to optimize for the
new App Store
by AppCod.es
June 2013

2. SEO-wise, no news in iOS7 for now - we
played with it, and it seems like the search
is the same as in iOS6.
One minor difference in iOS7 vs. iOS6 - the
Genius was replaced by Near Me.
AppCod.es

3. What used to matter in the iOS5 App Store...
AppCod.es

4. What used to matter
AppCod.es
being featured
or
being on top

5. What used to matter in iOS 5
AppCod.es
1. icon
2. title
3. ratings

6. What matters now...
AppCod.es
with over 100M devices running iOS 6

7. What matters today
AppCod.es
the Top lists still do
(screenshots "om iOS6,
iOS7 is sti# behind NDA and
we’re not a#owed to publish details)

8. What matters today
AppCod.es
but more space is
dedicated to less
popular apps

9. App Store Optimization
AppCod.es
the title is seriously truncated
most people won’t look past
5-10 first results.

10. App Store Optimization
AppCod.es
treat your first screenshot as an
advertisement for your app.
people may not read your
description, but they will see the
first screenshot

11. App Store Optimization
AppCod.es
does it explain what your app
does?

12. App Store Optimization
AppCod.es
is it readable when scaled down
to ~200pt?

13. by the way...
AppCod.es
when you’re on sale
ask people to share the news!

14. And that’s it :)
The same rules apply to iPad btw.

15. Quick checklist
AppCod.es
- is your main screenshot readable when scaled down?
- does your main screenshot explain the app?
- do you have more than 5 reviews?
- do you show up within the first 10 results for the most
important searches?
with this last point, AppCod.es
can help, check out our other
slideshares

16. About AppCod.es
The toolbox for App Store Optimization.
It allows you to easily:
- find good phrases
- fix your keywords & search position
- track your competitors, their press releases etc.
- dispense app promo codes
You may register at http://appcod.es/register
14-day money back guarantee
AppCod.es