The document summarizes techniques for optimizing online fundraising through email marketing campaigns and landing pages. It discusses testing different versions of emails, registration forms, and landing pages to improve key metrics like clickthrough rates, conversions, and revenues. Testing various elements like messaging, incentives, and reducing friction can significantly increase fundraising success, as demonstrated by several case studies showing increases of 50-369% through optimization.
This document discusses the tsunamis of change brought about by oral, print, broadcast, and digital eras. It argues we are in a digital tsunami that requires holistic, nonlinear thinking. Organizations must adapt by developing integrated teams based on trust; eliminating waste; using an owner's language around value; and keeping promises. Trust can provide dividends like faster, cheaper, better outcomes. The presentation calls leaders to action items like measuring their organization's trust ROI and developing strategic foresight to navigate ongoing change.
Philippe Borremans - Praktijkgetuigenis Van MarckePLATOVlaanderen
Philippe Borremans is the Chief Social Media Officer for Van Marcke Group. He reports to the CEO and is responsible for social media globally across the organization. The goals of the social media strategy are to optimize business processes, engage customers to support innovation, and prepare employees for a more social business environment. The strategy includes blogging, using Twitter and YouTube for communications, and implementing social tools internally like wikis and microblogging to improve collaboration.
What the Future Looks Like for the AEC IndustryGomindSHIFT
The crisis today in the AEC industry is the result of converging forces for over 60 years. What are those underlying forces and what will the future look like.
For the audio version send me an email.
Hotel Royal Chihpen is a hotel located near natural hot springs and scenic attractions. It has 183 guest rooms and an open-air spa that offers hydrotherapy and fun activities. The spa complex provides different bathing facilities and a recreation center for guests. The hotel also offers services like transportation, car rentals, and access to the local hot springs.
The document summarizes demographic information about the current US Congress. It states that in the House there are 357 men and 78 women, with most representatives being between 50-69 years old. In the Senate there are 18 women and 82 men. It also provides numbers on ethnicity, religion, party affiliation, previous occupations, and other details about the makeup of Congress.
Hotel Royal Chihpen is a hotel located near natural hot springs and scenic attractions. It has 183 guest rooms and an open-air spa that offers hydrotherapy and fun activities. The spa complex provides different bathing facilities and a recreation center for guests. The hotel also offers services like transportation, car rentals, and access to the local hot springs.
The product owner and the scrum team. Can one person do this at scale?Derek Huether
Presented at IIBA Baltimore on March 11, 2014. The last 10 years of Agile have focused on the team. The next 10 years of Agile will focus on the enterprise. That said, should the Product Owner continue to be a single person or does it need to evolve as well? Let's cover the basics and then see how LeadingAgile has been successful at leveraging the Product Owner role at scale.
This document discusses the tsunamis of change brought about by oral, print, broadcast, and digital eras. It argues we are in a digital tsunami that requires holistic, nonlinear thinking. Organizations must adapt by developing integrated teams based on trust; eliminating waste; using an owner's language around value; and keeping promises. Trust can provide dividends like faster, cheaper, better outcomes. The presentation calls leaders to action items like measuring their organization's trust ROI and developing strategic foresight to navigate ongoing change.
Philippe Borremans - Praktijkgetuigenis Van MarckePLATOVlaanderen
Philippe Borremans is the Chief Social Media Officer for Van Marcke Group. He reports to the CEO and is responsible for social media globally across the organization. The goals of the social media strategy are to optimize business processes, engage customers to support innovation, and prepare employees for a more social business environment. The strategy includes blogging, using Twitter and YouTube for communications, and implementing social tools internally like wikis and microblogging to improve collaboration.
What the Future Looks Like for the AEC IndustryGomindSHIFT
The crisis today in the AEC industry is the result of converging forces for over 60 years. What are those underlying forces and what will the future look like.
For the audio version send me an email.
Hotel Royal Chihpen is a hotel located near natural hot springs and scenic attractions. It has 183 guest rooms and an open-air spa that offers hydrotherapy and fun activities. The spa complex provides different bathing facilities and a recreation center for guests. The hotel also offers services like transportation, car rentals, and access to the local hot springs.
The document summarizes demographic information about the current US Congress. It states that in the House there are 357 men and 78 women, with most representatives being between 50-69 years old. In the Senate there are 18 women and 82 men. It also provides numbers on ethnicity, religion, party affiliation, previous occupations, and other details about the makeup of Congress.
Hotel Royal Chihpen is a hotel located near natural hot springs and scenic attractions. It has 183 guest rooms and an open-air spa that offers hydrotherapy and fun activities. The spa complex provides different bathing facilities and a recreation center for guests. The hotel also offers services like transportation, car rentals, and access to the local hot springs.
The product owner and the scrum team. Can one person do this at scale?Derek Huether
Presented at IIBA Baltimore on March 11, 2014. The last 10 years of Agile have focused on the team. The next 10 years of Agile will focus on the enterprise. That said, should the Product Owner continue to be a single person or does it need to evolve as well? Let's cover the basics and then see how LeadingAgile has been successful at leveraging the Product Owner role at scale.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Inspire: Igniting the Spark of Human Potentialgauravingole9
Inspire: Igniting the Spark of Human Potential
Inspiration is the force that propels individuals from ordinary to extraordinary. It transforms ideas into innovations, dreams into realities, and individuals into icons. This article delves into the multifaceted nature of inspiration, exploring its sources such as nature, art, personal experiences, and the achievements of others, and its profound impact on personal growth, societal progress, and cultural evolution. Through the lens of historical figures and timeless quotes, we uncover how inspiration fuels creativity, drives societal change, and ignites the spark of human potential.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Inspire: Igniting the Spark of Human Potentialgauravingole9
Inspire: Igniting the Spark of Human Potential
Inspiration is the force that propels individuals from ordinary to extraordinary. It transforms ideas into innovations, dreams into realities, and individuals into icons. This article delves into the multifaceted nature of inspiration, exploring its sources such as nature, art, personal experiences, and the achievements of others, and its profound impact on personal growth, societal progress, and cultural evolution. Through the lens of historical figures and timeless quotes, we uncover how inspiration fuels creativity, drives societal change, and ignites the spark of human potential.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
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Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
What Works in Online Fundraising NRB 2011
1. Learn From Experience:
What really works in online fundraising
Chad Williams Brad Davies
FiveQ Dunham+Company
Tim Kachuriak John Carley Beth Cathey
KMA Trinet Internet Solutions Stratmark
Tuesday, March 1, 2011 1
2. Overview
• 5 Presenters
• 15 mins each
• 15 mins of questions at the end
Tuesday, March 1, 2011 2
3. So what does really
work?
Tuesday, March 1, 2011 3
4. Multichannel
Communication
Tuesday, March 1, 2011 4
19. What Worked
• Email Campaign
• Shorter Emails
• Focus on Last Week of the Year
• Give Daily Updates on Web
• Customize Receipts
• Be Flexible--Test and Change
• Trust God for His Results
Tuesday, March 1, 2011 19
20. What Can Improve
• Long Copy in Emails
• Social Media Low Return
Tuesday, March 1, 2011 20
21. Wes Ward, Senior Director of Media Ministry
wward@reviveourhearts.com
Chad Williams, CEO
chadw@fiveq.com
Case study: www.FiveQ.com
Tuesday, March 1, 2011 21
23. “Best
Prac+ces
Are
Not
Enough”
Ge6ng
More
Out
of
Email
Campaigns
Through
Tes+ng
and
Op+miza+on
Tuesday, March 1, 2011 23
24. Op+miza+on
Methodology
eme
=
rv(of
+
i)
–
(f
+
a)
eme
=
email
marke+ng
effec+veness
index
rv
=
relevance
to
the
cons+tuent
of
=
offer
value
i
=
incen+ve
to
take
ac+on
f
=
fric+on
elements
of
the
process
a
=
anxiety
elements
of
the
process
Copyright 2011 MECLABS
Tuesday, March 1, 2011 24
25. Email
Messaging
Sequence
ec
<
op
<
ct
<
lp
ec
=
email
capture
op
=
open
ct
=
clickthrough
lp
=
landing
page
Copyright 2011 MECLABS
Tuesday, March 1, 2011 25
26. Op+mizing
Email
Registra+on
ec
<
op
<
ct
<
lp
eme
=
rv(of
+
i)
–
(f
+
a)
eme
=
email
marke+ng
effec+veness
index
rv
=
relevance
to
the
cons+tuent
of
=
offer
value
i
=
incen+ve
to
take
ac+on
f
=
fric+on
elements
of
the
process
a
=
anxiety
elements
of
the
process
Copyright 2011 MECLABS
Tuesday, March 1, 2011 26
27. Op+mizing
Email
Registra+on
Version
A
-‐
Control Version
B
-‐
Test
42%
Increase
in
Registra+on
Rate
Tuesday, March 1, 2011 27
28. Op+mizing
Email
Click
Thru
ec
<
op
<
ct
<
lp
eme
=
rv(of
+
i)
–
(f
+
a)
eme
=
email
marke+ng
effec+veness
index
rv
=
relevance
to
the
cons+tuent
of
=
offer
value
i
=
incen+ve
to
take
ac+on
f
=
fric+on
elements
of
the
process
a
=
anxiety
elements
of
the
process
Copyright 2011 MECLABS
Tuesday, March 1, 2011 28
29. Op+mizing
Email
Campaigns
Version
A
-‐
Control Version
B
-‐
Test
139%
Increase
in
Clickthrough
Rate
42%
Increase
in
Revenue
Tuesday, March 1, 2011 29
30. Op+mizing
Email
Campaigns
Version
A
-‐
Test Version
B
-‐
Control
118%
Increase
in
Dona7ons
50%
Increase
in
Pe77on
Signers
Tuesday, March 1, 2011 30
31. Op+mizing
Email
Campaigns
Version
A
-‐
Control Version
B
-‐
Test
369%
Increase
in
Clickthrough
Rate
121%
Increase
in
Revenue
Tuesday, March 1, 2011 31
32. Op+mizing
Landing
Pages
ec
<
op
<
ct
<
lp
eme
=
rv(of
+
i)
–
(f
+
a)
eme
=
email
marke+ng
effec+veness
index
rv
=
relevance
to
the
cons+tuent
of
=
offer
value
i
=
incen+ve
to
take
ac+on
f
=
fric+on
elements
of
the
process
a
=
anxiety
elements
of
the
process
Copyright 2011 MECLABS
Tuesday, March 1, 2011 32
33. Op+mizing
Landing
Pages
Version
A
-‐
Control Version
B
-‐
Test
26%
Increase
in
Donor
Conversion
Rate
Tuesday, March 1, 2011 33
34. Op+mizing
Landing
Pages
Focus
on
the
Offer:
– The
Ask
(Offer)
is
the
impact
that
is
promised
in
exchange
for
a
dona+on
Focus
on
the
Incen+ve:
– An
Incen+ve
is
an
appealing
element
introduced
on
the
landing
page
to
achieve
the
desired
ac+on
Focus
on
Elimina+ng
Fric+on:
– Fric+on
is
anything
that
causes
psychological
resistance
to
a
given
element
on
a
web
page
Tuesday, March 1, 2011 34
48. Plan
for
Monday
Morning
• Convince
your
team
that
best
prac+ces
are
not
enough
(I’ll
send
you
my
slides
if
you
need
them
J)
• Commit
to
tes+ng
and
challenging
your
marke+ng
intui+on
• When
tes+ng
it
is
important
to
use
a
rigorous
methodology
• Data
is
the
diplomat
Tuesday, March 1, 2011 48
49. <Contact
Info>
Tim
Kachuriak
TKachuriak@KMA.com
@DigitalDonor
linkedin.com/in/TimKachuriak
DigitalDonor.Blogspot.com
Tuesday, March 1, 2011 49
63. Check-In at Booth #809
info@trinetsolutions.com
Contents not to be shared outside of intended organization or duplicated without written permission of Trinet Internet Solutions, Inc.
Tuesday, March 1, 2011 63
65. CASE
STUDY
CURE
Interna7onal
#1: Gradual
Integra7on
Campaign
Challenges:
• Little to no Brand Recognition
• Limited Online Presence
• Major donors made up majority of donor file
Objectives:
• Increase Overall Brand Awareness
• Improve Name Acquisition Efforts – Grow eMail database by 20%
• Increase Number of Middle Donors – $10 to $399 gift range
Tuesday, March 1, 2011 65
66. Background
• CURE Direct Mail (before integrated
campaigns) – around 1.16%
response rate
• Average new eMail sign ups ~ 50
per month
• eMail appeal response/fundraising
was below average industry
standards
• Newly Redesigned Website
Launched; eAcquisition integrated
campaign was to follow
Tuesday, March 1, 2011 66
67. The
Approach
• Evaluated all offline and online
campaigns to determine strongest
offer
• Determined that the Clubfoot offer
resonated the best without too much
explanation, and has performed the
best with offline and current online
audience
• Developed a progressive
multichannel campaign centered
around clubfoot to achieve desired
goals
Tuesday, March 1, 2011 67
68. The Solution
• A name acquisition/viral campaign called “Sign a Cast” was
launched following website redesign/relaunch. For each virtual
cast signed online, $5 was donated to pay for the cast of a
child.
• The $5 donation was provided by a foundation which provides
funding for innovative donor acquisition programs.
68
Tuesday, March 1, 2011 68
69. Sign A Cast
Campaign
Home Page Intercept
Home Page Banner
Tuesday, March 1, 2011 69
71. Sign A Cast
Campaign
Announcement
eMail
Tuesday, March 1, 2011 71
72. Multichannel
Integration
Plan
Online:
• CURE website, emails to current constituents
• Social Media: Launched Virally across Social
Networks –Facebook, Twitter, YouTube, etc.
Offline
• Events – Live Radio, Concerts (video
showings)
• Direct Mail
• Newsletter Communications
• Mobile Giving – Text to Give/Opt-In
Tuesday, March 1, 2011 72
73. Cul7va7on
of
Sign
a
Cast
Online
Intro
Series
Follow Up eMail Generic eNewsletter
Tuesday, March 1, 2011 73
74. Cul7va7on
of
Sign
a
Cast-‐
Acquired
Friends
Tuesday, March 1, 2011 74
75. Results
Name acquisition grew TEN FOLD in the first month
and...
After 18 months of Sign a Cast Campaign:
• eMail Database: 500% growth in total file
• Fundraising: Over $250K revenue
• Total Response:
– Increased DM Response Rate by 175%
– Increased Revenue by 500% for Clubfoot offer
Tuesday, March 1, 2011 75
77. CASE
STUDY
Liberty
Ins7tute’s
#2:
“Don’t
Tear
Me
Down”
Viral
eAcquisi7on
Campaign
Challenges:
• Mojave Desert War Memorial case had received little media
exposure outside of local community
• Wanted to show widespread national support and raise new
friends to support this case now and the broader issue in the
future
• Opportunity presented itself but was outside of Liberty’s
operating budget
• Existing email file was active, but limited in size and scope
for the task
• Campaign ramp up time was quick (approx. 3 months)
Tuesday, March 1, 2011 77
78. Objectives
• Liberty Institute major donor wanted
to bring awareness to the issue/
create buzz
• Drive large amounts of traffic online
to a campaign-specific microsite
• Improve Name Acquisition Efforts –
Grow email database by 10,000 new
names
Tuesday, March 1, 2011 78
79. The
Approach
• Compelling story-
telling video
• Develop engaging
microsite
• Launch petition
drive
• Take it viral
(widget, social
networks)
• Packaged an
emotionally
charged issue
Tuesday, March 1, 2011 79
82. Multichannel
Integration
Plan
Online:
• DTMD website, video, petition,
emails to current and new
constituents
• Social Media: Launch Virally
across Social Networks - Facebook,
Twitter, YouTube
• Modest Banner ad campaign on
Drudge Report
Tuesday, March 1, 2011 82
83. Multichannel
Integration
Plan Offline:
• Events – Rally at the Cross, Supreme Court Oral Argument,
presentation of support to veterans organizations
• Earned Media
• Newsletter Communications
Tuesday, March 1, 2011 83
84. Results
Just 5 months from Campaign Launch:
• Website / Video
– 2 million views
– 175,000 signers
– 83,000 opt in email addresses
– 35,000 Facebook fans
– 1,000 Twitter followers
• Income
– $161,000
– 1640 donors
Tuesday, March 1, 2011 84
85. Contact Me – Happy to Help!
Beth Cathey
VP, New Business Development
Direct: 972.664.2339
Cell: 972.571.8644
Email: bcathey@stratmark.com
Skype: beth.cathey
Twitter: @bethcathey
Tuesday, March 1, 2011 85
88. Open Doors
Open Doors works in the
world's most oppressive
countries, strengthening
Christians to stand strong
in the face of persecution
and equipping them to
shine Christ's light in
these dark places.
Tuesday, March 1, 2011 88
89. Goal of the Campaign
Free to Believe
• Rally support against the UN’s “Defamation
of Religions” resolution and acquire new
like-minded donors that will resonate with
Open Doors’ mission.
Tuesday, March 1, 2011 89
90. The Brief
Who: The Organization of Islamic Conference (OIC), an inter-governmental
organization of 57 states with majority or significant Muslim populations, has been
working for several years through the United Nations system to justify and advance the
Defamation of Religions Resolution.
What: The Defamation of Religions Resolution, introduced in the UN, seeks to
criminalize words or actions that are deemed to be against a particular religion,
especially against Islam. Although proponents justify the “defamation of religion” concept
as protecting religious practice and promoting tolerance, it really promotes intolerance
and human rights violations of religious freedom and freedom of speech for religious
minorities in these countries.
Why: The Defamation of Religions Resolution has the effect of providing international
legitimacy for national laws that punish blasphemy or otherwise ban criticism of a
religion.
When: The OIC is expected to propose to the UN General Assembly another
“defamation of religions” resolution to be voted on late November/early December.
Where: The UN General Assembly in New York City, New York.
Tuesday, March 1, 2011 90
91. The
Opportunity
Open Doors donors tend to be
activistic in nature and analytics
revealed that new people
acquired through advocacy
issues convert to donors at a
higher rate than other names.
Tuesday, March 1, 2011 91
92. Free to Believe Campaign: Communication Strategy
ODUSA Donors Acquisition/Awareness
New Names/ Donors
Free to Believe Microsite Media Channels:
Online: Social Media:
Add voice to Free to Facebook
You Tube
Follow up to direct mail STAND UP! Twitter
Free to Believe Wall
Goal: 100K United!
Online:
Direct Mail: Drudge Report
Sign the declaration to Town Hall / Hot Air
UN Secretary General World Net Daily
and Committee on Google Ad Words
Appropriations in Sept.
appeal.
Sign the Decl. of Support Radio Spots:
Newsletter: (offline signatures added) AFA
Follow-‐up to direct mail Salem
in October NL.
Direct Mail:
Sept. Appeal Petition
(OD Donor Network)
Tuesday, March 1, 2011 92
105. Facebook Ads
- 8,085,000 Impressions
- Click Rate of .063%
- 1087 New Names
- Cost to Acquire a new
name was less than $3
Tuesday, March 1, 2011 105
106. Outcomes
• Unique Visitors: 19,541
• Page Views: 166,314
• Pages per visit: 7
• Ave. Time on Site: 3:43
• Percent of new visitors to the site 82%
Tuesday, March 1, 2011 106
107. Results
• Conversion Series Open Rate: 43%
• Click Through Rate: 37% (over the entire 5
step welcome series)
• Income:Yet To Be Determined
Tuesday, March 1, 2011 107
108. Results
428,587 Signatures from
over 70 countries
Tuesday, March 1, 2011 108
109. CONTACT US
• Chad Williams: ChadW@FiveQ.com
• Tim Kachuriak: TKachuriak@KMA.com
• John Carley Info@TrinetSolutions.com
• Beth Cathey BCathey@stratmark.com
• Brad Davies Brad@DunhamandCompany.com
Tuesday, March 1, 2011 109