- Utilizzo di Internet e tempo passato online
- 18,6 milioni di italiani sono online
- Gli italiani utenti di Internet passano online ben 13,6 ore alla settimana
- I giovani di 16-24 anni in Italia dedicano più tempo a Internet che alla TV
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
L'innovazione nel processo d'acquisto del cliente multicanale - Yahoo! ItaliaYahoo! Italia
Presentazione di Lorenzo Montagna, Amministratore Delegato e Direttore Commerciale Yahoo! Italia, al Strategic Innovation Marketing di Milano - 25 Febbraio 2010
Nuova Yahoo! Mail: la rivoluzione "open" e "social" continuaYahoo! Italia
Nuova Yahoo! Mail: la rivoluzione open e social continua. Nuove funzionalità di visualizzazione e personalizzazione per comunicare rapidamente e condividere ciò che vuoi con chi vuoi.
Con le nuove funzioni di Yahoo! Mail si potranno:
- vedere le e-mail dei contatti più rilevanti prima di tutto il resto direttamente nella pagina di benvenuto;
- visualizzare aggiornamenti sulle attività online di amici e familiari;
- condividere molto di più con i contatti più importanti.
Presentazione di David McDowell, Director of Product Marketing Yahoo! Europe
- Utilizzo di Internet e tempo passato online
- 18,6 milioni di italiani sono online
- Gli italiani utenti di Internet passano online ben 13,6 ore alla settimana
- I giovani di 16-24 anni in Italia dedicano più tempo a Internet che alla TV
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
L'innovazione nel processo d'acquisto del cliente multicanale - Yahoo! ItaliaYahoo! Italia
Presentazione di Lorenzo Montagna, Amministratore Delegato e Direttore Commerciale Yahoo! Italia, al Strategic Innovation Marketing di Milano - 25 Febbraio 2010
Nuova Yahoo! Mail: la rivoluzione "open" e "social" continuaYahoo! Italia
Nuova Yahoo! Mail: la rivoluzione open e social continua. Nuove funzionalità di visualizzazione e personalizzazione per comunicare rapidamente e condividere ciò che vuoi con chi vuoi.
Con le nuove funzioni di Yahoo! Mail si potranno:
- vedere le e-mail dei contatti più rilevanti prima di tutto il resto direttamente nella pagina di benvenuto;
- visualizzare aggiornamenti sulle attività online di amici e familiari;
- condividere molto di più con i contatti più importanti.
Presentazione di David McDowell, Director of Product Marketing Yahoo! Europe
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. SOMMARIO
- Editoriale a cura di Lorenzo Montagna
-Chi sono le donne in rete
- Come utilizzano internet
- Cosa vogliono da un canale lifestyle
è è
3. Perchè Yahoo! Lifestyle
a cura di Lorenzo Montagna, Amministratore Delegato e Direttore Commerciale
di Yahoo! Italia
Multi-tasking da sempre, infaticabili lavoratrici, mamme, mogli,
amiche e compagne, instancabili lottatrici per conquistare diritti e
parità, oggi le donne rappresentano circa la metà degli utenti
internet. Gli ultimi dati di Audiweb contano circa 23 milioni di
navigatori e circa 11 milioni di questi sono donne. E la metà ogni
mese viene su Yahoo! in cerca di informazioni, consigli, notizie
che possano aiutarle a semplificare una vita complicata.
Yahoo!, che si pone al centro della vita digitale delle persone, ha
voluto creare un nuovo canale a cui le donne possono rivolgersi
direttamente per attingere suggerimenti e indicazioni per la
quotidianità in modo rapido ma nello stesso tempo completo:
Yahoo! Lifestyle.
La mancanza di tempo è la principale fonte di stress per tutti, e le
donne ne sono particolarmente colpite. La loro giornata è una
continua rincorsa per accontentare tutti. Ecco perché le donne
hanno trovato in Internet un prezioso alleato per rendere la vita
meno complicata. Con la ricerca WWW - What Women Want le
internaute ci hanno raccontato come sfruttano la rete e anche
come vi partecipano attivamente (trovando ancora una volta il
tempo per condividere le proprie conoscenze con il resto della
popolazione online!).
7. 38 ore/mese online
48 ore/mese per le donne 25-34 anni,
cioè 1,6 ore al giorno
per 27.5 miliardi di Page Views
+21.5% YoY
Audiweb, GIUGNO 2010
8. il 47% è su Internet tutti i giorni
Audiweb, GIUGNO 2010
9. WWW
What Women Want
Abbiamo ascoltato le
donne online
16-24 = 25%
2770 donne 25-34 = 35%
35-44 = 23%
45-54 = 17%
Yahoo! What women want ‐ Giugno 2010 in EU5: UK, France, Italy, Spain, Germany. IT Base: 4,010 interviste fatte online tra il 1° il 7 Giugno 2010
(1,014 via SKOPOS research panel e 2,996 su Yahoo! Network) – Base Donne: 2.770
10. What Women Want!
L’indagine condotta in tutta Europa da Yahoo! in collaborazione con Skopos ha sondato le
necessità pratiche delle donne moderne.
L’ormai celebre “working life balance” è l’obiettivo a cui tutte le donne intervistate vogliono
tendere. Tante, troppe cose da fare in una giornata. Lo stress si accumula e le
preoccupazioni aumentano: casa, famiglia, carriera, relazioni….tutto da affrontare in “sole” 24
ore.
Internet è riuscito a rendere le giornate in alcuni casi più piacevoli grazie per esempio ad una
chiacchierata in chat con un’amica dall’altra parte dell’oceano o grazie a un pagamento online
che ha fatto risparmiare una coda chilometrica in posta.
Quindi l’universo femminile ha abbracciato le nuove tecnologie con entusiasmo e grande
praticità.
L’arrivo nelle abitazioni della rete wireless ha dato un ulteriore impulso alle navigatrici: il
69% delle intervistate ha la rete Internet wireless in casa e ben il 57% si collega dalla
propria camera da letto (il dato più alto rispetto a salotto, sala da pranzo, cucina etc…).
Ma non rinunciano a dedicarsi agli altri pertanto non mancano i loro contributi su blog e forum
di discussione. Come sempre in prima linea!
11. L’universo femminile online che ha partecipato alla ricerca Yahoo!
Donne senza figli Giovani & Single Nuova famiglia
Working mums = Madri lavoratrici/figli 0-
Future madri Madri lavoratrici
58% 3
Figli sotto i 3 anni Figli 4-11 Figli 12+
13. Soddisfatte, ma con poco tempo…
(Working) Mums with young kids have minimal spare time
Tempo libero in settimana / weekend
30%
“Non ho mai abbastanza tempo per rilassarmi”
25%
“Cerco dei momenti liberi quando posso,
ma di più non riesco”
Madri lavoratrici con figli <3anni:
Quelle con meno tempo libero
Base: 2,770
B3/B4. How much free time do you normally have to do what you want in an average weekday and an average weekend day?
Please indicate to what extent each statement describes your opinion. 1
3
14. …e diverse preoccupazioni
…seguite da…
Ai primi posti… Bellezza del corpo 32%
Equilibrio lavoro/vita33%
Finanza personale 27%
42% 40% 35% Problemi di salute 26%
Costo della vita Lavoro Stress
Apparenza fisica 25%
Relazioni 25%
Pensione 23%
Mutuo e spese casa22%
Benessere fisico 22%
Vita da disabili 19%
Rimanere incinta 18%
Salute dei bambini 16%
Dipendenza da fumo 14% 14%
Base: 2,770
C2. Which of the following are you worried/concerned about for both you and people close to you?
15. Internet
Come aiuta a gestire
meglio la vita delle donne?
16. il
72%
Usa Internet
per cercare
risposte alle
proprie
domande
17. Informazioni e consigli
% di donne preoccupate che
Problemi di salute 47%
cercano informazioni in Lavoro 45%
Internet Piccoli problemi di salute 43%
Salute dei bambini 40%
Bellezza del corpo 37%
Apparenza fisica 34%
Gravidanza 24%
Finanza personale 23%
Costo della vita 22%
Mutuo e spese casa 20%
Stress 20%
Equilibrio Lavoro/Vita 20%
Relazioni 17%
Dipendenza dal fumo 17%
Base: 2,770
C2. Which of the following are you worried/concerned about for both you and people close to you and which do
you use the Internet for to gain advice/help with?
18. Ed ecco cosa cercano
54%
Viaggi e vacanze
Preferenze per cluster
Giovani e single:
Amore/relazioni
Intrattenimento
Moda, tendenze
Intrattenimento 50%
Nuova famiglia:
Salute/benessere 40%
Lavoro Salute/Bellezza 39%
Cucina (ricette) Lavoro 37%
Salute/Bellezza Cucina (ricette) 37%
Salute/benessere Moda, tendenze 36%
Shopping 23%
Madri con figli 0-3: Casa/giardino 20%
Famiglia/Genitori Famiglia/Genitori 18%
Shopping Amore/relazioni 15%
Magazine femminili 11%
Madri con figli 12+:
Casa/giardino
Base: 2,770
D1. Which of the following topics have you researched on the Internet in the last 4 weeks?
19. il nell’ultimo mese ha
fatto
42% infocommerce o
e-commerce
20. Le madri cambiano abitudini
Madri con figli 12+ la loro vita
è oggi molto più gestibile (65%)
33%
56% Internet mi fa
risparmiare tempo
Usa Internet di più
per aiuto e consigli
Donne con figli piccoli (40%)
30%
Ora faccio
più shopping online
Base: 310
D5. Since having a family, do you feel that any of the following has happened to your behaviour online?
21. Le giovani single divise tra ricerca e divertimento
46% pensa che Internet sia importante
per cercare prodotti prima di acquistare
Mamme con figli 0-3 (51%) 40% pensa che Internet sia importante
per intrattenersi e divertirsi
Giovani e single (43%)
Ricerca o Divertimento?
Base: 2,770
D8. Remembering that people use the Internet for a lot of different things, how much do you agree with each of the following statements?
23. Sempre informate e in contatto…
53% pensa che Internet sia
il miglior mezzo per conoscere il mondo
Future mamme (58%)
50% pensa che Internet permetta di stare
più facilmente in contatto con amici/famiglia
B2/D8. Now please consider the following statements, which may or may not describe your attitudes towards your life and the Internet.
Please indicate to what extent each statement describes your opinion.
24. ...soprattutto se giovani
Social network
visitati regolarmente
Numero medio di contatti nei social network
150 80
Contatti personali Contatti business
94%
12%
Giovani e single (185 contatti personali )
9%
Madri lavoratrici con figli 12+
Maggior uso di Twitter
Base: 1,539
F1. Social networks visited. F3. How many friends/contacts do you have on your social networking sites?
25. La partecipazione
Come sfruttano le possibilità di
condivisione offerte dalla rete?
26. Giovani e single amano condividere e partecipare I
Young singles also eager to create and share content
Attività svolte in Internet nelle ultime 4 settimane (rif. Giugno)
Attività di vario genere Comunicare Creare
81% 81% 55%
Shopping online, download e uso di Commenti a blog,
applicatzioni, vedere video o TV On Email creazione o condivisione di contenuti
Demand ,scaricare musica e film E social networking online, condividsione di foto
Xx% Giovani e single (59%)
Entertainment
(Cinema, Theatre, Events)
Base: 2,770
26
D2. Which of the following have you used the Internet for in the last 4 weeks?
27. Giovani e single amano condividere e partecipare II
Young and single women are keen creators/contributors
CREAZIONE & CONDIVISIONE
29% 34% 18%
Ha caricato o condiviso Ha letto o commentato Ha creato o condiviso
foto online un blog contenuti online
Giovani e single (40%) Mamme con figli 12+ (22%)
Nuova famiglia (37%) Giovani e single (22%)
Base: 2,770
D2. Which of the following have you used the Internet for in the last 4 weeks?
27
29. Stanze con accesso a Internet
57%
Camera da letto 13%
Bagno
69%
Giovani e single 75% Hanno Internet
wireless a casa
35%
Da dove
Sala da pranzo
54% 40%
Salotto Cucina
14%
Garden
14%
Stanza giochi/studio
Base: 2,770; 1,918
D6. Do you have a wireless connection within your household?
D7. In which rooms have you accessed the Internet at home during the last month?
30. Le esigenze
Cosa vogliono
trovare su un sito di lifestyle?
31. Feature più gradite in un sito Lifestyle
Facillità nel trovare i contenuti 44% Possibilità di forum 18%
Opinioni di esperti 37% Opportunità di sconti 18%
Immagini 35% Link ad altri siti 13%
Qualità dei contenuti 29% E-mail newsletter 12%
Tono di voce amico 22% Video 11%
Personalizzazione del sito 10%
Feature ulteriori 7%
Future mamme:
Facilità contenuti (53%) Madri con figli 4-11:
Immagini (41%) Opportunità di sconti (24%)
Madri con figli 12+: Madri con figli 12+:
Opinioni di esperti (44%) Link ad altri siti (17%)
Giovani e single: Lavoratrici con figli 0-3:
Tono di voce (25%) E-mail newsletter (18%)
Base: 1,853
H6. Which features of these websites in general do you like the most? Respondents could choose up to 5
32. Il contenuto più richiesto...
48%
Salute e benessere
Base: 2,770
I6. Which of the following types of content do you think are the most important on a ‘Lifestyle’ website?
33. Cosa vogliono le donne
Future madri/ Figli (4-11, 12+)
Giovani e Single
Nuova famiglia
1. Salute e benessere
1. Salute e benessere 1. Salute e benessere
2. Bellezza
2. Moda 2. Famiglia e genitori
3. Amore e Sesso
3. Bellezza 3. Bellezza
4. Famiglia e genitori
4. Amore e Sesso 4. Lavoro
5. Moda
5. Lavoro 5. Moda
Madri con figli 12+ grande importanza a Casa e giardino e animali domestici
Giovani e single maggiore importanza a giochi, anche online, e Oroscopi
Future madri molta importanza a temi familiari come il matrimonio
Madri con figli 0-3 maggior bisogno di contenuti su famiglia e Genitori
Base: 2,435
I6. Which of the following types of content do you think are the most important on a ‘Lifestyle’ website?
35. Una via in più per dialogare coi brand
30% pensa che Internet sia il miglior mezzo Madri con figli 12+ (40%)
per stare connessi con i brand rilevanti
Giovani e single (37%)
30% 4%
ha recentemente
è da poco “fan”
commentato negativamente un brand
di un brand su Facebook
su Facebook
Base: 2,770, 1,539
B2/F2. These statements may describe your attitudes towards your life and the Internet. Please indicate to what extent each statement
describes your opinion. Thinking about the last few times you visited a social networking site, what did you do? 35