Presentation for WordPress Sheffield Meetup on 10-02-15. How your portfolio is an important marketing tool to help you get some of the type of clients and work that you want. How you can use the hero's journey story format to write your portfolio entries.

1. what story is your
portfolio telling?
Jane Falconer-White
@janefalcwhite
jane@humanmade.co.uk

2. I love a
good story

3. don’t neglect your shop window

4. • magic coach and horses
• beautiful ballgown
• glass slipper
• cinderella at ball
• prince in love
• created happy ending
Fairy godmother services
Project Cinderella
but where is the story?

5. the really juicy bits

7. the hero’s journey story
Joseph Campbell’s mono myth
Image from www.decodingcreativity.com

8. what do you want to do more of?

9. get to know your hero

10. make a connection

11. writing the hero’s journey

12. the ordinary world and status quo
Image : London Underground, BY-NC, Chris Cabot

13. the hero receives the call

14. youyour client
the hero finds the mentor

15. the challenges

16. remote working
tight timescales
working together
plugins
custom development
branding guidelines
data migration
third party integration
data volume
legal constraints
select your challenges
how do you want to shine?

17. mini stories
the challenging obstacle
the inspired solution
repeat…

18. the hero overcomes the
challenges
Image Obstacle, BY, The US Army

19. triumph - return with the elixir

20. client testimonials
“they really were
totally amazing!”

21. give your story a
great cover

22. the ordinary
world
background - who are
they and what do they
do?
the call what were their issues?
the mentor
how did they come
to engage you?
the challenges
technical, environmental
how were they overcome?
sell products & services
promote culture
return with
the elixir
outcomes, testimonials,
future plans

23. change your own world

24. What do you want to sell more of?
Who are you selling to?
Tell the hero’s journey
Make it look beautiful
Get a testimonial

25. a hero can
be anyone
batman - the dark knight rises
Photo credit - my own mini superheroes