The document discusses the role of the Court of Justice of the European Union (CJEU) in shaping EU trade mark law and considers what the future may hold for UK trade mark law after Brexit. It provides examples of landmark CJEU trade mark cases and examines whether the UK will depart from CJEU case law interpretations of trade mark law or create a different system in the long term now that it is leaving the EU. The document concludes by questioning if the title appropriately captures these issues regarding the role of EU trade mark law in a post-Brexit UK.

1. What role for
EU trade mark law in
a Brexit’ing UK?
Dr Eleonora Rosati
University of Southampton and IPKat
eleonora@e-LAWnora.com
@eLAWnora

2. Contents
• The role of the CJEU in shaping EU trade mark
law
• What does the future hold?

3. The role of the CJEU:
some examples
• L’Oréal v Bellure, C-487/07 (2009)
• L’Oréal v eBay, C- 324/09 (2011)
• Interflora v Marks & Spencer (2011)
• IP Translator, C-307/10 (2012)
• Nestlé v Cadbury, C-215/14 (2015)
• Sky v SkyKick (in progress)

4. What do they have in common?

5. What does the future hold?
• CJEU case law
– Status
– UK references
– Towards a departure?
• The new Trade Mark Directive
– UK not yet Brexit’ed by deadline for tranpositions
– Would it make sense to create different system in
the long term?

6. In conclusion .. A more appropriate title
What role forin
EU trade mark law
inof a Brexit’ing UK?

7. eleonora@e-LAWnora.com
@eLAWnora
Thanks for your attention!