The document discusses key factors that contribute to the success of a data story, including public interest, opacity, insight, and the use of obscure data. It highlights the importance of addressing topics that are already being discussed, presenting new information, and leveraging unique data perspectives. These elements can help make visualizations go viral.

1. WHAT MAKES A GOOD
DATA STORY
blackorwa.com

2. BLACKORWA.COM

3. ARTICLES
Examples

8. GAMBLER’S RUIN
Dog Betting Obsession

13. VISUALIZATIONS

17. WHY DO THEY GO VIRAL?

18. 1. PUBLIC INTEREST
Are people already talking about it?

19. 1. PUBLIC INTEREST

24. 2. OPACITY
It is an subject of varying opinions

27. 3. INSIGHT
Has new information been surfaced?

30. 4. OBSCURE DATA
Has someone thought about it before?