The document presents a series of provocative 'what if' questions aimed at encouraging creative thinking and innovation in communication. It highlights the importance of embracing wild ideas, adapting tools, fostering human connections, and storytelling with authenticity. The overall message promotes a shift from a restrictive mindset to an open and playful approach to collaboration and expression.

1. Every world changing idea starts
with these three words:
What if we…
Zeitgeist
2015 European Communication Summit

2. What if we ... created an
environment where
wild/unpolished ideas
were always welcome

3. What if we ... adapted existing tools
in new ways.

4. What if we ... cared

5. What if we ... changed our mind-set
from “yes but” to
“yes and”

6. What if we ... focused on being
human

7. What if we ... engaged in
truth-telling while
storytelling

8. What if we ... used big data with
humility and humanity
0

9. What if we ... brought out the hero in
all of us.

10. What if we ... were playful

11. What if we ... shared memories

12. What if we ... had robots tell our
stories.

13. What if we ... partied like its 1999

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