5. So think about:
!" what you want to communicate
!" to whom you want to communicate
!"
!"
!"
6. So think about:
!" what you want to communicate
!" to whom you want to communicate
!"
!"
through which channels
!"
!"
7. So think about:
!" what you want to communicate
!" to whom you want to communicate
!" through which channels
!" with which goal(s)
!"
8. So think about: !
!" what you want to communicate
!" to whom you want to communicate
!" through which channels
!" with which goal(s)
!" within which budget
10. is my
it
that you have to reach your target audience as
effective as possible with the right message via
the right channels under the right circumstances