What Can a Super Bowl Ad Buy You in Content?
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What can a Super Bowl ad buy you in content? How else could the $4 million price tag on a :30 TV spot during the big game be spent? Joe Pulizzi looks at ways this could be used for your content marketing efforts.
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IPG Media Lab + DIRECTV: Annual Survey Of The American Football Consumer
Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media Lab and DIRECTV partnered on an annual “Survey of the American Football Consumer,” which is designed to measure the following:
• The NFL Viewing Experience
• NFL Fans’ Passion for the Game
• Consumption Habits of NFL Fans
• Brand Relevance to NFL Audiences
Download and read our full report to learn more on how to fully connect with American football fans.
The 50 yard lounge recap (Super Bowl & Culinary Mashup)
50 Yard Lounge became one of the premier 2014 Super Bowl VIP hospitality destination in NYC - fusing the football, culinary, music and corporate communities. Featuring more than 80 of the best chefs and restaurants in NYC throughout the week, ranging from Iron Chefs and Michelin-rated restaurants, to the top street food vendor and pizza joints, 50 Yard Lounge was also home to NY Jets Super Bowl hospitality venue, the “Jets House”. 50YL generated more than 1 BILLION impressions and counted NY Jets, USA Today, ESPN Radio, Celebrity Cruises, Rums of Puerto Rico, Jim Beam, Nespresso, Fiji Water, 888 Poker, Klipsch, California Almonds, Breville, The Daily Meal and others as partners. www.50yardlounge.com
Qualtrics Gameday Feedback - How BYU Football Used Gameday Feedback to Improv...
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Join our webinar on Wednesday, January 21st to learn how BYU got fan feedback to improve their gameday experience and how you can do the same.
Slide share #4: NFL & Concussions - Conflict Management - Brian Villwock
The NFL denied the link between head injuries in football and long-term brain damage for many years despite mounting scientific evidence (latent conflict). As more research was published and former players experienced severe health issues, the conflict became perceived and felt between the NFL and researchers/players. Manifest conflict occurred as the issue could no longer be ignored, leading to a $765 million settlement in 2013 after years of avoidance by the NFL. The aftermath involved collaboration between the two sides, including rule changes, research funding, and continued efforts to make the game safer (conflict aftermath).
Tackle Your Football Engagement Strategy
The document outlines a webinar discussing Second Street's football engagement tools for affiliates. It introduces the speakers and encourages participants to follow @secondstreet on Twitter for a chance to win a prize. Various engagement tools are then showcased, including photo voting, quizzes, pick'ems, surveys and more. Case studies demonstrate tools driving revenue and engagement. Lastly, tips are provided on how to sell, promote and maximize tools for advertiser results.
NFL Draft Featured on ESPN in May
Jed Drake oversees sports programming at ESPN, including coverage of the annual NFL draft in May. The NFL draft is a major 7-round event where NFL teams select college football players, with each team getting one pick per round totaling around 32 picks per round. While most fans watch the draft on ESPN, some attend the event in person, with tickets made available on a first-come, first-served basis about a week before the May 8-10, 2014 draft dates.
Sports Fan Study
1. The document reports on a survey of over 10,000 fans of 4 major college football programs about their smartphone usage and expectations.
2. The survey found that the vast majority of fans own smartphones and expect to be able to use them everywhere, including during college football games.
3. Younger fans and current students have even stronger expectations about smartphone access and are more likely to say that a lack of access would deter them from attending games in person.
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IPG Media Lab + DIRECTV: Annual Survey Of The American Football Consumer
Live sports broadcasting is arguably the last bastion for live TV viewing. and NFL Football accounts for 1/3 of sports viewing. IPG Media Lab and DIRECTV partnered on an annual “Survey of the American Football Consumer,” which is designed to measure the following:
• The NFL Viewing Experience
• NFL Fans’ Passion for the Game
• Consumption Habits of NFL Fans
• Brand Relevance to NFL Audiences
Download and read our full report to learn more on how to fully connect with American football fans.
The 50 yard lounge recap (Super Bowl & Culinary Mashup)
50 Yard Lounge became one of the premier 2014 Super Bowl VIP hospitality destination in NYC - fusing the football, culinary, music and corporate communities. Featuring more than 80 of the best chefs and restaurants in NYC throughout the week, ranging from Iron Chefs and Michelin-rated restaurants, to the top street food vendor and pizza joints, 50 Yard Lounge was also home to NY Jets Super Bowl hospitality venue, the “Jets House”. 50YL generated more than 1 BILLION impressions and counted NY Jets, USA Today, ESPN Radio, Celebrity Cruises, Rums of Puerto Rico, Jim Beam, Nespresso, Fiji Water, 888 Poker, Klipsch, California Almonds, Breville, The Daily Meal and others as partners. www.50yardlounge.com
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Do you know what your fans are thinking on gameday?
"Traffic was terrible." "The speakers by my seats are too loud." "The pre-game events were great!" "My cell phone doesn't send or receive messages." "I can't tweet!"
If your fans are having these thoughts, how are you finding out? Qualtrics helped BYU build a plug-and-play feedback program to make sure they knew exactly what their fans were thinking about the gameday experience.
Join our webinar on Wednesday, January 21st to learn how BYU got fan feedback to improve their gameday experience and how you can do the same.
Slide share #4: NFL & Concussions - Conflict Management - Brian Villwock
The NFL denied the link between head injuries in football and long-term brain damage for many years despite mounting scientific evidence (latent conflict). As more research was published and former players experienced severe health issues, the conflict became perceived and felt between the NFL and researchers/players. Manifest conflict occurred as the issue could no longer be ignored, leading to a $765 million settlement in 2013 after years of avoidance by the NFL. The aftermath involved collaboration between the two sides, including rule changes, research funding, and continued efforts to make the game safer (conflict aftermath).
Tackle Your Football Engagement Strategy
The document outlines a webinar discussing Second Street's football engagement tools for affiliates. It introduces the speakers and encourages participants to follow @secondstreet on Twitter for a chance to win a prize. Various engagement tools are then showcased, including photo voting, quizzes, pick'ems, surveys and more. Case studies demonstrate tools driving revenue and engagement. Lastly, tips are provided on how to sell, promote and maximize tools for advertiser results.
NFL Draft Featured on ESPN in May
Jed Drake oversees sports programming at ESPN, including coverage of the annual NFL draft in May. The NFL draft is a major 7-round event where NFL teams select college football players, with each team getting one pick per round totaling around 32 picks per round. While most fans watch the draft on ESPN, some attend the event in person, with tickets made available on a first-come, first-served basis about a week before the May 8-10, 2014 draft dates.
Sports Fan Study
1. The document reports on a survey of over 10,000 fans of 4 major college football programs about their smartphone usage and expectations.
2. The survey found that the vast majority of fans own smartphones and expect to be able to use them everywhere, including during college football games.
3. Younger fans and current students have even stronger expectations about smartphone access and are more likely to say that a lack of access would deter them from attending games in person.
Sports Marketing 2.0
The document discusses opportunities and threats for sports marketing organizations from the rapid growth of social media and Web 2.0. It provides an overview of social media, examples of how social media is being used in non-sports marketing contexts, and key things to remember about social media. It also discusses how social media can be used for sports marketing, provides a case study of its use by Euroleague, and discusses developing and implementing a social media strategy and measuring performance.
Ethan's Second Grade Flag Football Playbook
This document outlines various pass patterns and plays for a 2nd grade flag football team. It includes diagrams showing the positioning of offensive players and describes short pass routes like quick outs, slants, hooks and drags from 5-10 yards from the line of scrimmage. Longer developing routes like corner routes and go routes are also detailed. The document provides the playbook and formations for the Parish Panthers 2nd grade flag football team for their 2009 fall season.
Flag Football Playbook for Elementary Aged Kids
This is a simple playbook that has been adapted from other things I've found online. Simply print this PDF front and back and it should collate nicely into a little booklet the kids can use.
We've also made an iPad app version of this playbook which can be found here:
https://itunes.apple.com/us/app/mightie-football/id866939192
Pro Football Tailgating Capabilities | Fan Engagement | Fan Experience
Tailgating Sports Marketing (TGSM) provides the only luxury restroom trailers that deliver a premium digital interactive experience to engage fans. We drive revenue amplifying fan engagement, creating the ultimate fan experience, increasing overall ticket sales and purchases, and benefiting sponsors/advertisers with an 89% retention rate. TGSM drives premium brand influence, consumer metrics, and lead generation capture. Push notification capabilities for coupons and in-stadium offers, targeted marketing based on age/gender, and a real-time analytics dashboard help target and build fan engagement. Venues drive sponsor activation through ads, games, and video resulting in a new stream of income. Learn more at http://tailgatingsportsmarketing.com
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The NFL has been actively expanding its globalization efforts through international games, recruiting foreign players, and evaluating new markets. The document discusses the NFL's presence in countries like the UK, Mexico, Canada and Germany. It also examines the possibilities of a London franchise or European developmental league. However, challenges remain in scheduling logistics, growing interest abroad, and overcoming soccer's popularity. The NFL will need to determine the best approach to further globalizing the sport.
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Technology in sports
This document discusses several technologies that are used in sports:
1. Electronic chips inside balls that send radio signals when crossing lines are used in football to help officials make calls.
2. Photo finish cameras are used in swimming and track to determine very close finishes or record times.
3. Fencing uses electronic swords and clothing that detect touches to determine scoring.
4. Technology in sports is sometimes controversial when it may enhance performance beyond normal human abilities.
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The document provides an overview of the sports industry and sports marketing. It discusses key topics such as:
1) The large size and continued growth of the sports industry in areas like revenues, attendance, media coverage and employment.
2) Opportunities in the sports industry through academic programs and various career paths in sports administration, marketing and other areas.
3) The concept of sports marketing and how marketing principles can be applied to sports products, events and organizations.
4) A contingency framework for strategic sports marketing that considers internal and external factors in developing marketing strategies.
How Social Media is changing Sports Marketing
The document discusses 10 game changers in how social media is changing sports marketing: 1) gamification to enhance the fan experience, 2) social TV for second screen experiences, 3) augmented reality for fan immersion, 4) social broadcasting to communicate directly with fans, 5) targeting women sports fans, 6) using Twitter for athlete and journalist communication, 7) high-tech stadiums for fan interaction, 8) engaging super fans as brand advocates, 9) open source approaches that add value for fans, and 10) mobile apps as an alternative to websites. It also discusses key metrics for measuring success in the social media sports league.
Sponsoren finden
Täglich landen Tausende von Sponsoring-Anfragen auf den Schreibtischen deutscher Unternehmen. Vereine, Verbände, gemeinnützige Organisationen, Sportler und Künstler, … buhlen um finanzielle Unterstützung ihrer Projekte. Doch einem Großteil dieser Anfragen mangelt es an einer professionellen Herangehensweise. Daher werden die meisten dieser Anfragen mit einer Absage beantwortet oder landen unbeantwortet im Papierkorb.
Wer heute ein Stück vom Sponsoringkuchen abhaben möchte, muss sich der Tatsache bewusst werden, dass er eine Leistung an den Sponsor verkauft - und das möglichst professionell.
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2022 Content Marketing for Demand Generation Survey: Market Brief
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Content Marketing Institute
1) The document discusses benchmarks, budgets, and trends for technology content marketing in 2022 based on a survey.
2) It finds that nearly one-third of technology marketers rated their content marketing success as "extremely" or "very" successful over the past year. Top performers stand out through differentiating content and prioritizing audience needs.
3) Creating content for multi-level roles, accessing subject matter experts, and internal communication were the top challenges reported. Most technology marketers plan to invest in video content in 2022.Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Content Marketing Institute
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.Content Marketing Video & Visual Storytelling Survey
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
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Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!Cooking Up Content with the Content Marketing Institute
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
2021 Content Management & Strategy Survey
The survey found that more organizations are taking a strategic approach to content management. 81% of respondents said their organization views content as a core business strategy, up from 72% last year. However, fewer organizations are able to extract meaningful insights from data and analytics compared to the previous year. While proficiency with content management technology increased, integration, training and communication issues remain barriers to fully utilizing these tools.
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This document outlines various pass patterns and plays for a 2nd grade flag football team. It includes diagrams showing the positioning of offensive players and describes short pass routes like quick outs, slants, hooks and drags from 5-10 yards from the line of scrimmage. Longer developing routes like corner routes and go routes are also detailed. The document provides the playbook and formations for the Parish Panthers 2nd grade flag football team for their 2009 fall season.
Flag Football Playbook for Elementary Aged Kids
This is a simple playbook that has been adapted from other things I've found online. Simply print this PDF front and back and it should collate nicely into a little booklet the kids can use.
We've also made an iPad app version of this playbook which can be found here:
https://itunes.apple.com/us/app/mightie-football/id866939192
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Qualtrics Introduction Presentation
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The NFL has been actively expanding its globalization efforts through international games, recruiting foreign players, and evaluating new markets. The document discusses the NFL's presence in countries like the UK, Mexico, Canada and Germany. It also examines the possibilities of a London franchise or European developmental league. However, challenges remain in scheduling logistics, growing interest abroad, and overcoming soccer's popularity. The NFL will need to determine the best approach to further globalizing the sport.
The Sports Fan in 2015 - Richard Ting and Kyle Bunch, R/GA
Presented at SXSW 2012, R/GA's Richard Ting, SVP, Executive Creative Director of Mobile & Social Platforms and R/GA Executive Producer Kyle Bunch explore examples of how sports fandom has changed and share a vision of where it’s headed in the future thanks to mobile and social innovations.
Technology in sports
This document discusses several technologies that are used in sports:
1. Electronic chips inside balls that send radio signals when crossing lines are used in football to help officials make calls.
2. Photo finish cameras are used in swimming and track to determine very close finishes or record times.
3. Fencing uses electronic swords and clothing that detect touches to determine scoring.
4. Technology in sports is sometimes controversial when it may enhance performance beyond normal human abilities.
Sports Marketing : A new perspective !
The document provides an overview of the sports industry and sports marketing. It discusses key topics such as:
1) The large size and continued growth of the sports industry in areas like revenues, attendance, media coverage and employment.
2) Opportunities in the sports industry through academic programs and various career paths in sports administration, marketing and other areas.
3) The concept of sports marketing and how marketing principles can be applied to sports products, events and organizations.
4) A contingency framework for strategic sports marketing that considers internal and external factors in developing marketing strategies.
How Social Media is changing Sports Marketing
The document discusses 10 game changers in how social media is changing sports marketing: 1) gamification to enhance the fan experience, 2) social TV for second screen experiences, 3) augmented reality for fan immersion, 4) social broadcasting to communicate directly with fans, 5) targeting women sports fans, 6) using Twitter for athlete and journalist communication, 7) high-tech stadiums for fan interaction, 8) engaging super fans as brand advocates, 9) open source approaches that add value for fans, and 10) mobile apps as an alternative to websites. It also discusses key metrics for measuring success in the social media sports league.
Sponsoren finden
Täglich landen Tausende von Sponsoring-Anfragen auf den Schreibtischen deutscher Unternehmen. Vereine, Verbände, gemeinnützige Organisationen, Sportler und Künstler, … buhlen um finanzielle Unterstützung ihrer Projekte. Doch einem Großteil dieser Anfragen mangelt es an einer professionellen Herangehensweise. Daher werden die meisten dieser Anfragen mit einer Absage beantwortet oder landen unbeantwortet im Papierkorb.
Wer heute ein Stück vom Sponsoringkuchen abhaben möchte, muss sich der Tatsache bewusst werden, dass er eine Leistung an den Sponsor verkauft - und das möglichst professionell.
Der Diplom-Sportwissenschaftler Andreas Will zeigt in seinem neuen Buch, wie eine zeitgemäße Sponsorengewinnung funktioniert und wie man strukturiert an das Thema Sponsorenakquise herangeht. Dieses Buch unterstützt Sie bei der Vorbereitung und Umsetzung eines Sponsoringkonzeptes, der Erstellung von professionellen Sponsoringunterlagen und der richtigen Vorgehensweise bei der Sponsorenakquise bis hin zum Vertragsabschluss. Mit Planungs- und Konzeptionshilfen sowie Beispielen werden Sie Ihren Erfolg bei der Sponsorengewinnung maßgeblich erhöhen und die Basis für eine langfristige Zusammenarbeit mit Ihren Sponsoren legen.
Secrets to a Great Team
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
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More from Content Marketing Institute
2022 Content Marketing for Demand Generation Survey: Market Brief
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2022Content Marketing Institute
1) The document discusses benchmarks, budgets, and trends for technology content marketing in 2022 based on a survey.
2) It finds that nearly one-third of technology marketers rated their content marketing success as "extremely" or "very" successful over the past year. Top performers stand out through differentiating content and prioritizing audience needs.
3) Creating content for multi-level roles, accessing subject matter experts, and internal communication were the top challenges reported. Most technology marketers plan to invest in video content in 2022.Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2022
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...
Manufacturing Content Marketing: Benchmarks, Budgets, and Trends - Insights f...Content Marketing Institute
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.Content Marketing Video & Visual Storytelling Survey
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!Cooking Up Content with the Content Marketing Institute
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
2021 Content Management & Strategy Survey
The survey found that more organizations are taking a strategic approach to content management. 81% of respondents said their organization views content as a core business strategy, up from 72% last year. However, fewer organizations are able to extract meaningful insights from data and analytics compared to the previous year. While proficiency with content management technology increased, integration, training and communication issues remain barriers to fully utilizing these tools.
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021
Technology Content Marketing - Benchmarks, Budgets, and Trends Report 2021Content Marketing Institute
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.Enterprise Content Marketing - Benchmarks, Budgets, and Trends 2021
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
B2C marketers are increasingly strategic in their approach to content marketing. While over half still have small content marketing teams, many outsource content creation. Livestreaming video saw a significant increase in use among B2C marketers compared to the previous year. Analytics tools, social media publishing, and email marketing software are the most commonly used technologies to support content marketing.CMWorld Bingo
This document describes the rules for a Bingo game being played during CMWorld, an annual content marketing conference. Players print a Bingo card with content marketing-related squares and mark squares as they participate in conference activities. Players can win prizes by being the first to mark a row, column or diagonal of squares. To enter, players take a photo of their completed card and share it on Twitter or email by October 18th. Six winners will be randomly selected to receive prizes including Amazon or conference registration gift cards.
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...Content Marketing Institute
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.Virtual Events - Sponsor and Exhibitor Checklist
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Welcome to Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. This report is based on the findings from our 10th annual content marketing survey. Technology marketers continue to make progress with content marketing. Approximately one-third rate their organization’s overall content marketing as extremely or very successful, and 76% report they are much more or somewhat more successful compared with one year ago. What makes them successful? When we look at the top performers, we see they treat content marketing as a strategic business function, craft content thoughtfully, experiment with distribution, and measure their results. They use content marketing not only to create brand awareness and generate leads, but also to build loyalty and subscribed audiences.
Manufacturing Content Marketing 2020 - Benchmarks, Budgets, and Trends
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
2020 Content Marketing Benchmarks, Budgets, and Trends - North America
Most B2B organizations have small content marketing teams, with over half having just one person or no dedicated team. Content creation is the activity most commonly outsourced. While goals focus on top-of-funnel awareness, more organizations report using content marketing successfully for deeper goals like nurturing and revenue generation compared to past years. Analytics tools and email software are the most used technologies. Documented strategies are becoming more prevalent and correlate with success.
Survival Guide: How to Navigate the Wilds of Social Media for Content Marketing
Survival Guide: How to Navigate the Wilds of Social Media for Content MarketingContent Marketing Institute
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather OnlineB2C Content Marketing 2019 - Benchmarks, Budgets, and Trends
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
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What Can a Super Bowl Ad Buy You in Content?
- 1. Content Marketing Math: How Much Content You Can Get For the Cost of One Super Bowl Ad?
- 2. The average 30-second Super Bowl TV spot costs $4 million That’s $133,000 per second
- 3. How much content for your content marketing program could you buy for that?
- 4. 53 Issues of your own magazine = 20 hours of engagement per person
- 5. 17,750 BLOG POSTS = 10.6 Million Social Shares
- 6. 1300 white papers Even fully designed and proofed, that would still be enough for one white paper, every day, for the next 2 years
- 7. A Chief Content Officer Content marketing leadership for your company for 27 years
- 9. 17 full-scale customer events = Personal connections with 4,250 customers
- 10. 50 B OOKS 50 books developed for your brand = Established authority in your industry
- 11. 4 0 0 400 infographics = a potentially new audience through new channels
- 12. Remember: While the business goals of content marketing and traditional advertising are often different, the content you create can be leveraged to have a much longer shelf life than traditional ad space.
- 13. For more information on the math behind these equations, read Joe Pulizzi’s recent LinkedIn post: What Can a Super Bowl Ad Buy You in Content? Want to see more content marketing plays? View the Content Marketing Institute’s Content Marketing Playbook: 24 Epic Ideas for Connecting With Your Customers.