This document lists high paying keywords for online advertising and their estimated cost per click (CPC) rates. It provides the top 30 highest paying keywords for 2017, ranging from "Purchase Structured Settlements" with a CPC of $53.48 to "Home improvement loan rates" with a CPC of $43.88. Using these kinds of high paying keywords can generate more advertising revenue. The document recommends bloggers utilize these keywords to make their sites more money-generating.