Sri Family Enterprises promotes MyFamilyBiz, which sells authentic and nutritional food products manufactured by Sri Nuthatch Nutricare Technologies. The company is headed by Mrs. Lalitha Rao Sahib and has over 150 workers and a full R&D department. MyFamilyBiz operates through a direct selling model where individuals can become representatives and earn commissions on sales and incentives for recruiting other representatives. Representatives need to purchase a minimum of Rs. 250 worth of products each month and can earn profits of 15% as well as additional incentives through multiple levels of recruits.