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




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



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-100
negative impacts




     0                                    Time




                          Chart and concept ©2010, MBDC
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




positive impacts




                          Eco-Effectiveness




     0                                                            Time
negative impacts




                                              Eco-Efficiency
                   -100

                                                  Chart and concept ©2011, MBDC
Product



                                      Plastic Components


           Resin   Colorants                        Additives
Material
Chemical




                         Full Product Formulation
                              100 ppm (0.01%)
1.0 Material Health

B




S
1.0 Material Health   TN



G




P
TN



B

S




G




P
Material Reutilization Score


[2 * (% Recyclable/Compostable)] + [1 * (% Recycled/Renewable Content)]


                                  3




                         [2* (80)] + [1 *(40)]
                                                  = 67
                                   3


                         S             G            P













Design for the Next Life Cycle
3.0 Energy

B




S




G




P
S




G




P
S




G




P
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