The document discusses the characteristics and technologies of Web 2.0, including social networking, tagging, commenting, blogging, social bookmarking, and how the web allows for collaboration, sharing, and user-generated content. Web 2.0 sites let users interact and communicate online through tools like social networking sites, wikis, blogs, and media sharing platforms. The presentation covers how libraries can adopt Web 2.0 technologies and principles to encourage participation and user engagement.

1. Image source: http://web54.fortrabbit.de/startup-the-new-econmy.html Part
One
Web 2.0
and
Library 2.0
Presentation by:
Eddie Byrne
Librarian & Web Administrator
May 2007
Dublin City Public Libraries & Archive, Dublin, Ireland

2. This is a two-part Presentation
---
Part One: Web 2.0 | Part Two: Library 2.0

3. Web 2.0
Web 2.0 refers to the latest generation of
services available on the world wide web that
lets people collaborate and share information
online.
“The Social Web”

4. Source: http://flickr.com/people/ryyo/

5. Web 2.0 Characteristics
• Web sites being read/write, not just for passive
reading
• Information gathering and social networking are
intertwined
• Users creating the content of the sites they access.
• Personal workspace is “up there” on the web, not
“down here” on your own PC
• Open source software rather than vendor driven
software
• Many devices used to access the web (mobile
phones, PDAs, laptops, wireless connections)
• Radical trust by a community of users
Source: http://multa.murdoch.edu.au

6. Web 2.0 Characteristics
Collaboration Content and functionality
Participation Community
Read/Write web Collective intelligence
The web as a platform
User engagement
Interaction / Communication with users
Built upon trust
Openness
Decentralisation of authority
Freedom to share and reuse ('remix') The wisdom of crowds
Key Web 2.0 principle - the service automatically gets better the more people use it.

7. Web 2.0 Terminology
Gaming
Comments
Social Bookmarking
Blogs APIs
AJAX
Tagging
Feeds Long Tail
Creative Commons RSS
Folksonomy Tag Cloud vlogs
Podcasts Social Software
Mashups Syndication
Social Networking Wikis

9. Web 2.0 long tail
A Marketing Concept
Products that are in low demand or
Image source : http://blogs.guardian.co.uk/technology/
have low sales volume can collectively
make up a market share that rivals or
exceeds the relatively few current
bestsellers.1
A large proportion of Amazon.com's
book sales come from less well known
books that are not available in the high
street bookshops.
The collective demand for less popular
items can exceed all the most popular
items added together.
The Long Tail is about focusing on the In the library world, the Long Tail philosophy
less popular content. would be that every book is of value to
someone, and if we had the space to keep
them all, eventually each would be read by
Similarly, Web 2.0 is about someone.2
enabling access to previously
unavailable digital content.

10. WEB 2.0
Open Access
*
Open Source
*
Open Content
Acknowledgment:
Heyam El.Hayek

11. Web 2.0 Social Software / Technologies
• Weblogs
• Podcasts
• RSS Feeds
• Instant Messaging (IM)
• Wikis
• Social networking tools
• Social (i.e. shared) bookmarking tools - del.icio.us,
furl, digg, slashdot, reddit, fark
• Social mapping – frappr, wayfaring, Google Maps
• Web-based work sharing tools
• Mashups

12. Web 2.0 Social Networking Tools
MySpace Bebo
Facebook
Ning.com
Tagged
Yahoo! 360°
• Xanga - community of online diaries and journals
• Photo sharing - Flickr, BubbleShare
• Video sharing - YouTube, Google Video, blip.tv
• IMEEM - online community where people and groups can
upload, share, tag, and playlist different media
• Slideshare - for sharing PowerPoint and OpenOffice
presentations
• Clipmarks - tool that lets you tag, store, organize, and share
snippets of Web pages.
• eSnips - a social content-sharing site, where you can publish
and share any media type.

13. Web 2.0 Social Networking Tools
• What is MySpace? Why is it important?
MySpace and Facebook are social network sites where
individuals create profiles and link to others (“friends”) within the
system. The profile serves as an individual’s digital
representation (similar to homepages) of their tastes, fashion,
and identity. In crafting this profile, individuals upload photos,
indicate interests, list favorite musicians and describe
themselves textually and through associated media. The social
network feature allows participants to link themselves to others
within the system, revealing their affiliations and peer group.
These sites also allow friends to comment on each other’s
profiles. Structurally, social network sites are a cross between a
yearbook and a community website.
http://www.danah.org/papers/MySpaceDOPA.html

14. New York Magazine
http://nymag.com/news/features/27341/

15. Web 2.0 Social Networking Tools
http://librarians.ning.com/

16. Web 2.0 Social Networking Tools
http://www.linkedin.com/

17. Web 2.0 Social Networking Tools
How does Twitter work?
When you send Twitter a mobile text (SMS), it gets sent out to your group
of friends and also saves to your Twitter page. Your friends might not have
phone alerts turned on so they might check your web page instead.
Likewise, you receive your friends mobile updates on your phone.

18. Web 2.0 Social Networking Tools
Social Mapping
Create maps for people of certain interests,
or browse and join the maps of other users,
adding yourself and your location.
Create and share maps with friends or
the Wayfaring community at large.
The web’s most popular collection of maps and
satellite images. Get directions, view detailed
images of landmarks or zoom in on locations.
Online map and satellite imaging resource that
Wikimapia combines Google Maps with a wiki system, allowing
users to add information to any location on Earth.

19. Web 2.0 Social Networking Tools
http://www.frappr.com/phoenixlibraries

20. Web 2.0 Social Networking Tools
http://www.communitywalk.com/DublinCityPublicLibraries

21. Web 2.0 Web as Platform
Characteristics: work sharing, collaborative editing, rich formatting,
document storage & sharing, access from anywhere; communities of
members contributing to a collective effort or project.
- emulating the desktop experience
• Word processors / spreadsheets - Google Docs & Spreadsheets
(formerly Writely), Zoho Writer, Writeboard
• Online presentations - Zoho Show, Spresent
• Drawing and sharing diagrams on the web - Gliffy
• Wikis - software - wetpaint, mediawiki, pbwiki
• Project Management – Basecamp, ZohoProjects
• Online Storage - box.net, xdrive, ibackup, esnips, omnidrive
• Extensive list of Web 2.0 applications available at: http://web2.wsj2.com/
• SEE ALSO SEOmoz Web 2.0 Awards - http://www.seomoz.org/web2.0/
• http://www.techcrunch.com/2006/01/31/the-online-storage-gang/

22. Online
Presentations
Word
Processing

23. Drawing
Spreadsheets

24. Web 2.0 Web as Platform
Document Sharing
http://www.scribd.com/doc/46042/Dental-Health

25. http://www.basecamphq.com/index
Project
Management

26. Web 2.0 Web as Platform
Online Storage
http://www.box.net/ http://www.omnidrive.com/

27. Web 2.0 Streaming Media
Audio & Video
Acknowledgment: Heyam El.Hayek

28. Web 2.0 Social Bookmarking
Store your bookmarks
online, share them with
everyone and see what
others have
bookmarked

29. Web 2.0 Tagging

30. Web 2.0 Commenting

31. Web 2.0 Blogs
• Online journal
• brief entries arranged in reverse chronological order
• diverse use - personal diaries to news sites
• "frequency, brevity, personality" Evan Williams, creator of Blogger
• terminology - blogging, blogger, blogrolling, archives, categories,
search, syndication (RSS), permalinks, comments, blogroll, trackback,
pingback, tags
• easy to publish content online - "quick and easy"
• sense of immediacy
• almost instant feedback
• refresh of content on main page
• single, multiple contributors
• communication model
• conversation on the Internet - "comments foster community"
• a place for “news, events, and discussion"
• rising level of expectation of interactivity in websites in general
• Question - is the target audience online in sufficient numbers to make
a blog worthwhile?

32. Web 2.0 Blogs
http://dublinreaders.wordpress.com/

33. Web 2.0 Blogs
http://dublinreaders.wordpress.com/

34. Web 2.0 Blogs
Technorati tracking over 70 million
weblogs.
About 120,000 new weblogs being
created
worldwide each day (April 2007).

35. Web 2.0 Wikis
• collaborative, knowledge-
sharing tool
• online space for harnessing
collective intelligence
• Saint Joseph County Public
Library in South Bend, IN, used
open source wiki software to
create a successful subject
guide that facilitates customer
feedback.
• Software – Wetpaint MediaWiki
PBwiki

36. Web 2.0 Wikis
http://bookgroup.pbwiki.com/Previous%20Books Link

37. Web 2.0 Wikis
http://www.libsuccess.org/index.php Link
If you've done something at
your library that you consider
a success, please write about
it in the wiki or provide a link
to outside coverage. If you
have materials that would be
helpful to other librarians,
add them to the wiki.

39. Web 2.0 RSS
• RSS (which stands for Really Simple Syndication) is an easy way to
receive automatic updates from your chosen websites and blogs.
Instead of going to a website, the website will send you a message
every time there is something new.
• RSS allows you to be notified when new content appears on a website,
blog, or news page. Basically, this means that you can get new content
as it is posted to a site without actually having to visit the site. In other
words, it is an easy way to manage, customize, and receive information
that interests you and it can also save you a great deal of time.
• RSS is an xml-based format which allows web publishers to create and
disseminate feeds of data, based on the content of their website.
• RSS enables you to subscribe to a website using a tool called a news
reader or aggregator.
• RSS feeds contain article headlines, links and descriptions. The feeds
are updated as the website is updated.

40. Web 2.0 RSS
The reasons you should care about feeds are:
• you want to be notified of updates from the many web sites
that you read without visiting them one by one
• You prefer to read content from your favourite web sites at one
convenient location without any interface clutter
RSS – Benefits
• An easy way to receive automatic updates from your chosen websites
and blogs. Instead of going to a website, the website will send you a
message every time there is something new.
Notification of new content 'on your desktop' as it happens – automatic
updates.
Lets you create content in one place and display it in other places.

41. Web 2.0 RSS
Why bother with feeds?
• Labour-saving, Time-saving, Convenience.
• You want to stay current.
• You want to be notified of updates from the many web sites that you
read without visiting them one by one
• You prefer to read your favourite websites from one convenient
location without any interface clutter
• No need to trawl (favourite) websites for new content / news items.
• Librarians (and others) who strive to keep current with the latest news
and trends in their particular field have started using feeds and readers
to save time and organize materials.
• You need to install a software called News Reader (sometimes called
Aggregator) on your desktop computer. All you have to do then is to
use your News Reader to subscribe to the RSS content. This display the
latest headlines and content from your chosen websites.

42. Web 2.0 RSS
Readers
• RSS reader = news reader = RSS aggregator = a program that can
read RSS files
• standalone applications that run in the background on your desktop,
automatically updating headlines regularly:-
• Awasu – FREE
• FeedReader – FREE
• RSSReader – FREE
• NewzCrawler - €€
• FeedDemon - €€
• Plug-ins to applications already running on your PC:-
• Pluck (for Internet Explorer) – FREE
• NewsGator (for MS Outlook) - €€

43. Web 2.0 RSS
Readers (contd.)
• Web (server)-based RSS aggregation system:-
• Bloglines.com
Googles Reader
• A web (server)-based service means your favourite feeds will
remain available when you change computers
• Browsers with RSS capability:-
• Firefox 1.5, 2+
• Opera
• IE 7.0

44. Web 2.0 RSS
Step-by-Step:
Step 1: Use a News Aggregator - A newsreader" or "aggregator" will
fetch and organize recent content and provide simple ways to read it.
Step 2: Grab the feeds
Step 3: View the content

45. Web 2.0 RSS
Desktop Reader

46. Web 2.0 RSS
RSS via your Browser

47. Web 2.0 RSS
Web-based Reader
http://www.bloglines.com/public/dubcilib

48. Web 2.0 Tools / Sites
• Fark is a community website allowing users to comment on a daily
batch of news articles and other items from various websites.
• Digg is a community-based popularity website with an emphasis on
technology and science articles. It combines social bookmarking,
blogging, and syndication with a form of non-hierarchical, democratic
editorial control.
• Slashdot is a technology-related news website which features user-
submitted and editor-evaluated current affairs news.
• reddit is a community web site where users can post links to content
on the web. Other users may then vote the posted links up or down,
causing them to appear more or less prominently on the reddit home
page.
• Furl (from File Uniform Resource Locators) is a social bookmarking
website that allows members to store searchable copies of webpages
and share them with others.
• del.icio.us is a social bookmarking web service for storing, sharing, and
discovering web bookmarks.
• Technorati is an Internet search engine for searching blogs.
(most descriptions from Wikipedia)

49. Web 2.0 Tools / Sites

50. Web 2.0 Tools / Sites
Create you own search… www.rollyo.com
http://rollyo.com/ebyrne41/irish_publ_libraries/

51. Web 2.0 Other Developments
• Other Web 2.0 Developments
Ajax*-based applications:
Personalised homepages - Netvibes, Pageflakes, Google
Mashups - a "mashup" mixes content from independent sources
to create something new, usually via an API, RSS feed, or
u
JavaScript.
APIs - Application Programming Interface
LIST: http://www.webmashup.com/Mashup_APIs/index.php
*Note: Ajax, shorthand for Asynchronous JavaScript and XML, is
a web development technique for creating interactive web
applications.

52. Web 2.0 Mashups
• Web Mashup = API [1] + API [2] + API [N]
• A web mashup is a website or web application that uses content
from more than one source to create a completely new service.
• Content used in mashups is typically sourced from a third party
via a public interface or so called API. [Source: Wikipedia]
- or RSS, e.g. using Suprglu
• What is a mashup?
http://news.zdnet.com/2036-2_22-6035716.html (Video)
• Mashup examples:
• http://www.programmableweb.com/
http://www.webmashup.com/Mashup_Examples/index.php

53. Web 2.0 Mashups
Google
personalized home page or start page

54. Web 2.0 Mashups
http://www.pageflakes.com/
Note: Option of sharing your page

55. Web 2.0 Mashups
http://www.pageflakes.com/

56. Web 2.0 Mashups
http://www.pageflakes.com/philipbradley.ashx?page=4541261

57. Web 2.0 Mashups
http://www.netvibes.com/

58. Web 2.0 Mashups
http://www.earthalbum.com/

59. Web 2.0 Mashups
http://www.educationsearch.net

60. Web 2.0 Mashups
http://pwp.007mundo.com/jcmendez/flash/youtube/LastFmYoutube.html

61. Web 2.0 / Library 2.0 References
• The Best Web 2.0 Software of 2006
http://web2.wsj2.com/the_best_web_20_software_of_2006.htm
• Web 2.0 and Libraries: Best Practices for Social Software by Michael
Stephens
• Learning 2.0 - online self-discovery program that encourages the
exploration of web 2.0 tools and new technologies
http://plcmclearning.blogspot.com/
• Library 2.0 Reading List
http://www.squidoo.com/library20
• TechCrunch
http://www.techcrunch.com

62. Web 2.0 / Library 2.0 References
• The Long Tail by Chris Anderson
http://www.wired.com/wired/archive/12.10/tail.html
• Rhonda Gonzales, Dean, CSU-Pueblo Library
http://rhondagonzales.wordpress.com/2006/10/31/the-long-tail-in-action/
• Five Weeks to a Social Library
http://www.sociallibraries.com/course/
• SirsiDynix Institute
(ongoing forum for professional development in the library community)
http://www.sirsidynixinstitute.com/index.php
• Go2Web20.net - The complete Web 2.0 directory
http://www.go2web20.net/

63. Web 2.0 / Library 2.0 Acknowledgments
• Jenny Levine, American Library Association, The Shifted Librarian
http://www.theshiftedlibrarian.com/
• Heyam El.Hayek, Library Services Coordinator (LSC) Qattan Centre for
the Child, Gaza
http://arablibrarian.wordpress.com/
• Michael Stephens, Dominican University GSLIS
www.tametheweb.com
• David King, Digital Branch & Services Manager, Topeka & Shawnee
County Public Library
http://www.davidleeking.com
• Stephen Abram, MLS, SirsiDynix Vice-President of Innovation
http://stephenslighthouse.sirsi.com/

64. Web 2.0 …part one
…and now…
part two… Library 2.0