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NEVER BEFORE HAS WHITEWATER SEEN SUCH DOMINANCE




                                                                                                       ERIC SOUTHWICK      ERICA MITCHELL      and ERIC JACKSON




                                                                  T H E U LT I M AT E F E A R I S K N O W I N G W E D O M I N AT E B Y D E S I G N
                                                               SMOKING THE COMPETITION and EVO Studios Present A WAVE SPORT Production World Championships by ERIC SOUTHWICK and DEBS PINNIGER
                                                                   Preworld and Gorge Games Championships ERIC JACKSON Outdoorplay.com Overall Title ERICA MITCHELL Preworld Championship JULIE DION
                                                         Gorge Games Championship JAMIE SIMON USFKC Overall Title BROOKE WINGER Triple Crown Title JIMMY BLAKENEY NOWR Jr. Overall Title CALEF LATORNEY
                                                         Wausau Victory TANYA SHUMAN Additional victories by RUSTY SAGE TAYLOR ROBERTS JAMIE COOPER TYLER CURTIS BILLY CRAIG KEN WHITING
                                                              STUART MOUNSEY CHARLIE BEAVERS and SAM DREVO Based on the Original Book WAVE SPORT: DOMINANCE BY DESIGN by CHAN ZWANZIG
                                                         Screenplay by DAN GAVERE Executive Producer KEITH WALLACE Showing Exclusively at FORPLAY Cinemas Original Musical SCORE Available on BIG EZ Records


                                                         DOMINANCE BY DESIGN                                             A WAVE SPORT                ORIGINAL PRODUCTION                                                                                              www.wavesport.com
                                                         This film has been rated  XXX                                                                                                                                                                                                        800.311.7245
                                                            THE SURGEON GENERAL HAS DETERMINED THAT CIGARETTE SMOKING CAN CAUSE CANCER AND EVENTUALLY LEAD TO DEATH, HOWEVER, QUICKER METHODS OF DEATH ARE AVAILABLE SUCH AS RAPPELLING OFF SHEER ROCK FACES WITHOUT ROPES, JUMPING IN FRONT OF MOVING TRAINS,
                                                             PARACHUTING WITHOUT A PARACHUTE, POKING GORILLAS WITH STICKS, NOT PADDLING IN PAIRS, TAKING SHOWERS WITH ELECTRICAL APPLIANCES, COUNTING VOTES IN FLORIDA, EATING BURGERS MADE WITH MAD COW DISEASED COWS AND UNAUTHORIZED EXPENDITURES FOR ADS.




The “movie” ad for Wave Sport
dealers received calls from customers after this ad ran asking when the movie was going to open
PRO Team membeR TaNYa "T" SHUmaN   PRO Team membeR eRIC "eJ" JaCKSON   PRO Team membeR bROOKe wINgeR   PRO Team membeR Sam dRevO




The “new intros” ad for Wave Sport
introducing the new 2001 product line and F.A.T outfitting
w w w . w a v e s p o r t . c o m
                                                                                         U.S. 800.311.7245 • CANADA 613.382.2531




                          w w w . w a v e s p o r t . c o m                                                                        w w w . w a v e s p o r t . c o m
                          U.S. 800.311.7245 • CANADA 613.382.2531                                                                  U.S. 800.311.7245 • CANADA 613.382.2531




The “technical edge” ad series for Wave Sport
showcasing the design technology behind the new 2001 product line and F.A.T outfitting
Boating Styles




                                                       River Running




                                                       Playboating




                                                       Creek Boating



                                                       Performance
                                                       Characteristics




                                                       Vertical Ability




                                                       Retentiveness




                                                       Looseness




                                                       Carving Ability




                                                       Speed­


                                                       Stand­ard­ On
                                                       All 2000 & 2001
                                                       Mod­el Kayaks




                                                       Fit Ad­justment
                                                       Technology (F.A.T.)
                                                       Outfitting


                                                                                                   Team Wave Sport Paddler Jimmy Blakeney
                                                                                                                        Photo: Dan Gavere




The “Wave Sport University” ad for Wave Sport
what you need to know in order to choose the best boat for you (a companion poster incorporating this theme was sent out to dealers)
PRO MEN • • •                   Gillman Falls Rodeo
                                                                                            Stuart Mounsey
                                                        Rock Island Rage                       2nd in an EZ
                                                        Eric “EJ” Jackson
                                                        1st in an EZ
                                                                                        •  • • PRO WOMEN
                                                        Calef Letorney
                                                        Jrs. 1st in a XXX                 Rock Island Rage
                                                                                            Tanya Shuman
                                                        Nolichucky                             1st in a XXX
                                                        Knock Out
                                                                                            Brooke Winger
                                                        Eric “EJ” Jackson
                                                                                               3rd in a XXX
                                                        2nd in an EZ
                                                                                           Brenna Kelleher
                                                        Taylor Robertson
                                                                                           Jrs. 1st in a XXX
                                                        3rd in a Big EZ
                                                        Calef Letorney                         Nolichucky
                                                        Jrs. 3rd in an EZ                       Knock Out
                                                                                            Brooke Winger
                                                        U.S Team Trials                        1st in an EZ
                                                        Final (Rock Island)
                                                                                             Tanya Shuman
                                                        Eric “EJ” Jackson
                                                                                               2nd in an EZ
                                                        1st in an EZ
                                                                                           Brenna Kelleher
                                                        Calef Letorney
                                                                                           Jrs. 2nd in an EZ
                                                        Jrs. 1st in a XXX
                                                                                            U.S Team Trials
                                                        San Diego
                                                                                         Final (Rock Island)
                                                        Surf Festival
                                                                                             Tanya Shuman
                                                        Rusty Sage                              1st in a XXX
                                                        1st in a ForPlay
                                                                                            Brooke Winger
                                                        New River Rodeo                        3rd in a XXX
                                                        Andy Bedingfield                   Brenna Kelleher
                                                        1st in an EZ                       Jrs. 1st in a XXX
                                                        Jimmy Blakeney
                                                                                          New River Rodeo
                                                        2nd in an EZ
                                                                                           Brooke Winger
                                                        Eric “EJ” Jackson                     1st in an EZ
                                                        3rd in an EZ
                                                                                              Jessie Stone
                                                        Coosa River Rodeo                      2nd in an EZ
                                                        Eric “EJ” Jackson                    Erica Mitchell
                                                        1st in an EZ                          3rd in an Evo
                                                        Jimmy Blakeney
                                                                                         Coosa River Rodeo
                                                        2nd in an EZ
                                                                                            Brooke Winger
                                                        Billy Craig                            1st in a XXX
                                                        3rd in an EZ
                                                                                             Erica Mitchell
                                                        Calef Letorney                        2nd in an Evo
                                                        Jrs. 2nd in a XXX
                                                                                            Chambly Rodeo
                                                        Chambly Rodeo
                                                                                            Kate Townsend
                                                        Stuart Mounsey                         1st in a XXX
                                                        1st in a XXX
                                                                                                 Julie Dion
                                                        Kevin Varette                          3rd in a XXX
                                                        2nd in a XXX




The “we win” ad for Wave Sport
congratulating the professional team on a winning season and introducing the new logo
The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions
The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions
The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions
The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions

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Wave Sport - Magazine Ads

  • 1.
  • 2. NEVER BEFORE HAS WHITEWATER SEEN SUCH DOMINANCE ERIC SOUTHWICK      ERICA MITCHELL      and ERIC JACKSON T H E U LT I M AT E F E A R I S K N O W I N G W E D O M I N AT E B Y D E S I G N SMOKING THE COMPETITION and EVO Studios Present A WAVE SPORT Production World Championships by ERIC SOUTHWICK and DEBS PINNIGER Preworld and Gorge Games Championships ERIC JACKSON Outdoorplay.com Overall Title ERICA MITCHELL Preworld Championship JULIE DION Gorge Games Championship JAMIE SIMON USFKC Overall Title BROOKE WINGER Triple Crown Title JIMMY BLAKENEY NOWR Jr. Overall Title CALEF LATORNEY Wausau Victory TANYA SHUMAN Additional victories by RUSTY SAGE TAYLOR ROBERTS JAMIE COOPER TYLER CURTIS BILLY CRAIG KEN WHITING STUART MOUNSEY CHARLIE BEAVERS and SAM DREVO Based on the Original Book WAVE SPORT: DOMINANCE BY DESIGN by CHAN ZWANZIG Screenplay by DAN GAVERE Executive Producer KEITH WALLACE Showing Exclusively at FORPLAY Cinemas Original Musical SCORE Available on BIG EZ Records DOMINANCE BY DESIGN A WAVE SPORT                ORIGINAL PRODUCTION www.wavesport.com This film has been rated  XXX      800.311.7245 THE SURGEON GENERAL HAS DETERMINED THAT CIGARETTE SMOKING CAN CAUSE CANCER AND EVENTUALLY LEAD TO DEATH, HOWEVER, QUICKER METHODS OF DEATH ARE AVAILABLE SUCH AS RAPPELLING OFF SHEER ROCK FACES WITHOUT ROPES, JUMPING IN FRONT OF MOVING TRAINS, PARACHUTING WITHOUT A PARACHUTE, POKING GORILLAS WITH STICKS, NOT PADDLING IN PAIRS, TAKING SHOWERS WITH ELECTRICAL APPLIANCES, COUNTING VOTES IN FLORIDA, EATING BURGERS MADE WITH MAD COW DISEASED COWS AND UNAUTHORIZED EXPENDITURES FOR ADS. The “movie” ad for Wave Sport dealers received calls from customers after this ad ran asking when the movie was going to open
  • 3. PRO Team membeR TaNYa "T" SHUmaN PRO Team membeR eRIC "eJ" JaCKSON PRO Team membeR bROOKe wINgeR PRO Team membeR Sam dRevO The “new intros” ad for Wave Sport introducing the new 2001 product line and F.A.T outfitting
  • 4. w w w . w a v e s p o r t . c o m U.S. 800.311.7245 • CANADA 613.382.2531 w w w . w a v e s p o r t . c o m w w w . w a v e s p o r t . c o m U.S. 800.311.7245 • CANADA 613.382.2531 U.S. 800.311.7245 • CANADA 613.382.2531 The “technical edge” ad series for Wave Sport showcasing the design technology behind the new 2001 product line and F.A.T outfitting
  • 5. Boating Styles River Running Playboating Creek Boating Performance Characteristics Vertical Ability Retentiveness Looseness Carving Ability Speed­ Stand­ard­ On All 2000 & 2001 Mod­el Kayaks Fit Ad­justment Technology (F.A.T.) Outfitting Team Wave Sport Paddler Jimmy Blakeney Photo: Dan Gavere The “Wave Sport University” ad for Wave Sport what you need to know in order to choose the best boat for you (a companion poster incorporating this theme was sent out to dealers)
  • 6. PRO MEN • • • Gillman Falls Rodeo Stuart Mounsey Rock Island Rage 2nd in an EZ Eric “EJ” Jackson 1st in an EZ •  • • PRO WOMEN Calef Letorney Jrs. 1st in a XXX Rock Island Rage Tanya Shuman Nolichucky 1st in a XXX Knock Out Brooke Winger Eric “EJ” Jackson 3rd in a XXX 2nd in an EZ Brenna Kelleher Taylor Robertson Jrs. 1st in a XXX 3rd in a Big EZ Calef Letorney Nolichucky Jrs. 3rd in an EZ Knock Out Brooke Winger U.S Team Trials 1st in an EZ Final (Rock Island) Tanya Shuman Eric “EJ” Jackson 2nd in an EZ 1st in an EZ Brenna Kelleher Calef Letorney Jrs. 2nd in an EZ Jrs. 1st in a XXX U.S Team Trials San Diego Final (Rock Island) Surf Festival Tanya Shuman Rusty Sage 1st in a XXX 1st in a ForPlay Brooke Winger New River Rodeo 3rd in a XXX Andy Bedingfield Brenna Kelleher 1st in an EZ Jrs. 1st in a XXX Jimmy Blakeney New River Rodeo 2nd in an EZ Brooke Winger Eric “EJ” Jackson 1st in an EZ 3rd in an EZ Jessie Stone Coosa River Rodeo 2nd in an EZ Eric “EJ” Jackson Erica Mitchell 1st in an EZ 3rd in an Evo Jimmy Blakeney Coosa River Rodeo 2nd in an EZ Brooke Winger Billy Craig 1st in a XXX 3rd in an EZ Erica Mitchell Calef Letorney 2nd in an Evo Jrs. 2nd in a XXX Chambly Rodeo Chambly Rodeo Kate Townsend Stuart Mounsey 1st in a XXX 1st in a XXX Julie Dion Kevin Varette 3rd in a XXX 2nd in a XXX The “we win” ad for Wave Sport congratulating the professional team on a winning season and introducing the new logo
  • 7. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions
  • 8. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions
  • 9. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions
  • 10. The “mission possible” ad series for Wave Sport featuring a new look, new boats with the latest advances and tough champions