SlideShare a Scribd company logo
Generics and Generic Pricing Charles Joynson
Topics to be covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Sources
Internet Suppliers Generic Manufacturers Wholesalers Ethical Manufacturers Importers Dispensing GPs Retail Pharmacy
 
Price Decay
 
 
 
 
 
 
 
 
 
 
 
 
Other Products
Price Bounces
 
 
 
 
 
Seasonality
 
Seasonality - Omeprazole Oct 02- Sep 06
Seasonality - Ciprofloxacin Jan 03 – Dec 05
Seasonality - Levothyroxine Oct 00-Sep 06
Seasonality - Atenolol Oct 00-Sep 06   Jan 01- Dec 05
Seasonality - Simvastatin Oct 03-Sep 06
Seasonality - Lisinopril Jan 01 – Dec 05
Generic Company Strategy
 
 
 
 
 
 
 
 
Generic Data
 
 
 
Exchange Rate
 
 
 
Brand Equalisation
 
Retail vs. Dispensing
 
 
 
Forecasting
How do companies forecast generic prices? Time Price Generic Launch
Some just react to market changes
Fitting trends to prices
But reality was different
Same Therapeutic Cat Same Therapeutic Category, But Different Decay Rates Selective Serotonin Re-Uptake Inhibitors
Same Market Value Same Value, But Different Decay Rates £450,000 - £550,000
Same molecule Same Molecule But No Uniformity Fluconazole Caps
Patterns   & Relationships £ ?  Generic Price Volume Market Share Value Brand Generic Spilt No of Manufacturers Reimbursement 
Statisticians found each product can be modelled
Multiple models were produced, one for each product
Each with its own formula
Statistical Models   ,[object Object],[object Object],[object Object]
 
 
 
Evergreening
 
 
 
Many Thanks

More Related Content

Similar to Wave Data Key Generic Findings March 2010

Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...
Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...
Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...MedicineAndHealthUSA
 
Innovative Business Models in Global Healthcare - David Spellberg
Innovative Business Models in Global Healthcare - David SpellbergInnovative Business Models in Global Healthcare - David Spellberg
Innovative Business Models in Global Healthcare - David SpellbergDavid Spellberg
 
Global Generic Pharmaceutical Market - Qualitative and Quantitative Analysis
Global Generic Pharmaceutical Market - Qualitative and Quantitative AnalysisGlobal Generic Pharmaceutical Market - Qualitative and Quantitative Analysis
Global Generic Pharmaceutical Market - Qualitative and Quantitative AnalysisAiswariya Chidambaram
 
Pptmicroeconomics 100208131316-phpapp01
Pptmicroeconomics 100208131316-phpapp01Pptmicroeconomics 100208131316-phpapp01
Pptmicroeconomics 100208131316-phpapp01Bhishma Desai
 
“Multi-indication Pricing: Do we want it? Can we operationalize it?”
“Multi-indication Pricing: Do we want it? Can we operationalize it?”“Multi-indication Pricing: Do we want it? Can we operationalize it?”
“Multi-indication Pricing: Do we want it? Can we operationalize it?”Office of Health Economics
 
Allergosan sopharma gsd 2012 2015
Allergosan sopharma gsd 2012 2015Allergosan sopharma gsd 2012 2015
Allergosan sopharma gsd 2012 2015Georgi Daskalov
 
Allergosan Sopharma gsd 2012 2015
Allergosan Sopharma gsd 2012 2015 Allergosan Sopharma gsd 2012 2015
Allergosan Sopharma gsd 2012 2015 Georgi Daskalov
 
Marketing strategies for retaining the market shareof pharmaceutical products...
Marketing strategies for retaining the market shareof pharmaceutical products...Marketing strategies for retaining the market shareof pharmaceutical products...
Marketing strategies for retaining the market shareof pharmaceutical products...Georgi Daskalov
 

Similar to Wave Data Key Generic Findings March 2010 (8)

Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...
Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...
Zweig powerpoint on Palliative Care in Nursing Homes for Theme Session co-spo...
 
Innovative Business Models in Global Healthcare - David Spellberg
Innovative Business Models in Global Healthcare - David SpellbergInnovative Business Models in Global Healthcare - David Spellberg
Innovative Business Models in Global Healthcare - David Spellberg
 
Global Generic Pharmaceutical Market - Qualitative and Quantitative Analysis
Global Generic Pharmaceutical Market - Qualitative and Quantitative AnalysisGlobal Generic Pharmaceutical Market - Qualitative and Quantitative Analysis
Global Generic Pharmaceutical Market - Qualitative and Quantitative Analysis
 
Pptmicroeconomics 100208131316-phpapp01
Pptmicroeconomics 100208131316-phpapp01Pptmicroeconomics 100208131316-phpapp01
Pptmicroeconomics 100208131316-phpapp01
 
“Multi-indication Pricing: Do we want it? Can we operationalize it?”
“Multi-indication Pricing: Do we want it? Can we operationalize it?”“Multi-indication Pricing: Do we want it? Can we operationalize it?”
“Multi-indication Pricing: Do we want it? Can we operationalize it?”
 
Allergosan sopharma gsd 2012 2015
Allergosan sopharma gsd 2012 2015Allergosan sopharma gsd 2012 2015
Allergosan sopharma gsd 2012 2015
 
Allergosan Sopharma gsd 2012 2015
Allergosan Sopharma gsd 2012 2015 Allergosan Sopharma gsd 2012 2015
Allergosan Sopharma gsd 2012 2015
 
Marketing strategies for retaining the market shareof pharmaceutical products...
Marketing strategies for retaining the market shareof pharmaceutical products...Marketing strategies for retaining the market shareof pharmaceutical products...
Marketing strategies for retaining the market shareof pharmaceutical products...
 

Wave Data Key Generic Findings March 2010

Editor's Notes

  1. How do companies set or predict prices. What would you do?
  2. A guess could be based on a particular competitor, or a key supplier, or an average, but it is still at heart a guess
  3. Trend lines can be added to what data you have, but often more than one line can be fitted to the same trend, and if you only have a few months of post patent generic prices, many trends could be fitted to the same data – each one a guess.
  4. The price went up, as it was following a hidden pattern, not immediately obvious to the uninformed
  5. Trend lines can be added to what data you have, but often more than one line can be fitted to the same trend, and if you only have a few months of post patent generic prices, many trends could be fitted to the same data – each one a guess.
  6. Trend lines can be added to what data you have, but often more than one line can be fitted to the same trend, and if you only have a few months of post patent generic prices, many trends could be fitted to the same data – each one a guess.
  7. But sometimes they don't
  8. Each could be connected with the underlying factors
  9. Even the rises in price due to availability and price could be predicted
  10. Even the rises in price due to availability and price could be predicted
  11. The range of decline curves possible is very wide