The document discusses doctrines and principles for organizing work using cell-based structures. It advocates dividing teams into smaller cells based on aptitude and attitude. The doctrines emphasize using appropriate methods for each problem, thinking small by focusing on details, and designing organizations for constant evolution.
Early presentation of Zimki (one of the original platform as a service offerings) given in 2006, used as a basis for subsequent presentations at OSCON in 2007.
Digital technologies are exerting strong influence on oil and gas. Sensors generate data, artificial intelligence reads the data, robots use the data, cloud stores the data, blockchain provides the trust and confidence in the systems.
Maximizing the Business Value of Connected Devices by Transforming the CIO's ...Cognizant
With the vast proliferation of connected devices and smart devices, high-tech manufacturers can gain customers, increase loyalty and grow their product lines through the empowerment of CIOs, who are best-suited to take the lead in managing connected-device strategy. The other keys are designing a suitable IT infrastructure and entitlement management to best leverage connected and smart device data.
The Why, How and What of Digital Business Transformation in the CloudAmazon Web Services
"So your enterprise has decided to “be innovative” and “become a digital business” and you ask yourself: Why is this happening now? Why is this significant? How will this new trend change the way we work, the way we develop new products and services and the way we will run our business in the future? What does this mean for my next project and what tools do I have to manage the transition?
Drawing from Amazon’s own experience as a “digital player”, we will look at common drivers, business values, organizational principles and techniques and tools you can use to help transform your business into a true, innovative digital business.
Because Cloud Computing is only one half of the answer – the other half comes from you! "
Early presentation of Zimki (one of the original platform as a service offerings) given in 2006, used as a basis for subsequent presentations at OSCON in 2007.
Digital technologies are exerting strong influence on oil and gas. Sensors generate data, artificial intelligence reads the data, robots use the data, cloud stores the data, blockchain provides the trust and confidence in the systems.
Maximizing the Business Value of Connected Devices by Transforming the CIO's ...Cognizant
With the vast proliferation of connected devices and smart devices, high-tech manufacturers can gain customers, increase loyalty and grow their product lines through the empowerment of CIOs, who are best-suited to take the lead in managing connected-device strategy. The other keys are designing a suitable IT infrastructure and entitlement management to best leverage connected and smart device data.
The Why, How and What of Digital Business Transformation in the CloudAmazon Web Services
"So your enterprise has decided to “be innovative” and “become a digital business” and you ask yourself: Why is this happening now? Why is this significant? How will this new trend change the way we work, the way we develop new products and services and the way we will run our business in the future? What does this mean for my next project and what tools do I have to manage the transition?
Drawing from Amazon’s own experience as a “digital player”, we will look at common drivers, business values, organizational principles and techniques and tools you can use to help transform your business into a true, innovative digital business.
Because Cloud Computing is only one half of the answer – the other half comes from you! "
The Core Enterprise Infrastructure Vision for Delivering DX Value at ScaleYokogawa1
DX value delivery at scale requires high quality data to be accessible to the users and systems that rely on it. This means critical measurement, control, optimization, communications and storage infrastructure needs to be in place, designed with adequate capacity and secured against mis-use and bad actors. To achieve this there is an array of inter-related considerations needed across physical infrastructure, security, privacy and confidentiality, software infrastructure and cloud infrastructure. This keynote presentation will focus on the ideal L1-L5 integrated technology vision to underpin and deliver optimum operability and competitiveness in process facilities. This includes, among others, field asset lifecycle activities, capital project execution, control room operations and alarm management, legacy system upgrade / progressive compatibility, field operations, maintenance and virtualization, process / energy / combustion optimization, alarm management, collaborative information availability, remote operations and maintenance, advanced analytics, cloud solutions and cybersecurity/IT services.
SplunkLive! Stockholm 2015 breakout - Getting started with Splunk EnterpriseSplunk
What is Splunk? At the end of this session you’ll have a high-level understanding of the pieces that make up the Splunk Platform, how it works, and how it fits in the landscape of big data. You’ll see practical examples that differentiate Splunk while demonstrating how to gain quick time to value. This was presented at SplunkLive! Stockholm October 2015, for more information visit http://live.splunk.com/stockholm
Discussing strategies for building the next gen data centreICT-Partners
Maak kennis met onze visie op de transformatie van het datacenter. BigTec helpt u met een eigen referentiearchitectuur: een 'solution stack’ met 'best-of-breed’ oplossingen, gebruikmakend van Software Defined Webscale technologieën. Door in deze referentiearchitectuur oplossingen van o.a. Nutanix, Rubrik, VMTurbo en AVI Networks toe te passen, ontstaat een fundamentele basis voor het Software Defined Data Centre.
Presentatie 9 juni 2016
Observability Best Practices for Your Cloud DBaaSScyllaDB
Developers and DevOps teams all rely on effective observability to quickly find and fix issues impacting the performance of their distributed database clusters. Given the wide sea of observability, spanning metrics, logs and traces, you can easily get lost in data. With so much information available, what do you need to monitor first? How can you best use the available metrics to diagnose and fix issues that emerge?
Join this webinar to learn how observability best practices apply to distributed databases and see how they are put into practice on a sample application. You’ll get both the DBA and developer perspective on diagnosing and fixing subpar database performance in a Twitter-like app using ScyllaDB Monitoring Stack.
Join us to see how Public-sector organizations and AWS Partners are combining Smart Devices and Artificial Intelligence to create flexible, secure and cost-effective solutions. Applying machine learning models to live video/audio, cameras can be transformed into flexible IoT devices that perform critical functions around public safety, security, property management, smart parking & environmental management. Learn how these solutions are architected using AWS services such as AWS IoT Core, AWS GreenGrass, AWS DeepLens, Amazon SageMaker and Amazon Alexa.
Introducing the Vitis Unified Software Platform for Programming FPGAsinside-BigData.com
Since their beginnings, FPGA's have been notorious for being hard to program. That could be changing with the new Vitis Unified Software Platform from Xilinx. Five years in the making, the Vitis unified software platform is designed to allow a whole new user base of software engineers and AI scientists to take advantage of the power of hardware adaptability.
"The Vitis unified software platform automatically tailors the Xilinx hardware architecture to the software or algorithmic code without the need for hardware expertise. Rather than imposing a proprietary development environment, the Vitis platform plugs into common software developer tools and utilizes a rich set of optimized open source libraries, enabling developers to focus on their algorithms. Vitis is separate to the Vivado Design Suite, which will still be supported for those who want to program using hardware code, but Vitis can also boost the productivity of hardware developers by packaging hardware modules as software-callable functions.
With exponentially increasing compute needs, engineers and scientists are often limited by the fixed nature of silicon,” said Victor Peng, president and chief executive officer, Xilinx. “Xilinx has created a singular environment that enables programmers and engineers from all disciplines to co-develop and optimize both their hardware and software, using the tools and frameworks they already know and understand. This means that they can adapt their hardware architecture to their application without the need for new silicon.”
Learn more: https://www.xilinx.com/products/design-tools/vitis.html
Sign up for our insideHPC Newsletter: http://insidehpc.com/newsletter
Cloud-Based Protection, Making Cities Safer
Nadim Abdulrahim, Vice President Public Safety Sector, Enterprise Business Group Middle East, Huawei Technologies
Legacy monitoring and troubleshooting tools can limit visibility and control over your infrastructure and applications. Organizations must find monitoring and troubleshooting tools that can scale with the volume, variety and velocity of data generated by today’s complex applications in order to keep pace with business demands. Our upcoming webinar will discuss how Sumo Logic helped Scripps Networks harness cloud-native machine data analytics to improve application quality and reliability on AWS. Sumo Logic allows IT operations teams to visualize and monitor workloads in real-time, identify issues and expedite root-cause analysis across the AWS environment.
Join us to learn:
• How to migrate from traditional on-premises data centers to AWS with confidence
• How to improve the monitoring and troubleshooting of modern applications
• How Scripps Networks, a leading content developer, used Sumo Logic to optimize their transition to AWS
Who should attend: Developers, DevOps Director/Manager, IT Operations Director/Manager, Director of Cloud/Infrastructure, VP of Engineering
The importance of graphs in a security domain and a process of identifying risks and mapping with required mitigation activities.
Keynote presentation delivered at the Open Security Summit 2018 by Dinis Cruz.
The Core Enterprise Infrastructure Vision for Delivering DX Value at ScaleYokogawa1
DX value delivery at scale requires high quality data to be accessible to the users and systems that rely on it. This means critical measurement, control, optimization, communications and storage infrastructure needs to be in place, designed with adequate capacity and secured against mis-use and bad actors. To achieve this there is an array of inter-related considerations needed across physical infrastructure, security, privacy and confidentiality, software infrastructure and cloud infrastructure. This keynote presentation will focus on the ideal L1-L5 integrated technology vision to underpin and deliver optimum operability and competitiveness in process facilities. This includes, among others, field asset lifecycle activities, capital project execution, control room operations and alarm management, legacy system upgrade / progressive compatibility, field operations, maintenance and virtualization, process / energy / combustion optimization, alarm management, collaborative information availability, remote operations and maintenance, advanced analytics, cloud solutions and cybersecurity/IT services.
SplunkLive! Stockholm 2015 breakout - Getting started with Splunk EnterpriseSplunk
What is Splunk? At the end of this session you’ll have a high-level understanding of the pieces that make up the Splunk Platform, how it works, and how it fits in the landscape of big data. You’ll see practical examples that differentiate Splunk while demonstrating how to gain quick time to value. This was presented at SplunkLive! Stockholm October 2015, for more information visit http://live.splunk.com/stockholm
Discussing strategies for building the next gen data centreICT-Partners
Maak kennis met onze visie op de transformatie van het datacenter. BigTec helpt u met een eigen referentiearchitectuur: een 'solution stack’ met 'best-of-breed’ oplossingen, gebruikmakend van Software Defined Webscale technologieën. Door in deze referentiearchitectuur oplossingen van o.a. Nutanix, Rubrik, VMTurbo en AVI Networks toe te passen, ontstaat een fundamentele basis voor het Software Defined Data Centre.
Presentatie 9 juni 2016
Observability Best Practices for Your Cloud DBaaSScyllaDB
Developers and DevOps teams all rely on effective observability to quickly find and fix issues impacting the performance of their distributed database clusters. Given the wide sea of observability, spanning metrics, logs and traces, you can easily get lost in data. With so much information available, what do you need to monitor first? How can you best use the available metrics to diagnose and fix issues that emerge?
Join this webinar to learn how observability best practices apply to distributed databases and see how they are put into practice on a sample application. You’ll get both the DBA and developer perspective on diagnosing and fixing subpar database performance in a Twitter-like app using ScyllaDB Monitoring Stack.
Join us to see how Public-sector organizations and AWS Partners are combining Smart Devices and Artificial Intelligence to create flexible, secure and cost-effective solutions. Applying machine learning models to live video/audio, cameras can be transformed into flexible IoT devices that perform critical functions around public safety, security, property management, smart parking & environmental management. Learn how these solutions are architected using AWS services such as AWS IoT Core, AWS GreenGrass, AWS DeepLens, Amazon SageMaker and Amazon Alexa.
Introducing the Vitis Unified Software Platform for Programming FPGAsinside-BigData.com
Since their beginnings, FPGA's have been notorious for being hard to program. That could be changing with the new Vitis Unified Software Platform from Xilinx. Five years in the making, the Vitis unified software platform is designed to allow a whole new user base of software engineers and AI scientists to take advantage of the power of hardware adaptability.
"The Vitis unified software platform automatically tailors the Xilinx hardware architecture to the software or algorithmic code without the need for hardware expertise. Rather than imposing a proprietary development environment, the Vitis platform plugs into common software developer tools and utilizes a rich set of optimized open source libraries, enabling developers to focus on their algorithms. Vitis is separate to the Vivado Design Suite, which will still be supported for those who want to program using hardware code, but Vitis can also boost the productivity of hardware developers by packaging hardware modules as software-callable functions.
With exponentially increasing compute needs, engineers and scientists are often limited by the fixed nature of silicon,” said Victor Peng, president and chief executive officer, Xilinx. “Xilinx has created a singular environment that enables programmers and engineers from all disciplines to co-develop and optimize both their hardware and software, using the tools and frameworks they already know and understand. This means that they can adapt their hardware architecture to their application without the need for new silicon.”
Learn more: https://www.xilinx.com/products/design-tools/vitis.html
Sign up for our insideHPC Newsletter: http://insidehpc.com/newsletter
Cloud-Based Protection, Making Cities Safer
Nadim Abdulrahim, Vice President Public Safety Sector, Enterprise Business Group Middle East, Huawei Technologies
Legacy monitoring and troubleshooting tools can limit visibility and control over your infrastructure and applications. Organizations must find monitoring and troubleshooting tools that can scale with the volume, variety and velocity of data generated by today’s complex applications in order to keep pace with business demands. Our upcoming webinar will discuss how Sumo Logic helped Scripps Networks harness cloud-native machine data analytics to improve application quality and reliability on AWS. Sumo Logic allows IT operations teams to visualize and monitor workloads in real-time, identify issues and expedite root-cause analysis across the AWS environment.
Join us to learn:
• How to migrate from traditional on-premises data centers to AWS with confidence
• How to improve the monitoring and troubleshooting of modern applications
• How Scripps Networks, a leading content developer, used Sumo Logic to optimize their transition to AWS
Who should attend: Developers, DevOps Director/Manager, IT Operations Director/Manager, Director of Cloud/Infrastructure, VP of Engineering
The importance of graphs in a security domain and a process of identifying risks and mapping with required mitigation activities.
Keynote presentation delivered at the Open Security Summit 2018 by Dinis Cruz.
Two scenarios were mapped by participants following an explanation/overview by Tony Richards. First, we mapped how to make a cup of tea Second, we mapped an AWS attack
Deng Xiaoping once described managing the economy as crossing the river by feeling the stones—in other words have a direction but be adaptive. But in a world of constant change, how do you determine the right thing to do? Which pebble to tread on? How do you understand where you’re going and where you need to go? How do you know if your strategy is right? Is there even such a thing?
Simon Wardley examines the issue of situational awareness and explains how it applies to technology. Using examples from government and the commercial world, he explores how you can map your environment, identify opportunities to exploit, and learn to play the game.
Keynote session by Simon Wardley.
Presented at: https://open-security-summit.org/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
12. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(???)
Low MTTRHigh MTTR
Low obscurity of
cost
SERVERLESS
CLOUD
13. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(???)
Low MTTRHigh MTTR
Low obscurity of
cost
SERVERLESS
CLOUD
Doctrine
Means of
Learning
14. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(???)
Low MTTRHigh MTTR
Low obscurity of
cost
SERVERLESS
CLOUD
Doctrine
Common
Language
15. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Application
compute
Best
architectural
practice (Legacy)
Operating
system
Best coding
practice
Good
architectural
practice
(DevOps)
emerging
architectural
practice
(???)
Low MTTRHigh MTTR
Low obscurity of
cost
SERVERLESS
CLOUD
Doctrine
Challenge
Assumptions
21. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Emergency Function
Doctrine
Focus on
user needs
22. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
23. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Doctrine
Think small
(as in know the
details)
26. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
Email (7)
Data Centre (5)
Compute (10)
Power (15)
Finance (6)
Procurement (4)
Platform (10)
E-Catalogue (7)
CRM (7)
HR (7)
E-Commerce Payment (5)
Storage (8)
User Registration (6)
Website (9)
Document Management System (8)
Doctrine
Duplication
Doctrine
Bias
27. Number of Duplicate Efforts
in a single Organisation
Technology Space Industry
2,000+
(unconfirmed)
Accounting systems Global Defence
1,000+
(estimated)
Risk management Global Finance
380 ERP system Global Energy
300+ ECM systems Global Pharma
170 Cloud projects Global Technology
118 Workflow systems Government
22 Rules Engines European Corporate
14 CRM system National Bank
6 General Rule of Thumb Everywhere
IT Weapons of Mass Duplication - Leader Board
28. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Doctrine
Remove
Duplication
34. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Doctrine
Think small
(as in contracts)
35. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
SIX SIGMA / Outsource
StrongWeak
AGILE / In-house
Strong Weak
Strong WeakWeak
LEAN / Off the shelf product
focus on learning & reducing waste
focus on reducing deviation
focus on reducing cost of change
Climatic pattern
No one size
fits all
36. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Doctrine
Use appropriate
methods
build in-house with
Agile techniques
37. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
use off the shelf
products, Lean
build in-house with
Agile techniques
Doctrine
Use appropriate
methods
38. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
outsource to
utility suppliers,
Six Sigma
use off the shelf
products, Lean
build in-house with
Agile techniques
Doctrine
Use appropriate
methods
39. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Climatic pattern
No one size
fits all
43. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Should we
outsource or
build our own?
Should we
outsource or
build our own?
A
B
44. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Autonomous
Vehicle Driver
GPS
Vehicle
State
Server
Autonomous
vehicle manager
LIDAR
World
Perception
Server
Vision System
Driver
45. Sunil060902, CC by SA 3.0
https://commons.wikimedia.org/wiki/File:Unit_395008_at_Ebbsfleet_International.JPG
46.
47. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Data Centre
Power
Platform
HR
Customer
GIS
Customer
Customer
Compute
PIMS
ERPM
Finance
Web site
RISK
CRMWISE
3D Visualisation
Land Registry
BIM
Collaboration
48. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
3D Visualisation
Land Registry
Data Centre
Power
Platform
HR
Customer
GIS
Customer
Customer
Compute
PIMS
ERPM
Finance
BIM
Web site
RISK
CRMWISE
Collaboration
outsource to utility
suppliers, Six Sigma
use off the shelf
products, Lean
build in-house with
Agile techniques
Doctrine
Use appropriate
methods
49.
50. SIX SIGMA / Outsource
StrongWeak
AGILE / In-house
Strong Weak
focus on reducing deviation
focus on reducing cost of change
Yoyo
51. SIX SIGMA / Outsource
StrongWeak
focus on reducing deviation
52. SIX SIGMA / Outsource
StrongWeak
focus on reducing deviation
Some parts
will be
efficient
53. SIX SIGMA / Outsource
StrongWeak
focus on reducing deviation
Some parts
will be
efficient
Incur excessive
change control
costs
55. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
outsource to
utility suppliers,
Six Sigma
use off the shelf
products, Lean
build in-house with
Agile techniques
Doctrine
Use appropriate
methods
56. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
outsource to
utility suppliers,
Six Sigma
use off the shelf
products, Lean
build in-house with
Agile techniques
Team 5
Team 6
Team 1
Team 3
Team 4
Team 2
Team 7
Team 8
Team 9
Team 10
Doctrine
Think small
(use cells)
57. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Team 6
Team 1
Team 3
Team 4
Team 2
Team 7
Team 8
Team 9
Team 10
Pioneers
Settlers
Town Planners
Doctrine
Think aptitude
and attitude
Team 5
58. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Pioneers Town PlannersSettlers
Doctrine
Design for constant
evolution
59. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
Town PlannersSettlersPioneers
Rare
Poorly Understood
Differential & Novel
High Future value
Constantly changing
Undefined Market
Deals with …
Happy with ...
Failure
Gambling & Gut Feel
Experimentation
Uncertainty
Methods ... Agile
Build on common components
Making the impossible / pathfinder
Most likely to build a partially
functioning 3D printer with Lego
Exploration
Growing
Increasing Education
Feature Differentiation
High Profitability
Maturing Products
Growing Market
Deals with ...
Happy with ...
Constant Improvement
Market Analysis
Feedback
Trend Spotting
Methods ... Lean
Making success happen / tactical player
Most likely to steal a half baked Lego 3D printer
and turn it into something that lots of people
want to buy
Listening
Common
Well Defined
Essential Cost of Doing Business
High Volume
Standardised & Stable
Mature Market
Deals with ...
Happy with ...
Operational Efficiency
Metric Driven
Analytics
Scientific Modelling
Methods ... Six Sigma
Empires of scale / war maker
Most likely to be running the
factory which builds Lego bricks
and Lego kits
Building what is needed
Pioneers build upon components provided by Town Planners
Speed above all else Makes success happen
Mines / Nurtures ecosystems Build ecosystems
Empires of Scale
steal from Pioneers steal from Settlers
60. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
Town PlannersSettlersPioneers
Rare
Poorly Understood
Differential & Novel
High Future value
Constantly changing
Undefined Market
Deals with …
Happy with ...
Failure
Gambling & Gut Feel
Experimentation
Uncertainty
Methods ... Agile
Build on common components
Making the impossible / pathfinder
Most likely to build a partially
functioning 3D printer with Lego
Exploration
Growing
Increasing Education
Feature Differentiation
High Profitability
Maturing Products
Growing Market
Deals with ...
Happy with ...
Constant Improvement
Market Analysis
Feedback
Trend Spotting
Methods ... Lean
Making success happen / tactical player
Most likely to steal a half baked Lego 3D printer
and turn it into something that lots of people
want to buy
Listening
Common
Well Defined
Essential Cost of Doing Business
High Volume
Standardised & Stable
Mature Market
Deals with ...
Happy with ...
Operational Efficiency
Metric Driven
Analytics
Scientific Modelling
Methods ... Six Sigma
Empires of scale / war maker
Most likely to be running the
factory which builds Lego bricks
and Lego kits
Building what is needed
Pioneers build upon components provided by Town Planners
Speed above all else Makes success happen
Mines / Nurtures ecosystems Build ecosystems
Empires of Scale
steal from Pioneers steal from Settlers
Doctrine
There is no
one culture
62. Category Wardley’s Doctrine (universally useful patterns that a user can apply regardless of context)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams, “two pizza”)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
64. CEO
CIO CFO CBO COO
IT &
Project
Mgmt.
Finance
& HR
Business
Dev,
Marketing
PR &
Sales
Ops &
Customer
Support
2002
65. CEO
CIO CFO CBO COO
IT &
Project
Mgmt.
Finance
& HR
Business
Dev,
Marketing
PR &
Sales
Ops &
Customer
Support
66. Category Doctrine (universally useful patterns that a user can apply)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
Good
Neutral /
unknown
Weak
Warning
67. CEO
CIO CFO CBO COO
IT &
Project
Mgmt.
Finance
& HR
Business
Dev,
Marketing
PR &
Sales
Ops &
Customer
Support
Product Owner
Product Owner
2003
68. CEO
CIO CFO CBO COO
IT &
Project
Mgmt.
Finance
& HR
Business
Dev,
Marketing
PR &
Sales
Ops &
Customer
Support
Product Owner
Product Owner
69. CEO
CIO CFO CBO COO
IT &
Project
Mgmt.
Finance
& HR
Business
Dev,
Marketing
PR &
Sales
Ops &
Customer
Support
Product Owner
Product Owner
2003
Dev
Dev
Core
Core
70. CEO
CIO CFO CBO COO
IT &
Project
Mgmt.
Finance
& HR
Business
Dev,
Marketing
PR &
Sales
Ops &
Customer
Support
Product Owner
Product Owner
2004
Dev Core
Dev
Core
77. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
DEV
DEV
Nothing was
evolving
CORE
78. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
DEV
DEV
Nothing was
evolving
Increasing
instability
CORE
79. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
DEV
DEV
Nothing was
evolving
Increasing
instability
Open Warfare
CORE
81. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Team 6
Team 1
Team 3
Team 4
Team 2
Team 7
Team 8
Team 9
Team 10
Pioneers
Settlers
Town Planners
Team 5
88. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Mobile Network
Ambient
User
Video
Job Dispatch
Messaging
D2D
Telephony
P2P
P2MP
Core Apps
Common Apps
Local
Apps Store
App
Catalogue
Stats
App Certification
Device
Catalogue
Secure Data Service
Device
Location Services
Device
Certification
Device
Enhancements
Bespoke Coverage
Control Room
Connections
Network
Statistics
Fault
Visualisation
MDM / MAM Purchasing Billing
Radio Site Coverage
System Support
Services
Emergency Function
CO
User
Orgs
LTE Network
Enhancement
Team 6
Team 1
Team 3
Team 4
Team 2
Team 7
Team 8
Team 9
Team 10
Pioneers
Settlers
Town Planners
Team 5
EVOLUTIONARY FLOW
89. Category Doctrine (universally useful patterns that a user can apply)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
Good
Neutral /
unknown
Weak
Warning
91. Category Doctrine (universally useful patterns that a user can apply)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
Good
Neutral /
unknown
Weak
Warning
E-COMMERCE GIANT
92. Category Doctrine (universally useful patterns that a user can apply)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
Good
Neutral /
unknown
Weak
Warning
INSURANCE GIANT
93. Category Doctrine (universally useful patterns that a user can apply)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
Good
Neutral /
unknown
Weak
Warning
LARGE GOV AGENCY
94. Category Doctrine (universally useful patterns that a user can apply)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
Good
Neutral /
unknown
Weak
Warning
BANKING GIANT
100. Category Wardley’s Doctrine (universally useful patterns that a user can apply regardless of context)
Communication
Be transparent
(a bias towards open)
Focus on high situational
awareness (understand what is
being considered)
Use a common language
(necessary for
collaboration)
Challenge assumptions
(speak up and question)
Development
Know your users
(e.g. customers, shareholders,
regulators, staff)
Focus on user needs
Think fast, inexpensive,
restrained and elegant
(FIRE, formerly FIST)
Remove bias and duplication
Use appropriate methods
(e.g. agile vs lean vs six sigma)
Focus on the outcome not a
contract (e.g. worth based
development)
Be pragmatic
(it doesn’t matter if the
cat is black or white as
long as it catches mice)
Use standards where
appropriate
Use appropriate tools
(e.g. mapping, financial models)
Operation
Manage inertia
(e.g. existing practice, political
capital, previous investment)
Optimise flow
(remove bottlenecks)
Think small
(as in know the details)
Effectiveness over
efficiency
Do better with less
(continual improvement)
Set exceptional standards
(great is just not good enough)
Manage failure
Structure
Provide purpose, mastery & autonomy
Think small
(as in teams, “two pizza”)
Distribute power and
decision making
Think aptitude and attitude
Design for constant evolution
There is no one culture
(e.g. pioneers, settlers and
town planners)
Seek the best
Learning
Use a systematic mechanism of
learning
(a bias towards data)
A bias towards action
(learn by playing the game)
A bias towards the new
(be curious, take
appropriate risks)
Listen to your ecosystems
(acts as future sensing
engines)
Leading
Be the owner
(take responsibility)
Move fast
(an imperfect plan executed
today is better than a perfect
plan executed tomorrow)
Think big
(inspire others, provide
direction)
Strategy is iterative not
linear
(fast reactive cycles)
Strategy is complex
(there will be uncertainty)
Commit to the direction, be
adaptive along the path
(crossing the river by feeling
the stones)
There is no core
(everything is transient)
Be humble
(listen, be selfless, have
fortitude)
Exploit the landscape
102. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
Here?
Here?
Here?
Here?
Platform
103. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
Platform
104. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
Platform
Pioneers
Settlers
Town Planners
Team A
Team B
Team C
Team D
110. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Compute
Customer
Online Image
Manipulation
111. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
112. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
CRM
Compute
Customer
+efficiency
+Inertia
+Worth
Online Image
Manipulation
Here?
Here?
Here?
Here?
Platform
113. Category Wardley’s Climatic Pattern (Rules of the game. Patterns that are applied across contexts regardless of user choice)
Components
Everything evolves through supply and
demand competition
Rates of evolution can vary by
ecosystem
(e.g. consumer vs industrial)
Characteristics change as
components evolve
(Salaman & Storey)
No choice over evolution
(Red Queen)
No single method fits all
(e.g. in development or purchasing)
Components can co-evolve
(e.g. practice with activity)
Evolution consists of
multiple waves of
diffusion with many
chasms.
Commoditisation <>
Centralisation
Financial
Higher order systems create new sources
of value
Efficiency does not mean a
reduced spend (Jevon’s Paradox)
Capital flows to new areas
of value
Creative Destruction
(Joseph Schumpeter)
Future value is inversely proportional
to the certainty we have over it.
Evolution to higher order systems
results in increasing local order
and energy consumption
Speed
Efficiency enables innovation
(Componentisation effect)
Evolution of communication
mechanisms can increase the
speed of evolution overall and
the diffusion of a single
example of change
Increased stability of
lower order systems
increases agility & speed
of re-combination
Change is not always linear
(discontinuous &
exponential change exists)
Shifts from product to utility tend to
demonstrate a punctuated equilibrium
Inertia Success breeds inertia Inertia can kill an organisation
Inertia increases the more
successful the past model
is
Competitors Competitors actions will change the game
Most competitors have poor
situational awareness
Prediction
Not everything is random
(p[what] vs p[when])
Economy has cycles
(peace, war and wonder)
Different forms of
disruption
(predictable vs non-
predictable)
A “war” (point of
industrialisation) causes
organisations to evolve
You cannot measure evolution over time
or adoption, you need to embrace
uncertainty.
The less evolved something is
then the more uncertain it
becomes
Not everything survives
114. Category Wardley’s Climatic Pattern (Rules of the game. Patterns that are applied across contexts regardless of user choice)
Components
Everything evolves through supply and
demand competition
Rates of evolution can vary by
ecosystem
(e.g. consumer vs industrial)
Characteristics change as
components evolve
(Salaman & Storey)
No choice over evolution
(Red Queen)
No single method fits all
(e.g. in development or purchasing)
Components can co-evolve
(e.g. practice with activity)
Evolution consists of
multiple waves of
diffusion with many
chasms.
Commoditisation <>
Centralisation
Financial
Higher order systems create new sources
of value
Efficiency does not mean a
reduced spend (Jevon’s Paradox)
Capital flows to new areas
of value
Creative Destruction
(Joseph Schumpeter)
Future value is inversely proportional
to the certainty we have over it.
Evolution to higher order systems
results in increasing local order
and energy consumption
Speed
Efficiency enables innovation
(Componentisation effect)
Evolution of communication
mechanisms can increase the
speed of evolution overall and
the diffusion of a single
example of change
Increased stability of
lower order systems
increases agility & speed
of re-combination
Change is not always linear
(discontinuous &
exponential change exists)
Shifts from product to utility tend to
demonstrate a punctuated equilibrium
Inertia Success breeds inertia Inertia can kill an organisation
Inertia increases the more
successful the past model
is
Competitors Competitors actions will change the game
Most competitors have poor
situational awareness
Prediction
Not everything is random
(p[what] vs p[when])
Economy has cycles
(peace, war and wonder)
Different forms of
disruption
(predictable vs non-
predictable)
A “war” (point of
industrialisation) causes
organisations to evolve
You cannot measure evolution over time
or adoption, you need to embrace
uncertainty.
The less evolved something is
then the more uncertain it
becomes
Not everything survives
133. Stage I II (key) III (key) IV
Publication
Type
Wonder
building, construction
and awareness
operation,
maintenance and
feature
differences
use
time
Frequency
increasing certainty
134. Stage I II (key) III (key) IV
Publication
Type
Wonder
building, construction
and awareness
operation,
maintenance and
feature
differences
use
time
Frequency
increasing certainty
Point of
stability
100%
certain
t1
Peace War
135. War
Points of Change 2014 2015-2020 2020-2025 2025-2030 2030-2035 2035-2040 2040-2045 2045-2050
Now Near Far
IaaS War
PaaS War
SaaS War
Big Data War
Robotics War
Currency (blockchain) War
Sensor as a Service War
IoT War
Immersive War
3D printing War
Social Change War
GMO War
Genetic Engineering War
Intelligent Agents War
Printed Electronics War
Hybrid Printing War
Bio Manufacturing War
Epigenetics War
Materials War
Unpredictable Predictable
Weak signal analysis, 2014
138. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible A to B
Comfort
Route
Management
Status
Affordable
Car
2015
139. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Comfort
Route
Management
Intelligent
agents
LBS
IS
Maintenance
IoT
Affordable
OEM
Design
Simulation
Manufacturers
Assembly
Fabrication
Power supply
CPU
Car
Material
Sensors
Infotainment Entertainment
HUD
Screen
2015
A to BStatus
140. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Comfort
Route
Management
LBS
IS
Maintenance
IoT
Affordable
OEM
Design
Simulation
Manufacturers
Assembly
Fabrication
Power supply
CPU
Car
Material
Sensors
Infotainment
Entertainment
Immersive
2025
A to BStatus
Intelligent
agents
141. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Comfort
Route
Management
LBS
IS
Maintenance
IoT
Affordable
OEM
Design
Simulation
Manufacturers
Assembly
Fabrication
Power supply
CPU
Car
Material
Sensors
Infotainment
Entertainment
Immersive
2025
Digital
subscription
model
A to BStatus
Intelligent
agents
142.
143.
144.
145.
146.
147. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
War
Wonder Peace
Climatic pattern
Peace, War and
Wonder
148. War
Points of Change 2014 2015-2020 2020-2025 2025-2030 2030-2035 2035-2040 2040-2045 2045-2050
Now Near Far
IaaS War
PaaS War
SaaS War
Big Data War
Robotics War
Currency (blockchain) War
Sensor as a Service War
IoT War
Immersive War
3D printing War
Social Change War
GMO War
Genetic Engineering War
Intelligent Agents War
Printed Electronics War
Hybrid Printing War
Bio Manufacturing War
Epigenetics War
Materials War
Unpredictable Predictable
Weak signal analysis, 2014
149. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Comfort
Route
Management
LBS
IS
Maintenance
IoT
Affordable
OEM
Design
Simulation
Manufacturers
Assembly
Fabrication
Power supply
CPU
Car
Material
Sensors
Infotainment
Entertainment
Immersive
2025
Digital
subscription
model
A to BStatus
Intelligent
agents
150. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Comfort
Route
Management
LBS
IS
Maintenance
IoT
Affordable
OEM
Design
Simulation
Manufacturers
Assembly
Fabrication
Power supply
CPU
Car
Material
Sensors
Infotainment
Entertainment
Immersive
2025
Digital
subscription
model
A to BStatus
Intelligent
agents
Constraint
Last man standing
Directed investment
Directed investment
Directed investment
Directed investment
151. Factor Industry 2015 2025
Leadership
Cloud
Automotive
Train
Aero
Nuclear
Solar
Wind
Biomedical
US advantage
China advantage
Equal footing
157. 100%
0
Adoption rate at a given time
Total adoption at a given time
One is simply the
total of the other
A Rogers diffusion curve
A typical Moore presentation
time
Adoption(%)
158. 100%
0
Adoption rate at a given time
Total adoption at a given time
One is simply the
total of the other
A Rogers diffusion curve
The chasm
A typical Moore presentation
The early
market
The
mainstream
market
time
Adoption(%)
165. Stage I II (key)
Publication
Type
Wonder
building, construction
and awareness
time
Frequency
166. Stage I II (key) III (key)
Publication
Type
Wonder
building, construction
and awareness
operation,
maintenance and
feature
differences
time
Frequency
167. Stage I II (key) III (key) IV
Publication
Type
Wonder
building, construction
and awareness
operation,
maintenance and
feature
differences
use
time
Frequency
168. Stage I II (key) III (key) IV
Publication
Type
Wonder
building, construction
and awareness
operation,
maintenance and
feature
differences
use
time
Frequency
increasing certainty
169. Stage I II (key) III (key) IV
Publication
Type
Wonder
building, construction
and awareness
operation,
maintenance and
feature
differences
use
time
Frequency
increasing certainty
Point of
stability
100%
certain
t1
184. Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
Online Photo
Storage
Data Centre
Power
Print
Web Site
Platform
CRM
Online Image
Manipulation
Compute
Customer
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Needs
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
Visual Yes
Context Yes
Position Yes
Anchor Yes
Movement NO
Components Yes
185. Stage I II (key) III (key) IV
Publication
Type
Wonder
building, construction
and awareness
operation,
maintenance and
feature
differences
use
time
Frequency
increasing certainty
186. Stage (of Evolution) I II III IV
Activity Genesis Custom Product (+rental) Commodity (+utility)
Data Unmodelled Divergent Convergent Modelled
Practice Novel Emerging Good Best
Knowledge Concept Hypothesis Theory Universally Accepted
Characteristics
Ubiquity Rare Slowly increasing Rapidly increasing
Widespread in the applicable market /
ecosystem
Certainty
Poorly understood / exploring the
unknown
Rapid increases in learning / discovery
becomes refining
Rapid increases in use / increasing fit
for purpose
Commonly understood
(in terms of use)
Publication Types
Describe the wonder of the thing / the
discovery of some marvel / a new land /
an unknown frontier
Focused on build / construct / awareness
and learning / many models of
explanation / no accepted forms / a wild
west.
Maintenance / operations /
installation / comparison between
competing forms / feature analysis e.g.
merits of one model over another
Focused on use / increasingly an
accepted, almost invisible component
General Properties
Market Undefined market
Forming market / competing forms and
different models of understanding
Growing market / consolidation to a few
competing but more accepted forms.
Mature market / stabilised to an
accepted form
Knowledge management Uncertain
Learning on use / focused on testing
prediction
Learning on operation / using prediction
/ verification
known / accepted
Market (Ecosystem)
Perception
Chaotic (non linear) / Domain of the
“crazy”
Domain of “experts”
Increasing expectation of use / Domain
of “professionals”
Ordered (appearance of being linear) /
trivial / formula to be applied
User perception
Different / confusing / exciting /
surprising / dangerous
Leading edge / emerging / uncertainty
over results
Increasingly common / disappointed if
not used or available / feeling left
behind
Standard / expected / feeling of shock
if not used
Perception in Indusry
Future source of competitive advantage /
unpredictable / unknown
Seen as a competitive advantage / a
differential / looking for ROI and case
examples
Advantage through implementation /
features / this model is better than
that
Cost of doing business /
accepted / specific defined models
Focus of value
High future worth but immediate
investment
Seeking ways to profit and a ROI /
seeking confirmation of value
High profitability per unit / a valuable
model / a feeling of understanding /
focus on exploitation
High volume / reducing margin /
important but invisible / an essential
component of something more complex
Understanding
Poorly understood /
unpredictable
Increasing understanding / development
of measures
Increasing education / constant
refinement of needs / measures
Believed to be well defined / stable /
measurable
Comparison
Constantly changing / a differential /
unstable
Learning from others / testing the water
/ some evidential support
Competing models / feature difference /
evidential support
Essential / any advantage is operational
/ accepted norm
Failure High / tolerated / assumed to be wrong
Moderate / unsurprising if wrong but
disappointed
Not tolerated /assumed to be in the
right direction / resistance to changing
Surprised by failure / focus on
operational efficiency
Market action Gambling / driven by gut Exploring a "found" value Market analysis / listening to customers Metric driven / build what is needed
Efficiency
Reducing the cost of change
(experimentation)
Reducing cost of waste (Learning) Reducing cost of waste (Learning) Reducing cost of deviation (Volume)
Decision Drivers Heritage / culture Analysis & synthesis Analysis & synthesis Previous experience
187. Stage (of Evolution) I II III IV
Activity Genesis Custom Product (+rental) Commodity (+utility)
Data Unmodelled Divergent Convergent Modelled
Practice Novel Emerging Good Best
Knowledge Concept Hypothesis Theory Universally Accepted
Characteristics
Ubiquity Rare Slowly increasing Rapidly increasing
Widespread in the applicable market /
ecosystem
Certainty
Poorly understood / exploring the
unknown
Rapid increases in learning / discovery
becomes refining
Rapid increases in use / increasing fit
for purpose
Commonly understood
(in terms of use)
Publication Types
Describe the wonder of the thing / the
discovery of some marvel / a new land /
an unknown frontier
Focused on build / construct / awareness
and learning / many models of
explanation / no accepted forms / a wild
west.
Maintenance / operations /
installation / comparison between
competing forms / feature analysis e.g.
merits of one model over another
Focused on use / increasingly an
accepted, almost invisible component
General Properties
Market Undefined market
Forming market / competing forms and
different models of understanding
Growing market / consolidation to a few
competing but more accepted forms.
Mature market / stabilised to an
accepted form
Knowledge management Uncertain
Learning on use / focused on testing
prediction
Learning on operation / using prediction
/ verification
known / accepted
Market (Ecosystem)
Perception
Chaotic (non linear) / Domain of the
“crazy”
Domain of “experts”
Increasing expectation of use / Domain
of “professionals”
Ordered (appearance of being linear) /
trivial / formula to be applied
User perception
Different / confusing / exciting /
surprising / dangerous
Leading edge / emerging / uncertainty
over results
Increasingly common / disappointed if
not used or available / feeling left
behind
Standard / expected / feeling of shock
if not used
Perception in Indusry
Future source of competitive advantage /
unpredictable / unknown
Seen as a competitive advantage / a
differential / looking for ROI and case
examples
Advantage through implementation /
features / this model is better than
that
Cost of doing business /
accepted / specific defined models
Focus of value
High future worth but immediate
investment
Seeking ways to profit and a ROI /
seeking confirmation of value
High profitability per unit / a valuable
model / a feeling of understanding /
focus on exploitation
High volume / reducing margin /
important but invisible / an essential
component of something more complex
Understanding
Poorly understood /
unpredictable
Increasing understanding / development
of measures
Increasing education / constant
refinement of needs / measures
Believed to be well defined / stable /
measurable
Comparison
Constantly changing / a differential /
unstable
Learning from others / testing the water
/ some evidential support
Competing models / feature difference /
evidential support
Essential / any advantage is operational
/ accepted norm
Failure High / tolerated / assumed to be wrong
Moderate / unsurprising if wrong but
disappointed
Not tolerated /assumed to be in the
right direction / resistance to changing
Surprised by failure / focus on
operational efficiency
Market action Gambling / driven by gut Exploring a "found" value Market analysis / listening to customers Metric driven / build what is needed
Efficiency
Reducing the cost of change
(experimentation)
Reducing cost of waste (Learning) Reducing cost of waste (Learning) Reducing cost of deviation (Volume)
Decision Drivers Heritage / culture Analysis & synthesis Analysis & synthesis Previous experience
188. Stage (of Evolution) I II III IV
Activity Genesis Custom Product (+rental) Commodity (+utility)
Data Unmodelled Divergent Convergent Modelled
Practice Novel Emerging Good Best
Knowledge Concept Hypothesis Theory Universally Accepted
Characteristics
Ubiquity Rare Slowly increasing Rapidly increasing
Widespread in the applicable market /
ecosystem
Certainty
Poorly understood / exploring the
unknown
Rapid increases in learning / discovery
becomes refining
Rapid increases in use / increasing fit
for purpose
Commonly understood
(in terms of use)
Publication Types
Describe the wonder of the thing / the
discovery of some marvel / a new land /
an unknown frontier
Focused on build / construct / awareness
and learning / many models of
explanation / no accepted forms / a wild
west.
Maintenance / operations /
installation / comparison between
competing forms / feature analysis e.g.
merits of one model over another
Focused on use / increasingly an
accepted, almost invisible component
General Properties
Market Undefined market
Forming market / competing forms and
different models of understanding
Growing market / consolidation to a few
competing but more accepted forms.
Mature market / stabilised to an
accepted form
Knowledge management Uncertain
Learning on use / focused on testing
prediction
Learning on operation / using prediction
/ verification
known / accepted
Market (Ecosystem)
Perception
Chaotic (non linear) / Domain of the
“crazy”
Domain of “experts”
Increasing expectation of use / Domain
of “professionals”
Ordered (appearance of being linear) /
trivial / formula to be applied
User perception
Different / confusing / exciting /
surprising / dangerous
Leading edge / emerging / uncertainty
over results
Increasingly common / disappointed if
not used or available / feeling left
behind
Standard / expected / feeling of shock
if not used
Perception in Indusry
Future source of competitive advantage /
unpredictable / unknown
Seen as a competitive advantage / a
differential / looking for ROI and case
examples
Advantage through implementation /
features / this model is better than
that
Cost of doing business /
accepted / specific defined models
Focus of value
High future worth but immediate
investment
Seeking ways to profit and a ROI /
seeking confirmation of value
High profitability per unit / a valuable
model / a feeling of understanding /
focus on exploitation
High volume / reducing margin /
important but invisible / an essential
component of something more complex
Understanding
Poorly understood /
unpredictable
Increasing understanding / development
of measures
Increasing education / constant
refinement of needs / measures
Believed to be well defined / stable /
measurable
Comparison
Constantly changing / a differential /
unstable
Learning from others / testing the water
/ some evidential support
Competing models / feature difference /
evidential support
Essential / any advantage is operational
/ accepted norm
Failure High / tolerated / assumed to be wrong
Moderate / unsurprising if wrong but
disappointed
Not tolerated /assumed to be in the
right direction / resistance to changing
Surprised by failure / focus on
operational efficiency
Market action Gambling / driven by gut Exploring a "found" value Market analysis / listening to customers Metric driven / build what is needed
Efficiency
Reducing the cost of change
(experimentation)
Reducing cost of waste (Learning) Reducing cost of waste (Learning) Reducing cost of deviation (Volume)
Decision Drivers Heritage / culture Analysis & synthesis Analysis & synthesis Previous experience
189. Stage (of Evolution) I II III IV
Activity Genesis Custom Product (+rental) Commodity (+utility)
Data Unmodelled Divergent Convergent Modelled
Practice Novel Emerging Good Best
Knowledge Concept Hypothesis Theory Universally Accepted
Characteristics
Ubiquity Rare Slowly increasing Rapidly increasing
Widespread in the applicable market /
ecosystem
Certainty
Poorly understood / exploring the
unknown
Rapid increases in learning / discovery
becomes refining
Rapid increases in use / increasing fit
for purpose
Commonly understood
(in terms of use)
Publication Types
Describe the wonder of the thing / the
discovery of some marvel / a new land /
an unknown frontier
Focused on build / construct / awareness
and learning / many models of
explanation / no accepted forms / a wild
west.
Maintenance / operations /
installation / comparison between
competing forms / feature analysis e.g.
merits of one model over another
Focused on use / increasingly an
accepted, almost invisible component
General Properties
Market Undefined market
Forming market / competing forms and
different models of understanding
Growing market / consolidation to a few
competing but more accepted forms.
Mature market / stabilised to an
accepted form
Knowledge management Uncertain
Learning on use / focused on testing
prediction
Learning on operation / using prediction
/ verification
known / accepted
Market (Ecosystem)
Perception
Chaotic (non linear) / Domain of the
“crazy”
Domain of “experts”
Increasing expectation of use / Domain
of “professionals”
Ordered (appearance of being linear) /
trivial / formula to be applied
User perception
Different / confusing / exciting /
surprising / dangerous
Leading edge / emerging / uncertainty
over results
Increasingly common / disappointed if
not used or available / feeling left
behind
Standard / expected / feeling of shock
if not used
Perception in Indusry
Future source of competitive advantage /
unpredictable / unknown
Seen as a competitive advantage / a
differential / looking for ROI and case
examples
Advantage through implementation /
features / this model is better than
that
Cost of doing business /
accepted / specific defined models
Focus of value
High future worth but immediate
investment
Seeking ways to profit and a ROI /
seeking confirmation of value
High profitability per unit / a valuable
model / a feeling of understanding /
focus on exploitation
High volume / reducing margin /
important but invisible / an essential
component of something more complex
Understanding
Poorly understood /
unpredictable
Increasing understanding / development
of measures
Increasing education / constant
refinement of needs / measures
Believed to be well defined / stable /
measurable
Comparison
Constantly changing / a differential /
unstable
Learning from others / testing the water
/ some evidential support
Competing models / feature difference /
evidential support
Essential / any advantage is operational
/ accepted norm
Failure High / tolerated / assumed to be wrong
Moderate / unsurprising if wrong but
disappointed
Not tolerated /assumed to be in the
right direction / resistance to changing
Surprised by failure / focus on
operational efficiency
Market action Gambling / driven by gut Exploring a "found" value Market analysis / listening to customers Metric driven / build what is needed
Efficiency
Reducing the cost of change
(experimentation)
Reducing cost of waste (Learning) Reducing cost of waste (Learning) Reducing cost of deviation (Volume)
Decision Drivers Heritage / culture Analysis & synthesis Analysis & synthesis Previous experience
190. Stage (of Evolution) I II III IV
Activity Genesis Custom Product (+rental) Commodity (+utility)
Data Unmodelled Divergent Convergent Modelled
Practice Novel Emerging Good Best
Knowledge Concept Hypothesis Theory Universally Accepted
Characteristics
Ubiquity Rare Slowly increasing Rapidly increasing
Widespread in the applicable market /
ecosystem
Certainty
Poorly understood / exploring the
unknown
Rapid increases in learning / discovery
becomes refining
Rapid increases in use / increasing fit
for purpose
Commonly understood
(in terms of use)
Publication Types
Describe the wonder of the thing / the
discovery of some marvel / a new land /
an unknown frontier
Focused on build / construct / awareness
and learning / many models of
explanation / no accepted forms / a wild
west.
Maintenance / operations /
installation / comparison between
competing forms / feature analysis e.g.
merits of one model over another
Focused on use / increasingly an
accepted, almost invisible component
General Properties
Market Undefined market
Forming market / competing forms and
different models of understanding
Growing market / consolidation to a few
competing but more accepted forms.
Mature market / stabilised to an
accepted form
Knowledge management Uncertain
Learning on use / focused on testing
prediction
Learning on operation / using prediction
/ verification
known / accepted
Market (Ecosystem)
Perception
Chaotic (non linear) / Domain of the
“crazy”
Domain of “experts”
Increasing expectation of use / Domain
of “professionals”
Ordered (appearance of being linear) /
trivial / formula to be applied
User perception
Different / confusing / exciting /
surprising / dangerous
Leading edge / emerging / uncertainty
over results
Increasingly common / disappointed if
not used or available / feeling left
behind
Standard / expected / feeling of shock
if not used
Perception in Indusry
Future source of competitive advantage /
unpredictable / unknown
Seen as a competitive advantage / a
differential / looking for ROI and case
examples
Advantage through implementation /
features / this model is better than
that
Cost of doing business /
accepted / specific defined models
Focus of value
High future worth but immediate
investment
Seeking ways to profit and a ROI /
seeking confirmation of value
High profitability per unit / a valuable
model / a feeling of understanding /
focus on exploitation
High volume / reducing margin /
important but invisible / an essential
component of something more complex
Understanding
Poorly understood /
unpredictable
Increasing understanding / development
of measures
Increasing education / constant
refinement of needs / measures
Believed to be well defined / stable /
measurable
Comparison
Constantly changing / a differential /
unstable
Learning from others / testing the water
/ some evidential support
Competing models / feature difference /
evidential support
Essential / any advantage is operational
/ accepted norm
Failure High / tolerated / assumed to be wrong
Moderate / unsurprising if wrong but
disappointed
Not tolerated /assumed to be in the
right direction / resistance to changing
Surprised by failure / focus on
operational efficiency
Market action Gambling / driven by gut Exploring a "found" value Market analysis / listening to customers Metric driven / build what is needed
Efficiency
Reducing the cost of change
(experimentation)
Reducing cost of waste (Learning) Reducing cost of waste (Learning) Reducing cost of deviation (Volume)
Decision Drivers Heritage / culture Analysis & synthesis Analysis & synthesis Previous experience
193. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
194. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
195. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
196. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
197. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
198. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
199. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
200. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
201. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Open
202. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Do you think
Creative Studios
will oppose this?
Open
203. Uncharted Industrialised
Genesis Custom Built Product (+ rental) Commodity (+ utility) Evolution
ValueChain
VisibleInvisible
CRM
Creative
Studios
Traditional
Media (DVDs
etc)
Customer
Leisure TimeAggregator
Branded
Commissioned Acquired
Internet
Broadcast
Artistic
Direction
Production
Talent
Production
Systems
Market
Analysis
Content
Web Site
Streaming
ServiceRecommendation
Engine
Web
Server
Compute
Power
Content Pipeline
+ Constraint
+ Constraint
+ Constraint
+ Constraint
Gameplay
Fool’s mate
Open