The document outlines Walter Taffarello's consumer marketing strategy for Panasonic. It lists various marketing initiatives including trade shows, experiential marketing events, celebrity partnerships, retail displays, advertising campaigns, and digital engagement tactics like email marketing. The strategy also includes a holiday campaign with banners, emails, digital promotions, and affiliate marketing across November and December to drive sales.

9. WALTER TAFFARELLO
CONSUMER MARKETING STRATEGY
AX800
4K
SM
ART TV
FEEL LIKE YOU'RE ON THE FIELD
WITH 4K ULTRA HDTV
OFFICIAL TELEVISION AND HOME THEATER
PARTNER OF THE PHILADELPHIA EAGLES
Visit PanasonicEagles.com
for Exclusive Savings!
BEST
FLY
THE
W A Y T O
WATCH ‘EM
BESTTHE
EaglesGameDayADs_TVonlyC.indd 1 10/29/15 2:42 PM

10. EVENTS

11. CES

12. CES 2015

13. CES 2016

14. TRADESHOWS
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15. EXPERIENTIAL

16. CELEBRITY

17. PARTNERSHIPS/SPONSORSHIPS

18. SPARTAN RACE

19. YAMAHA
Available at
shopyamaha.com

20. NY JETS

21. iHEART

22. SIRIUS XM
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I LOVE 4K. AND WHEN I THINK 4K, I THINK PANASONIC. YOU
ALREADY KNOW PANASONIC 4K SMART TVS ARE AMAZING—
, SUPER-SLIM, CRITICALLY ACCLAIMED PICTURE QUALITY,
WITH A CUSTOMIZABLE SMART TV PLATFORM… BUT
NOW THEY'VE TAKEN 4K EVEN FURTHER WITH THE BEST
SELECTION OF 4K CAMERAS, CAMCORDERS AND A POINT OF
VIEW ACTION CAM TOO ...
THIS ACTION CAM IS SO ADVANCED AND
COMPACT YOU CAN WEAR IT AT EYE LEVEL TO RECORD 4K
VIDEO EVEN
WHILE SWIMMING UNDER WATER. I WORE ONE AT
COMICCON (AND HAD A BLAST!…). AND THE 4K'S I REALLY
LOVE ARE
THE LUMIX 4K CAMERAS. THEY'RE CHANGING
PHOTOGRAPHY... MY LUMIX GH4 SHOOTS
4K VIDEO AND HD PHOTOS ... YOU ALSO CAN GRAB
STILLS FROM YOUR 4K VIDEO TO ENLARGE AND PRINT IN
HIGH RESOLUTION. AND IF YOU'RE INTO VIDEO, YOU WON'T
BELIEVE THE EDITING POWER YOU HAVE WITH 4K, OR THE
IMPROVED IMAGE QUALITY YOU'LL SEE VIEWING 4K VIDEO,
EVEN
ON REGULAR 1080P TVS. IT'S INCREDIBLE! THIS IS 4K.
THIS IS THE NEW PANASONIC. EXPLORE AND SHOP TODAY
AT PANASONIC.COM.

23. HONEYWELL

24. RETAIL

25. PACKAGING

26. DISPLAY

27. CATALOGS & MAILERS

28. POP UP SHOPS

29. ADVERTISING

30. PRINT
How do you replicate the
therapeutic touch of a
professional masseuse?
Youstudytheirhands.
We placed sensors on the expert thumbs
of Shiatsu, Swedish and deep tissue
massage therapists to learn and mimic
their movements. Mission accomplished.
panasonic.com/massage

31. DIGITAL

32. TECHNICS
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33. LUMIX
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34. DIGITAL ENGAGEMENT

35. EMAIL MARKETING

36. RICH CONTENT

37. PROSPECTING + RETARGETING

38. USER EXPERIENCE

39. HOLIDAY CAMPAIGN 2015
HOLIDAY

40. STRATEGY
Homepage Banner
Email
DP & SEM
GIFT GUIDE
Affiliate MarkeMng
Homepage
Email
DP & SEM
EXPEDITED
SHIPPING
Affiliates
MERRY
CHRISTMAS
Homepage
Email
DP & SEM
Affiliates
TREAT
YOURSELF
GREEN
MONDAY
Homepage
Email
DP & SEM
Affiliates
Homepage
Email
DP & SEM
Pinterest and Pinfluencer Campaign

41. CREATIVE

42. SALES TOOLS