Walrus is a cloud-based calendar and planning software created by Barbara Martin to simplify life for working moms. It allows anyone to update schedules and plans in real-time from multiple connected devices. The software aims to be intuitive, simple, compatible and smart by prioritizing important events, offering reminders and tools to simplify the day, and allowing cross-platform syncing. Over 67% of working moms are looking for a group planning tool to make family life easier. The founders aim to make the software positively addictive and viral by enabling constant communication between users throughout the day and quick connections through social media.