This document analyzes the failed resistance movement against a proposed Walmart store in Potsdam, New York between 1988 and 2008. It outlines the history of events using information from interviews, videos, records, and news articles. It then examines how the resistance was framed using identity, characterization, and story frames between different groups. Finally, it considers strategies the resisters could have used such as amplifying local celebrity voices, providing a working-class alternative to Walmart, and emphasizing labor unions.