Black popular media refers to ideas, perspectives, attitudes, and phenomena that are preferred within mainstream African American culture and heavily influenced by mass media. It permeates the everyday lives of African Americans. Black popular media highlights achievements but also contains negative portrayals that can influence how African Americans see themselves and how others view them. It is an important influence due to the economic power of African American consumers but has also been criticized for perpetuating stereotypes.

1. Black Popular Media

2. What is it?

3. Let’s break it down…
1 What the heck is it?
2 Who does it affect?
3 Why should I care
4 Criticism
5 Ratchet???

5. ‘Black Popular
Media’

6. the totality of ideas perspectives, attitudes, memes, images
and other phenomena that are preferred by an informal
consensus within the mainstream of a give culture. Heavily
influenced by mass media, this collection of ideas permeates
the everyday lives of the society.
Popular Media

7. Then
what
is

8. ‘Black Popular
Media’

9. Black Popular Media is all of those things…
Just pertaining to the African-
American culture, and interests

10. Who does this
effect?

11. EVERYBODY
Especially
African-Americans

12. Black Popular Media is essential in highlighting
the best of American …

19. Why does it matter?

20. Why????
Black Popular has an effect on the way that African-
American’s view themselves.

21. I wonder what I
will be in the
future…
Black Popular Media has such a big effect on her personal
outlook, it will help form her opinion on becoming…

25. Unfortunately, more often than not…
She sees the latter.

26. Black Popular Media has an effect on the way
YOU view and communicate with African-
Americans.

27. The concept of fear of African-Americans is
constantly generated through news and popular
media.

28. Which goes to show…
While Black Popular Media
does a great job at
highlighting achievement
It also contains many It is important for
negative portrayals. viewers of Black
Popular Media to
never stereotype
African-Americans
based on things
they see in the
media.

29. African-Americans as Consumers
23.9 million active African-American Internet users
Nielson 2011

30. African-Americans as Consumers
With a buying power of nearly $1 trillion annually, if
African-Americans were a country, they’d be the 16th
largest country in the world.
Nielson 2011

31. African-Americans as Consumers
The collective buying power of the African-American
population is projected to be at $1.1 trillion by 2015.
Nielson 2011

32. That definitely makes black popular media important
to companies looking to target an African-American
audience!

33. Criticism

34. Because there is no clear, literal
definition of

35. ‘Black Popular
Media’

36. This has caused Black Popular Media
to be characterized as destructive with
a negative connotation.

37. Black Popular Media also contains the
paradox of
PHENOMOLOGY

38. A paradox that asks

39. Ratchet:
Adj. A word commonly used in Black Popular Media
and youth African-American vocabulary to describe
something or someone that is nasty or undesirable.

40. What happens when…
An inside joke within the black community is exploited in Black Popular Media
and goes mainstream?

41. Click to play video ‘Ratchet Girl Anthem’

42. Honestly, what were
some of your
thoughts about
Blacks while
watching this video?

43. The stereotypes concerning Black
people are continuously perpetuated
by entertained African-Americans, as
well as people of other cultures,
whose entertainment often times
appears as mockery.

44. Result…
Click video
to play
Girl let me tell you what i got my mister mister, (girll what) a baby boy and it came with a sister
girl yes i'm pregnant but i still hit the club i'm in the middle of the floor no shoe WESSS UUUPPP
i had to get cute today, apple bottom jeans fur boots today
i had to keep it looking good cause my baby daddy just made bail
he a thug he'll shoot today
new baby need new shoes today, child support check get 2 today
got the track yesterday girl did you get the glue today ( you know it)
gone beef it up, move tramp, it's the 15 i got my food stamps
got a brand new piercing, brand new tat, i paid 95 dollars for this weave plus tax BOW

45. Had these girls never met African-
Americans before, how do you think
their views would have been shaped?
Black Popular Media communicated a view to them,
regardless of their previously existing view of African-
Americans.

46. Credits
Image/ Video Educational
http://www.flickr.com/photos/xsizzlex/4606041484/
http://media.photobucket.com/image/what%20is%20it/TibbyTerror/
1281920854180.png?o=6 Report: The power of the african-american consumer. (2011, September/October).
http://www.flickr.com/photos/franpan48/5819101552/
http://www.flickr.com/photos/51552913@N07/4936786334/
Nielson Wire. Retrieved from http://blog.nielsen.com/nielsenwire/consumer/
http://media.photobucket.com/image/4%20album%20beyonce/tinke
rbell097/beyonce-4-album-.jpg?o=2
report-the-power-of-the-african-american-consumer/
http://www.flickr.com/photos/saintsabina/2272814871/
http://media.photobucket.com/image/love%20and%20hip%20hop%2
0atlanta/ybfchic/may%25202012/610x360.jpg
http://www.flickr.com/photos/blackurbanite/3185657568/
http://people.ucsc.edu/~dgramajo/kobe24.jpg
http://thatblackgirlsite.com/blog/pop-culture/why-everyone-seems-
to-hate-hawthorne-and-my-advice-to-jada/
http://images5.fanpop.com/image/photos/30300000/Beez-in-the-
Trap-Music-Video-nicki-minaj-30391363-600-471.jpg
http://www.flickr.com/photos/56403768@N00/4296737212/ DISCLAIMER: None of the images in this presentation
http://www.flickr.com/photos/7238888@N02/4163436506/
http://gmid.files.wordpress.com/2010/12/news-anchor-did-it.jpg
belong to me! Thank you to all Flickr users who
http://www.flickr.com/photos/7549275@N07/4464627067/
granted me permission to use their images!
http://www.youtube.com/watch?v=yWuiguLBLbc
http://www.flickr.com/photos/erregiro/3388103356/in/photostream
/
http://www.flickr.com/photos/44632831@N07/4954627692/in/phot
In addition none of the videos used belong to me
ostream/
either!
http://www.flickr.com/photos/44632831@N07/4954037923/in/phot
ostream/
http://ecx.images-
amazon.com/images/I/51Gjn9RakNL._SL500_AA280_.jpg
http://ronetheboxhouston.files.wordpress.com/2012/01/rachet.jpg
http://www.youtube.com/watch?v=tT3htTWBogU
http://www.youtube.com/watch?v=mEVMo-zc_NY&feature=related