V&v presentation

S I N C E 1 9 8 8 M A S T E R W I N D O W D R E S S E R S

Ph. +39 0532 773629
Fax +39 0532 778182
info@vetrinevetrine.com
Via Calvino 28/A - 44100 Ferrara -
w w w.vetrinevetrine.com
- ITALY -

P R O F I L E

V I S U A L L A Y O U T
V I S U A L M E R C H A N D I S I N G
E D U C A T I O N
D E C O R A T I O N
G R A P H I C S
P O R T F O L I O

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

P R O F I L E

"Windows as a great means of communication",
this is the concept which has always inspired V&v’s staff
Master Window Dresser Fabrizio Berveglieri,
whose curricular experience actually coincides with the company’s history and successes,
presides over numerous professional training courses all over Italy, besides his own office in Ferrara.
It is not by chance that V&v has received much recognition and many marks of respect,
appearing in some of the most important specialized news magazines in the sector.
A vast choice of articles and items for the decorating and dressing of windows in a range of solutions addressed mainly
to points of sale and exhibition areas.
V&v deals with the planning and window dressing for campaigns, special events or routine change of season.
It also looks after the set up of many types of products, from a can of beans to a Ferrari Testarossa, as well as spectacles.

It offers advice services concerning theoretic and operating visual merchandising.
It relies upon highly specialized staff for works carried out directly at the points of sale all over the national territory.
.

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

V I S U A L L A Y O U T

We won’t let you go unnoticed.
Elegant, lively, young and refined.
We take care of the point of sale’s image,
suggesting to you the most efficient way to
present both your window and the routes
inside the point of sale thanks to the
arrangement of the structures and furnishings.
This way, we make products more attractive by
reinterpretating your company’s style through
our professionalism and
acquired experience.

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

D E C O R A T I O N
We personally manufacture the objects which adorn your windows all over Italy. Therefore, space is embellished with absolutely original and avant-garde
handicraft products, in terms of style and materials used.
Not only decorations but also set ups, structures and fittings for the point of sale, all planned according to the principles of visual merchandising.
We offer a hire service and sale of all the objects belonging to our collections sudivided into seasons and themes.

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

From windows to points of sale. A well designed retail display helps goods to be more appealing, thus reducing stock levels and
increase profitability.
The " Visual Merchandising" aims exactly at this: to transform the point of sale into a modern "selling machine" exploiting all the opportunities
of visual communication.

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

E D U C A T I O N
The teaching approach consists of multiple methods: the lectures are accompanied by practice tests and exercises (individual or group), presentations
of case studies, testimonies and moments of verification.
The high rate of interaction of our courses facilitates the practical tests of creation and window dressing.
For those who may wish to undertake the window dresser profession, we have developed the Brevetto Visual.
It is about a training package, including window dressing and visual merchandising courses, which supplies the competence and skills of the
professionals in the sector.
At the end of each course, the teaching will issue a certificate of attendance to each student who is then going to fill in an overall evaluation form about
the course attended.

T O C O M M U N I C A T E I N O R D E R T O S E L L
Knowing how to manage a relationship with a client in every situation using the
techniques of interpersonal communication and neuro-linguistic planning
B A S I C W I N D O W D R E S S I N G
Acquiring the fundamental, theoretic and practical skills to create original,
winning and profitable windows.
Studying in depth the fundamental methods and techniques of presentation
and setting of products in order to increase the point of sale’s profitability

A D V A N C E D W I N D O W D R E S S I N G
To deepen the creative and production skills connected to window dressing,
and to improve the use of various working techniques within the product
P R O D U C T P A C K A G I N G sector.
Learning about the packaging modalities and techniques.
Knowing materials, which are most suitable to the realization of packages
and gift parcels, and how to choose them.

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

G R A P H I C S
The study of the art of
digital graphics processing
at our clients’ service.
Absolute prerogative in the
communication of the
message, which has a
fundamental role more
than the stylistic
refinement.
We take care of
any type of
advertising graphics
from
planning
to production.

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

P O R T F O L I O

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

I N F O R M A T I O N

Ph. +39 0532 773629
Fax +39 0532 778182
- ITALY -

G E N E R A L I N F O R M AT I O N

M A R K E T I N G D E P T.
marketing@vetrinevetrine.com

MANAGEMENT
berveglieri@vetrinevetrine.com

w w w. v e t r i n e v e t r i n e . c o m

V&v presentation

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V&v presentation