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Vocier Startup Presentation @ StartupDorf
Vocier is a hardware company that focused on testing and learning in 2015 to prepare for global expansion, achieving significant success with a strong media response, international design awards, and the establishment of a retail network. The company has accomplished the launch of production, improved product designs, and built a loyal customer base. Ongoing challenges include increasing production speed, expanding the product line, and maintaining quality.
Vocier Startup Presentation @ StartupDorf
- 2. VOCIER Starting up ahardware company
- 3. 01.06.16 3 INTRODUCTION What wedo at VOCIER
- 4. 01.06.16 4 2015 INREVIEW A year to test and learn: What works, and why? ✓ Our approach for 2015 was to start low and test various ideas and hypothesis ✓ Goal was to learn as fast as possible and set up the company for global expansion » Global logistics » Global supply chain » Global customers » Global retail network ✓ We now have a very good understanding of the main ingredients for our success and future growth ✓ Main remaining challenges: increase production speed while keeping quality levels high, increase product line-up, expand the business
- 5. 01.06.16 5 WHAT WEHAVE ACCOMPLISHED VOCIER is a real success story ✓ Start of the production, product videos, pictures, homepage launch ✓ Successful launch with a great media response ✓ Recommendations and articles in GQ, Wall Street Journal, FOX TV, and many more... ✓ Lots of internationally recognized design awards ✓ Building global of retailer network, currently around 60 stores in 12 countries ✓ Very high service quality for customers ✓ Global logistics with 3 warehouses in USA, EU and HK ✓ Constant quality improvements in our production/quality processes ✓ Improved the product design in many ways ✓ Fanatic, delighted fans, not customers ✓ A truly global reach
- 6. 01.06.16 6 GREAT MEDIARESPONSE EARLY ON Articles in GQ, Esquire, Wall Street Journal, Selectism, ... GQ FOX TV Wall Street Journal Selectism Canary Wharf Magazine Shortlist Uncrate Acquire MNSWR Format Kurier Wirtschaftsblatt Kronen Zeitung Salzburger Nachrichten Der Standard ... ... And many many more
- 7. 01.06.16 7 FOCUS ONWORLD CLASS RETAIL PARTNERS Including world-wide leading department stores
- 8. 01.06.16 8 NUMEROUS DESIGNAWARDS The world‘s most awarded luggage
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