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Her kommer animasjon VM 2011 – EN POSITIV ARENA FOR EFFEKTIV KOMMUNIKASJON
[object Object],[object Object],[object Object],Ski- VM 2011 – Nordiske grener
Organisering av Ski-VM 2011 AS ,[object Object],[object Object],Styret 8 medlemmer Administrasjonen  20 til 25 medarbeidere
11   DAGER 21 - 22  ØVELSER OVER 600  UTØVERE OVER 60  NASJONALITETER CA. 2500    FRIVILLIGE   FUNKSJONÆRER OVER 300 000  TILSKUERE «HUNDREVIS» AV MILLIONER  TV-SEERE
Livssyklusen til VM-arrangøren 2006  2007  2008  2009  2010  2011 Visjon Verdier Mål Søknad Avvikling  Operasjons-  plan Plattform   VM Oslo 2011  Trening Strategisk  plan
Livssyklusen til VM-arrangøren 2006  2007  2008  2009  2010  2011 Organisasjon Operasjonsplaner Detaljbudsjett Søknad Operasjons-  plan Plattform   Trening Strategisk  plan Strategier Avvikling  VM Oslo 2011
Strategi og identitetsprosess for Ski-VM 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Målgrupper og løfter ,[object Object],[object Object],[object Object]
Målgrupper og løfter ,[object Object],[object Object],[object Object]
Identitet ,[object Object],[object Object],[object Object]
SAMMEN SKAL VI GJØRE VARME TING NÅR DET ER KALDT!
Her kommer animasjon
Her kommer animasjon
Kjennskap og holdninger Stolte av  Holmenkollen Kjenner til  Ski-VM 2011 Er positive til  Ski-VM 2011 Sier det er  sannsynlig at de  kommer som tilskuer Vurderer å stille opp  som frivillige 2008 2009 %
Hvis du skulle beskrive Holmenkollen som en person, hvilke av følgende egenskaper ville du da ment passer til Holmenkollen? Profil 2009 Profil 2008
EFFEKTIV KOMMUNIKASJON HANDLER OM  ,[object Object],[object Object],[object Object]
VÅRE AMBISJONER FOR KOMMUNIKASJON OG SALG ,[object Object],[object Object],[object Object]
KOMMUNIKASJONSEFFEKTER ,[object Object],[object Object]
MARKETINGKONSEPT OG SPONSORPAKKER ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsorship Packages TV-VISIBLE PRESENTER SPONSOR 1 Ski  Jumping SPONSOR 2 Ski  Jumping SPONSOR 3 Nordic  Combined SPONSOR 4 Nordic   Combined SPONSOR 5 Cross  Country SPONSOR 6 Cross  Country SPONSOR 8 Cross  Country SPONSOR 7 Cross  Country TIMING SPONSOR DATA SPONSOR NON TV-VISIBLE NATIONAL SPONSOR OFFICIAL SUPPLIERS
INTERNATIONAL SPONSORS - SPECIAL-RIGHTS TV-relevant Sponsorship Packages ,[object Object],[object Object],PACKAGE 2 Ski Jumping Team: ,[object Object],[object Object],PACKAGE 3 NoCo Individual: ,[object Object],PACKAGE 4 NoCo Team: ,[object Object],[object Object],PACKAGE 5 Cross Country Pursuit: ,[object Object],[object Object],PACKAGE 6 Cross Country Sprint: ,[object Object],[object Object],PACKAGE   1 Ski Jumping Individual::
TV-relevant Sponsorship Packages INTERNATIONAL SPONSORS - SPECIAL-RIGHTS ,[object Object],[object Object],PACKAGE 8 Cross Country Endurance: ,[object Object],[object Object],TIMING PACKAGE: ,[object Object],[object Object],DATA PACKAGE: ,[object Object],[object Object],PACKAGE 7 Cross Country Relay:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING KONSEPT
SALG – MÅL OG ORGANISERING ,[object Object],[object Object],[object Object],[object Object]
MULIGHETENE ,[object Object],[object Object],[object Object]
Arena Holmenkollen
Her kommer animasjon
Her kommer animasjon
Her kommer animasjon
Arena Oslo ,[object Object],[object Object]
UNIVERSITETSPLASSEN ,[object Object],[object Object],[object Object]
Arena VM-Paviljongen
Arena: våre hjemmesider
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Oslo – Verdens Vinterhovedstad
Ser vi  deg  i Ski-VM 2011??

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VM 2011 - en positiv arena for effektiv kommunikasjon