2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Viver de Bell-lloc, una heura ben arrelada
1. 8 EL 9 NOU POLÍTICA I SOCIETAT
El grup Viver de Bell-lloc celebra els discapacitat o que pateixen algun tras- situada a tocar de Montseny que es
30 anys d’existència aquests dies amb torn mental sever. L’entitat, a través convertirà en residència per a un grup
nous projectes per continuar treba- de les fundacions Viver de Bell-lloc de persones. A més, es treballaran les
llant per la inclusió de persones amb i Lluïsa Oller, recuperarà una masia feixes amb agricultura ecològica.
Una atenció
integral
CET Viver de Bell-lloc Asse-
gura un lloc de treball a
persones amb discapacitat o
trastorn mental garantint la
seva integració social. Treba-
lla en obres i manteniment
de jardineria, entorns fores-
tals i fluvials, viver d’heures,
producció i comercialització
d’aliments ecològics agraris
i ramaders, vigilància d’apar-
caments, manteniment de
mobiliari urbà o pintura i
senyalització viària. En penja
La Tavella, dedicada a l’horta
ecològica. Per a la distribució
dels productes s’ha creat Eco-
grup Aliments Socialment
Responsables. Dóna feina a
77 persones.
FOTÒGRAF
Servei d’ajustament perso-
nal i social S’ocupa de donar
Un corral per a 500 gallines més Samalús. Es passarà de les 500 gallines com botigues de proximitat, menjadors suport a les persones que
que tenien fins ara a un miler. La pro- de centres educatius o cooperatives de treballen al Centre Especial
Cànoves i Samalús ducció d’ous es reparteix a través de les consumidors. Cada divendres de les 11 de Treball de Viver de Bell-
La Tavella doblarà la capacitat del galli- cistelles de productes ecològics però del matí a les 3 de la tarda també fan lloc a través d’un programa
ner que té a la finca situada a Cànoves i també amb altres canals de distribució venda directa a la mateixa finca. d’atenció individualitzada.
Llar-residència Bell-lloc
Viver de Bell-lloc reobre una masia Ofereix un servei residencial
a 16 persones amb discapaci-
tat intel·lectual que necessi-
ten un lloc de residència per
de Fogars per a conreus i residència l’absència de familiars o per
manca de recursos socials i
econòmics. Pertany a la Fun-
dació Lluïsa Oller.
Viver de Bell-lloc celebra 30 anys de vida amb nous projectes per a la integració de discapacitats
Servei de vida indepen-
dent Vinculat també a la
Cardedeu tenim a Cardedeu”, apunta. discapacitats físiques (5) lectius. Vetllem perquè Fundació Lluïsa Oller, aquest
Per gestionar l’espai forestal, que fan feines de jardine- tinguin un lloc de treball servei assisteix persones que
Ferran Polo es tirarà endavant un ramat ria o agricultura ecològica, adequat a les seves necessi- viuen en el seu propi habitat-
Viver de Bell-lloc ultima la de cabres. entre d’altres. A banda, hi ha tats”, explica l’actual gerent ge o en una llar compartida
recuperació de l’activitat El grup Viver de Bell-lloc un equip d’especialistes de de Viver de Bell-lloc. amb un petit grup. En forma
agrària a la finca de Can Llu- celebra 30 anys de vida suport a aquestes persones La iniciativa de Can Lluís part el pis de Cardedeu on hi
ís, situada a tocar del nucli aquest 2013. Actualment, format per una trentena de s’afegirà a la que ja estan viuen quatre treballadores
urbà de Montseny però en dóna feina a 77 persones persones més. “El nostre tirant endavant a Can Sala, a del grup.
terme de Fogars. L’objectiu entre persones amb discapa- objectiu és aconseguir una Santa Maria de Palautordera,
és convertir aquesta masia citat mental (50), trastorns vida el més normalitzada on hi ha conreus per a La Servei d’acollida i orienta-
en el lloc de residència per a mentals (22) i persones amb possible per a aquests col· Tavella. Aquesta plataforma ció Atén la demanda de les
un grup de persones amb dis- de distribució de cistelles de persones que s’interessen
capacitat o trastorns mentals.
“Repetirem l’experiència del
Un ramat de cabres productes ecològics té ja 900
clients a qui es fa un repar-
pels diversos recursos que
ofereix l’entitat.
pis de Cardedeu on viuen un
grup de quatre noies amb un amb micromecenatge timent mensual. L’objectiu
per a aquest 2013 és arribar Servei de formació ocu-
monitor”, comenta Carlos als 1.400 clients. Una altra pacional Especialitzat en
Sopeña, gerent de Viver de F.P. línia que Viver de Bell-lloc programes de formació per a
Bell-lloc. Viver de Bell-lloc ha posat en marxa aquesta setmana una vol potenciar ara és el treball persones amb discapacitat o
Els inquilins de Can Llu- acció de micromecenatge per finançar la creació d’un ramat de persones amb discapacitat trastorns mentals severs.
ís s’encarregaran d’anar de cabres per a les finques que la fundació té a Santa Maria o trastorns mentals dins de
recuperant les antigues de Palautordera i Montseny. El projecte preveu l’elaboració l’empresa ordinària. Actual- Servei d’inserció labo-
feixes de conreu que hi ha de formatges de cabra i altres derivats làctics, la neteja de ment, ja hi ha un grup d’em- ral Té cura de la integració
al voltant de la masia –unes sotabosc en espais del Parc Natural del Montseny o la prepa- pleats que treballen al ferro- d’aquests dos col·lectius al
13 hectàrees– i gestionar ració del bestiar per a la cria. Viver de Bell-lloc espera recollir veller Ferimet, a Granollers, mercat ordinari de treball.
l’espai forestal de la finca, un mínim de 3.000 euros a través de la plataforma Goteo. en una línia de triatge.
que en total té unes 40 ha. org. Aquests diners han de servir per pagar la inversió inicial: A l’abril, Viver de Bell-lloc Associació Viver de Bell-
Els productes agraris que en compra del bestiar o la construcció dels tancats, entre d’al- farà un acte per celebrar els llocPromou accions de parti-
sorgeixin es comercialitzaran tres. L’acció beneficiarà persones amb discapacitat mental 30 anys amb la presència del cipació activa de les persones
a través de La Tavella i les o trastorn mental sever creant nous llocs de treball. Aquest conseller d’Empresa i Ocu- amb discapacitat o trastorns
seves cistelles ecològiques. dimecres, l’entitat havia sumat ja 145 euros a partir de nou pació, Felip Puig. També s’hi mentals. Ofereix serveis
“La finca està a 700 metres aportacions. Viver de Bell-lloc ofereix una visita a les seves presentarà el Pla Estratègic d’oci i de voluntariat per a
i ens dóna unes opcions de instal·lacions a les persones que donin 20 euros o descomptes que defineix les línies d’acció persones que volen partici-
conreu diferents de les que en les cistelles de La Tavella aportant-ne 50. dels propers anys. par en activitats de suport.
Dijous, 28 de març de 2013
2. EL 9 NOU POLÍTICA I SOCIETAT 30 anys de Viver de Bell-lloc 9
no hi havia cap viver de la
zona que només fes heura”,
explica Manel Palou, que va
incorporar-se a Viver de Bell-
lloc com a director gerent
l’any 1990 i hi ha estat fins al
desembre de 2012. “L’heura
era una plantació senzilla
però que genera més feina i
ens permetia tenir més per-
sonal ocupat. Vam trobar ben
bé el producte que necessità-
vem”, afegeix Palou.
L’any 1991, Viver de
Bell-lloc va voler fer un pas
més. “Vam pensar que calia
ampliar l’activitat amb el
Alguns dels nois que van començar a treballar a Viver de Bell-lloc l’any 1983 El conreu de l’heura, que ha estat l’especialitat del Viver, en una foto de 1995 manteniment de jardineria”,
comenta Palou. Aquella deci-
sió es va convertir en realitat
“Granollers va ser
el primer client en
jardineria i va ser
molt important”
el 18 de novembre de 1991.
Aquell dia, un primer grup
de persones amb discapacitat
va començar a treballar en el
manteniment de la jardineria
del cementiri de Granollers i
d’altres espais de la Font Ver-
da. “Granollers va ser el nos-
Un dinar amb treballadors de la fundació i monitors de l’any 1995 Un dels grups que treballa en el manteniment de zones verdes l’any 2006 tre primer client i va ser molt
emblemàtic. Si Granollers
Una heura ben arrelada
confiava en nosaltres era
fàcil que altres ajuntaments
també ho fessin”, diu Palou.
La introducció de la jardine-
Viver de Bell-lloc va especialitzar-se en el conreu d’heura per incrementar els llocs de treball ria també va obrir Viver de
Bell-lloc a la comarca perquè,
fins aquell moment, la majo-
Cardedeu ria dels alumnes venien del
centre de Sant Fost vinculat
F.P. a l’Ajuntament de Barcelona.
El Diccionari de l’Institut El nou pas endavant va
d’Estudis Catalans defineix arribar amb la creació de La
l’heura com a “liana de la Tavella, que es va instal·lar
família de les araliàcies pro- en uns terrenys de l’Incasòl,
veïda d’arrels adventícies a situats en terme de Cànoves.
través de les quals s’arrapa “Necessitàvem un altre nego-
als arbres i a les parets”. Per ci on el client no fos l’admi-
Viver de Bell-lloc, l’heura nistració. Volíem anar direc-
és molt més que una planta. tament al client final i per
El seu cultiu ha permès el això vam pensar amb l’agri-
creixement d’una iniciativa cultura”, explica. El projecte
sorgida l’any 1982 d’un grup es va començar a gestar l’any
de pares que volien donar 2000 i va començar a caminar
una opció d’inserció laboral sis anys després. En aquest
als seus fills amb discapacitat cas, els va permetre comen-
i que, 30 anys després, dóna çar a treballar amb persones
feina a més de 70 persones amb trastorn mental amb
amb discapacitat o trastorns el centre de referència de
FERRAN POLO
mentals a través del conreu Benito Menni. “El treball és
d’heura però també d’horta- un element molt important
lisses ecològiques, el mante- per a les persones amb tras-
niment de zones verdes o el “No li faràs tu. Tu li ensenyaràs” rega de la tasca més assistencial. Infermera torn mental”, assegura. En
control de zones vermelles de professió, va arrencar aquesta aventura un principi, es va pensar a no
d’aparcament. Cardedeu poc després de quedar-se vídua. Oller tenia barrejar els dos col·lectius
Viver de Bell-lloc va cons- Lluïsa Oller, de 84 anys, ha estat una peça una germana amb discapacitat i explica que però l’experiència els ha
tituir-se formalment el 20 de clau en aquests 30 anys de Viver de Bell- sempre l’ha guiat una frase que li va dir el demostrat que els dos col·
març de 1983 i va començar a lloc. Hi va treballar fins que es va jubilar als seu pare. “No li faràs tu. Tu li ensenyaràs lectius poden treballar ple-
caminar el setembre d’aquell 65 anys però ha seguit estretament vincula- fins que ella n’aprengui”. A la foto, Oller gats. “No es tracta de tenir-
any amb un grup de sis joves da a l’entitat. De fet, és la presidenta de la amb una imatge del grup de discapacitats i los separats. Es tracta de
amb discapacitat que havien fundació que porta el seu nom i que s’encar- treballadors de Viver de Bell-lloc el 1983. tractar cadascú com neces-
acabat el procés formatiu en sita”. El treball en inserció
un centre situat a Sant Fost laboral ha anat acompanyat
i vinculat a l’Ajuntament de social de l’antiga Caixa de amb un equip de professio- seguida vam ser 12, 18 i 25”, d’una tasca assistencial amb
Barcelona. Aquell grup de Barcelona, que els va cedir nals pagats per la Generali- recorda Oller. Per aquest la creació d’una residència i
joves no havia pogut trobar uns terrenys de conreu al tat. Entre aquestes persones, creixement, va ser clau pisos on viuen persones amb
una sortida laboral com costat de l’antiga escola Bell- hi havia Lluïsa Oller, que l’heura. “La cura dels arbres discapacitat. “No treballem
companys d’altres generaci- lloc, a Cardedeu. Van comen- era l’encarregada d’ensenyar donava molt poca ocupació per fer verdura. Fem verdura
ons. El grup de pares es va çar l’activitat viverista amb aquell grup inicial. “Vam perquè generen poca feina. per donar feina a gent que ho
posar en contacte amb l’obra el conreu d’arbres i arbustos començar amb 6 però de Aleshores, vam veure que necessita”, apunta Palou.
Dijous, 28 de març de 2013