This document profiles a person who has worked in various creative fields including graphic design, editorial writing, television writing, radio, and copywriting. They began their career in graphic design but later transitioned to writing, working on magazine articles, newspaper columns, television show pitches and treatments, and radio segments. Their experience spans both design and writing roles, and they have created content and strategies across print, online, television, and radio platforms. They are now a freelance copywriting and design specialist who can write in various styles and create marketing materials.

2. profile
COPYWRITER GRAPHIC
DESIGNER
IDEAS
PERSON

3. graphics
Fresh out of school, I jumped into the world of graphic design.
Some clients...
I even did some “print management.”
That’s when we read things on “paper.”
(I know, right? CRAZY!)

4. graphics
I’m great with all
of these....
Some work samples...
open studio
:
jeff hallbauer and zoe hodgson
Please join us for some wine,
cheese and a showing of our latest
artworks at our brand new studio.
05.30.2013 | 4-8 pm
112 East Hastings
buzzer: 604.230.5247

5. graphics
And some more....
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Interiors
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Retail
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Design/Build
4.
Restaurant
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please join us
★ For cocktails and dinner ★
Friday November 18th, 7 pm ★ 5012 Marguerite Street
RSVP to cherie@hodgsonda.com
It was a richly rewarding skillset. But I felt something was missing...

6. Next stop: editorial.


writing

7. My first assignment was The Curve—a “charticle.”
Every week I would chart the rise
and fall of significant trends in an
irreverent way.
Things like...cigars, Concorde,
Helvetica and a few others...
writing

8. ...and I told the story
of adopting a boy from
Ethiopia in the pages of
Chatelaine.
Later I had a column in the National Post.
writing
Office Space: in
which, each week, I pro-file
industry hotshots about
their
work environments...

9. Combining layout and writing skills, I started my own business.
I specialize in writing development pitches for
television production companies.
The integration of writing
and design proved the key
to successful pitches.
copywriting

10. copywriting
I’ve created many pitch documents. These three were all green-lit by the network...
My clients were very happy!

11. profile
I engaged social media to help boost network ratings.
Crafting their online strategies,
I helped producers bridge the gap
between old and new media.

12. When you work in radio, you learn so much. Added bonus: it makes you a
riveting conversation companion at cocktail parties.
Coordinated Facebook and
Twitter presence...
Found & pitched story ideas...
Edited & packaged segments
using radio editing software...
Wrote intros & questions
for hosts...
Fascinating!
Right?
radio

13. Reality TV needed writers and I was there.
(Yes they, actually have writers!)
COTTAGE CHEESE (13x30 factual series)
You know all that kitschy stuff you find in old cottages & coun-try
homes? That’s what this show was all about.
MY RETREAT (13x30 factual series)
Each episode features virtual tours of some of the country’s
most amazing vacation homes.
television

14. BATTLE OF THE BLADES
I wrote the things that hosts Ron McLean
and Kurt Browning said on air.
DAILY PLANET
I was head writer on Discovery Channel’s
daily news program.
television
And the
winner is...

15. Writer/researcher: Clara’s Big Ride
As well as writing the film
treatment, I worked with the
production team to find
fascinating people to tell their
stories about mental
health struggles.
television

16. recap
content & design I’M
lizhodgson@gmail.com
@howzliz
LET’S KEEP IN TOUCH ca.linkedin.com/in/lizhodgson
416.458.9757
Je parle français
(y un poco de
español!)
“I’m a copywriting and design
specialist with five years+ experience
inside print and TV media. Happy to
write in any style, including conversa-tional
and formal. With my in-depth
knowledge of Adobe Suite, I can
create beautiful documents.”
COPYWRITING
CONTENT
EDITORIAL