The document discusses pre-production techniques for a recipe card project, including financing, time management, personnel, facilities, locations, clearances, and regulatory bodies. It identifies self-financing as the most likely option and outlines a plan for collaboration and meeting deadlines. Location releases and model releases are needed. Copyright and health and safety regulations must be considered. The Advertising Standards Authority's codes of practice on advertising to children and environmental claims may apply.
The document discusses different types of briefs that media companies may receive from clients:
- Contractual briefs outline the task, timeline, and payment for a project. They ensure work and payment are guaranteed.
- Formal briefs only provide necessary details to complete the project. Additional details require negotiation.
- Informal briefs have no written contract. Work can be done at one's own pace but there is no payment guarantee.
- Cooperative briefs involve multiple companies working together on a project. Disagreements could delay work.
The document examines advantages and disadvantages of each brief type and stresses the importance of understanding client needs, constraints, and legal/ethical considerations when
Here are some sources to find information on regulatory guidelines:
- Advertising Standards Authority (ASA) website (www.asa.org.uk) - The ASA publishes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). This contains detailed guidelines on advertising rules.
- Committee of Advertising Practice (CAP) website (www.cap.org.uk) - CAP helps maintain the UK advertising codes and provides guidance on interpreting the codes.
- Ofcom website (www.ofcom.org.uk) - Ofcom is the communications regulator in the UK. Their website provides information on broadcasting codes and regulations.
- Food Standards Agency (FSA) website (
Here are some sources to find information on regulatory guidelines:
- Advertising Standards Authority (ASA) website (www.asa.org.uk) - The ASA publishes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). This contains detailed guidelines on advertising rules.
- Committee of Advertising Practice (CAP) website (www.cap.org.uk) - CAP helps maintain the UK advertising codes and provides guidance on interpreting the codes.
- Ofcom website (www.ofcom.org.uk) - Ofcom is the communications regulator in the UK. Their website provides information on broadcasting codes and regulations.
- Food Standards Agency (FSA) website (
This brief provides opportunities for self-development and learning new skills. As we will be working cooperatively and negotiating aspects of the brief, it allows us to develop collaboration skills. Producing recipe cards provides an opportunity to learn and practice visual design skills. The brief also offers a chance to multi-skill, drawing on both visual design and written communication abilities. Completing the brief will be contributing work to a real client, the Vegetarian Society, giving experience fulfilling an external commission. Overall, this brief presents opportunities to grow skills that are valuable for media production careers.
The document provides definitions for different types of project funding such as self-financing, employer/client financing, and Kickstarter crowdfunding. It discusses which funding source is most likely for the student production project and lists equipment, locations, and other aspects that will require financing. The document also addresses personnel, schedules, contingency planning, legal requirements, and regulatory guidelines for the project.
The document provides definitions for different types of project funding such as self-financing, employer/client financing, and Kickstarter crowdfunding. It discusses which funding source is most likely for the student production project and lists equipment, locations, and other aspects that will require financing. The document also addresses personnel, schedules, contingency planning, legal requirements, and regulatory guidelines for the project.
The team will produce greeting cards promoting healthy food options using a small self-financed production team of 2 people. They will need to secure a kitchen location, source ingredients, hire a photographer, and find a model. Legal clearances like releases and following ASA guidelines will be required. Contingency time will help ensure deadlines are met for this low-budget student project.
The document discusses financing, time management, personnel, facilities, contributors, and locations for a media production project to create recipe cards for the Vegetarian Society. It will be self-financed by the media producers. They will split tasks and check each other's work to stay on schedule. Personnel needs include researchers, copywriters, photographers, graphic designers, and printers. Equipment will come from the college and producers. Locations scouted are a home kitchen and college studio.
The document discusses different types of briefs that media companies may receive from clients:
- Contractual briefs outline the task, timeline, and payment for a project. They ensure work and payment are guaranteed.
- Formal briefs only provide necessary details to complete the project. Additional details require negotiation.
- Informal briefs have no written contract. Work can be done at one's own pace but there is no payment guarantee.
- Cooperative briefs involve multiple companies working together on a project. Disagreements could delay work.
The document examines advantages and disadvantages of each brief type and stresses the importance of understanding client needs, constraints, and legal/ethical considerations when
Here are some sources to find information on regulatory guidelines:
- Advertising Standards Authority (ASA) website (www.asa.org.uk) - The ASA publishes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). This contains detailed guidelines on advertising rules.
- Committee of Advertising Practice (CAP) website (www.cap.org.uk) - CAP helps maintain the UK advertising codes and provides guidance on interpreting the codes.
- Ofcom website (www.ofcom.org.uk) - Ofcom is the communications regulator in the UK. Their website provides information on broadcasting codes and regulations.
- Food Standards Agency (FSA) website (
Here are some sources to find information on regulatory guidelines:
- Advertising Standards Authority (ASA) website (www.asa.org.uk) - The ASA publishes the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code). This contains detailed guidelines on advertising rules.
- Committee of Advertising Practice (CAP) website (www.cap.org.uk) - CAP helps maintain the UK advertising codes and provides guidance on interpreting the codes.
- Ofcom website (www.ofcom.org.uk) - Ofcom is the communications regulator in the UK. Their website provides information on broadcasting codes and regulations.
- Food Standards Agency (FSA) website (
This brief provides opportunities for self-development and learning new skills. As we will be working cooperatively and negotiating aspects of the brief, it allows us to develop collaboration skills. Producing recipe cards provides an opportunity to learn and practice visual design skills. The brief also offers a chance to multi-skill, drawing on both visual design and written communication abilities. Completing the brief will be contributing work to a real client, the Vegetarian Society, giving experience fulfilling an external commission. Overall, this brief presents opportunities to grow skills that are valuable for media production careers.
The document provides definitions for different types of project funding such as self-financing, employer/client financing, and Kickstarter crowdfunding. It discusses which funding source is most likely for the student production project and lists equipment, locations, and other aspects that will require financing. The document also addresses personnel, schedules, contingency planning, legal requirements, and regulatory guidelines for the project.
The document provides definitions for different types of project funding such as self-financing, employer/client financing, and Kickstarter crowdfunding. It discusses which funding source is most likely for the student production project and lists equipment, locations, and other aspects that will require financing. The document also addresses personnel, schedules, contingency planning, legal requirements, and regulatory guidelines for the project.
The team will produce greeting cards promoting healthy food options using a small self-financed production team of 2 people. They will need to secure a kitchen location, source ingredients, hire a photographer, and find a model. Legal clearances like releases and following ASA guidelines will be required. Contingency time will help ensure deadlines are met for this low-budget student project.
The document discusses financing, time management, personnel, facilities, contributors, and locations for a media production project to create recipe cards for the Vegetarian Society. It will be self-financed by the media producers. They will split tasks and check each other's work to stay on schedule. Personnel needs include researchers, copywriters, photographers, graphic designers, and printers. Equipment will come from the college and producers. Locations scouted are a home kitchen and college studio.
This document discusses pre-production planning for a project creating greeting cards focused on food. It identifies self-financing as the most likely funding source. Equipment needs include a camera, computer, and kitchen facilities. A small two-person team will be sufficient given their skills and knowledge. Production roles will be split between the two members. Locations like a kitchen require safety consideration. Legal requirements include location and image releases and following Advertising Standards Authority guidelines which can be found on their website.
The document discusses various pre-production techniques for a recipe card photography project, including defining sources of funding, allocating time and budgets, determining personnel and team roles, securing necessary equipment and facilities, identifying suitable locations, and considering relevant legal and regulatory requirements. Client financing is identified as the most suitable funding option. Contingency time and structured deadlines are discussed as ways to help stick to schedules. Location releases and ASA guidelines are identified as important to follow for legal and regulatory compliance.
The document discusses various pre-production techniques for a recipe card photography project, including defining sources of funding, allocating time and scheduling, determining personnel and job roles, acquiring necessary equipment and facilities, identifying suitable locations, and considering relevant legal and regulatory requirements. Client financing is identified as the most suitable funding option. Methods for staying on schedule and allocating contingency time are provided. Team size, roles, and sourcing personnel are addressed. Requirements for permits, releases, and following advertising standards guidelines are also summarized.
This document provides information about pre-production techniques for creating a set of greeting cards focused on food experiences. It discusses sources of funding, budget items that require financing, methods for managing time and allowing for contingencies, using a small two-person team with defined roles, identifying necessary equipment, locations, and following relevant legal and regulatory guidelines. The intended source of funding is self-financing to maintain creative control while keeping costs low.
The document discusses various pre-production techniques for a project including defining sources of funding, creating a schedule to meet deadlines, planning for contingency time, assembling a small production team, identifying necessary equipment and facilities, scouting locations, and considering legal requirements and regulatory bodies. The project will be client-funded and involve creating recipe cards with photographs of the dishes.
The document discusses various pre-production techniques for a project including defining sources of funding, creating a schedule to meet deadlines, planning for contingency time, assembling a small production team, identifying required equipment and facilities, scouting locations, and considering necessary legal and regulatory requirements. The project will be client-funded and involve creating recipe cards with photographs of vegetarian meals for a client.
The document discusses various pre-production techniques for a project creating recipe cards, including defining sources of funding, creating a schedule to meet deadlines, allocating contingency time, assembling a small production team, and identifying necessary equipment, facilities, and locations. It also addresses legal requirements like acquiring model and location releases and considering copyright and health and safety regulations.
The student will produce a set of recipe cards showcasing recipes and photographs. They plan to self-finance the project due to reliability and lack of repayment obligations. Key aspects requiring financing include personnel like a chef, photographer, and models. Images, location/studio rentals, equipment rentals, printing, and ingredients will also need funding. The student aims to complete one card per week over 10 weeks to stay on schedule. Contingency time is allocated to address risks and delays. A small team including the student, chef, models, and photographer will be assembled from personal networks. Required equipment and facilities include cooking equipment, tripods, cameras, ingredients, and printers. Location release forms are important to avoid legal issues from
The document discusses pre-production techniques for a project creating recipe cards, including defining sources of finance, creating a schedule and allowing for contingency time, determining the necessary team roles and skills, identifying equipment and location needs while considering limitations and legal requirements, and following the guidelines of regulatory bodies like the Advertising Standards Authority. The client will finance the project, requiring the team to work within their budget. Careful planning of timelines and allowing for unexpected delays will help ensure deadlines are met. The small team will take on roles like chef, photographer and designer, finding additional contributors as needed. Locations must be practical and legally accessible while meeting the needs of the project.
The document discusses planning and financing an independent food photography production, including defining self financing and employer financing, listing equipment, locations, and legal considerations needed, and choosing to self finance the production due to wanting full creative control without owing money back. Personnel will be kept small and may include the document's author as photographer and chef alongside another for graphic design and modeling.
Pre production techniques recipe cardsAbbeyAndJess
This document discusses pre-production techniques for a project. It defines different types of funding sources like self-financing, employer/client financing, and Kickstarter. It discusses advantages and disadvantages of different funding options. It also addresses personnel needs, facilities, equipment, locations, schedules, legal requirements, and regulatory bodies to consider for a production.
Pre production techniques recipe cardsAbbeyAndJess
The document discusses pre-production techniques for a project involving Abbey and Jess in finance. It provides definitions for self-financed, employer/client financed, and Kickstarter funding models. It also considers which funding source would be most suitable for the project and the advantages and disadvantages of different options.
The document discusses various pre-production techniques for a project including finance, time management, personnel, facilities, locations, legal requirements, and regulatory bodies. It notes that self-financing would allow complete control but may not provide enough money. It outlines creating a small team with roles like model, copywriter, photographer, and chef. Locations, equipment, and resources are considered along with any limitations. The importance of model/location release forms and legal aspects like photograph permissions are covered. Finally, following guidelines from the ASA is mentioned.
Pre production techniques recipe cardsAbbeyAndJess
This document provides definitions and information about different types of funding for productions, including self-financing, employer/client financing, and Kickstarter. It discusses which type of funding would be most suitable for the student's own production project due to its small scale. It also addresses various pre-production considerations like creating schedules and allocating contingency time to meet deadlines, assembling a small team, securing necessary equipment and locations, and obtaining required permissions and releases. Regulatory bodies like the ASA that set advertising guidelines are discussed in the context of the student's food advertisement cards project.
This document defines key pre-production terms and financing options for a recipe card project. It discusses self-financing as the most likely option since the project will use the students' own resources. It also outlines aspects that will require financing such as software, equipment, models, food, and potential locations. Contingency time is discussed as beneficial to allow for errors or improvements. The team size is planned as small, around 5-10 people, to better manage work. Required roles include photographer, graphic designer, and chef/expert.
The document discusses pre-production planning for a photography project focusing on food. It covers sources of funding, with the team deciding to use self-financing. It also addresses scheduling, contingency planning, personnel roles, location scouting, model releases, and relevant legal and regulatory considerations around health and safety, copyright, and advertising food to children.
Hannah will self-finance her production of recipe cards for children. Self-financing means she will pay for all costs herself, which has advantages of full creative control but risks her being out of pocket or in debt. Her production will require financing for personnel like a photographer, equipment, ingredients, and printing. She plans to have a team of two including herself and a friend, with roles like photographer, chef, and graphic designer. Locations will likely be homes to avoid costs, and she will use a recce to identify suitable locations. Legal and regulatory considerations include copyright, health and safety, and food advertising guidelines from the ASA.
The document discusses pre-production planning for a photography project focusing on food. It covers sources of funding, with the team deciding to use self-financing. It also addresses personnel, with a small team planned including the students as graphic designers, photographers, models, and copywriters. Locations and equipment needs are listed, along with considerations for legal requirements, releases, and following regulatory guidelines from bodies like the ASA and CAP.
The document discusses pre-production planning for a student media project. It covers sources of funding, with the students deciding to use self-financing. It also addresses scheduling, contingency planning, personnel, facilities, locations, model releases, legal requirements, and relevant regulatory bodies. The students plan to self-finance their small-scale production, which will involve photographing homemade dishes. They discuss establishing schedules, managing risks, and following guidelines from the ASA and CAP.
The document discusses pre-production planning for a photography project focusing on food. It covers sources of funding, with the team deciding on self-financing. It also addresses scheduling, contingency planning, personnel, facilities, locations, model/location release forms, legal requirements, and relevant regulatory bodies like the ASA and CAP. The small team aims to keep costs low while effectively planning and executing their food photography production.
This document discusses pre-production planning for a project creating greeting cards focused on food. It identifies self-financing as the most likely funding source. Equipment needs include a camera, computer, and kitchen facilities. A small two-person team will be sufficient given their skills and knowledge. Production roles will be split between the two members. Locations like a kitchen require safety consideration. Legal requirements include location and image releases and following Advertising Standards Authority guidelines which can be found on their website.
The document discusses various pre-production techniques for a recipe card photography project, including defining sources of funding, allocating time and budgets, determining personnel and team roles, securing necessary equipment and facilities, identifying suitable locations, and considering relevant legal and regulatory requirements. Client financing is identified as the most suitable funding option. Contingency time and structured deadlines are discussed as ways to help stick to schedules. Location releases and ASA guidelines are identified as important to follow for legal and regulatory compliance.
The document discusses various pre-production techniques for a recipe card photography project, including defining sources of funding, allocating time and scheduling, determining personnel and job roles, acquiring necessary equipment and facilities, identifying suitable locations, and considering relevant legal and regulatory requirements. Client financing is identified as the most suitable funding option. Methods for staying on schedule and allocating contingency time are provided. Team size, roles, and sourcing personnel are addressed. Requirements for permits, releases, and following advertising standards guidelines are also summarized.
This document provides information about pre-production techniques for creating a set of greeting cards focused on food experiences. It discusses sources of funding, budget items that require financing, methods for managing time and allowing for contingencies, using a small two-person team with defined roles, identifying necessary equipment, locations, and following relevant legal and regulatory guidelines. The intended source of funding is self-financing to maintain creative control while keeping costs low.
The document discusses various pre-production techniques for a project including defining sources of funding, creating a schedule to meet deadlines, planning for contingency time, assembling a small production team, identifying necessary equipment and facilities, scouting locations, and considering legal requirements and regulatory bodies. The project will be client-funded and involve creating recipe cards with photographs of the dishes.
The document discusses various pre-production techniques for a project including defining sources of funding, creating a schedule to meet deadlines, planning for contingency time, assembling a small production team, identifying required equipment and facilities, scouting locations, and considering necessary legal and regulatory requirements. The project will be client-funded and involve creating recipe cards with photographs of vegetarian meals for a client.
The document discusses various pre-production techniques for a project creating recipe cards, including defining sources of funding, creating a schedule to meet deadlines, allocating contingency time, assembling a small production team, and identifying necessary equipment, facilities, and locations. It also addresses legal requirements like acquiring model and location releases and considering copyright and health and safety regulations.
The student will produce a set of recipe cards showcasing recipes and photographs. They plan to self-finance the project due to reliability and lack of repayment obligations. Key aspects requiring financing include personnel like a chef, photographer, and models. Images, location/studio rentals, equipment rentals, printing, and ingredients will also need funding. The student aims to complete one card per week over 10 weeks to stay on schedule. Contingency time is allocated to address risks and delays. A small team including the student, chef, models, and photographer will be assembled from personal networks. Required equipment and facilities include cooking equipment, tripods, cameras, ingredients, and printers. Location release forms are important to avoid legal issues from
The document discusses pre-production techniques for a project creating recipe cards, including defining sources of finance, creating a schedule and allowing for contingency time, determining the necessary team roles and skills, identifying equipment and location needs while considering limitations and legal requirements, and following the guidelines of regulatory bodies like the Advertising Standards Authority. The client will finance the project, requiring the team to work within their budget. Careful planning of timelines and allowing for unexpected delays will help ensure deadlines are met. The small team will take on roles like chef, photographer and designer, finding additional contributors as needed. Locations must be practical and legally accessible while meeting the needs of the project.
The document discusses planning and financing an independent food photography production, including defining self financing and employer financing, listing equipment, locations, and legal considerations needed, and choosing to self finance the production due to wanting full creative control without owing money back. Personnel will be kept small and may include the document's author as photographer and chef alongside another for graphic design and modeling.
Pre production techniques recipe cardsAbbeyAndJess
This document discusses pre-production techniques for a project. It defines different types of funding sources like self-financing, employer/client financing, and Kickstarter. It discusses advantages and disadvantages of different funding options. It also addresses personnel needs, facilities, equipment, locations, schedules, legal requirements, and regulatory bodies to consider for a production.
Pre production techniques recipe cardsAbbeyAndJess
The document discusses pre-production techniques for a project involving Abbey and Jess in finance. It provides definitions for self-financed, employer/client financed, and Kickstarter funding models. It also considers which funding source would be most suitable for the project and the advantages and disadvantages of different options.
The document discusses various pre-production techniques for a project including finance, time management, personnel, facilities, locations, legal requirements, and regulatory bodies. It notes that self-financing would allow complete control but may not provide enough money. It outlines creating a small team with roles like model, copywriter, photographer, and chef. Locations, equipment, and resources are considered along with any limitations. The importance of model/location release forms and legal aspects like photograph permissions are covered. Finally, following guidelines from the ASA is mentioned.
Pre production techniques recipe cardsAbbeyAndJess
This document provides definitions and information about different types of funding for productions, including self-financing, employer/client financing, and Kickstarter. It discusses which type of funding would be most suitable for the student's own production project due to its small scale. It also addresses various pre-production considerations like creating schedules and allocating contingency time to meet deadlines, assembling a small team, securing necessary equipment and locations, and obtaining required permissions and releases. Regulatory bodies like the ASA that set advertising guidelines are discussed in the context of the student's food advertisement cards project.
This document defines key pre-production terms and financing options for a recipe card project. It discusses self-financing as the most likely option since the project will use the students' own resources. It also outlines aspects that will require financing such as software, equipment, models, food, and potential locations. Contingency time is discussed as beneficial to allow for errors or improvements. The team size is planned as small, around 5-10 people, to better manage work. Required roles include photographer, graphic designer, and chef/expert.
The document discusses pre-production planning for a photography project focusing on food. It covers sources of funding, with the team deciding to use self-financing. It also addresses scheduling, contingency planning, personnel roles, location scouting, model releases, and relevant legal and regulatory considerations around health and safety, copyright, and advertising food to children.
Hannah will self-finance her production of recipe cards for children. Self-financing means she will pay for all costs herself, which has advantages of full creative control but risks her being out of pocket or in debt. Her production will require financing for personnel like a photographer, equipment, ingredients, and printing. She plans to have a team of two including herself and a friend, with roles like photographer, chef, and graphic designer. Locations will likely be homes to avoid costs, and she will use a recce to identify suitable locations. Legal and regulatory considerations include copyright, health and safety, and food advertising guidelines from the ASA.
The document discusses pre-production planning for a photography project focusing on food. It covers sources of funding, with the team deciding to use self-financing. It also addresses personnel, with a small team planned including the students as graphic designers, photographers, models, and copywriters. Locations and equipment needs are listed, along with considerations for legal requirements, releases, and following regulatory guidelines from bodies like the ASA and CAP.
The document discusses pre-production planning for a student media project. It covers sources of funding, with the students deciding to use self-financing. It also addresses scheduling, contingency planning, personnel, facilities, locations, model releases, legal requirements, and relevant regulatory bodies. The students plan to self-finance their small-scale production, which will involve photographing homemade dishes. They discuss establishing schedules, managing risks, and following guidelines from the ASA and CAP.
The document discusses pre-production planning for a photography project focusing on food. It covers sources of funding, with the team deciding on self-financing. It also addresses scheduling, contingency planning, personnel, facilities, locations, model/location release forms, legal requirements, and relevant regulatory bodies like the ASA and CAP. The small team aims to keep costs low while effectively planning and executing their food photography production.
Similar to Pre production techniques pro-forma (20)
2. Finance
There are three different ways for a project to be financed; self financed, employer/
client financed, and kick-starter financed.
A self financed project is where the maker or the product provides the money needed
to complete their own project.
A client financed project is where the client of the project provided the money that
will allow the hired company to complete the briefed product e.g. recipe cards.
Kickstater is a website that allows media companies to request money from the public
to make a specific product.
3. Finance
Which source of funding will be most likely for your production and why?
We would use the self-finance to make the recipe cards. All the stuff that we need we
will pay for things like food and printing ink. All the things that we will be using will
either be paid for, need paid for or doesn’t need paying for.
Advantages –
The advantages of the Self-finance is that there will be no debt as you will be buying
everything of yourself.
Disadvantages- You might not have enough money and you might not have the
equipment that you need
4. Finance
The things that will require finance are….
• Printer
• Location – college (travel )
• Travelling
• food ingredients
5. Time
To make sure that we getting things in on time and stick to our deadlines we could
split the work between us and then we can get the work back to each other. When
we have emailed each other the work we can check each others work and add
information for things that they have missed or things that we could add as they
have just thought of it.
Also if we arrange a date to meet up and then we can’t we must arrange a data
straight away then we can meet up on another day.
We can use a Schedule and plan what we are going to do,
6. Personnel
We have got 2 people in our group (Steph and Baya).
We will sort out the roles of who is going to do what later but probably Baya be the
photographer and Steph be the copy writer but we will probably do the other
things e.g. the graphic design.
We are using some models (Baya’s mum) as the chef/ expert.
7. Personnel
What job roles would you have in your production and what skills and experience
would be required?
8. Personnel
There are many ways you can get people to be in your production
team.
There is your own network which is your family and friends and
pervious employers and/or production teams
The other way is publishing an vacancy advert which is publishing a
local Publication e.g. york press, the Guardian, crew role publication
e.g. Digital camera magazine and a media job website e.g.
www.mediauk.com
9. Facilities
List the equipment, resources and facilities you need for your production and its source
Equipment/Facility/Resources needed for College Self Client
production
Camera and Equipment Yes
Location – Home – Kitchen Yes
Location – College - Studio Yes Yes
Expert – Chef – Mum Yes
Props - Food - Ingredients Yes
Computer – Photoshop – Word - Publisher Yes Yes
10. Contributors
Contributor Type of Contributor
Team Member Talent
Client Expert
Tutor Expert
Photographer of Sourced Images Talent
Chef – Advice, Recipes, Model Expert + Talent
11. Locations
A recce is a method that we will use in order to make a decision about whether a location should be
used or not. A recce is used to find out about the practicalities of a location such as how long it takes to
travel to the location, whether permission will be needed to use it, if it is a safe location, as well as
being appropriate for its use as well as knowing if it costs any money to use.
The locations we will potentially be using are Baya’s house and College, we need to recce both locations
to check how suitable and safe they are to use.
Baya’s house has no travelling time, but is ten minutes from college, as well as only needing permission
to use from the homeowners. It is an appropriate location because it has a kitchen and all the
equipment, resources and ingredients we will need as well as being a safe environment with little and
limited risks. It also has no cost to use.
College has little travel time to use, around ten minutes from Baya’s house in York City Centre. It will
however require permission to use the studio and equipment, but it is appropriate for studio work as
well as being safe to use. It doesn’t cost any money to use but travel costs may incur.
12. Locations
Are there any limitations or risks you would need to consider for your locations?
Location Limitation/Risk
Home Kitchen risks – fire, heat, knives, other people
Home Camera damage and risk
College Tutor needed
College Time
College Travel Risks
College Studio risks
13. Codes of Practice - Clearances
Location and Model release forms are important to any production as it allows the
creators of a project, or a photographer, full rights to photograph in a chosen location
with a chosen model without any legal issues. If we do not collect the necessary
signatures needed we could potentially be sued by the owners of a location or by your
models. We will need to complete a model release form for our chef who might be
photographed as well as location release forms for home and college locations.
Information that a Location release form will require is the date, location of the
project, signature from the location owner. This will need to be dated and signed by
both parties.
A model release form will states that any photographs taken are taken with content to
be published, republished and used in the project. Information that this will need to
contain is a signature from the model and photographer, which is dated.
14. Codes of Practice - Legal
We need to consider copy right laws, and this is important because including
copyrighted material into our work could mean that we are faced with being sued by
the copyright holder. If we wish to use this work we will have to gain permission to do
so.
Copyrighted work which we need to be careful about using in our project are stock
photographs, recipes and recipe ideas. We will also have to be careful about marketing
our project to children, if we use characters such as video game characters to attract
interest from children.
We will also need to consider health and safety regulations in order to
ensure that we have risk assessed each location we use. This is important to make sure
we do not put ourselves in harms way or endanger someone else.
Aspect of Production Legal Consideration
Recipe Copyrighted recipes need permission or publically available
Photographs Release forms for models and locations
Designs and Ideas Need to be either publically available or permission granted to use
copyrighted recipes
15. Codes of Practice – Regulatory Bodies
The Advertising Standards Authority is a self regulatory body which ensures that advertisements are not
harmful towards their audiences or deceive their audience in order to sell a product. The ASA has a code of
practice that all advertisements will need to follow. This is available at www.cap.org.uk. This code of practice is
important especially regarding any product which advertises food and drink.
The codes of practice that we will need to follow are codes 01 of compliance, 05 of children, 11 of
environmental claims and 15 which deals with food, food supplements as well as associated health or
nutritional claims.
Code 01 relates Compliance is a set of rules which relate to social responsibility, legality and fair competition of
the ASA. It is a set of rules that states all communications should be ‘legal, decent, honest, truthful’ (1:1) and that
‘marketers should deal fairly with consumers’(1:9). We will have to make sure that any material we produce is honest
and fair to our audience by using appropriate images or suggesting ideas that are untrue, such as not stating
ingredients used.
Code 05 relates to advertising to children, under the age of sixteen. Code 05 is a set of rules that must be followed by
advertisers who are directly advertising at children and includes rules about unsafe practices and placing unfair
pressure on parents as a result of a child wanting a product. A part of the code which might apply to our project is (5:1)
which states ‘Marketing communications addressed to or featuring children must contain nothing that is likely to result
in their physical mental or moral harm’. If we are advertising recipes and cooking at children we will need to state adult
supervision so that the child does not suffer from harm whilst making these recipes.
Code 11 relates to Environmental claims made about ‘green’ products, with rules that cover evidence as well as clarity
of the claims and the life cycle of a product that is green ie how they are made.
Code 15
16. Codes of Practice – Regulatory Bodies
Where can you source information from regarding these guidelines?