Virtual events allow people to gather and share a common online environment instead of meeting in person. They provide rich marketing data as every participant's online activity can be tracked and evaluated to create an engagement index measuring interaction quantity and quality. Virtual events are an option as businesses face tight budgets, shrinking resources, and a changing media landscape.

1. virtual event
Braj Chaturvedi I braj@braj.in I +91 9958166889 I virtuance.com

2. changing media landscape

3. changing market dynamics
Tightening Shrinking Increasing Content Increasing
Networking Green Marketing Marketing ROI
Budgets Resources Overheads Distribution Engagement

4. changing market landscape
Traditional Interactive Virtual

5. virtual event is an option
A Virtual Event is a gathering of people sharing a common virtual environment on the web, rather than meeting in a physical
location. Virtual Event provides a rich source of marketing data as every activity of a participant at Virtual Event can be tracked and
evaluated. It helps create a virtual engagement index, which is a variable to measure interaction quantity and quality of
participants.

6. Braj Chaturvedi I braj@braj.in I +91 9958166889 I virtuance.com Thanks