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viOxx verdicTs,
ObservaTiOns & sTraTegies
Organized by The Lawyers aT anapOL schwarTz. © 2009 aLL righTs reserved.

cOnTacT Lawyer: barry hiLL, esquire
caLL: (215) 735-0364
emaiL: bhiLL@anapOLschwarTz.cOm
read mOre infOrmaTiOn OnLine aT: www.anapolschwartz.com


DISCLAIMER: This information is not intended to replace the advice of a
doctor. Please use this information to help in your conversation with your
doctor. This is general background information and should not be followed as
medical advice. Please consult your doctor regarding all medical questions
and for all medical treatment.
viOxx
    VIoxx VERDICTS THRoUgH oCTobER 1, 2006

      Date               Venue Plaintiff              Age/Harm Duration           Compensatory      Punitive
      1 Aug. ‘05         TX          Ernst            59, death       <7 months   $24 million       $229 million

      2 Nov. ‘05         NJ          Humeston 60, MI                  60 days     defense verdict[1] defense verdict

      3 Dec. ‘05         MDL         Irvin            53, death       <30 days    hung jury         hung jury

      4 Feb. ‘05         MDL         Irvin            53, death       <30 days    defense verdict   defense verdict

      5 Apr. ‘06         NJ          McDarby          59, death       >4 years    $4.5 million      $9 million

      6 Apr. ‘06         NJ          Cona             77, MI          22 months   defense verdict[2] defense verdict

      7 Apr. ‘06         TX          Garza            77, death       30 days     $7 million[3]     $25 million

      8 Jul. ‘06         NJ          Doherty          68, MI          2.5 years   defense verdict   defense verdict

      9 Aug. ‘06         CA          Grossberg 66, MI                 30 days     defense verdict   defense verdict

      10 Aug. ‘06        MDL         Barnett          62, MI          31 months   $50 million[4]    $1 million

      11 Sept. ‘06 MDL               Smith            56, MI          4 months    defense verdict   defense verdict

      12 Nov. ‘06        MDL         Mason            61, MI          10 months   defense verdict   defense verdict

      13 Dec. ‘06        MDL         Dedrick          51, MI          6 months    defense verdict   defense verdict

      14 Dec. ‘06        AL          Albright         57, MI          1 year      defense verdict   defense verdict




VIoxx VERDICTS, obSERVATIonS & STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.                                                                2
seven whO wenT TO TriaL
     Cona:
     Defense verdict

     Barnett:
     $51 million verdict

     Humeston:
     New trial in Jan. 2007

     Doherty:
     Defense verdict

     McDarby:
     $13.5 million verdict

     Ernst:
     $253 million verdict

     Irvin:
     defense verdict
                                                                                           Photograph of Vioxx sample
                                                                                           pack by: David Jordan



     scheduLed viOxx TriaLs
      PLAINTIFF                           VENUE                             TRIAL DATE
      Hermans                             Atlantic County NJ Superior Ct.   January 27, 2007
      Humeston (retrial)
      Combined trial
      Schwaller                           Madison County IL Cir. Ct.        February 20, 2007
      Schramm                             Philadelphia PA CP Ct.            May 21, 2007
      Slatton                             Jefferson County AL Cir. Ct.      June 18, 2007




VIoxx VERDICTS, obSERVATIonS & STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.
averages
     (Little if any value)
     Average age of plaintiff                      61.9 years
     Average duration of use                       11 months
     Average compensatory                          $ 5.7 million
     Average punitive                              $ 17.6 million
     Average total verdict                         $ 23.3 million




pending viOxx cLaims
as of January 27, 2006

                                 Cases filed            Tolling Agreements        Filed + Tolling
 Federal MDL                      8,250                 14,100                    22,350

 New Jersey                      15,000                        0                  15,000

 Other State Courts              3,950                         0                  3,950

 Total                           27,200                 15,000                    41,300



If 20,000 cases go to trial, and plaintiffs win 0% of them …

 Average plaintiffs’ verdict                                   Merck’s total verdict liability
 $250,000                                                      $2 billion
 $500,000                                                      $4 billion
 $1 million                                                    $8 billion
 $2 million                                                    $16 billion
 $5 million                                                    $40 billion




VIoxx VERDICTS, obSERVATIonS  STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.
merck’s sTOck price
has recovered the value lost with Vioxx withdrawal announcement

                                                                                    one Year
                                                                                    as of February 19, 2007




                                                                                    Five Years
                                                                                    as of February 19, 2007



                                                                                    Vioxx withdrawn Sept. 30, 2004

                                                                                    Source: Morningstar




Merck pays $21 million for a report that says it did no wrong.
•   20-month investigation commissioned                               •   Some minor criticisms but concludes that
    by Merck.                                                             “management acted with integrity and had
•   Headed by a lawyer from a corporate                                   legitimate reasons for making the decisions
    defense law firm.                                                     that it made, in light of the knowledge avail-
                                                                          able at the time.”
•   Investigators were not asked about
    conflicts of interest.                                            •   Merck says the report confirms the com-
                                                                          pany’s position that it never knowingly put
•   1,700-pages report.
                                                                          patients at risk.
•   Merck paid $21 million for it.
                                                                      •   Judge Higbee in NJ has ruled that the report
•   Results announced on September 6, 2006.                               cannot be used or referred to at trial.




VIoxx VERDICTS, obSERVATIonS  STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.
years befOre merck wiLL cOnsider a mass
viOxx seTTLemenT.
Merck CEO Richard Clark says it could be
several years before Merck considers mass
settlement of Vioxx cases.

Clark pointed to some 3,000 cases that have been
dropped as justifying the decision to ignore calls for a ma-
jor settlement that could put Vioxx in Merck’s past.

     “If we would have settled earlier, those 3,000 cases,
     which probably weren’t worthy of being in the case
     load, we would have had to settle those,” Clark said.
     “This case by case (strategy) is going to take us years
     until we are satisfied that the case load is the proper
     case load. We’re not there yet,”
     “The difference between us and fen-phen is we                                         Produced by Agência brasil, a public brazilian news agency.
     haven’t written a check yet.”                                                         http://www.agenciabrasil.gov.br/imagens




merck’s prOpaganda websiTe
Learn About VIOXX.com at http://vioxx.trickydns.com
     • Jury trial history (lots of spin)                                      • What Merck knew
     • List of ongoing and scheduled trials (more spin)                       • Marketing of Vioxx
     • Bullet points on why Merck did no wrong                                • Disclosing data
     • Detailed history of why Merck did no wrong                             • Risks and benefits
     • Video library                                                          • In the news (only favorable items included)
     • “The difference between us and fen-phen is we                          • Vioxx timeline (highly selective)
        haven’t written a check yet.”

Copyright 199-2006 Merck  Co., Inc. VIoxx® is a registered trademark of Merck  Co., Inc.
This site is intended only for residents of the United States, its territories, and Puerto Rico.




VIoxx VERDICTS, obSERVATIonS  STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.                                                                                                  6
“addiTiOnaL resOurces”
hyperLinked frOm merck’s prOpaganda websiTe

Center for Legal Policy at the Manhattan Institute
“The Manhattan Institute supports and publicizes research on
our era’s most challenging public policy issues: taxes, welfare,
crime, the legal system, urban life, race, education, and many
other topics”


American Tort Reform Association
“The American Tort Reform Association is dedicated exclu-
sively to tort and liability reform through public education and
the enactment of legislation”


American Tort Reform Foundation
“The American Tort Reform Foundation educates the public,
the media, and policymakers about the need for a balanced
civil justice system”

American Enterprise Institute for Public
Policy Research
“The Manhattan Institute supports and publicizes research on
our era’s most challenging public policy issues: taxes, welfare,
crime, the legal system, urban life, race, education, and many
other topics”




VIoxx VERDICTS, obSERVATIonS  STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.               7
Vioxx MDL snippets:
•   Injury class action certification denied November 22, 2006.
•   FDA production of documents continues in waves.
•   Court reviewing advertising agency documents in camera as to privilege.
•   Motion to dismiss based on preemption filed in two cases.
•   Mandatory electronic filing as of 1/1/2007.
•   No additional trial scheduled, except retrial in Barnett.


new Jersey Consolidated Vioxx Litigation rulings on
november 16, 2006
Law of state where the cause of action arose governs as to failure to warn and punitive damages.
FDA rules preamble does not preempt Vioxx cases in New Jersey State Court.
Three-phase trial for four (previously planned for nine) plaintiffs in January 2007:
        • Phase I: what Merck knew or should have known about cardiovascular risks. (75% of trial time
          and common to all cases)
        • Phase II: case specific causation and compensatory damages.
        • Phase III: punitive damages.                   ·


The nJ attorney fee issue

•   Plaintiffs’ attorneys asked for $5.6 million on McDarby and Cona consumer fraud verdicts.
•   Merck choked on this, claiming plaintiffs’ lawyers:
    •     didn’t separate time on PI case from CF case,
    •     used big dogs to do little dog jobs,
    •     want paid for getting from one place to another, and
    •     lived too high on the hog.
•   Plaintiffs’ lawyers offered to take ½ of requested fee to resolve the PI vs. CF question.




VIoxx VERDICTS, obSERVATIonS  STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.
In October 2006, the Court ordered Merck to produce, in connection with the plain-
tiffs motion for fees and expenses in connection with the Cona  McDarby con-
sumer fraud verdicts:

•   All billing records from all defense firms for these cases through the date of the verdicts,
•   Billing rates and summary of hours billed for defense lawyers and paralegals,
•   Itemization of defense expenses for experts, hotels, technical services, etc.
•   Merck may separate PI billing from CF billing if it wants.

After this order, Merck withdrew its big dog, travel time, and good hotel objections, leaving only an ob-
jection to not separating consumer fraud from personal injury parts of trial and preparation.



discLOsing defense is cOsTLy
•   On October 20, 2006, Merck announced that it would increase its reserves
    for Vioxx-related legal defense costs from $685 million to $958 million, and
    said it had spent $325 million on defense costs during nine months of 2006.
•   Merck spent $285 million on defense costs through December 31, 2005.
•   Merck has not allocated reserves for paying verdicts and/or settlements.
•   Merck spent $610 million on defense throughSeptember 30, 2006.($325 mil-
    lion + $285 million = $610 million)


Disclosing defense costs could be costly, because it would allow analysts to make
frightening projections.

•   $610 million defense costs for 11 trials through September 30, 2006 = $55.45 million per trial.
•   If 10% of defense costs represents cost per trial = $5.5 million per trial.
•   If 1% of defense costs represents cost per trial = $550,000 per trial.
•   40,000cases @ $550,000 = $22 billion in costs.
•   40,000 cases @ $5.5 million = $220 billion in costs.
•   Not counting verdicts in cases won by plaintiffs.




VIoxx VERDICTS, obSERVATIonS  STRATEgIES
Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved.
Read more information online at www.anapolschwartz.com.                                                     9

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Vioxx Litigation Strategy

  • 1. viOxx verdicTs, ObservaTiOns & sTraTegies Organized by The Lawyers aT anapOL schwarTz. © 2009 aLL righTs reserved. cOnTacT Lawyer: barry hiLL, esquire caLL: (215) 735-0364 emaiL: bhiLL@anapOLschwarTz.cOm read mOre infOrmaTiOn OnLine aT: www.anapolschwartz.com DISCLAIMER: This information is not intended to replace the advice of a doctor. Please use this information to help in your conversation with your doctor. This is general background information and should not be followed as medical advice. Please consult your doctor regarding all medical questions and for all medical treatment.
  • 2. viOxx VIoxx VERDICTS THRoUgH oCTobER 1, 2006 Date Venue Plaintiff Age/Harm Duration Compensatory Punitive 1 Aug. ‘05 TX Ernst 59, death <7 months $24 million $229 million 2 Nov. ‘05 NJ Humeston 60, MI 60 days defense verdict[1] defense verdict 3 Dec. ‘05 MDL Irvin 53, death <30 days hung jury hung jury 4 Feb. ‘05 MDL Irvin 53, death <30 days defense verdict defense verdict 5 Apr. ‘06 NJ McDarby 59, death >4 years $4.5 million $9 million 6 Apr. ‘06 NJ Cona 77, MI 22 months defense verdict[2] defense verdict 7 Apr. ‘06 TX Garza 77, death 30 days $7 million[3] $25 million 8 Jul. ‘06 NJ Doherty 68, MI 2.5 years defense verdict defense verdict 9 Aug. ‘06 CA Grossberg 66, MI 30 days defense verdict defense verdict 10 Aug. ‘06 MDL Barnett 62, MI 31 months $50 million[4] $1 million 11 Sept. ‘06 MDL Smith 56, MI 4 months defense verdict defense verdict 12 Nov. ‘06 MDL Mason 61, MI 10 months defense verdict defense verdict 13 Dec. ‘06 MDL Dedrick 51, MI 6 months defense verdict defense verdict 14 Dec. ‘06 AL Albright 57, MI 1 year defense verdict defense verdict VIoxx VERDICTS, obSERVATIonS & STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com. 2
  • 3. seven whO wenT TO TriaL Cona: Defense verdict Barnett: $51 million verdict Humeston: New trial in Jan. 2007 Doherty: Defense verdict McDarby: $13.5 million verdict Ernst: $253 million verdict Irvin: defense verdict Photograph of Vioxx sample pack by: David Jordan scheduLed viOxx TriaLs PLAINTIFF VENUE TRIAL DATE Hermans Atlantic County NJ Superior Ct. January 27, 2007 Humeston (retrial) Combined trial Schwaller Madison County IL Cir. Ct. February 20, 2007 Schramm Philadelphia PA CP Ct. May 21, 2007 Slatton Jefferson County AL Cir. Ct. June 18, 2007 VIoxx VERDICTS, obSERVATIonS & STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com.
  • 4. averages (Little if any value) Average age of plaintiff 61.9 years Average duration of use 11 months Average compensatory $ 5.7 million Average punitive $ 17.6 million Average total verdict $ 23.3 million pending viOxx cLaims as of January 27, 2006 Cases filed Tolling Agreements Filed + Tolling Federal MDL 8,250 14,100 22,350 New Jersey 15,000 0 15,000 Other State Courts 3,950 0 3,950 Total 27,200 15,000 41,300 If 20,000 cases go to trial, and plaintiffs win 0% of them … Average plaintiffs’ verdict Merck’s total verdict liability $250,000 $2 billion $500,000 $4 billion $1 million $8 billion $2 million $16 billion $5 million $40 billion VIoxx VERDICTS, obSERVATIonS STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com.
  • 5. merck’s sTOck price has recovered the value lost with Vioxx withdrawal announcement one Year as of February 19, 2007 Five Years as of February 19, 2007 Vioxx withdrawn Sept. 30, 2004 Source: Morningstar Merck pays $21 million for a report that says it did no wrong. • 20-month investigation commissioned • Some minor criticisms but concludes that by Merck. “management acted with integrity and had • Headed by a lawyer from a corporate legitimate reasons for making the decisions defense law firm. that it made, in light of the knowledge avail- able at the time.” • Investigators were not asked about conflicts of interest. • Merck says the report confirms the com- pany’s position that it never knowingly put • 1,700-pages report. patients at risk. • Merck paid $21 million for it. • Judge Higbee in NJ has ruled that the report • Results announced on September 6, 2006. cannot be used or referred to at trial. VIoxx VERDICTS, obSERVATIonS STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com.
  • 6. years befOre merck wiLL cOnsider a mass viOxx seTTLemenT. Merck CEO Richard Clark says it could be several years before Merck considers mass settlement of Vioxx cases. Clark pointed to some 3,000 cases that have been dropped as justifying the decision to ignore calls for a ma- jor settlement that could put Vioxx in Merck’s past. “If we would have settled earlier, those 3,000 cases, which probably weren’t worthy of being in the case load, we would have had to settle those,” Clark said. “This case by case (strategy) is going to take us years until we are satisfied that the case load is the proper case load. We’re not there yet,” “The difference between us and fen-phen is we Produced by Agência brasil, a public brazilian news agency. haven’t written a check yet.” http://www.agenciabrasil.gov.br/imagens merck’s prOpaganda websiTe Learn About VIOXX.com at http://vioxx.trickydns.com • Jury trial history (lots of spin) • What Merck knew • List of ongoing and scheduled trials (more spin) • Marketing of Vioxx • Bullet points on why Merck did no wrong • Disclosing data • Detailed history of why Merck did no wrong • Risks and benefits • Video library • In the news (only favorable items included) • “The difference between us and fen-phen is we • Vioxx timeline (highly selective) haven’t written a check yet.” Copyright 199-2006 Merck Co., Inc. VIoxx® is a registered trademark of Merck Co., Inc. This site is intended only for residents of the United States, its territories, and Puerto Rico. VIoxx VERDICTS, obSERVATIonS STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com. 6
  • 7. “addiTiOnaL resOurces” hyperLinked frOm merck’s prOpaganda websiTe Center for Legal Policy at the Manhattan Institute “The Manhattan Institute supports and publicizes research on our era’s most challenging public policy issues: taxes, welfare, crime, the legal system, urban life, race, education, and many other topics” American Tort Reform Association “The American Tort Reform Association is dedicated exclu- sively to tort and liability reform through public education and the enactment of legislation” American Tort Reform Foundation “The American Tort Reform Foundation educates the public, the media, and policymakers about the need for a balanced civil justice system” American Enterprise Institute for Public Policy Research “The Manhattan Institute supports and publicizes research on our era’s most challenging public policy issues: taxes, welfare, crime, the legal system, urban life, race, education, and many other topics” VIoxx VERDICTS, obSERVATIonS STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com. 7
  • 8. Vioxx MDL snippets: • Injury class action certification denied November 22, 2006. • FDA production of documents continues in waves. • Court reviewing advertising agency documents in camera as to privilege. • Motion to dismiss based on preemption filed in two cases. • Mandatory electronic filing as of 1/1/2007. • No additional trial scheduled, except retrial in Barnett. new Jersey Consolidated Vioxx Litigation rulings on november 16, 2006 Law of state where the cause of action arose governs as to failure to warn and punitive damages. FDA rules preamble does not preempt Vioxx cases in New Jersey State Court. Three-phase trial for four (previously planned for nine) plaintiffs in January 2007: • Phase I: what Merck knew or should have known about cardiovascular risks. (75% of trial time and common to all cases) • Phase II: case specific causation and compensatory damages. • Phase III: punitive damages. · The nJ attorney fee issue • Plaintiffs’ attorneys asked for $5.6 million on McDarby and Cona consumer fraud verdicts. • Merck choked on this, claiming plaintiffs’ lawyers: • didn’t separate time on PI case from CF case, • used big dogs to do little dog jobs, • want paid for getting from one place to another, and • lived too high on the hog. • Plaintiffs’ lawyers offered to take ½ of requested fee to resolve the PI vs. CF question. VIoxx VERDICTS, obSERVATIonS STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com.
  • 9. In October 2006, the Court ordered Merck to produce, in connection with the plain- tiffs motion for fees and expenses in connection with the Cona McDarby con- sumer fraud verdicts: • All billing records from all defense firms for these cases through the date of the verdicts, • Billing rates and summary of hours billed for defense lawyers and paralegals, • Itemization of defense expenses for experts, hotels, technical services, etc. • Merck may separate PI billing from CF billing if it wants. After this order, Merck withdrew its big dog, travel time, and good hotel objections, leaving only an ob- jection to not separating consumer fraud from personal injury parts of trial and preparation. discLOsing defense is cOsTLy • On October 20, 2006, Merck announced that it would increase its reserves for Vioxx-related legal defense costs from $685 million to $958 million, and said it had spent $325 million on defense costs during nine months of 2006. • Merck spent $285 million on defense costs through December 31, 2005. • Merck has not allocated reserves for paying verdicts and/or settlements. • Merck spent $610 million on defense throughSeptember 30, 2006.($325 mil- lion + $285 million = $610 million) Disclosing defense costs could be costly, because it would allow analysts to make frightening projections. • $610 million defense costs for 11 trials through September 30, 2006 = $55.45 million per trial. • If 10% of defense costs represents cost per trial = $5.5 million per trial. • If 1% of defense costs represents cost per trial = $550,000 per trial. • 40,000cases @ $550,000 = $22 billion in costs. • 40,000 cases @ $5.5 million = $220 billion in costs. • Not counting verdicts in cases won by plaintiffs. VIoxx VERDICTS, obSERVATIonS STRATEgIES Prepared by Lawyers at Anapol Schwartz. © 2009 All Rights Reserved. Read more information online at www.anapolschwartz.com. 9