The village of Jodipan in Indonesia was formerly a slum area until students painted the buildings vibrant colors, transforming it into a "rainbow village." This attracted tourists and improved the local economy. Now over 10 villages in Indonesia have adopted this "color effect" approach to creative tourism development with support from local communities and authorities. The vibrant colors have brought hope and economic growth to these villages.

2. Wandering about the streets of Malang unassumingly, many tourists will be
pleasantly surprised by the sudden bursts of bright colors in the most unlikely
neighborhood of Jodipan, the amazing rainbow village of Java, Indonesia.
Jodipan

3. The humble origin
Just a year ago, this riverside village was a slum area on the verge of
eviction. The local government had decided that the living conditions of this village
were atrocious enough to call for total relocation of residents. That’s when a group
of students from Muhammadiyah University of Malang resolved that perhaps a little
splashy color may just change everything - and it did.

4. After forming a partnership
with a local paint distributor that
agreed to support the project, the
group gathered about 30 painters
and local artists to do the magic.

5. For years, Jodipan has been a somewhat uncomfortable everyday sight seen
while passing by the busy Brantas Bridge. The vital location made this village a
strategic move for promoting creative initiatives that are pertinent in developing
countries like Indonesia to resolve real issues like poverty, housing, and quality of
life.

6. Exploring Jodipan
Upon the total makeover, every
corner of the village got a new,
vibrant touch. Every house, every
dingy alley, every wall.
Divided by the Brantas River,
there are basically two areas.

7. Beyond painted walls, the sky is also “colored” with bright umbrellas that will
not only protect you from the tropical heat but will also please the eyes.

8. Immersing yourself in the gleeful
atmosphere of the flashy village will be
as easy as walking around and observing
your surroundings.
And if you think this is just a flashy
village with bright paint, wait until you see
traditional figures like the
Javanese wayang showcased alongside
present-day characters like a cartoon
Minion.

9. The rise of tourism in this village has
also spurred local economy. More people
can make ends meet by selling goods and
foods to tourists.
The unbelievably cheap entrance
fee (about $0.5) even includes a locally
made souvenir, such as a key chain or
other handmade good.
Fully embracing this visual
era we’re living in, Jodipan
transforms previously stern
corners into beautiful
backdrops for gorgeous
pictures.

10. Visual gems keep showing up
in the most unassuming and
unpretentious spots, like the walls
of a typical home.
The two villages’ areas are
connected by an equally dashing
yellow bridge with a glass floor.

11. From this bridge, tourists can enjoy the view of both sides of the
village and cross from one to the other, but also one of the most
popular selfie spots.
.

12. One side of the village, also known as Kampung Tridi, specializes in epic 3-D paintings.

13. Creative tourism in Indonesia
Mesmerizing as it is, Jodipan isn’t the only colorful village in Indonesia. Over
the past year, the country has seen the rise in tourism. Likewise, the “color effect”
can be seen in more than 10 villages across the archipelago. Jodipan, among others,
was built with the help and support from the local community and authorities.
This seemingly trivial physical change painted a
sense of hope and optimism to the whole village as
the environment changed and economy grew.

14. Bibliography
• https://theculturetrip.com/?s=village
• https://www.google.com/search?q=jodipan&source=lnms&tbm=isch&sa=X&ved=
0ahUKEwjvpurF_4ziAhWJB5oKHZRCBq4Q_AUIDigB&biw=1536&bih=706&d
pr=1.25#imgrc=_
• https://www.indoindians.com/kampung-warna-warni-jodipan-a-colorful-village-in-
malang/
• https://www.atlasobscura.com/places/kampung-warnawarni-village-of-color

15. Thank you for your attention!
UNIVERSITY OF AGRONOMIC SCIENCES AN VETERINARY MEDICINE
BUCHAREST
Faculty of Management, Economic Engineering in Agriculture and Rural Development
Specialization: I.M.A.P.A.