This document summarizes a research project about perceptions of consumers and dealers regarding Videocon d2h, an Indian direct-to-home satellite television provider. It provides background on Videocon d2h, including that it is a subsidiary of Videocon founded in 2009 with headquarters in Mumbai. The objectives of the project are to understand consumer responses to Videocon d2h, analyze data to provide conclusions and recommendations, and understand factors influencing consumer buying behavior and brand switching. The methodology included surveys of 50 dealers and 100 consumers in Faridabad, India. Key findings include that entry cost is a main purchase criterion and Videocon d2h has a 35% market share in Faridabad. Recommendations center on improved advertising

1. Project Title Perception of Consumers and Dealers about Videocon d2h Presented By :Abdhendra Gangwar

2. Type : Videocon Subsidiary Industry : DTH Founded : 2009Headquarter : Mumbai, IndiaArea Served : IndiaParent : Videocon Subscriber base : Videocon d2h had about 3 million subscribers as of April 2011

3. DTH DTH stands for Direct to Home.DTH are defined as the reception of satellite programs with a personal dish in an individual home.

4. OBJECTIVE OF PROJECT Response of the consumer regarding Videocon d2h.

5. To analyze all the data and provide learning’s, conclusion and recommendation.

6. Factor influencing the consumer buying behaviour.

7. Market for Videocon d2h.

8. Factors which made consumers switch from one brand to another.RESEARCH METHODOLOGY SAMPLE SIZE50 dealer

9. 100 consumers. SAMPLE AREAFaridabad MODE OF ANALYSISThe instrument used for data collection was in the form of questionnaire. The questionnaire was used as it facilitates the tabulation and analysis of the data to be collected. The data collected was subjected to simple frequency distribution and percentage analysis.

10. Primary Sources The data required for the study has been collected from- Questionnaire Survey With Consumer.

11. Personal Interviews With The Dealer.Secondary Sources The secondary data has been collected from - Internet

12. Company websites Market Survey(Data Collection)

13. For DealerWhich of the following brands gives you the best margin?

14. What is the perception about the brand Videocon D2H ?

15. How do you rate the Videocon d2h on the basis of following attributes?1-Most important, 2-Important, 3-Necessary, 4- Least important

16. For Consumer Which DTH provider’s service you use? Which type of subscription do you use?Rank : 1-5, 1- Most important 5 – least important The best thing you like in DTH?Analysis of DataTata sky and Dish TV both are establish brands and there is a good demand in the market that’s why they are not providing margin compare to Digital TV and Videocon d2h.

17. Distribution channel is good. The number of dealers is more that’s why people easily get the information about the product.