This presentation provides an overview of Dish TV in India. It discusses Dish TV's products and packages, value-added services, competitors, strengths, weaknesses, opportunities, and threats. The presentation also analyzes Dish TV's distribution channels in Ranchi, India and provides recommendations to improve areas like marketing, customer service, and dealer relations. The intern learned about the DTH market in India and key factors like the rural-urban gap, importance of the sales network, and providing quality after-sales support.

1. COMPARATIVE STUDY OF D2H AND
PLANNING FOR HIGHER ACQUISITION
OF SHARES OF DISH TV
PRESENTATION
ON
PRESENTED BY:
JAGADISH MAHATO
ROLL NO- D14
NEW DELHI INSTITUTION OF MANAGEMENT

2. ABOUT DISHTV
Launched: 2004
Type Public (BSE: 532839)
Industry: Satellite television
Founded: 2004
Headquarters: Noida, India
Area served: India & Sri Lanka, Pakistan, Afghanistan &
Nepal
Key people: R.C. Venkateish (CEO), Jawahar
Goel(Managing Director), Subhash chandra(Chairman)
Products: Direct Broadcast Satellite, Pay TV, Pay-per-view
TV
Parent: Zee Network Enterprise (owned by Essel Group)
Subsidiaries: Management Services Limited (ISMSL), Agrani
Satellite Services Limited (ASSL) and Agrani Convergence

3. Continued…

4. PRIMARY COMPETITORS

5. PRODUCTS OF DISH TV

6. PACKAGES
Rest of India
Packs
Super
Family
Pack
Super
Gold Pack
Super
World
Pack
Super
Platinum
Pack
Paradise
Pack
South packs
South
Silver
Cricket
Pack
South
Silver
Pack
South
Family
Pack
South
Super
World
Pack
South
Super
Platinum
South
Paradise
Pack
HD Packs
Super HD
World pack
Super HD
Premiere
pack
Super HD
Royal pack
South
Super HD
World pack
South
Super HD
Premiere
packSouth
Super HD
Royale
pack

8. VALUE ADDED SERVICE
 MOVIE ON DEMAND
 ACTIVE SERVICES
 DISH DELIGHT
 MULTILINGUAL SERVICES
 ELECTRONIC PROGRAM GUIDE
 MDU (MULTI DWELLING UNIT)
 FUN ZONE
 ONLINE RECHARGE FACILITY

9. TITLE OF MY PROJECT

10. OBJECTIVES AND SCOPES
 Understanding of the Business Model and
Operation of Dish TV.
 Effectiveness of Dish TV as a Brand over the
retail outlets and its competitor’s position over
these outlets.
 Analyze dealer’s perception and association
with Dish TV.
 Efficiency of Distribution channel and Service
franchise.
 Awareness of new schemes offered by Dish
TV in the market.

11. AREA COVERED(UNDER RANCHI)
• ASHOK NAGAR
• KANTATOLI
• DORANDA
• NAMKUM
• RATU ROAD
• BARIATU
• MAIN ROAD
• UPPER BAZAR
• LALPUR
• CHUTIYA
• BAHUBAZAR
• STATION ROAD
• BOOTYMORE
• KANKE ROAD
• HINOO
• DANGRATOLI
• KOKAR
• DHURWA
• BIRSA CHOWK

12. PROCESS
 Undergone the knowledge and information about the
company through Dish TV website.
 Getting insight about the business model and the
market by working along with the employee of the
organisation.
 Visited retail outlets, hotels and distribution centre.
 Interacted with the retailers and also gathered
information about the products and services of the
competitor firms.
 Getting feedback from the retailers.

14. STRENGTH
 First entrant in the DTH category.
 Zee group.
 Customer friendly, pocket friendly, and
customizable regional packages.
 Superior technology.
 Distribution network.

15. WEAKNESS
 ISP problem.
 Low visibility.
 Service centre.
 Dealers relation.

16. OPPORTUNITIES
 India’s 140 million television owning
households.
 The roll-out of cable operator by the
Government will impact the growth rate of
DTH category.
 Enrichment of value added services with
gaming and a host of active services.

17. THREATS
 DTH is currently a six players market,
price cuts and reduce margins.
 Improved quality of service by Digital
Cable Operator.

18. RECOMMENDATIONS
 Provide free services.
 Provide toll-free for customers.
 Better marketing of regional channels.
 Area wise service centre and direct sales
association.
 Award best performing dealers.
 Improve after-sales service.
 Dedicated sales-force.
 Increase visibility.

19. LEARNING OUTCOMES
 Understand the DTH market in India.
 Growth, opportunities and challenges in the
DTH sector.
 Importance of point of purchase and point
of sale.
 The gap between rural and urban market.
 Significance of after sale service.
 Importance of dealers association with the
brand.
 Contribution of distribution channel to earn
market.

20. THANK
YOU