Victoria's Secret proposes creating a new television show to find new models. The show would feature auditions, eliminations, and appearances by current models to promote Victoria's Secret products. The goals are to expand their market and give women a chance to participate. Success would be measured by viewer numbers and increased sales revenue. Tactics include new voting methods on Facebook and Instagram to engage viewers. The estimated budget is $72 million for 15 episodes.
This document provides an analysis of the Victoria's Secret brand, including its current marketing situation and strategy. It discusses Victoria's Secret's market position, competitors, effects of the economic recession, and key elements of its marketing strategy such as maintaining a "best-in-class" customer experience to build loyalty and drive consistent sales growth through effective customer relationship management even during an economic downturn. The document also examines Victoria's Secret's mission and objectives and how its marketing approaches like increasing advertisements and enhancing perceived value are aimed at optimizing its CRM and business performance.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Victoria's Secret was founded in 1977 and acquired by Limited Brands in 1982. Limited Brands transformed Victoria's Secret into a brand for women's intimate apparel. Victoria's Secret now has over 1,000 stores in the US and targets middle-aged women ages 20-40. It also has a younger-focused line called PINK. Victoria's Secret uses extensive marketing including its annual fashion show, print catalogues, and social media to promote its brands. While very successful, it also faces criticism for sexualizing young women.
Victoria's Secret proposes creating a new television show to find new models. The show would feature auditions, eliminations, and appearances by current models to promote Victoria's Secret products. The goals are to expand their market and give women a chance to participate. Success would be measured by viewer numbers and increased sales revenue. Tactics include new voting methods on Facebook and Instagram to engage viewers. The estimated budget is $72 million for 15 episodes.
This document provides an analysis of the Victoria's Secret brand, including its current marketing situation and strategy. It discusses Victoria's Secret's market position, competitors, effects of the economic recession, and key elements of its marketing strategy such as maintaining a "best-in-class" customer experience to build loyalty and drive consistent sales growth through effective customer relationship management even during an economic downturn. The document also examines Victoria's Secret's mission and objectives and how its marketing approaches like increasing advertisements and enhancing perceived value are aimed at optimizing its CRM and business performance.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
Victoria's Secret was founded in 1977 and acquired by Limited Brands in 1982. Limited Brands transformed Victoria's Secret into a brand for women's intimate apparel. Victoria's Secret now has over 1,000 stores in the US and targets middle-aged women ages 20-40. It also has a younger-focused line called PINK. Victoria's Secret uses extensive marketing including its annual fashion show, print catalogues, and social media to promote its brands. While very successful, it also faces criticism for sexualizing young women.
2. Victoria’s Secret’ın kurucusu Roy Raymond
1947 doğumlu Standford İşletme Üniversitesi
ve Tufts Üniversitesi mezunu bir iş adamıdır.
Karısına iç çamaşırı almak
için gittiği iç çamaşırı
mağazasında utanır.
Dostlarından ve bankadan
aldığı 80.000 dolar ile 1977′de
ilk mağazasını San
Fransisco’da açar.
3. • Posta ile sipariş verilebilmesi
amacıyla kataloglar hazırlatır.
İlk senesinde 500.000 dolar
kazanan Raymond 1982′de 6
mağaza daha açıp, 42 sayfalık
katalog ve senelik 6 milyon
dolar ciro ile hızla
büyümektedir.
4. • Victoria’s Secret ismi
Kraliçe Viktoria
dönemine
dayanmaktadır.
Viktoria döneminde
cinselliğin daha
serbest hale gelmesi
fikir öncülüğü etmiştir.
5. • Raymond’ın Victoria’s
Secret’ı sattığı kişi olan
Leslie Wexner The
Limited’ın (limitedbrands)
kurucusudur.
• Amerika’da 1.000′in
üzerinde mağazası olan
marka, müşterilerine yılda
400 milyon katalog
yolluyor.
6.
7. • 700'den fazla firma ile
çalışan, katalog ve
online olarak
www.VictoriasSecret.com
Satışlarını
sürdürmektedir.
• Şirketin 35 hafta için
29 Eylül 2012 , Net
satış cirosu
6.196.000.000 $