Intervenção do estudo de Joana Paraizo nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
Common Sense by Alex Krahling, Dan Flora - #BHMASLife16Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Ancient Egyptian civilization developed key elements that defined civilizations, including social classes, stable food sources, polytheistic religions, absolute rule by pharaohs, use of hieroglyphic writing systems, and technological innovations. Modern Egyptian civilization retains elements of ancient traditions like bread as a staple food and Islamic religious practices, while embracing new aspects like a diverse economy and role of women in society. Both eras exhibited complex social hierarchies and reliance on the Nile River for agriculture and food.
Creating Visionaries by Candi Garrido, Lucas Momeñe & Almu Casadejust - #BHMA...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
This document discusses using STELLA software to simulate predator-prey dynamics. It summarizes the key features of STELLA, including its ability to dynamically visualize and communicate how complex systems work over time. The document presents 3 graphs showing increasing lynx harvest sizes and the resulting destabilization of the hare and lynx populations. It identifies advantages, like experimenting with phenomena, and disadvantages, like potential for simulation error. The conclusion is that STELLA has potential to enhance teaching by making abstract concepts more concrete for students.
Our target audience was appropriate for our media production. The feedback we received from questionnaires aligned with our original ideas and identified no issues. While some secondary audience feedback was considered, our primary target audience would get more from the production by being challenged and engaged, and gaining information and perspective in a sophisticated way. The questionnaire responses confirmed we understood our target audience, though some aspects of our initial plans like dialogue and lighting levels could be improved.
Common Sense by Alex Krahling, Dan Flora - #BHMASLife16Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
Ancient Egyptian civilization developed key elements that defined civilizations, including social classes, stable food sources, polytheistic religions, absolute rule by pharaohs, use of hieroglyphic writing systems, and technological innovations. Modern Egyptian civilization retains elements of ancient traditions like bread as a staple food and Islamic religious practices, while embracing new aspects like a diverse economy and role of women in society. Both eras exhibited complex social hierarchies and reliance on the Nile River for agriculture and food.
Creating Visionaries by Candi Garrido, Lucas Momeñe & Almu Casadejust - #BHMA...Brandhome
Brandhome returned to the Miami Ad School to assist the students with one of the most challenging briefings of the entire quarter.
The students were asked to brand and campaign Wharton Business School’s latest book, Beyond Advertising. The book serves as the basis for the new Wharton Future of Advertising Program. Once again we reminded the students that there is nothing as important as a solid strategic foundation for channelling their big future of advertising ideas. The students tackled the briefing with our guidance – involvement is what it’s all about – and came up with some strong creative output.
This document discusses using STELLA software to simulate predator-prey dynamics. It summarizes the key features of STELLA, including its ability to dynamically visualize and communicate how complex systems work over time. The document presents 3 graphs showing increasing lynx harvest sizes and the resulting destabilization of the hare and lynx populations. It identifies advantages, like experimenting with phenomena, and disadvantages, like potential for simulation error. The conclusion is that STELLA has potential to enhance teaching by making abstract concepts more concrete for students.
Our target audience was appropriate for our media production. The feedback we received from questionnaires aligned with our original ideas and identified no issues. While some secondary audience feedback was considered, our primary target audience would get more from the production by being challenged and engaged, and gaining information and perspective in a sophisticated way. The questionnaire responses confirmed we understood our target audience, though some aspects of our initial plans like dialogue and lighting levels could be improved.
O documento discute como as práticas de visualização de televisão estão mudando com o aumento do uso de dispositivos móveis, um fenômeno conhecido como "multi-screening". Pesquisas mostram que as pessoas cada vez mais assistem televisão ao mesmo tempo em que usam outros dispositivos digitais. Isso representa desafios para a medição de audiências e modelos de negócios de publicidade na televisão.
Propaganda em Pompeia: A Vanguarda da Retaguarda- João BarrosJornadasPublicidade
Intervenção do estudo de João Ramos nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
Redes sociais: que papel nas estratégias de comunicação das universidades por...JornadasPublicidade
Intervenção do estudo de Inês Aroso Redes nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
Fidelização de Clientes na Distribuição Moderna- Solange AlbertoJornadasPublicidade
Este documento discute a fidelização de clientes na distribuição moderna em Portugal. Apresenta uma revisão da literatura sobre conceitos e antecedentes da fidelização, como preço, qualidade e valor percebidos. Descreve o método de questionário online utilizado para analisar a relação entre esses fatores e a fidelização. Os resultados mostram que o preço percebido influencia mais a escolha da loja do que a qualidade, e explica parte da fidelização. Fatores como proximidade e variedade de produtos também influenciam os hábitos de compra
Comércio Electrónico: Consumidores e Plataformas B2C e C2C- Fábio limaJornadasPublicidade
O documento discute o comércio eletrônico no contexto de plataformas B2C e C2C, perfis de consumidores online e desafios do comércio eletrônico. Apresenta dados sobre usuários e consumidores online em Portugal e fatores importantes como segurança, preço e conveniência. Também descreve a metodologia de pesquisa mista utilizada e os resultados da segmentação de usuários em sete perfis distintos.
O contributo da Publicidade na construção de marcas de Luxo - Artur RodriguesJornadasPublicidade
O documento discute o contributo da publicidade na construção de marcas de luxo. Apresenta o contexto do luxo e das marcas e descreve o método de análise semiótica e extensiva de 232 anúncios de marcas de luxo, incluindo resultados sobre elementos constituintes das imagens, produtos, personagens e valores transmitidos.
Intervenção do estudo de Andrea Saraiva nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
A perceção das crianças face à publicidade televisiva de produtos alimentares...JornadasPublicidade
O documento analisa a percepção de crianças entre 5-6 anos e 8-9 anos face à publicidade televisiva de produtos alimentares. As crianças mais novas não distinguem ficção da realidade e acreditam na publicidade. Crianças mais velhas começam a perceber o propósito persuasivo da publicidade, embora rapazes não revelem um olhar crítico. Raparigas entre 8-9 anos demonstram ter um olhar mais crítico sobre a publicidade.
O que se passa nas redes sociais fica no google - Nelson Pimenta, OgilvyJornadasPublicidade
Intervenção de Nelson Pimenta nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
Publicidade (com)participada: quadro de modalidades- Ana MeloJornadasPublicidade
Este documento discute as diferentes modalidades de participação do consumidor na publicidade. Ele categoriza as modalidades como visíveis ("above the line") ou invisíveis ("below the line"), e inclui participação como criativo, influenciando narrativas, fornecendo dados de consumo, e adotando elementos de campanhas na cultura. O documento conclui que a participação do consumidor influencia todo o processo de publicidade e pode ser uma plataforma para cidadania.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
O documento discute como as práticas de visualização de televisão estão mudando com o aumento do uso de dispositivos móveis, um fenômeno conhecido como "multi-screening". Pesquisas mostram que as pessoas cada vez mais assistem televisão ao mesmo tempo em que usam outros dispositivos digitais. Isso representa desafios para a medição de audiências e modelos de negócios de publicidade na televisão.
Propaganda em Pompeia: A Vanguarda da Retaguarda- João BarrosJornadasPublicidade
Intervenção do estudo de João Ramos nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
Redes sociais: que papel nas estratégias de comunicação das universidades por...JornadasPublicidade
Intervenção do estudo de Inês Aroso Redes nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
Fidelização de Clientes na Distribuição Moderna- Solange AlbertoJornadasPublicidade
Este documento discute a fidelização de clientes na distribuição moderna em Portugal. Apresenta uma revisão da literatura sobre conceitos e antecedentes da fidelização, como preço, qualidade e valor percebidos. Descreve o método de questionário online utilizado para analisar a relação entre esses fatores e a fidelização. Os resultados mostram que o preço percebido influencia mais a escolha da loja do que a qualidade, e explica parte da fidelização. Fatores como proximidade e variedade de produtos também influenciam os hábitos de compra
Comércio Electrónico: Consumidores e Plataformas B2C e C2C- Fábio limaJornadasPublicidade
O documento discute o comércio eletrônico no contexto de plataformas B2C e C2C, perfis de consumidores online e desafios do comércio eletrônico. Apresenta dados sobre usuários e consumidores online em Portugal e fatores importantes como segurança, preço e conveniência. Também descreve a metodologia de pesquisa mista utilizada e os resultados da segmentação de usuários em sete perfis distintos.
O contributo da Publicidade na construção de marcas de Luxo - Artur RodriguesJornadasPublicidade
O documento discute o contributo da publicidade na construção de marcas de luxo. Apresenta o contexto do luxo e das marcas e descreve o método de análise semiótica e extensiva de 232 anúncios de marcas de luxo, incluindo resultados sobre elementos constituintes das imagens, produtos, personagens e valores transmitidos.
Intervenção do estudo de Andrea Saraiva nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
A perceção das crianças face à publicidade televisiva de produtos alimentares...JornadasPublicidade
O documento analisa a percepção de crianças entre 5-6 anos e 8-9 anos face à publicidade televisiva de produtos alimentares. As crianças mais novas não distinguem ficção da realidade e acreditam na publicidade. Crianças mais velhas começam a perceber o propósito persuasivo da publicidade, embora rapazes não revelem um olhar crítico. Raparigas entre 8-9 anos demonstram ter um olhar mais crítico sobre a publicidade.
O que se passa nas redes sociais fica no google - Nelson Pimenta, OgilvyJornadasPublicidade
Intervenção de Nelson Pimenta nas VI Jornadas de Publicidade & Comunicação que decorreu na Escola Superior de Comunicação Social, no dia 23 de Outubro de 2014.
Publicidade (com)participada: quadro de modalidades- Ana MeloJornadasPublicidade
Este documento discute as diferentes modalidades de participação do consumidor na publicidade. Ele categoriza as modalidades como visíveis ("above the line") ou invisíveis ("below the line"), e inclui participação como criativo, influenciando narrativas, fornecendo dados de consumo, e adotando elementos de campanhas na cultura. O documento conclui que a participação do consumidor influencia todo o processo de publicidade e pode ser uma plataforma para cidadania.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.