This document discusses understanding customer shopping behavior to help merchandise vehicle inventory. It emphasizes using data to guide merchandising decisions and knowing the customer journey and interactions with specific vehicle identification numbers (VINs). Metrics like views, time on various pages, and conversions can help predict what will lead to sales and determine which marketing tactics are most effective for each VIN. The goal is to connect customers to the right vehicles for them through easy browsing and highlighting key vehicle details.
This document discusses understanding customer shopping behavior to help merchandise vehicle inventory. It emphasizes using data on how customers interact with specific vehicle identification numbers (VINs) online to guide advertising, photos, and merchandising. Analyzing metrics like views, time spent on pages, and models considered can reveal the customer journey and help connect more shoppers to the right vehicles.
We presented a method of focusing a web startup engineering team on finding a must have use case for the company's product. At least one must have use case is needed for a technology company to achieve a product market fit. The engineering team would build an environment of rapid iteration toward this goal.
1) Operations is a key function in startups that impacts all parts and ensures everything is working actively and productively.
2) Effective operations requires working well with teams, using technology to enhance productivity, and establishing processes.
3) Key aspects of operations optimization include measuring goals, signals, metrics, and success metrics to understand user happiness, engagement, adoption, retention, task success, and make data-driven improvements. Regular measurement and experimentation are important.
The document outlines the culture and philosophy of Nomad, a company that provides bookkeeping and CFO services to help entrepreneurs succeed by removing financial friction. Some key points:
- Nomad was created to help entrepreneurs focus on growing their business by taking care of the financial side of things.
- Their team understands the struggles of entrepreneurs from experience starting their own startups.
- They aim to remove pain points, reduce risk, and create opportunities for entrepreneurs by providing financial services.
- Their philosophies include believing entrepreneurs are important for economic growth, being a cornerstone of communities, only taking on clients they can help greatly, prioritizing clients, partners, and team, hiring the right people,
This document provides an executive summary of the 2003 Manufacturer Web Site Evaluation Study - Wave 1 conducted by J.D. Power and Associates. Some key findings include:
- Hyundai's website scored highest overall. Top-rated sites included Saturn, Toyota, Lexus, Ford, and Honda.
- Successful websites had intuitive navigation, relevant information presented clearly, and high-quality photos of vehicles.
- The study evaluated websites based on navigation, appearance/presentation, and relevance of information. Navigation and relevance were more important than appearance.
- Changes to the study methodology aimed to better represent actual website visitors by focusing on brands respondents were considering purchasing.
E-Mail Marketing_ Hyundai aims for 'dialogue' with buyers - Advertising AgeJames Fabin
Hyundai USA is launching its first email marketing campaign to start a gentle dialogue with consumers and gauge interest. The initial emails will be sent to 100,000 to 150,000 past customers to promote a sweepstakes and online game. The goal is not to directly sell cars but to test consumer response and determine who may be open to future communications. Hyundai hopes the campaign and EchoMail technology used to analyze responses will help identify interested buyers to potentially target in the future.
Autobytel's video division, CarTV, has launched a new state-of-the-art video player and over 350 automotive videos for online shoppers. The videos include test drives, reviews, crash footage, auto show coverage and news. The video player allows high quality streaming on any PC to provide a richer online car buying experience through visual information. CarTV videos are integrated into Autobytel's websites to help shoppers evaluate vehicles and make purchase decisions. The new video player ensures quality viewing across different internet browsers and connection speeds.
An online study by Lightningcast and Dynamic Logic found that Hyundai internet commercials increased awareness of the Tiburon automobile by 80% and increased the likelihood of purchasing the Tiburon by 46% compared to a control group. The online ads also led to 14% more favorable impressions of the Hyundai brand. The study demonstrated that online video advertising can significantly boost brand awareness and purchase intent.
This document discusses understanding customer shopping behavior to help merchandise vehicle inventory. It emphasizes using data on how customers interact with specific vehicle identification numbers (VINs) online to guide advertising, photos, and merchandising. Analyzing metrics like views, time spent on pages, and models considered can reveal the customer journey and help connect more shoppers to the right vehicles.
We presented a method of focusing a web startup engineering team on finding a must have use case for the company's product. At least one must have use case is needed for a technology company to achieve a product market fit. The engineering team would build an environment of rapid iteration toward this goal.
1) Operations is a key function in startups that impacts all parts and ensures everything is working actively and productively.
2) Effective operations requires working well with teams, using technology to enhance productivity, and establishing processes.
3) Key aspects of operations optimization include measuring goals, signals, metrics, and success metrics to understand user happiness, engagement, adoption, retention, task success, and make data-driven improvements. Regular measurement and experimentation are important.
The document outlines the culture and philosophy of Nomad, a company that provides bookkeeping and CFO services to help entrepreneurs succeed by removing financial friction. Some key points:
- Nomad was created to help entrepreneurs focus on growing their business by taking care of the financial side of things.
- Their team understands the struggles of entrepreneurs from experience starting their own startups.
- They aim to remove pain points, reduce risk, and create opportunities for entrepreneurs by providing financial services.
- Their philosophies include believing entrepreneurs are important for economic growth, being a cornerstone of communities, only taking on clients they can help greatly, prioritizing clients, partners, and team, hiring the right people,
This document provides an executive summary of the 2003 Manufacturer Web Site Evaluation Study - Wave 1 conducted by J.D. Power and Associates. Some key findings include:
- Hyundai's website scored highest overall. Top-rated sites included Saturn, Toyota, Lexus, Ford, and Honda.
- Successful websites had intuitive navigation, relevant information presented clearly, and high-quality photos of vehicles.
- The study evaluated websites based on navigation, appearance/presentation, and relevance of information. Navigation and relevance were more important than appearance.
- Changes to the study methodology aimed to better represent actual website visitors by focusing on brands respondents were considering purchasing.
E-Mail Marketing_ Hyundai aims for 'dialogue' with buyers - Advertising AgeJames Fabin
Hyundai USA is launching its first email marketing campaign to start a gentle dialogue with consumers and gauge interest. The initial emails will be sent to 100,000 to 150,000 past customers to promote a sweepstakes and online game. The goal is not to directly sell cars but to test consumer response and determine who may be open to future communications. Hyundai hopes the campaign and EchoMail technology used to analyze responses will help identify interested buyers to potentially target in the future.
Autobytel's video division, CarTV, has launched a new state-of-the-art video player and over 350 automotive videos for online shoppers. The videos include test drives, reviews, crash footage, auto show coverage and news. The video player allows high quality streaming on any PC to provide a richer online car buying experience through visual information. CarTV videos are integrated into Autobytel's websites to help shoppers evaluate vehicles and make purchase decisions. The new video player ensures quality viewing across different internet browsers and connection speeds.
An online study by Lightningcast and Dynamic Logic found that Hyundai internet commercials increased awareness of the Tiburon automobile by 80% and increased the likelihood of purchasing the Tiburon by 46% compared to a control group. The online ads also led to 14% more favorable impressions of the Hyundai brand. The study demonstrated that online video advertising can significantly boost brand awareness and purchase intent.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
3. IT’S A TRIP
In Transit
Arrives at Dealer
Photo Shoot
Video
Display Ads
Sold
Trade-in Service
Marketing
Display Ads
Marketing
Paid Search
On Website
Lead
Third Party
Site
4. YOUR VINS HAVE A LOT OF INTERACTIONS
Email Lead
Sold!
Display Ads
Details page
Views
Website
Promotions3rd party
sites
Tier 3
Vehicle Search
Results
Tier 2
Inventory
Search
Website
Promotions
Tier 3
Vehicle Details
page
Tier 2
Inventory
Search
7. “I have no idea where
to look for white”
“I want to look by
color first”
“I don’t see where I can choose white”
“I don’t see anywhere where
I can look for color”
“There’s no color
choice”
12. EACH VEHICLE IS
UNIQUE
Researched for 5 Months
4 Dealers Shopped
6 Models Considered
Never Submitted an Email
Lead
Researched for 3 Weeks
Clicked a Banner Ad
2 Models Considered
Never submitted an Email
Lead
Researched Only 1 Brand
76% of Research on Tier 1
2 Models Considered
Called to Setup a Test Drive
22. KNOW YOUR
VINS BEFORE YOU
TAKE ACTION
Turning on Advertising
increases VIN exposure by .30%
More Views = Sold Faster
23. CONNECT CUSTOMERS TO VEHICLES
Help
Category
Shoppers
Find VINs
Leverage
Vehicle
Details to
Highlight
This VIN
Alway
s Use
Real
Photo
s
Video
Drives
Desire
Editor's Notes
The Vehicle Engagement Perspective
Now that you've got the scoop on your shoppers, here's the inside story on your inventory. Learn how to let data drive your merchandising decisions when we unveil the digital voyage of your VINs. You'll never look at a VDP the same way again
Your Audience
Dealers who are more engaged than average with their websites. They know their site is important and they want to leverage it to attract, engage and convert more shoppers. They want to know what they should be doing so that they can stay at the front of the pack.
It all starts with the VIN Journey
We know about the consumer journey, but did you know each VIN also takes a journey?
The journey starts as the vehicle is in transit to your dealership – the first time it could be live on your website and attracting interest
The journey continues at your dealership and includes the advertising you’re doing to drive interest, VIN views, leads it generates, your responses to those leads, specials and pricing adjustments, and so much more.
The journey doesn’t end when the vehicle is sold – its future journey continues through service and maintenance all they through to the vehicle returning to a lot as a pre-owned vehicle where the cycle continues.
When you look at it – you’re VINs have a lot of interactions.
Display Ads
Google Ad Words
Website Promotions
Tier 3 Vehicle Search Results
Tier 3 Vehicle Details Page
Tier 2 Inventory Search
3Rd party sites (Autotrader, etc.)
So your VINs have a lot of engagement points that help drive shoppers to them. Let’s now take a look at how shoppers engage with your VINs
Inventory Engagement Behavior (surprising user testing findings).
We recently completed usability testing with real in-market car shoppers to determine how they engage with your inventory while researching. We had some pretty surprising findings.
Methods (share elements you feel are important with the audience)
This usability study took place at the Cobalt offices in downtown Seattle during the week of June 17, 2013. Two conference rooms were converted to a make-shift usability lab, one room for the participants and another for the observers.
10 external participants3 (3 men, 7 women) were recruited to participate in this usability study. Participants were recruited from the local Seattle area and consisted of people currently in the market for a vehicle, and likely to use the dealership website to locate vehicles of interest.
Participants were interviewed individually for 90 minutes each. During this time, participants were given both structured and unstructured tasks using a current dealership website (www.burienchevrolet.com and www.billierrechevrolet.com) and a prototype webpage of the vehicle search results and vehicle details pages. Participants completed a total of 12 tasks on each site. A complete list of the tasks used in this study can be found in the appendix.
Usability of each site was evaluated using a combination of standard metrics and methods, which included task-specific measures, an overall assessment of the website, and the use of verbal protocol.
All participants completed the same set of tasks on both sites. To account for learning, the order that each site was tested was counter-balanced between participants.
Participants were given a gratuity in the amount of $100.00 for their participation in the study.
All participants – 100% - made color a top priority! They wanted to see the actual color in the search results listing and be able to search and filter by color. While searching your inventory color was more important that features – customers want to see all your Red cars and will then filter to the features.
And when they see your cars, they don’t want to see stock photos which make every car a carbon copy. They want to see the REAL photos of THAT car - photos that make THAT car UNIQUE and special.
Shoppers read your vehicle descriptions – this is really important to them and they will take the time to read it. But every participant in our usability test was confused about why they had to read about the dealership – too many dealers load up the vehicle description with information about their dealership and not about the vehicle.
Most participants reacted negatively to dealership information and where frustrated because it took up space that should have told them about the vehicle and helped them understand what sets THIS vehicle apart from others like it.
Speaking of vehicle information, category shoppers are not that familiar with the model names and trim levels of your vehicles. All category participants knew they wanted an SUV, but not all knew which model names where SUVs.
When it came down to trim levels, everyone was unaware of the differences from trim to trim. We all work with cars every day, we know the LS3 package adds Navigation and a backup camera – but most shoppers don’t. This is the type of information is what shoppers are expecting when they read the description of a vehicle.
It’s important to not forget about category shoppers. Add links to your homepage to See all your SUVs, See all trucks, etc.
And what did these shoppers have to say about the vehicle search results pages? It was very informative - the information and links provided on the VSR has a direct impact on VDP views. Text links to learn more about a vehicle where not used by less experienced online shoppers, whereas clear buttons where used by everyone. Conversion from VSR to VDP also increased when LESS information and distracting logos appeared on the VSR. Shoppers want to see the basics:
Exterior & Interior Color
Transmission Type & Number of Gears
Engine Size & Cylinders
Wheel Size
Number of Doors
Fuel Type & Drive Train
Price
This allows shoppers to shorten their search quickly to just the cars that meet their primary needs while driving to the VDP.
As you can see – shoppers want to know MORE about each of your vehicles, they are getting more engaged and intimate with your vehicles. They want to get to know a vehicle, see actual photos of THAT vehicle, and see quickly what makes THAT vehicle different. You can’t think of your inventory as a bunch of similar vehicles, each one is unique and your shoppers are looking at them that way.
Also, the shopper is in control - YOU CAN’T CONTROL the process! You can’t force them to shop by model name or hunt for the differences between trim levels. by knowing how the shopper shops and what’s important to them, you can take advantage of this behavior and connect them to a VIN.
Remember the adage “the feel of the wheel is the key to the deal”? You need to make them feel it from their couch by creating an emotional connection to each and every VIN.
So how do you take advantage of this behavior - you Use Data to Guide You!
Did you know that VDP views and time spent on VDP’s are 2 of the top 4 online sales predictors!
When we look at other KPI’s your accustom to tracking we find:
Total visits vary widely with your marketing strategy.
Web form leads, although valuable, should NOT be the ONLY measure of qualified opportunity.
Inventory Engagement signals focus and intent!
Our research found that new vehicle web form leads, VIN views, H&D lookups, inventory searches and time on VIN really matter – but no single one is an indicator or a sale.
To predict sales you need to look at the patterns of shopper behavior. There is no secret formula that X Inventory Searches + Y H&H Lookups + Z VDP views = Sold, but we do see that VDPs is one of the highest indictors.
When you start monitoring VIN activity you’re going to find that it is amazingly insightful.
By looking at VIN activity data you can find answers to many of your everyday questions, like:
What I can move faster
What isn’t moving
What I need more of
What I need less of
And best of all – this data isn’t impacted by browser security settings or search engine limits. VINs do not have privacy – you own the VIN and have complete visibility into its exposure.
Know Your VINs
By knowing your VINs you can see which vehicles are getting the VDP views and identify and merchandise low performers BEFORE they have to go to wholesale. In addition, VDP views will tell you which vehicles you can stand firm on pricing and increase your gross and which you can be more flexible on.
Vinfluence
When you put this all together – knowing your VINs, letting Vin Activity influence your decisions, treating each VIN as a unique vehicle and helping consumers see them that way - you get something we like to call Vinfluence.
What drove interaction with a specific VIN – I want to do more of that!
What actions did I take that didn’t drive interaction – I want to do less of that.
Which VINs are getting a lot of attention is a short amount of time – no additional special needed.
Which VINs are not getting much attention on my website – I need to do something to connect my consumers to it.
What you need to be doing today
You’ve all heard a lot of concepts today and believe me, I know how challenging it can be to remember everything. I’m hoping you remember everything I just touched on, but just in case you don’t, here are the three things I want you to take away from out time together…
The VSR & VDP KPI
Look beyond phone calls and email leads. Accept that Inventory engagement is a key indicator of whether a vehicle will sell. Make VSR & VDP views a KPI you track.
On Average, VDP’s with 20-30 pageviews spend 29% less time on the lot
On Average, VDP’s with more than 30 pageviews spend 44% less time on the lot
Know your VINs before you take action
Let VIN activity determine actions (pricing, advertising, etc.)
Use specials to drive views to select VINs, the right VINs – if a VIN is getting a lot of attention is a short amount of time, it probably doesn’t need a special.
Don’t sell “Inventories” – connect customers to vehicles
Think like the customer to help them find THE VIN they want – I doubt anyone has had a customer walk in and tell you they want to buy an “Inventory” – NO, they come in wanting to buy the Red SUV with the Nav system they saw on your website.
Make it easy to find what they need to connect to vehicles – leverage the vehicle details information to differentiate THAT vehicle, not to talk about your dealership.
Don’t rely on stock photos for your vehicles – use real photos to create the perception that THIS vehicle is unique, not one of a million stock VINS.
Leverage video to help build that emotional connection to a vehicle.