VEATM is a Lebanese company founded in 2014 that produces fashionable bags and accessories from recycled rubber inner tubes. The company aims to reduce waste while promoting environmental responsibility. It has physical stores in Beirut and an online store. VEATM's products include various styles of bags for women and men, as well as accessories. A line called "Paula by VEATM" features pieces endorsed by Lebanese journalist and environmental activist Paula Yacoubian. The company seeks to expand its product lines and operations while remaining committed to its social and environmental goals.
The document summarizes a business plan for a clothing store called "What Comes Around Goes Around" located in Denton, Texas. The store would remake used clothing into new garments and offer affordable, sustainable fashion for its target market of environmentally-conscious college students. Key aspects include using donated clothing to create unique pieces, hosting clothing swap events, and providing both utilitarian and hedonic shopping experiences through transforming old items into new styles. The business aims to be a creative, affordable, and green boutique option for its target demographic.
The document describes a renewal-based clothing company located in Denton, Texas that remakes pre-owned garments and sells them along with their own designs made from donations. Their mission is to provide an eco-friendly and affordable service that decreases waste by recycling clothing. They target college students on a budget who care about the environment. Services include redesigning clothes for a low price. They aim to reduce their carbon footprint through sustainable practices like using recycled materials and LED lighting. Customer loyalty programs and clothing swap parties are also described.
Melissa Feezor is a founder, designer, artist and activist located in Central Florida and St. Augustine. She runs the upcycled high fashion brand Raw Materials, which tackles the textile waste crisis by upcycling materials into sustainable fashion. She has over 20 years of experience in advertising design and sustainable fashion design, and has done work for brands like Underground Products and Titanium Hub. She uses her skills and experience to benefit non-profits through product donations, services and workshops on sustainability.
1) Swaits is a new advertising company started by Sophie, Aaron Cog, and Aaron Cork. The name comes from their initials.
2) Their target audience for sugar-free gum is 13-30 years old. This captures teenagers interested in flavors and older consumers focused on health.
3) Their print ads will be placed at busy locations like bus stops and train stations to reach a wide audience. The ads feature close-up teeth images to raise awareness of oral health.
The group held a charity drive event to raise money for the Kechara Soup Kitchen Buddhist Organization. They sold a variety of food products like pizzas, cupcakes, sandwiches, and beverages. The group aimed to raise RM2000 and divided responsibilities among members for tasks like managing the stall, designing promotions, and contacting sponsors. They faced some challenges with product quality and securing sponsors. Overall, the group learned lessons about time management, testing products, and the importance of sponsorships.
This document is a company profile for Inner Art Interiors (Pvt) Ltd, an architecture and interior design firm operating in Pakistan, Oman, Dubai, and the UK. It provides an overview of the company's mission, vision, services, projects portfolio, and contact details. Inner Art strives to achieve customer satisfaction through innovative designs and quality work completed on time and on budget. It offers interior design, furniture design, and turnkey commercial and residential interior projects. The profile showcases examples of Inner Art's work on various property types including offices, retail stores, restaurants, residential homes, and more.
The business, The Invincible Productions, manufactures roads using recycled waste materials like plastic bottles and disposable cups. This helps clean the environment while providing an important community service. The business aims to address Gujrat city's pollution problems from waste plastic by creating durable, high-quality plastic roads. Starting this business will generate jobs, strengthen the economy, and provide a cleaner city for future generations by reducing landfill waste and conserving resources through recycling.
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
The document summarizes a business plan for a clothing store called "What Comes Around Goes Around" located in Denton, Texas. The store would remake used clothing into new garments and offer affordable, sustainable fashion for its target market of environmentally-conscious college students. Key aspects include using donated clothing to create unique pieces, hosting clothing swap events, and providing both utilitarian and hedonic shopping experiences through transforming old items into new styles. The business aims to be a creative, affordable, and green boutique option for its target demographic.
The document describes a renewal-based clothing company located in Denton, Texas that remakes pre-owned garments and sells them along with their own designs made from donations. Their mission is to provide an eco-friendly and affordable service that decreases waste by recycling clothing. They target college students on a budget who care about the environment. Services include redesigning clothes for a low price. They aim to reduce their carbon footprint through sustainable practices like using recycled materials and LED lighting. Customer loyalty programs and clothing swap parties are also described.
Melissa Feezor is a founder, designer, artist and activist located in Central Florida and St. Augustine. She runs the upcycled high fashion brand Raw Materials, which tackles the textile waste crisis by upcycling materials into sustainable fashion. She has over 20 years of experience in advertising design and sustainable fashion design, and has done work for brands like Underground Products and Titanium Hub. She uses her skills and experience to benefit non-profits through product donations, services and workshops on sustainability.
1) Swaits is a new advertising company started by Sophie, Aaron Cog, and Aaron Cork. The name comes from their initials.
2) Their target audience for sugar-free gum is 13-30 years old. This captures teenagers interested in flavors and older consumers focused on health.
3) Their print ads will be placed at busy locations like bus stops and train stations to reach a wide audience. The ads feature close-up teeth images to raise awareness of oral health.
The group held a charity drive event to raise money for the Kechara Soup Kitchen Buddhist Organization. They sold a variety of food products like pizzas, cupcakes, sandwiches, and beverages. The group aimed to raise RM2000 and divided responsibilities among members for tasks like managing the stall, designing promotions, and contacting sponsors. They faced some challenges with product quality and securing sponsors. Overall, the group learned lessons about time management, testing products, and the importance of sponsorships.
This document is a company profile for Inner Art Interiors (Pvt) Ltd, an architecture and interior design firm operating in Pakistan, Oman, Dubai, and the UK. It provides an overview of the company's mission, vision, services, projects portfolio, and contact details. Inner Art strives to achieve customer satisfaction through innovative designs and quality work completed on time and on budget. It offers interior design, furniture design, and turnkey commercial and residential interior projects. The profile showcases examples of Inner Art's work on various property types including offices, retail stores, restaurants, residential homes, and more.
The business, The Invincible Productions, manufactures roads using recycled waste materials like plastic bottles and disposable cups. This helps clean the environment while providing an important community service. The business aims to address Gujrat city's pollution problems from waste plastic by creating durable, high-quality plastic roads. Starting this business will generate jobs, strengthen the economy, and provide a cleaner city for future generations by reducing landfill waste and conserving resources through recycling.
Join Yasmin Borain, Head of Experience Design at Publicis Sapient, and Jani Cortesini, Creative Strategy Lead at Google Zoo, for a hands-on workshop on how to use design to help achieve the 2030 Sustainable Development Goals.
In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development that includes 17 Sustainable Development Goals (SDGs). All organisations and individuals in the world have a responsibility to collaborate and make sure we achieve them together.
More and more, people want brands to make a positive contribution to society but it is also our responsibility as designers to make sure this happens through the products and services we create.
Don’t miss this inspiring and interactive day where you will learn how to use Design as a way of solving existing customer and business problems, that also contribute to the achievement of SDGs goals. You will learn more about the latest technology and inspiring case studies around sustainability from some major organisations, and you’ll also work on real client briefs and create solutions that will help organisations achieve customers, business and brand needs that have a real purpose.
This workshop will show you how to develop your strategic thinking around sustainability and brand purpose, to help brands connect people to values and have an impact in the world.
https://interaction20.ixda.org/program/06-designing-sustainable-brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/if-products-could-talk-innovation-value-chain
The document discusses CSR (corporate social responsibility) reports and their importance for a clothing line project. A CSR report shares a company's social responsibility actions and results in an annual report. For the clothing line project, a CSR report would help engage audiences to purchase the product by showing how it benefits the environment. The report would include a tagline like "for every item bought, 5 pounds of plastic will be removed from the ocean." Research on existing eco-friendly products found they promote sustainable materials used and environmental impacts of purchasing the product through websites and CSR reports. Common features included recycled materials and information on how customers can help the environment by buying the product. The research will influence including a small CSR report and website design for the clothing
This document discusses the rebranding of One Water, a social enterprise that applies market strategies to achieve social missions. Some key points:
- One Water was founded through a bike ride in 2005 and has since donated £6 million and changed close to 2 million lives through various water, sanitation and agriculture projects.
- The company is rebranding to reflect its expansion from bottled water into other product categories globally and to better convey its "like-for-like" business model where consumer purchases directly support social projects.
- Research showed the current brand was confusing and not engaging enough, so the rebrand aims to simplify the look, strengthen the "one" identity, and demonstrate the connectivity between
Final project_University_Doing Business in the AmericasFernandaMondragn2
IKEA is a Swedish multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. It was founded in 1943 by Ingvar Kamprad in Sweden. IKEA believes in offering well-designed, functional home furnishing products at affordable prices. It uses a low-cost business model and sustainable practices throughout its operations and supply chain. IKEA has grown to become one of the world's largest furniture retailers, with over 500 stores globally and annual revenue exceeding $40 billion.
This document summarizes Owens-Illinois' 2014 sustainability report. Some key points:
- Owens-Illinois established ambitious sustainability goals in 2009 focusing on energy reduction, increasing recycled glass (cullet) usage, reducing carbon emissions, and improving workplace safety.
- They have made progress towards these goals, reducing energy usage by 12%, increasing cullet usage to 38%, and reducing carbon emissions by 14% and workplace injuries by 33%.
- Sustainability is a core part of Owens-Illinois' strategy and glass is positioned as the most sustainable packaging material due to its recyclability and reuse potential. Innovation is highlighted as key to further improving sustainability.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
Mondi is a global leader in packaging and paper, delighting its customers and consumers with innovative and sustainable packaging and paper solutions. Mondi is fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is embedded in everything Mondi does. In 2018, Mondi had revenues of €7.48 billion and underlying EBITDA of €1.76 billion.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker MND, and a premium listing on the London Stock Exchange for Mondi plc, under the ticker MNDI. Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
The role of innovation in augmenting healthcare - the ColaLife StoryColaLife
ColaLife is a charity that developed an innovative treatment kit called Kit Yamoyo to improve access to oral rehydration solution (ORS) and zinc for treating childhood diarrhea. Through user research and trials in Zambia, they found that Kit Yamoyo, which included easier to use packaging and dosing, led to much higher treatment rates compared to conventional large ORS sachets. The trials showed Kit Yamoyo improved correct use of ORS, availability, and treatment rates. ColaLife then partnered with local manufacturers to produce Kit Yamoyo at scale for widespread distribution, resulting in hundreds of thousands of sales. Key lessons included focusing on user needs, testing innovations, and partnering with local groups to
Growth through Empathy Series: Learn from example to level up your marketing ...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=56a8XD917LI&list=PLoMf7noumBKsT9aMf19mI7BplW8d4OqP2&index=10
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, Waterhaul and BOLD Swim.
As part of our eco-island series, Maureen Wilson of red Ballon Marketing, discusses how environmental issues are affecting businesses behaviour and attitude
BrownSugar Solutions Portfolio June 2019JadeBechara
A full-service creative duo, specialising in graphic design, social media and marketing solutions. From the smallest vector icon to online platforms, print and everything in-between, we have a strong passion for graphics and attention to detail.
This document outlines the details of a green business started by five group members. The business makes original products by recycling items that would otherwise be thrown away. It aims to serve kids under 12 and families interested in environmental protection. The business operates out of a home studio and showroom and uses technology to advertise. All products are made from 100% recycled materials like water bottles. The document describes several prototype products and the process for making them. It also outlines the business' mission to support employees, give back to the community, and protect the environment through various initiatives.
A presentation of the company, the partners and the the main projects developed during the 14 years of activity.
The document is divided in four sections:
- FOOD
- BEVERAGE (water, wine, spirits)
- CORPORATE (but even some project of the above categories are corporate too)
- TOILETRIES
Enjoy the vision.
Feel free to contact us for any question or project you may have: info@neom.it
+393358497024
Stefano Giuseppe Dell'Orto
Tosheka Textiles is a social enterprise based in Kenya and the US that produces bags and accessories from recycled plastic bags. It has established a system to collect clean plastic bags from major retailers in Kenya and produce handcrafted products. This provides sustainable employment for hundreds of women while reducing plastic waste. The pitch deck outlines Tosheka's product line, market strategy, competitive advantage, and sales targets like wholesaling to Anthropic and securing online orders. It emphasizes the environmental and social impact of recycling plastic bags into high fashion products.
Tosheka Textiles is a social enterprise that produces bags and accessories from recycled plastic in Kenya. Their 11-slide pitch deck seeks $35,000-$50,000 in funding to expand production and sales. They currently produce bags sold in 18 supermarkets, grossing $1,500/month. Funds would restart producer training, fulfill larger orders from Anthropic and Walmart, and support U.S. marketing and administration. Their recycling model involves retailers collecting plastic for bags sold, providing sustainable employment while reducing plastic waste.
The document discusses existing products from companies that use sustainable materials and corporate social responsibility (CSR) reporting. It provides examples of products from Nike, Adidas, Plastic Bank, and United By Blue that use recycled and eco-friendly materials like plastic water bottles in their designs. It also examines how these companies discuss their sustainable efforts through CSR reports and promotional materials on their websites to appeal to environmentally-conscious consumers.
Tierre Le is an eco-friendly apparel brand focused on sustainability. Their mission is to create trendy clothing using earth-friendly materials sourced from and returnable to the Earth, while supporting local communities. Their business model centers around quality apparel with low environmental impact through sustainable fabrics, manufacturing, and partnerships. Their target customer is socially conscious women ages 20-30 living in urban areas like New York City, where they plan to open a retail store while selling primarily online.
The document contains descriptions of several companies working on sustainability initiatives. Indowud Co. develops innovative wood alternatives to reduce environmental impact. Gjenge Makers turns plastic waste into durable bricks to address pollution and housing needs. ECOLLABO8 recycles plastic into home goods and empowers communities. Code Effort recycles cigarette butts into products while employing women and reducing pollution. Malai Eco produces sustainable materials from coconut waste to address pollution and lack of alternatives.
Medina Swimwear Sustainable Approach: sustainable and eco-friendly supplier (...MedinaSwimwear
In Medina Swimwear, both our manufacturing methods and our suppliers comply with the utmost standards of sustainability and environment protection measures.
100% made in Europe: Italian fabrics (ECONYL) and accesories, and manufactured in Portugal
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/if-products-could-talk-innovation-value-chain
The document discusses CSR (corporate social responsibility) reports and their importance for a clothing line project. A CSR report shares a company's social responsibility actions and results in an annual report. For the clothing line project, a CSR report would help engage audiences to purchase the product by showing how it benefits the environment. The report would include a tagline like "for every item bought, 5 pounds of plastic will be removed from the ocean." Research on existing eco-friendly products found they promote sustainable materials used and environmental impacts of purchasing the product through websites and CSR reports. Common features included recycled materials and information on how customers can help the environment by buying the product. The research will influence including a small CSR report and website design for the clothing
This document discusses the rebranding of One Water, a social enterprise that applies market strategies to achieve social missions. Some key points:
- One Water was founded through a bike ride in 2005 and has since donated £6 million and changed close to 2 million lives through various water, sanitation and agriculture projects.
- The company is rebranding to reflect its expansion from bottled water into other product categories globally and to better convey its "like-for-like" business model where consumer purchases directly support social projects.
- Research showed the current brand was confusing and not engaging enough, so the rebrand aims to simplify the look, strengthen the "one" identity, and demonstrate the connectivity between
Final project_University_Doing Business in the AmericasFernandaMondragn2
IKEA is a Swedish multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories. It was founded in 1943 by Ingvar Kamprad in Sweden. IKEA believes in offering well-designed, functional home furnishing products at affordable prices. It uses a low-cost business model and sustainable practices throughout its operations and supply chain. IKEA has grown to become one of the world's largest furniture retailers, with over 500 stores globally and annual revenue exceeding $40 billion.
This document summarizes Owens-Illinois' 2014 sustainability report. Some key points:
- Owens-Illinois established ambitious sustainability goals in 2009 focusing on energy reduction, increasing recycled glass (cullet) usage, reducing carbon emissions, and improving workplace safety.
- They have made progress towards these goals, reducing energy usage by 12%, increasing cullet usage to 38%, and reducing carbon emissions by 14% and workplace injuries by 33%.
- Sustainability is a core part of Owens-Illinois' strategy and glass is positioned as the most sustainable packaging material due to its recyclability and reuse potential. Innovation is highlighted as key to further improving sustainability.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
Mondi is a global leader in packaging and paper, delighting its customers and consumers with innovative and sustainable packaging and paper solutions. Mondi is fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is embedded in everything Mondi does. In 2018, Mondi had revenues of €7.48 billion and underlying EBITDA of €1.76 billion.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker MND, and a premium listing on the London Stock Exchange for Mondi plc, under the ticker MNDI. Mondi is a FTSE 100 constituent, and has been included in the FTSE4Good Index Series since 2008 and the FTSE/JSE Responsible Investment Index Series since 2007.
The role of innovation in augmenting healthcare - the ColaLife StoryColaLife
ColaLife is a charity that developed an innovative treatment kit called Kit Yamoyo to improve access to oral rehydration solution (ORS) and zinc for treating childhood diarrhea. Through user research and trials in Zambia, they found that Kit Yamoyo, which included easier to use packaging and dosing, led to much higher treatment rates compared to conventional large ORS sachets. The trials showed Kit Yamoyo improved correct use of ORS, availability, and treatment rates. ColaLife then partnered with local manufacturers to produce Kit Yamoyo at scale for widespread distribution, resulting in hundreds of thousands of sales. Key lessons included focusing on user needs, testing innovations, and partnering with local groups to
Growth through Empathy Series: Learn from example to level up your marketing ...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=56a8XD917LI&list=PLoMf7noumBKsT9aMf19mI7BplW8d4OqP2&index=10
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, Waterhaul and BOLD Swim.
As part of our eco-island series, Maureen Wilson of red Ballon Marketing, discusses how environmental issues are affecting businesses behaviour and attitude
BrownSugar Solutions Portfolio June 2019JadeBechara
A full-service creative duo, specialising in graphic design, social media and marketing solutions. From the smallest vector icon to online platforms, print and everything in-between, we have a strong passion for graphics and attention to detail.
This document outlines the details of a green business started by five group members. The business makes original products by recycling items that would otherwise be thrown away. It aims to serve kids under 12 and families interested in environmental protection. The business operates out of a home studio and showroom and uses technology to advertise. All products are made from 100% recycled materials like water bottles. The document describes several prototype products and the process for making them. It also outlines the business' mission to support employees, give back to the community, and protect the environment through various initiatives.
A presentation of the company, the partners and the the main projects developed during the 14 years of activity.
The document is divided in four sections:
- FOOD
- BEVERAGE (water, wine, spirits)
- CORPORATE (but even some project of the above categories are corporate too)
- TOILETRIES
Enjoy the vision.
Feel free to contact us for any question or project you may have: info@neom.it
+393358497024
Stefano Giuseppe Dell'Orto
Tosheka Textiles is a social enterprise based in Kenya and the US that produces bags and accessories from recycled plastic bags. It has established a system to collect clean plastic bags from major retailers in Kenya and produce handcrafted products. This provides sustainable employment for hundreds of women while reducing plastic waste. The pitch deck outlines Tosheka's product line, market strategy, competitive advantage, and sales targets like wholesaling to Anthropic and securing online orders. It emphasizes the environmental and social impact of recycling plastic bags into high fashion products.
Tosheka Textiles is a social enterprise that produces bags and accessories from recycled plastic in Kenya. Their 11-slide pitch deck seeks $35,000-$50,000 in funding to expand production and sales. They currently produce bags sold in 18 supermarkets, grossing $1,500/month. Funds would restart producer training, fulfill larger orders from Anthropic and Walmart, and support U.S. marketing and administration. Their recycling model involves retailers collecting plastic for bags sold, providing sustainable employment while reducing plastic waste.
The document discusses existing products from companies that use sustainable materials and corporate social responsibility (CSR) reporting. It provides examples of products from Nike, Adidas, Plastic Bank, and United By Blue that use recycled and eco-friendly materials like plastic water bottles in their designs. It also examines how these companies discuss their sustainable efforts through CSR reports and promotional materials on their websites to appeal to environmentally-conscious consumers.
Tierre Le is an eco-friendly apparel brand focused on sustainability. Their mission is to create trendy clothing using earth-friendly materials sourced from and returnable to the Earth, while supporting local communities. Their business model centers around quality apparel with low environmental impact through sustainable fabrics, manufacturing, and partnerships. Their target customer is socially conscious women ages 20-30 living in urban areas like New York City, where they plan to open a retail store while selling primarily online.
The document contains descriptions of several companies working on sustainability initiatives. Indowud Co. develops innovative wood alternatives to reduce environmental impact. Gjenge Makers turns plastic waste into durable bricks to address pollution and housing needs. ECOLLABO8 recycles plastic into home goods and empowers communities. Code Effort recycles cigarette butts into products while employing women and reducing pollution. Malai Eco produces sustainable materials from coconut waste to address pollution and lack of alternatives.
Medina Swimwear Sustainable Approach: sustainable and eco-friendly supplier (...MedinaSwimwear
In Medina Swimwear, both our manufacturing methods and our suppliers comply with the utmost standards of sustainability and environment protection measures.
100% made in Europe: Italian fabrics (ECONYL) and accesories, and manufactured in Portugal
Similar to VEA company profile 2014_V00 reduced (20)
2. 01
Introduction
Company History 02
Vea™
: Social Business 03 - 04 - 05
Business Goals 06
Current and Future Projects 07 - 08
Strategy
Vision 09
Mission Statement 09
Values 10
Business Concept
Products 11 - 12 - 13 - 14 - 15
Competitive Advantage 16
Operation and Management
Brand Availability : Physical and e-stores 17 - 18
Operational Structure 19
3. Introduction
Company History
VEA™
was founded in 2014 by Eng. Patrick El Zoghbi.
Early in 2014, Patrick was given the opportunity to make
a fresh start in his life and career, he seized it and decided
he would make something innovative, fashionable and
eco-friendly. He focused on upcycling – turning discarded
materials into something new and useful – and created a
line of bags and accessories from the inner tubes of tires.
When he met TV journalist Paula Yacoubian, a prominent
figure in the Lebanese and regional media, he discovered
they had a common cause: Preserving the environment.
Paula and Patrick partnered to combine their efforts and
promote environmental responsibility and awareness in
the country.
VEA™
among the winners of the NABAD
social entrepreneurship competition in
2013.
02
4. 03
Introduction
VEA™
: Social Business
VEA™
was born from a conscious purpose to contribute to
preserving the environment by creating useful products out
of discarded materials.
VEA™
founder Patrick El Zoghbi developed his environmen-
tal approach when he founded “Gueco UpCycle Est.” and
introduced the idea of upcycling inner tubes from discarded
tires into fashionable bags. This eventually gave birth to
VEA™
, the first brand by Gueco UpCycle Est.
These handmade products are fashionable and long-lasting,
carefully combining the qualities of treated upcycled rubber
with the best available accessories and fabrics.
A good director
creates an environment,
which gives the actor the
encouragement to fly.
_Kevin Bacon.
5. Eco-friendly
productions : inner tire
tubes and 100%
cotton fabrics.
Conscious production:
manual washing of
inner tire tubes.
A network of
well-known companies
partnering, supporting
and assisting like
Bridgestone Lebanon
& Bike Generation.
Advertising campaigns
of minimum waste
impact: LED
screens and
e-pages.
Emphasis
on Lebanese labor
and fresh graduate
designers.
A special line
collection for Paula
with profits serving
good causes.
Teaming with Mrs.
Paula Yacoubian,
a media figure and
environment activist.
Recycled material
packaging.
Shop/retail display:
made and designed
with upcycling in mind.
Side works
provided by NGO
St. Vincent de Paul.
Introduction
VEA™
: Social Business
VEA™
is a Brand Product created with a
primary goal to help solve a current social
and environmental problem.
Its main objective is to reform problems
the public ignores.
04
7. 06
Introduction
Business Goals
Reduce the number of tires and inner tubes discarded
landfills.
Market fashionable and attractive bags.
Implement new strategies and ideas periodically
(e.g. Home deco).
Encourage new and small eco-friendly businesses.
Promote the benefits of eco-friendly products and
encourage their use.
Design environmental education programs in the
Arab world.
Expand our work to Arab and Gulf countries.
Sell franchises worldwide.
8. 07
Introduction
Current and Future Projects
VEA™
has two main lines: VEA™
and Paula By VEA™
.
As we expand in the local and regional markets, we will
work on developing 2 new product lines: home decoration
accessories, and jewelry items.
In a joint venture with ,the Lebanese luxury
jeweler, to create “The Special One” a special edition of
handcrafted rubber and diamond accessories.
Go Green,
There is no Planet B.
9. “We are living on this planet
as if we had
another one to go to.”
_Teri Swearingen
08
Introduction
Current and Future Projects
“The Special One”
“The Special One” was first introduced by Paula
Yacoubian during the VEA™
launching event in Beirut
Souks on the 8th of November.
“The Special One” gives customers the option of having
their name incrusted with diamonds as a pendant/buckle
to the bag of their choice, with a metal link handle in 3
different colors: silver, gold or pink.
The name pendant and metal link handle can be removed
and worn as a necklace (an additional rubber strap is
provided to preserve the functionality of the bag).
The name pendant can also be used alone as a keychain.
10. Make everyday
Earth Day.
09
Strategy
Vision
We aim to lead upcycling initiatives that involve discarded
rubber and tires in Lebanon and the region, while remaining
committed to preserving the environment
Because Fashion should also be responsible.
Mission Statement
We will promote long-term sustainability by developing a
full range of high-quality products that are:
-made from recycled rubber that would otherwise be buried
in landfills or discarded in nature,
-produced locally by local artists and tailors using materials
domestic materials, and
-manufactured in an environmentally sustainable manner.
11. 10
Strategy
Values
Respect
To earn Value, we offer Respect. We respect our employees as much as
we respect our clients.
“Try not to become a man of success. Rather become a man of value.”
- Albert Einstein
Improvement
We are committed to continuous improvement. We work hard to lay out
plans for the future and come up with creative innovations.
Environmental
We are delivering a service for the environment.
We are a social eco-friendly business. That is our main goal.
Team Work
We believe the only way to build a company with great success and
scale is to build a great team.
Division of tasks is always our preferred method of operation.
Quality
Loyalty begins with satisfaction. The quality of our products guarantees
and after-sales services guarantees our customers will continue to grant
us their trust.
“Quality is remembered long after the price is forgotten.”
- Aldo Gucci
14. 13
Business Concept
Products: Technical and Sports Bags
“ The best time to plant a tree was 20
years ago. The next best time is today. ”
_Chinese Proverb.
The Sportier The Technical The Duffle
18. 17
Business Concept
Competitive Advantage
ONE PERSON’S WASTE IS ANOTHER PERSON’S TREASURE.
VEA™
bags and accessories are made from a durable and high-quality
material: the rubber of inside tubes from used tires.
The heat and friction from road wear changes the color and thickness
of the rubber, so each handmade item in our collection is guaranteed to
look truly unique.
Because we reuse and upcycle discarded rubber, our products are also
environment-friendly, hence our slogan: FASHIONABLY RESPONSIBLE.
FASHION CAN BE FOR EVERYONE.
We cater to different types of customers:
High-quality products at carefully studied prices.
A luxury line of diamond-studded items for those who wish to stand
out.
“ Nature is what we all have in common.”_Wendell Berry.
20. 19
Operation and Management
Brand Availability: e-stores
Customers can order online and we will deliver it wherever they are!
www.veawear.com
21. 20
Operation and Management
Operational Structure
Lawyer
Fouad El Saddi
Express Mail/Shipping
Aramex
NGO
“Saint Vincent De Paul”
Outsourcing
Side works
Designers
Freelance
Professional
Services
Professional
Services
Designer -1
Ghitta Abi Hanna
Designer -2
Joyce Saadeh
Audit/Accounting
Elie Abdo
Social Media
Emagine
E-commerce
Website
Maintenance
Emagine
General
Manager
Patrick El Zoghbi
VEA™
Store
Beirut Souks
Outlet
Bayrut
Express
E-commerce
Website
veawear.com
Indoor Sales
Sara Osta
Indoor Sales
Nathalie
Joumaa
Assistant/
Cleaning
Treatment
Fadi Ali
Tailor
Antranic
Chawouchian
Tailor
Mohammed
Mensi
Pattern
Maker/
Modelist
Serop
Karaguzian
Head Tailor
Levon
Vartanian
CAD/Laser
Machine
Operator
Patrick
El Zoghbi
Head of
Operations
Patrick El Zoghbi
Marketing &
Sales Executive
Vanessa Debs
22. Thank you for being
FASHIONABLY RESPONSIBLE
Think Green!
Jal el dib, Zalka Highway, Desiré & Charles Bldg., 2nd floor, Lebanon T:+961 (0)4 71 26 46 E: info@veawear.comGueco Upcyle est. veawear.com